Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Social media refers to activities that integrate technology, social interaction, and sharing of content like words, photos, videos, and audio. It allows for two-way communication rather than just broadcasting messages. Businesses are increasingly using social media for marketing, recruiting employees, and building trust with consumers who rely more on peer recommendations than traditional ads. As social media continues to grow in importance, it will be critical for businesses to effectively engage in conversations on these platforms.
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
This document discusses social media marketing for businesses. It defines social media marketing as using websites to connect with people and share information online. Some key points made are:
Social media is important for businesses to improve brand awareness, engage customers, build brand loyalty at a low cost. Popular social media platforms for marketers include Facebook, Twitter, Instagram, and LinkedIn. The document provides tips on how to effectively use each platform to market a business, such as creating profiles, posting daily, engaging with influencers, and using hashtags. Both opportunities and pitfalls of social media marketing are outlined.
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
1. The document provides tips and strategies for businesses to sell their products on various social media platforms like Facebook, Instagram, YouTube and others.
2. It discusses how to create a Facebook store and sell products on Facebook by setting up a business page and enabling shopping features.
3. Tips are provided on how to optimize Instagram for business like using link in bio tools and showcasing products through stories and live videos.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
This document outlines a social media strategy for an organization called BDAS. The strategy includes:
1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement.
2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions.
3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers.
4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
This document provides an overview of social media marketing and strategies for different social media platforms. It discusses the growth of the digital landscape and internet usage over time. It then focuses on specific social media platforms like Facebook, Twitter, LinkedIn and strategies for using each platform for business purposes. For each platform, it provides statistics on user numbers and engagement. It also provides examples of strong brand pages on each platform and tips and best practices for using each platform's features effectively in social media marketing.
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
The Ultimate Guide To Instagram Marketing Mais AbuSalah
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking engagement further with user-generated contests using hashtags and calls to action directly in images. The overall message is that businesses must think creatively about visual content that connects authentically with their target audience.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
This document discusses how social media can enhance sales efforts. It outlines that social media allows companies to connect with more potential customers at a lower cost. It also explains that social media can help generate more leads, shorten sales cycles, and generate more referrals. The document then describes two services offered - a social media seminar training for sales and marketing teams, and a strategic social media plan involving discovery, account setup, content planning, and social media managing. Examples are provided for components like developing a content strategy and using management tools like Hootsuite.
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
social media optimization (SMO) course in hyderabadnagendrastoitech
Unlock your digital marketing potential with our comprehensive Social Media Optimization (SMO) course in Hyderabad. Master the art of enhancing online visibility and engagement on popular social platforms. Join us to boost your career in the dynamic world of social media marketing!
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
The document provides an overview of social media marketing, including definitions of key terms, the core pillars of social media marketing strategy, different types of social media marketing, and popular social media platforms. It discusses developing a social media marketing strategy, creating and publishing content, listening and engaging audiences, using analytics to measure performance, and advertising on social media. The document is intended to help readers understand how to effectively do social media marketing for their business or brand.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Social Media Marketing Training In Lahore-Burraq IT Solutions.pdfIrfanAkram38
Social media marketing is a dynamic and powerful tool that can help businesses and individuals achieve their marketing goals. By understanding the basics, exploring different platforms, implementing effective strategies, and following best practices, you can use the full potential of social media marketing to expand your online presence and reach your target audience. Stay informed and adapt to the ever-changing social media landscape to stay ahead of the competition.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
Social media marketing refers to the process of gaining traffic or attention through social media sites. It is a powerful way for businesses of all sizes to reach prospects and customers. The key aspects of social media marketing include determining goals, evaluating resources, knowing your audience, creating engaging content, integrating marketing efforts, and focusing on quality over quantity. Popular social media platforms for marketing include Facebook, Instagram, and YouTube. Facebook marketing in particular allows businesses to specifically target customers and drive traffic.
Consumer Decision Making Process and models -Howard Sheth, Nicosia Model, Engel Blackwell and Kollat, pavlovian lerning model, sociological model, Psychoanalytic(Sigmund Freud), Andreason
Unit 3 external influences on consumer behaviour (1)viveksangwan007
External Influences on Consumer Behaviour
Group Dynamics and Reference Groups: Consumer relevant groups, Types of Family: Functions of family, Family decision making, Family Life Cycle (Modern and Traditional) Culture: Values and Norms, Characteristics and influence on Consumer Behaviour, sub culture, Cross cultural consumer behavior. Social Class: Categories, Measurement and Applications of Social Class.
