Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.
The document discusses creating an effective social media marketing plan. It recommends setting goals and objectives using the SMART framework. Conducting a social media audit to understand current metrics and accounts. Creating and optimizing social media profiles for search engine optimization. Identifying an ideal customer profile and creating a content plan and editorial calendar to share engaging content regularly. Testing the plan, tracking key metrics, and making adjustments based on results. The overall aim is to guide businesses to successfully connect with customers through a strategic social media approach.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
The document provides information on digital marketing services including SEO, social media marketing, and Facebook paid campaigns. It outlines the key activities included in each service such as on-page SEO optimization, social media posts and groups, and targeting locations and demographics for Facebook ads. Packages and pricing are also listed for individual services or a complete digital marketing package with a discounted rate. Contact details are provided at the end.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
1. The document provides a template for creating a digital marketing plan using the SOSTAC framework. It includes sections for conducting a situation analysis, setting objectives, developing strategies, and defining tactics.
2. The situation analysis section guides the user to analyze their customers, market, competitors, and capabilities. This informs the objective setting section, where goals and KPIs are defined based on the customer lifecycle.
3. The strategy section outlines developing strategies for targeting, positioning, the marketing mix, branding, and online presence. This leads to the tactics section which provides the details to execute the strategies.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE).
For each stage, it provides:
1. An overview and opportunity to define objectives
2. A recommended strategy to select optimal communications options
3. Suggested actions to optimize digital communications and implement the strategy
It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
This document outlines a social media strategy for an organization called BDAS. The strategy includes:
1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement.
2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions.
3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers.
4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
The document outlines a digital marketing proposal for HiBaby that includes long and short term objectives over 12 and 3 months. It discusses establishing social media platforms like a blog and managing Twitter to drive traffic to the website, generate qualified leads, and position HiBaby as an expert in the baby industry. Tactics discussed include producing weekly blog posts and daily tweets to engage audiences and nurture relationships with potential clients.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital marketing is an important tool for charter schools to use online communication to overcome obstacles like fundraising, enrollment, and community support. The best tactics for charter schools include search engine optimization to produce high-quality content and mobile-friendly websites for free organic listings. Paid search advertising through Google AdWords allows schools to bid on relevant keywords. Social media, email marketing, video, and display advertising are also effective to interact with audiences and keep the brand top of mind. Schools should start by augmenting their current marketing plan with digital tactics and budgeting for both initial investments and ongoing costs depending on the strategy.
This checklist contains 22 tactics for generating leads, from Direct Mail to Facebook Ads. You'll be able to use these tactics whether you're a small business, entrepreneur, or affiliate marketer.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
This document provides tips for CXOs on how their teams can use digital marketing to engage customers. It outlines 10 fundamental tips, including having clear marketing goals focused on generating qualified inquiries, understanding your cost of inquiries, optimizing your website, installing analytics tools, checking for increases in traffic from marketing efforts, ensuring your contact form is working properly, adding live chat, remarketing to customers and prospects, using email marketing, and considering social media advertising but not investing in creating your own social media pages before optimizing your website. It also identifies two common blunders to avoid: hiring an agency without clear guidelines, and investing in social media communities before your own website.
Social networking sites have become popular marketing tools because they allow constant interaction between businesses and customers online. Marketers can use social media to engage with customers, promote their brand, drive traffic to their website, and create buzz around their products or services. Effective social media marketing involves defining target audiences, engaging with them by posting regularly and adding human elements to the business presence, while also promoting the brand in a natural way online over time to build loyalty and trust.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
The document provides an overview of a webinar on driving marketing strategy in 2021 using a people-centered framework of attention, intention, and mention. The webinar featured Anthony Shop of Social Driver and Nicole Paul of Pepco Holdings discussing their framework and examples from Pepco's digital strategies, including engaging with customers on social media around topics like eagle nest cameras. The webinar also covered measuring marketing success and communicating it to leadership using key performance indicators.
Web 2.0 how to make it a competitive advantageBrand4Profit
This document discusses how social media and word-of-mouth marketing have changed the internet from Web 1.0 to Web 2.0. People now seek community and identity online through social networks and tribes. Marketers can encourage word-of-mouth by creating tools for sharing, developing online communities, and identifying influential individuals to spread messaging. The document outlines several social media strategies including creating content to encourage conversations, building advocate programs, and engaging in transparent discussions. It promotes developing an optimized social media campaign combining multiple strategies to increase website traffic and referrals through these new marketing approaches.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
Internet marketing for baby booomers and beyond w o notesCarole Mahoney
This document provides a 3-step guide for baby boomers and older adults to get started with internet marketing:
Step 1 is to define goals and understand resources. Step 2 involves selecting tools like websites, social media, blogs and videos. Step 3 is to implement tactics and track metrics like traffic, leads and sales. The overall message is that regular testing and review can help optimize results over time to achieve business and organizational goals.
