This is a presentation I gave which discusses how to get the most from your company\'s website through tactics such as search engine optimization, corporate blogging, social networking initiatives, banner advertising, and pay-per-click advertising.
Leveraging a meaningful online presence for Non ProfitsPeter Kaizer
The document discusses how non-profits can leverage an online presence through websites, blogs, social media, email marketing, and search optimization. It provides best practices and recommendations for each channel, including having a website with engaging content and calls to action, using a blog to build conversations, telling stories through multimedia, following email marketing guidelines, and being active on key social networks like Facebook and Twitter. It emphasizes the importance of analytics and maintaining an online program over time.
The document provides an overview of search engine marketing and optimization. It covers key topics like the history and major players in search engines, how organic and paid search works, integrating search into marketing strategies, and case studies on using search to help companies discover new markets and improve visibility. It also includes a quiz to test knowledge on various search engine optimization and marketing concepts.
What has your website done for you lately? Are you up on the latest trends? Do you know if your website is working for you?? In this presentation we will give you some ways to improve your web presence so you can draw more business from your website.
Some of the topics we will cover:
Branding, Organization, Content Management, Analytics, SEO, Social Media, the rise of usage of tablets and phones.
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
The document discusses setting up and using Google Analytics to track key metrics about a website. It provides step-by-step instructions for setting up a Google Analytics account and inserting the tracking code on website pages. It emphasizes that web analytics can provide objective data about what users actually do on a site, which can help inform improvements and demonstrate site value to senior management. It also outlines some best practices for using Google Analytics and limitations to be aware of.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Brian Kreck - Digital Marketing for the Next CenturyZach Kamphuis
The document discusses trends in digital marketing for 2020, including tailoring communications based on customer preferences using AI and personalization, the continued importance of content marketing and basics like titles and headings for SEO, and longer content outperforming shorter content. It also covers factors affecting SEO like reputation, mobile friendliness, security certificates, and voice search increasing. The use of snippets, structured data, and meta descriptions is discussed.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.
The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.
Azul 7 is an interactive branding agency based in Minneapolis that transforms brands through digital platforms. They take a collaborative approach to addressing business challenges with interactive tools like website planning, search engine marketing, and brand identity creation. Their leadership team includes Lisa Helminiak, Chris Cortilet, and Joe Sonka who have backgrounds in communications, history/education, and advertising respectively.
By 2017, entrepreneurship is expected to look different due to generational differences in how people access and use information. The digital generation is accustomed to accessing information online and multitasking with technology. They are not afraid to take risks, try new things, and learn from mistakes. These traits make them well-suited for entrepreneurship as they are conceptually strong, can build upon and adapt ideas. Currently, those aged 18-29 express high interest in starting small businesses, though currently small business formation is highest among those aged 55-64.
We specialize in these areas; Web Development, Design, Marketing (SEO), Software Development plus full website maintenance, e-commerce solutions, complete Hosting and Email solutions with 24/7 support!
This document provides an overview of social media and how businesses can use various social media platforms. It discusses what social media is, who is using various platforms like Facebook, Twitter, YouTube and LinkedIn, and how tones and audiences differ across networks. The document then gives advice on how businesses can get started on social media, including setting up profiles on LinkedIn, Flickr and YouTube to share content and expertise. It emphasizes measuring success through online analytics.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
Search engine optimization (SEO) and search engine marketing (SEM) are both important for increasing online visibility and driving traffic to websites. SEO involves optimizing website content to improve organic rankings, while SEM includes paid advertising on search engines. Key differences are that SEO strategies are free but take longer, whereas SEM provides faster results through paid placement and inclusion but at a cost. An effective approach uses both SEO and SEM techniques.
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Click and Save - Mimaki Offers from GPTJack Gocher
GPT has announced a range of unbeatable offers on Mimaki Industrial Printers, Solvent Printers and Print/Cut Bundles. Call 01189 294429 or email info@g-p-t.co.uk for more info.
Dr. J. C. Edison is a 52-year-old professor and dean working at the National Institute of Construction Management and Research in Pune, India. He holds a Ph.D. from Cochin University of Science & Technology and has published two books. His current roles include professor, dean, secretary to the academic council, and member of the Asian Development Bank panel of consultants. He has held several positions over his career in research and academia.