Unit 2 motivation, personality, consumer's perception, learning & attitud...viveksangwan007
Motivation: Nature and Types of Motives, Process of motivation, types of Needs. Personality: Theories, Product Personality, Self Concepts. Consumer Perception: Concept and Elements of Perception, Consumer Imagery, Perceived Risk. Consumer Learning:Behavioural and Cognitive Learning Theories. Consumer Attitude: Functions of Attitude and Sources of Attitude Development, Attitude formation Theories (Tricomponent, Multi attribute and Cognitive Dissonance), Attitude Change Strategies.
Emerging trends in consumer behavior: Consumer behavior in online space. Use of Information technology and AI in consumer profiling and engagement, concept of materialistic vs spiritualistic consumption.
Market segmentation is the process of dividing a broad market into subgroups based on characteristics like demographics, interests, behaviors, or other attributes. This allows companies to better understand customer needs and target specific segments. Key benefits include stronger messaging, identifying effective tactics, differentiating brands, and increasing ROI. Common bases for segmentation include demographics, psychographics, behaviors, and geography.
Delivering and Promoting Product: Supply Chain Decisions Nature, Types, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Personal Selling: Personal Selling Process, Managing the Sales Force. Promotion Mix: Advertising, Sales Promotion, Public Relations. Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Marketing management unit 2 recap,Market Segmentation & Targeting,New Produc...viveksangwan007
The document discusses market segmentation and the product life cycle. It defines market segmentation as dividing the heterogeneous market for a product into relatively homogeneous segments. Marketers segment customers based on geographic, demographic, psychographic, and behavioral factors. The benefits of segmentation include developing specialized, targeted marketing offers. The product life cycle consists of introduction, growth, maturity, and decline stages as products gain acceptance, compete with alternatives, and eventually lose popularity.
Marketing management unit 2 recap-STP Strategiesviveksangwan007
The document discusses market segmentation, which is the process of dividing a heterogeneous market into homogeneous subgroups. It explains that marketers segment markets based on geographic, demographic, psychographic, and behavioral factors to better understand customer needs and target specific subgroups. The key benefits of segmentation are developing specialized offers for each subgroup and improving marketing efficiency.
Emerging trends in social media marketing: Big data, IOT, Content Creation and Sharing: Blogging, micro blogging, Streaming Video, Podcasts, and Webinars.
Note: Relevant Case Studies should be discussed in class.
The World Trade Organization (WTO) is the international body that oversees global trade rules between nations. The WTO aims to ensure trade flows freely, predictably and openly. It has 164 member countries representing over 98% of world trade. Key functions of the WTO include administering trade agreements, providing a forum for trade negotiations, settling trade disputes between members, and supporting developing countries. While WTO membership has increased exports and investment for India, it has also increased pressures from international regulations and competition.
National Income: Measuring National Income. Problems in the measurement of Na...viveksangwan007
This document discusses measuring national income and gross domestic product (GDP). It defines national income as the monetary value of goods and services produced in an economy over time. GDP is the total value of output produced and includes foreign business output. GDP can be calculated using expenditure, income, and output methods. The document outlines the components and difficulties of measuring national income.
Business Research Methods: Written report guidelinesviveksangwan007
The document provides guidelines for writing a formal scientific report, including recommended sections, formatting, and style guidelines. Key sections of the report include an abstract, introduction, materials and methods, results, discussion, and conclusions. Figures and tables should be properly referenced in the text. Writing should be concise and precise, avoiding unnecessary details. The report should have a formal, objective tone without first person pronouns.
Understanding and Interpreting Teachers’ TPACK for Teaching Multimodalities i...Neny Isharyanti
Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024.
The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.
No, it's not a robot: prompt writing for investigative journalismPaul Bradshaw
How to use generative AI tools like ChatGPT and Gemini to generate story ideas for investigations, identify potential sources, and help with coding and writing.
A talk from the Centre for Investigative Journalism Summer School, July 2024
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
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Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
Beyond the Advance Presentation for By the Book 9John Rodzvilla
In June 2020, L.L. McKinney, a Black author of young adult novels, began the #publishingpaidme hashtag to create a discussion on how the publishing industry treats Black authors: “what they’re paid. What the marketing is. How the books are treated. How one Black book not reaching its parameters casts a shadow on all Black books and all Black authors, and that’s not the same for our white counterparts.” (Grady 2020) McKinney’s call resulted in an online discussion across 65,000 tweets between authors of all races and the creation of a Google spreadsheet that collected information on over 2,000 titles.