The University of Warwick - Social Media Module 2017 Adam Vowles
This document provides guidance on how to effectively use social media for business purposes. It discusses why businesses should use social media by highlighting how social media can help build meaningful customer relationships and enhance a brand's reputation. The document also outlines best practices for social media marketing, including creating engaging visual content, educating audiences, interacting with influencers, avoiding common mistakes like not planning or measuring results, and listening to customer wants. Additionally, it provides tips for running successful social media campaigns through developing content people are interested in, understanding audience timing preferences, and creating a clear strategic plan.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Content marketing and soc med pres_sept-2014TomLeeDesigns
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
2. We Live InA
MobileWorld
Of
Social Media
2
42 Million
Ac#ve social media users in the UK.
72%
of people in the UK buy on mobile.
1h 48m
Average daily use of social media.
4. Reach More
People
4“As of January 2018, more than half the world's
popula;on are online & more than 40 per cent of
them are ac;ve social media users. Mobile phone
penetra;on is at 68 per cent.”
- WeAreSocial/Hootsuite's
7.59 Billion 3.19 Billion4.02 Billion
Urbanisation:
55%
Penetration:
53%
Penetration:
42%
World Popula:on Internet Users Ac:ve Social Media Users
5. LearnAbout
Your
Customers
“Social networks are the number one source of
inspira;on for customers’ purchases.”
- PwC
Learning about your customers and what
inspires them can make the difference for
your business.
5
7. Get More
And Better
Feedback
7
“AMer one nega;ve experience, 51% of
customers will never do business with that
company again.”
- NewVoiceMedia
Make sure they come back!
14. Content
Marketing
means crea#ng and sharing different
types of content such as blog posts,
videos, guides, ebooks and infographics
to aKract aKen#on and drive traffic to
your website. 14
17. Search
Marketing
17
• Organic Results are the outcome of
usually long-term Search Engine
Op#misa#on (SEO).
• Paid Ads show up when your pay (in a
bidding war) for that space for a Search
Query.
19. Display
Marketing
19
Image Ads
Video Ads
Text Ads
• is adver#sing on websites or apps through
different ad formats made of text, images,
video.
• Display marke#ng can be used on both
desktop and mobile devices.
21. Display
Advertising Is
Right ForYou
If…
21
your goal is to increase overall
awareness & get your ads seen
by a large number of people.
you want your target audience to
see your ads as they surf the
web.
you’re looking for more people
like your exis#ng customers.
23. Organic
Social Media
• It’s FREE!
• Usually, you will only reach your followers
and their friends.
• Your content appears on your [business]
profile and in your followers’ newsfeeds.
23
24. Paid
Social Media
• You pay for views, ac#ons or clicks.
• You can reach anyone even if they are not
following you.
• You don’t need to have an ac#ve page or
profile to adver#se.
24
25. Which
Platforms?
Today, there are numerous social media
plaXorms, but unless you have an unlimited
budget and a very large team, you cannot
u#lise them all.
To make sure you pick the right one(s) to be
ac#ve on, ask yourself these ques#ons:
25
26. Which
Platforms?
• Where does my target audience hang out?
• What type of content can I create?
• Text, Image, Video, Audio
• How o@en can I create content for that
plaXorm?
• How much can I spend?
26
31. Social Media Is
Right ForYou
If…
31
you’re looking to increase overall
awareness & reach new people
online.
you want to collect feedback &
pictures & other types of content
from your customers.
you’re looking for more people
like your exisBng customers.
33. Email
Marketing
33
“Email marke;ng has an average ROI of
3,800 per cent. For every dollar invested, the
average return is $38.”
- Salesforce
This must clear things up!
34. Email
Marketing Is
Right ForYou
If…
34your goal is to build loyalty with
your customers & increase repeat
website visits & purchases.
you are able to collect email
addresses from your customers
and website visitors (or already
doing it).
you want to reach your audience
directly in their inboxes &
provide personalised value.
39. 1. Business
Goals &
Objectives:
Jack,The Barber.
Jack is a barber. His business goals are…
• to get more customers through his door
(new and past) and
• make more people in his area know his
business exists.
39
40. 1. Business
Goals &
Objectives:
Jane,The Baker.