El documento presenta preguntas dirigidas al director, maestros, alumnos y padres de familia sobre los recursos humanos, materiales, organización de la jornada escolar y espacios físicos de una escuela. Se busca obtener perspectivas sobre cómo se utilizan dichos recursos, si cubren las necesidades educativas y qué aspectos podrían mejorarse.
The publisher is requesting a new sports magazine targeting 25-44 year olds to expand their portfolio beyond tween/teen audiences. The designer should propose the magazine's target audience, contents, and cover design layout including visual elements like images, slogans, and straplines to appeal to the intended demographic.
Dreaming Fish Productions is a video production company that grew from a hobby into a successful business over the past two years. The company's Managing Director, Phil Miller, realized they needed a growth strategy to maximize their potential. Phil worked with a Business Growth Manager and leadership coach Stuart Mitchell to create a three-year business plan defining their culture, objectives, and future strategy. Since implementing the plan, Dreaming Fish Productions has increased its turnover by 75%, won six film awards, expanded 40% of its business to the US, and increased its workforce from 2 to 6 people. Phil credits Stuart's coaching with inspiring the team and helping deliver their vision for continued success.
Proactimize is a UK-based startup that provides system functional testing services for NICE Actimize implementations. They specialize in testing Actimize products like IFM, AML SAM 8, WLF, and ETS. Proactimize can help address issues that testing teams face like lack of understanding of how Actimize products work and inability to effectively communicate with Actimize teams. They offer an experienced testing team with hands-on expertise in Actimize products that can help reduce delays, lower risks, and improve quality of implementations.
This risk assessment document from Northumbria University addresses the risks of working at heights. It identifies two main activities - roof work and use of ladders/step ladders. For roof work, it outlines protective measures like using approved contractors, having job-specific risk assessments, installing guardrails for edge protection, protecting fragile structures, and securing the work area. For ladders, it specifies using only industrial class ladders, inspecting them monthly for damage, and taking any unsafe ladders out of use. The document is to be signed off by the manager completing the assessment and a senior manager to confirm it sufficiently controls health and safety risks.
This document outlines an oral presentation assignment for a group of students. It includes instructions for researching and presenting on the topic of a future city or future plans for an existing city. Students will be assessed based on their understanding of the topic, organization of ideas, use of references, and presentation skills. Groups of 5-6 students must submit their 20-25 minute presentations by June 22nd-23rd, 2015. The objectives are to provide students with oral presentation skills and experience cooperating in a team.
This document outlines an oral presentation assignment for students. It requires students to work in groups to research and present on the future plans of an existing city. The presentation should cover security, water/waste management, tourism/hospitality, transport/energy/disaster relief, and green building. Students will be assessed based on their understanding of the brief, content, organization, use of references, and grammar. Presentations will take place on June 22nd-23rd and be 20-25 minutes long. The objectives are to provide presentation skills training and allow students to experience collaboration.
There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools.
Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
Web 2.0 refers to new online trends that allow two-way communication and collective intelligence, such as social networking and viral marketing. Businesses can benefit from Web 2.0 by using tools like company blogs, which allow them to communicate directly with customers and increase their search engine rankings. Research shows that blog readers are more likely to purchase products online and spend more than non-blog readers. Company blogs have also shown benefits like building communities, gathering customer feedback, and boosting sales within the first month of starting a blog.
gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Pres...gWave Consulting
The document provides an overview of internet marketing best practices from gWave Consulting. It discusses who gWave is and the services they provide, including pay per click advertising, social media marketing, search engine optimization, and more. It also defines key concepts like search engine marketing and optimization. The document highlights opportunities in marketing to baby boomers online and advantages of search engine marketing over traditional advertising.
This document discusses key elements of online marketing including search engine optimization, paid search, and social media. It provides an overview of objectives like generating leads and engaging customers. Search marketing is powerful because most users only click results on the first page. Elements of SEO include on-page optimization, link building, and using tools like Google Analytics. Paid search allows targeting keywords and driving traffic. The document emphasizes the importance of consistency across online marketing strategies and measuring success with tools like Google Analytics. It provides resources for further education on leveraging websites, SEO, social media, and measurement.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.