While the conversation was originally meant to discuss the ethical value of book publishing, it became an economic assessment by authors of how publishers treated authors of color and women authors without a full analysis of the data collected. This paper would present the data collected from relevant tweets and the Google database to show not only the range of advances among participating authors split out by their race, gender, sexual orientation and the genre of their work, but also the publishers’ treatment of their titles in terms of deal announcements and pre-pub attention in industry publications. The paper is based on a multi-year project of cleaning and evaluating the collected data to assess what it reveals about the habits and strategies of American publishers in acquiring and promoting titles from a diverse group of authors across the literary, non-fiction, children’s, mystery, romance, and SFF genres.
Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
Still I Rise by Maya Angelou
-Table of Contents
● Questions to be Addressed
● Introduction
● About the Author
● Analysis
● Key Literary Devices Used in the Poem
1. Simile
2. Metaphor
3. Repetition
4. Rhetorical Question
5. Structure and Form
6. Imagery
7. Symbolism
● Conclusion
● References
-Questions to be Addressed
1. How does the meaning of the poem evolve as we progress through each stanza?
2. How do similes and metaphors enhance the imagery in "Still I Rise"?
3. What effect does the repetition of certain phrases have on the overall tone of the poem?
4. How does Maya Angelou use symbolism to convey her message of resilience and empowerment?
How to Add Colour Kanban Records in Odoo 17 NotebookCeline George
In Odoo 17, you can enhance the visual appearance of your Kanban view by adding color-coded records using the Notebook feature. This allows you to categorize and distinguish between different types of records based on specific criteria. By adding colors, you can quickly identify and prioritize tasks or items, improving organization and efficiency within your workflow.
Beginner's Guide to Bypassing Falco Container Runtime Security in Kubernetes ...anjaliinfosec
This presentation, crafted for the Kubernetes Village at BSides Bangalore 2024, delves into the essentials of bypassing Falco, a leading container runtime security solution in Kubernetes. Tailored for beginners, it covers fundamental concepts, practical techniques, and real-world examples to help you understand and navigate Falco's security mechanisms effectively. Ideal for developers, security professionals, and tech enthusiasts eager to enhance their expertise in Kubernetes security and container runtime defenses.
2. Social Media Marketing
Strategy
• A social media marketing strategy is a
summary of everything you plan to do and
hope to achieve on social media. It guides
your actions and lets you know whether
you're succeeding or failing. Every post,
reply, like, and comment should serve a
purpose.
3. What is a Social Media Mix?
• As explained by specialists, in order to delivery
your proposals to your audience, it’s not
necessary that they be present on every Social
Network. In fact, it’s about identifying the most
appropriate channels to represent your brand,
keeping in mind its characteristics and where
your public is.
• Thus, a perfect Social Media Mix is the result of
identifying the best platforms to carry out your
communication campaigns. After composing
them, the next step is defining your publication
strategy on Social Media.
4. What is a Social Media Mix?
• This way your Social
Media Mix will help
you to connect and
interact with your
public, in order to get
them interested in
your proposals. So, in
order to reach
an online presence
and make a real
impact on your
audience, digital
marketing and Social
Networks experts
advise
5. How to create a perfect Social
Media Mix?
• The idea is to evaluate what each Social
Network has to offer you and determine
which of them is more convenient in relation
to your objectives. As the experts point out,
when selecting the channels in which you’ll
spread your proposals, you should answer
the following questions:
6. How to create a perfect Social
Media Mix?
• What is the purpose of this platform?
• Does this objective correspond with the
needs of my business?
• What audience does this platform target?
• How much time is necessary investing in this
Social Network in order to obtain the best
impact?
7. How to create a perfect Social
Media Mix?
• Answering these points will help you choose
the Social Networks in which to carry out
your communication campaigns. Continuing
I’ll help you analyze the main platforms
based on each of their specific qualities. Also
I’ll include a success story for each Social
Network to better illustrate its potential.
8. How to Create a Social Media
Marketing Plan
• #1. Clarify Your Social Media Strategy to
Develop a Clear Path Forward
• Here’s what a basic strategy should include:
1. Goals. What will you achieve?
2. Customer persona. Who are you targeting?
3. Brand voice summary. How should your content
sound?
4. Selected networks. Where will you be present?
5. Posting frequency. How often will you post?
9. How to Create a Social Media
Marketing Plan
• #2. Organize Project Planning to
Eliminate Ambiguity.