Jane is a baker. Her main business goals are…
• to increase sales of her cupcakes and
• make sure people are finding her business
when looking for similar products.
40
41. Translate
Your
Business
Goals
To Online
Goals
MAKE MORE PEOPLE AWARE YOU EXIST ⇢
41
⇣⇣⇣
BUSINESS GOAL
SELL MORE PRODUCTS ⇢
GET MORE RETURNING CUSTOMERS ⇢
GET FOUND BY MORE PEOPLE ⇢
INCREASE ONLINE REACH & AWARENESS
⇣⇣⇣
ONLINE OBJECTIVE
INCREASE WEBSITE SALES
INCREASE TRAFFIC TO WEBSITE
INCREASE FACEBOOK PAGE LIKES FROM
CUSTOMERS
42. 2. Budget &
Resource
Jack doesn’t have a website yet as it’s too
much of an investment right now.
42
What is possible for Jack?
43. 2. Budget &
Resource
Jane has a mobile-friendly website with
some analy#cs soGware.
43
What is possible for Jane?
44. 3.Audience
44
How well do you know them?
When thinking about your audience, you should start
with a wide group and narrow it down to a few profiles.
Think about their
• Occupa;on
• Educa;on level
• Age
• Loca;on
• Device
• Interests
45. 45
3.Audience
But remember customers are people, not stereotypes.
Really focus on WHY for those profiles? Why do they
think and act the way they do. Get to KNOW THEM.
How well do you know them?
46. 3.Jack’s
Audience
Jack is targe#ng males in his local area. His
most valuable customers are males above 24
years old. They normally work full-Bme.
Most of them use Facebook and Instagram.
And they come back.
46
How well does Jack know them?
47. 3.Jane’s
Audience
Jane is targe#ng anyone who might be
interested in buying personalised cupcakes
as gi@s. Her main audience is males &
females between 25- 34. They are oGen in
relaBonships and use Instagram a lot!
47
How well does Jane know them?
48. Business Goal
⇣
Online ObjecBve
⇣
Increase Online Reach
& Awareness
DISPLAY ADVERTISING
48
SOCIAL MEDIA CONTENT MARKETING
4. Marketing
ChannelsWhich ones are right for you?
49. Business Goal
⇣
Online ObjecBve
⇣
Increase Website Sales
SEARCH ENGINE MARKETING (SEM)
49
SEARCH ENGINE OPTIMISATION (SEO) EMAIL MARKETING
4. Marketing
ChannelsWhich ones are right for you?
50. Business Goal
⇣
Online ObjecBve
⇣
Increase Traffic To
Website
SEARCH ENGINE MARKETING (SEM)
50
SEARCH ENGINE OPTIMISATION (SEO) EMAIL MARKETING
4. Marketing
ChannelsWhich ones are right for you?
52. 5. PlanYour
Activity
52list his business on Google My
Business & other online
directories.
set-up an Instagram account, and
post special offers & pictures of
customer hairstyles.
use Facebook adver#sing to
target people in his local area
with an offer to aKract new
customers.
Jack’s online objec#ves are to reach more
people in his local area and get more
returning customers. He doesn’t have a
website yet. He can
Focus on the Details
53. 6. Measure
53
How will you know if you’ve succeeded?
To reach a goal, first, you need to define it.
But how can you ensure you have the right
objec#ve to work toward?
56. Translate
Broad
Objectives
To SMART
Objectives
SMART OBJECTIVE ⇣
56
TO INCREASE ONLINE SALES
BROAD OBJECTIVE ⇣
TO INCREASE ONLINE SALES BY 15%
WITHIN 2 MONTHS
BY OPTIMISING OUR WEBSITE
SMART OBJECTIVE ⇣
TO INCREASE BRAND AWARENESS
BROAD OBJECTIVE ⇣
TO INCREASE BRAND AWARENESS ON
FACEBOOK
IN 3 MONTHS
BY GROWING OUR AUDIENCE BY 30%
58. 01.
02.
03. 04.
WhatWe Can
HelpYouWith
03. Website Design
Now that everything is ready, we’ll talk you through
‘how to’ do what you need to do to get the results
you want.
04. Strategy Execu:on
Analysing your assets, goals and current online
presence.
01. Brand Audit
Analysing and translating your business goals to
online goals and creating a roadmap for you to
reach them.
02. Brand Strategy
A Squarespace website designed and built for you
based on your goals and strategies.
Get In Touch
60. About @PERSPECTiVEiX
Get Empowered by Social Media
Your brand is your promise;
and your biggest asset is your authenBcity.
We help you leverage them to
triumph in the aWenBon economy.