This document provides an overview of key topics from an eMarketing workshop, including:
1. What makes a good website - elements like brand, key content, design touches, and ease of use.
2. Website development best practices - defining vision, aims, and target audiences.
3. Search engine optimization techniques - like optimizing title tags, meta descriptions, headings, images and link building.
4. Effective online tools for communication, relationship building, streamlining workflows and understanding analytics.
The document discusses how a company's website represents their business online and provides strategies for optimizing a website and online marketing efforts. It covers search engine optimization, paid search advertising, analytics, social media, and deciding whether to outsource or handle internet marketing in-house. The key is having a well-designed website that generates traffic and conversions through search engine marketing techniques and data analysis.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
This document provides an introduction to internet marketing. It discusses why businesses should market online, how to optimize websites for search engines like Google, and various online marketing strategies like search engine optimization, social media, email marketing, link building and pay-per-click advertising. It emphasizes researching keywords, reviewing website analytics, implementing on-site optimizations, and monitoring results to improve online visibility and conversions.
This document provides an overview of Internet marketing and search engine optimization. It discusses how 73% of the US population uses the Internet for activities like information gathering and shopping. Time spent online is increasing while time with traditional media decreases. The document then introduces BeSprout as an Internet marketing company that can help businesses drive more targeted traffic to their websites, increase sales through search engine optimization, and improve return on investment through measurable results.
This document discusses social media and search engine marketing for real estate. It provides an overview of KiloBytes Technologies and their services including search engine optimization, social media optimization, and online marketing through Google and Bing. It then discusses the benefits of SEO for generating traffic and potential business. The document also outlines key statistics about social media usage and its importance for real estate marketing through activities like Facebook, blogs, and increasing traffic, customer service, and sales. Finally, it discusses pay per click management and provides examples case studies of clients who achieved leads, prospects, and increased business through SEM campaigns.
The document provides information about optimizing a small business website on a limited budget. It offers tips for choosing a domain name, developing relevant content, using keywords for search engine optimization, submitting the site to directories and building links, using analytics to track performance, and maintaining the site's ranking through regular updates and social media.
Marketing Management: Active Learning ProjectZeeshan Ali
This document provides a marketing plan summary for Team Online to increase engagement on social media for Studies. The plan includes researching customer behavior and social media usage, developing a Facebook page and campaign, optimizing the website for SEO, posting on blogs and forums, running Facebook ads, and creating engaging content and contests. The goal is to achieve 5000 Facebook fans and increase course registrations. Regular posting of graphics, quotes and discounts is recommended along with creating tabs for registration, community discussions and events. Moving the website to WordPress is also suggested for security, automatic SEO and easy integration of features.
The document summarizes a workshop on digital marketing held at VIT University in Vellore. The workshop covered topics such as the purpose of internet and digital marketing, types of digital marketing like SEO, SEM and SMO, and analytics tools. It discussed key concepts in digital marketing including the 4Ps of digital marketing, on-page and off-page SEO strategies, and how SEM, social media optimization, and web analytics can help achieve marketing goals. Future trends discussed included the growth of mobile devices and cloud computing.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The document summarizes online marketing strategies in 2010, focusing on search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It discusses how SEO and PPC can be used together effectively to drive traffic to websites. It also outlines best practices for using social media platforms like Facebook, Twitter, and blogs to engage with customers and promote brands.
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...Bruno Rabelo
The document provides guidance on using search engine optimization (SEO) and Google Ad Grants to grow awareness for nonprofits. It discusses how SEO is like a game against thousands of engineers who constantly change the rules. It then outlines five major factors for SEO success: strategy, website content, meta content, technical aspects, and linking. The document also provides tips for using Google Ad Grants, including focusing on awareness keywords rather than donations at first, using long-tail keywords, and optimizing landing pages.