1. Start Every Campaign With a Creative Brief
• A creative brief (or project brief, depending on your preferred terminology) is
a one-page document that lists the requirements for a project or campaign. It
should include the following pieces of information:
i. Project summary: Describe the project or campaign at a high level.
ii. Details: This should answer who the project is aimed at, its goal, and the
technical requirements for deliverables (e.g., image sizes, video resolution,
etc.).
iii. Process: List the steps that need to be completed in order.
iv. Team members: Who will work on this project?
v. Timeline: When is the project due?
vi. Resources: What will you need to get this done?
10. How to Create a Social Media
Marketing Plan
• Kick Off Large-Scale Projects With a Team
Huddle Meeting
Once you have written a project brief, schedule
a meeting to share it with the team. If you’ve
never run a meeting, this may be somewhat
intimidating. However, here’s all you need to get
it right:
i. Block off time and space to meet and add it to
your inter-office calendar.
ii. Familiarize yourself with the brief so you don’t
have to ad-lib during the meeting.
iii. Leave time for questions because the team will
almost certainly have some.
11. How to Create a Social Media
Marketing Plan
• Kick Off Large-Scale Projects With a Team
Huddle Meeting
• Plan to spend about half an hour on the meeting.
By the time you’re done, you should have the
following:
i. Who needs to be responsible for what tasks
ii. What order should those tasks be in?
iii. How long will each task take to complete?
12. How to Create a Social Media
Marketing Plan
• Set Up Social Media Workflows With Checklists
• Checklists are powerful organizational tools when
wielded the right way.
• By documenting your workflows as checklists,
you can make sure every task and campaign gets
completed the right way every time. They ensure
nothing gets missed and help develop positive
habits.
13. How to Create a Social Media
Marketing Plan
• Set Up Social Media Workflows With Checklists
• Follow these steps to plan out an effective
workflow:
i. List all the steps required to complete a certain
type of project (campaign planning, video
shoot, etc.).
ii. Estimate how long each step generally takes
(and if you don’t know the answer, ask the
person who typically completes that task).
iii. Assign each task to a team member along with
a deadline for each task.
14. How to Create a Social Media
Marketing Plan
• #3. Coordinate Posts and Campaigns With a
Social Media Calendar
15. How to Create a Social Media
Marketing Plan
• #4. Establish a Reporting Schedule to Prove Your
Value
Part of the reason we’re taking time to get
organized is to improve business and marketing
outcomes. To show how you’re doing this, you’ll
need to report on social media marketing
performance. This should be something that’s
done on a regular basis so you aren’t caught
without an answer when asked how you’re
contributing value to the company.
16. Social media marketing channels.
# Facebook
• Characteristics: It’s the most well-known Social
Network with users of all ages. Because of its
breadth, any company can generate a relevant
presence on Facebook. Additionally, it has the
highest engagement rate, which implies that
your audience will connect regularly and increase
your chances of being seen.
• Purpose: Help brands build a good reputation
and generate loyalty in users. Through publishing
content will added value, it allows you to place
your business in a place of authority.
17. Social media marketing channels.
# Facebook
• Unique advantages:
1. It reaches a wide range of groups with a single publication.
2. It encourages dialogue and deepening on subjects relevant
to your business.
3. Provides the opportunity of increasing web traffic through
your site.
4. It is the perfect place to offer more detailed information
about your proposals, products and brand’s identity.
• Age of Users: the average age is between 25 and 45 years
old.
• Genders: 60% are women and 40% are men.
18. Social media marketing channels.
# Facebook
• Success Story: The Fan Page of the brand Oreo
has more than 42 million followers and reaches
amazing interaction rates. Its secret lies in its
original and fun content, among which were
highlighted in a recent animated campaign with
stories about their products and having a short
length designed for Social Networks.
19. Social media marketing channels.
# Twitter
• Characteristics: The majority of Twitter users
are around 20 years old and represent a broad
spectrum of interests. Because of the incessant
flow of tweets, you have to publish quite
frequently to be seen. For this it is necessary to
update your various accounts daily (you can help
yourself program you tweets)
• Purpose: Display breaking news and quick
updates. It promotes new content, promotions
and products. Gathers reactions and returns
from your audience instantly.
20. Social media marketing channels.
# Twitter
• Unique advantages:
1. Offers the possibility of indexing your content
through the use of hashtags (#).
2. Enables finding information instantly, such as real-
time news linked to companies, events and
businesses.
