The document discusses new tools that can be used in digital marketing strategies for franchises. It describes tools for content curation and storytelling like BizSugar and Scoop.it that can be used to find quality content. Social listening tools like Google Alerts and Talkwalker are recommended to understand customer interests and conversations. Content sharing tools such as SlideShare, Instagram and Vine can then be used to distribute content. The document also outlines infographic design tools, podcasting options, and FranSocial, a private social network for franchise businesses.