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
Similar to Getting the most from your website (20)
1. Getting the most from your website Jenna Godwin Art of Jen Web Development October 10, 2008
2. 75 % PEW INTERNET & AMERICAN LIFE PROJECT December 2007 of U.S. adults currently use the Internet
3. of American adults have a high-speed connection at home, up from 42% in early 2006 and 30% in 2005. SCARBOUROUGH RESEARCH April 2008 49 %
4. As income increases, so does Internet usage. The older the population, the less Internet usage. PEW INTERNET & AMERICAN LIFE PROJECT December 2007 U.S. Internet Users: Who are they? Geography 77% Urban 77% Suburban 64% Rural Gender 37% 65+ 72% 50-64 85% 30-49 92% 18-29 Age 76% Men 74% Women 75% Total Adults Household Income 61% Less than $30,000/yr 78% $30,000-$49,999 90% $50,000-$74,999 93% $75,000+ 79% English-speaking Hispanic 56% Black, Non-Hispanic 76% White, Non-Hispanic Race/ethnicity
5. PEW INTERNET & AMERICAN LIFE PROJECT December 2007 U.S. Internet Users: What do they do online? 86% Search for a map or driving directions 66% Buy a product 64% Buy or make a reservation for travel 62% Surf the Web for fun 58% Go to a website that provides info or support for a specific medical condition or personal situation 51% Do any type of research for your job 46% Look online for info about a job 41% Get financial info online, such as stock quotes or mortgage interest rates 39% Read someone else’s online journal, web log or blog 32% Rate a product, service or person using an online rating system 81% Look for information online about a service or product you are thinking of buying 83% Look for info on a hobby or interest
6. PEW INTERNET & AMERICAN LIFE PROJECT December 2007 The Internet’s Impact on Users
7. What Can the Internet Do for my Business? Advertising / Promotion Releasing information Receiving feedback Customer convenience Business convenience and efficiency Reporting tools and analytical data
8. Website statistics/analytics How do I know if my site has visitors? Website statistics software such as Google Analytics (http://www. google .com/analytics/) display information such as how many visitors your site has had and information about those visitors such as geographic location, pages they visited, how long they remained on each page, purchase history etc. Can be attained through either a free or paid service.
9. Is my website easy to find? Meta Tags - Code placed in the HTML header of a Web page, providing information which is not visible to users. The most common Meta tags are KEYWORDS and DESCRIPTION. Description - the meta tag which describes your web site. Keywords - a list of words describing your website’s content that could be used as search terms when using a search engine. Example Search engine optimization (the technical side)
10. What keywords should I use? Search engine optimization (the not-so technical side) Use your keywords in your website content Update your keywords Use your competitor’s terms for the same products and services Include common misspellings Do your research, or hire a search engine optimization company Don’t try to be sneaky - the search engine can ban you! Research tools: freekeywords . wordtracker .com https: //adwords . google . com/select/KeywordToolExternal
11. Web Advertising Pay-per-click advertising Both of the primary search engines provide pay-per-click advertising based on a budget and keywords that you control. Google Adwords | Yahoo! Search Marketing
12. Banner Advertising Banner ads Click-through rate: two to five clicks per 1,000 impressions Cost: $0.50 per 1,000 impressions, based on the size of the site Example Sidebar ads Click-through rate: about 1% Cost: $1.00 to $1.50 per 1,000 impressions Floating ads Click-through rate: about 3% Cost: anywhere from $3 to $30 per 1,000 impressions Example Costs are usually higher for targeted ads. Online advertising placements are typically arranged through ad server services such as Yahoo or Eyeblaster or though contacting the administrator of a website in which you are interested in placing an advertisement.
13. How Can We Drive Visitors to Our Site? Hint: It goes beyond keywords 1. Content 2. Search engine optimization 3. Content 4. Links from other sites 5. Content More content = more keywords = better SEO Better content = links from other websites = better SEO Better content = more return visitors
16. RESEARCH BRIEF: DAILY MARKET AND MEDIA INTELLIGENCE July 2006 of online users research products online before buying them in person or in a store. 87 %
17. Easy Access to Information Visitors should be able to easily access information about your company such as: • Salesperson contact information • Product and warranty information • Employment Opportunities • Press Releases / Current News Kansas Health Foundation - www.kansashealth.org Spray Equipment - www.sprayequipment.com
18. How Can We Keep our Websites Current? Content Management System - an application that allows for updating of a website without any knowledge of web programming.