3. Invites people to “join the conversation” through
generating dialogue with real and potential clients.
4. Through the Trending Topic or Tendencies, it enables
knowing what is most talked about thing on Social
Media in each city.
• Age of Users: the average age is 18 to 29 years old.
• Genders: 50% are women and 50% are men.
21. Social media marketing channels.
# Twitter
• Success Story: The Cooking Channel
(@CookingChannel) managed to be strengthened
on Twitter and spread its proposals through the
useful delivery of information to users, in this
case cooking recipes by consumer demand, which
were requested through the dialogue. Today it
has more than 369K followers.
22. Social media marketing channels.
# Pinterest
• Characteristics: It’s a Social Network oriented
towards displaying attractive images, presented
in a way that is very similar to a catalogue. The
majority of its users are women thus making it
perfect for promoting products or services
oriented towards this sector of the population.
• Purpose: It functions as a pamphlet of online
products, in which goods are displayed
categorized in tabs that reflect the brands’ spirit.
23. Social media marketing channels.
# Pinterest
• Unique advantages:
1. Visually promotes and highlights products and
services through high resolution images.
2. Generates leads and sends traffic towards other
content or platforms (for example your blog or
website).
3. Enables you to target your public, in detail, by
implementing clearly defined categories.
4. Brings immediate or very close responses in relation
to Calls to Actions.
• Age of Users: the average age range is 18 to 35
years old.
• Genders: 80% are women and 20% are men.
24. Social media marketing channels.
# Pinterest
• Success Story: Nordstrom has amassed over 4.4
million followers on Pinterest with 67 boards an
518.3k pins focused on holidays, dress, fashion,
gift ideas, love, fitness. They are also one of the
most prolific-pinning brands, with over 25,000
pins.
25. Social media marketing channels.
# LinkedIn
• Characteristics: It is a Social Network oriented
towards the professional world, whose main
demographic feature has to do with other users’
education. It is perfect for positioning products
or services and connecting with clients through
a B2B Marketing perspective.
• Purpose: LinkedIn enables brands to connect
with a professional audience, with a relatively
higher educational level and more mature, in
terms of age, audience.
26. Social media marketing channels.
# LinkedIn
• Unique advantages:
1. Increases your business’s exposure through Company Pages
and Products.
2. Increases the credibility level and improves the perception
of your company.
3. Enables the display of commercial brands in front of
potential clients.
4. Offers a search with numerous filters, capable of enabling
detailed targeting.
• Age of Users: The average age ranges of the main groups
are between 50 to 64 years old and 18 to 29 years old.
• Genders: Of the total amount of Internet users, 24% of
them that use LinkedIn are men and 19% are women.
27. Social media marketing channels.
# LinkedIn
• Success Story: The brand Carrefour achieved
unprecedented growth thanks to the application
of 3 solutions: a page called “Career” dedicated
to spreading its values; another called “Job
Slots” oriented towards spreading jobs and a
third called “Work With Us”, to attract users
interested in becoming part of the firm.
.
28. Social media marketing channels.
# Instagram
• Characteristics: Instagram users tend to be
under 30 years of age and have a fairly even
gender distribution. This Social Network is
oriented towards gathering the image of people
with elevated education and income levels. Its
success is based on being optimized for mobile
phones, the most dominant source of web traffic.
• Purpose: It enables telling visual stories, which
generate a larger quantity of interactions in
comparison to other contents.
29. Social media marketing channels.
# Instagram
• Unique advantages:
1. It is fully oriented towards visual content, which
is ideal for displaying your products.
2. Enables the use of hashtags for indexing and
amplifying your content’s exposure.
3. Has one of the highest interaction rates on the
audience’s part.
4. Offers the possibility to directly and easily share
content on other Social Networks.
30. Social media marketing channels.
# Instagram
• Success Story: The brand GoPro launched a
campaign, which received resounding success,
based on displaying an Australian cat capable
of skating. Due to the content’s originality and
the presence of an animal in a company very
popular on Social Media, the content rapidly
went viral.
Editor's Notes
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.
Unique advantages:
Offers the possibility of indexing your content through the use of hashtags (#).
Enables finding information instantly, such as real-time news linked to companies, events and businesses.
Invites people to “join the conversation” through generating dialogue with real and potential clients.
Through the Trending Topic or Tendencies, it enables knowing what is most talked about thing on Social Media in each city.
Age of Users: the average age is 18 to 29 years old.
Genders: 50% are women and 50% are men.