19. Online Ordering Online ordering allow your customers to do business with your company at their convenience. North Rock Dairy Queen - www.northrockdq.com
20. Real-time Reporting and Inventory Automated ordering systems not only provide customer convenience, but also business convenience, efficiency and cost savings in order processing. Order and customer data can be stored in a database for future reference and/or reporting purposes.
21. How Can We Engage Visitors In Our Site? Studies show that users become more emotionally engaged with a website if they contribute to it - a.k.a. social networking .
22. Social Networking Social networking basically refers to a community where one connects and communicates with others on the Internet. Examples Blogs Message Boards / Forums Chat rooms Sites such as MySpace and Facebook Viral marketing
23. Social Networking: A Case Study Southwest Airline’s site combines a blog with a video blog, Flickr photos, news stories, polls, a media center, and social networking links.
24. “ About 35 million workers — one in four people in the labor force — spend 3.5 hours per week reading blogs at the office.” ADAGE.COM October 24, 2005
25. Company Blogs Company blogs allow your company to not only talk about their company and product line, but it also allows the online community to see the personal side of the company. At the same time, by using keywords in your blog, you can increase your site’s search engine rankings. Conservative Less Conservative
26. Company Blogs: Why should my company have one? BACKBONE MEDIA, 2005 http://www.backbonemedia.com/blogsurvey/ Scale: 1 = Not a factor, 2 = Some, 3 = Important, 4 = Very important, 5 = Primary reason 5 4 3 2 1 Reasons companies have blogs 4% 6% 8% 20% 13% 18% 21% 23% 34% 46% 48% 52% 13% 25% 28% 26% 33% 32% 34% 37% 34% 24% 27% 31% 32% 23% 23% 19% 26% 20% 20% 18% 11% 21% 18% 13% 18% 21% 25% 19% 14% 13% 15% 10% 10% 6% 3% 4% 3% Build a community 10% A way to get information quickly to customers 13% Increasing sales 10% A way to get feedback from my customers 17% Boost search engine positions 14% Increase link popularity 17% RSS syndication 15% Gather feedback on a product or service 25% Customer service 32% A way to get interview requests from journalists 4% Thought leadership 0% Another way to publish content and ideas
27. Company Blogs: Why should my company have one? BACKBONE MEDIA, 2005 http://www.backbonemedia.com/blogsurvey/ Scale: 1 = First week, 2 = First month, 3 = 2-3 months, 4 = No results 4 3 2 1 Results companies have received 39% 38% 46% 25% 29% 13% 12% 12% 12% 18% 13% 6% 35% 28% 19% 15% 13% 25% 32% 22% 16% 9% 12% 3% 16% 19% 15% 29% 20% 40% 26% 43% 43% 15% 13% 18% 59% A way to get information quickly to customers 29% Thought leadership 23% Boost search engine positions 30% Build a community 22% Increase link popularity 39% Gather feedback on a product or service 31% A way to get feedback from my customers 21% Respond to negative comments 15% Increasing sales 10% A way to get interview requests from journalists 62% RSS syndication 74% Another way to publish content and ideas
28. Company Blogs: Why should my company have one? BACKBONE MEDIA http://www.backbonemedia.com/blogsurvey/ 2005
29. Company Blogs: Why should my company have one? RSS Feeds Blogs can be published through RSS feeds, which your visitors can subscribe to in order to be notified once your blog is updated. In addition, when you use a service such as TypePad: Whenever you post a new entry, TypePad notifies Google, Technorati and other search engines via the Six Apart Update Stream Connect your blog feed to FeedBurner for seamless updating
30. Viral Marketing: What is all of the hype? Viral Marketing - a marketing phenomenon that facilitates and encourages people to pass along a marketing message. Send to a friend features for web content Videos Contests Social linking sites such as Digg and Delicious Examples
31. Manage your Online Reputation It is a good practice to search for your company name and product name(s) regularly. • Participate in the converation • Disprove any false information • Link to your website People may be talking about you…. Twist a pen, open a lock
32. In summary The very best way to attract visitors to your website is through high quality content. Ensure that your website has the proper meta tags and keywords so that it is available through search engines. New methods of delivering content through your website and on the Internet as a whole include content management systems and social networking initiatives such as blogs, forums, and viral marketing.