Social networking sites have become popular marketing tools because they allow constant interaction between businesses and customers online. Marketers can use social media to engage with customers, promote their brand, drive traffic to their website, and create buzz around their products or services. Effective social media marketing involves defining target audiences, engaging with them by posting regularly and adding human elements to the business presence, while also promoting the brand in a natural way online over time to build loyalty and trust.
The document discusses new strategies for lawyers to attract clients using online tools like websites, blogs, and social media. It emphasizes that while online marketing is important, traditional skills like networking, publishing, and speaking are still essential. When done right, tools like video, blogs, and social networking sites like Twitter, LinkedIn and Facebook allow lawyers to engage with potential clients, build trust, and stay top-of-mind with their networks. An interactive online presence combined with in-person relationship building can help lawyers consistently win new clients.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
This document discusses how social media can be used effectively by different groups like business owners, sales and marketing professionals, HR and recruiters, teachers and trainers, and job seekers. It provides examples of what each group can do on social media, such as building their brand, finding target audiences, engaging with connections, and sharing relevant information. The document also discusses best practices for using social media, noting that it is not just about creating accounts or gaining likes, but requires understanding when, what, where, why and how to share content strategically to achieve results.
The document outlines Carmelo Russo's presentation on digital marketing. It discusses 9 topics: introduction to internet marketing, website design, online copywriting, email marketing, online advertising, search engine optimization, social media, mobile marketing, and future trends. For each topic, it provides an overview and discusses key principles, benefits, and techniques. The overall document serves as an introduction to digital marketing strategies and tactics.
This document provides an overview of several popular social media platforms and how businesses can leverage them for marketing goals. It discusses Facebook, highlighting that it is best used to connect with existing customers rather than acquire new connections. Benefits of Facebook mentioned include albums, polls, and community building. Twitter is covered next and emphasizes reputation management by monitoring conversations. YouTube strategies suggest businesses leverage existing videos or create videos to connect with customers. LinkedIn is framed as a platform for business networking rather than jobs. The document concludes by mentioning Google+ and advising caution until official brand pages are allowed.
This document discusses the evolution of businesses through social networks. It describes how businesses have shifted from outbound "spray and pray" marketing to inbound marketing through social networks like Facebook, Twitter, and LinkedIn. Inbound marketing through social networks is more targeted, viral, and cost-effective. The document also provides examples of how businesses like Gary Vaynerchuk's wine store were able to grow significantly through creative use of social media and networking sites.
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
Are you giving the “Kolaveri” energy to your Social Media needs? Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
This document provides an overview of using social media to boost a small business. It discusses developing a social media strategy using the P.O.S.T. framework: defining the target People, setting Objectives, developing a Strategy, and choosing appropriate Technologies. The key phases of a social media strategy are to listen to customers, engage by building relationships and cultivating followers, respond to feedback, persuade customers through valuable content, and measure results. Social media can increase brand awareness, build relationships, and potentially increase sales in a very cost-effective manner for small businesses.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
Maximizing Social Media Platforms 6.9.2011mythicgroup
This document provides tips and strategies for maximizing the use of social media platforms like LinkedIn, Twitter, Facebook, and others for professional networking and career development purposes. It discusses how these platforms can be leveraged to build your personal brand, make professional connections, research potential employers and opportunities, and enhance your online presence. Specific tactics covered include engaging with relevant groups, updating your status, sharing valuable content, using hashtags, and asking/answering questions.
Maximizing Social Media Platforms 6.9.2011HeatherColeman
This document provides tips and strategies for maximizing the use of social media platforms like LinkedIn, Twitter, Facebook, and others for professional networking and career development purposes. It discusses how to build an online professional presence, engage with contacts and potential employers, leverage hashtags and groups for job searching, and get involved in question/answer communities like Quora to grow expertise in one's field.
This document discusses different marketing strategies for attracting customers, both online and offline. It emphasizes that while digital marketing like social media networking is most effective, it requires significant time to develop followers organically. Paid social media marketing through ads can reach more people quickly but risks frustrating users with repeated ads. The best approach combines organic social media networking, paid digital ads, and traditional offline methods like business cards and exhibitions.
This slide gives you an overview of social marketing and its benefits for expanding business opportunities in general and for CMC as well.
https://www.linkedin.com/company/cmcsoft-ltd-co
This document discusses social media as a marketing tool. It begins by defining social media marketing and explaining why it is an effective approach. It then discusses how social media allows word-of-mouth marketing to go virtual by connecting people online. The document outlines some key objectives of social media marketing like brand awareness, driving traffic and sales. It provides tips for using social networks like becoming part of the community before promoting. Finally, it explores the impact of social media on marketing through insights, engagement, communication and new business opportunities.
Explanation about how make the social network desy rizmayanti ipa 3sman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top-of-mind for customers and build an engaged online community.
Explanation text how make the social networksman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top-of-mind for customers and build an engaged online community.
Social networking online has become a popular trend for marketing careers and businesses. Social networking sites are evolving platforms that allow users to interact and connect. To effectively use social networking for business goals, one must determine specific goals like finding jobs, gaining brand exposure, or scouting potential employees. Then choose sites like LinkedIn, MySpace or Yahoo 360 and connect with potential customers, industry contacts, media, consultants and event organizers who can help achieve your goals. Maintaining an appealing profile and engaging with your network through new content is important to build relationships and see rewards over time.
Digital marketing refers to the use of digital channels, devices, and platforms to promote products, services, or brands to a target audience through various techniques and tactics. Studying digital marketing involves understanding how businesses leverage the internet and electronic devices to connect with customers where they spend much of their time: online.
The document discusses a seminar on social networks. It begins with an introduction to social networks and provides a brief history of major social networking sites from the 1960s to the present. It then discusses how social networking sites can be used for marketing and management purposes by engaging customers, creating buzz, and generating traffic and links. The document provides tips on defining audiences and goals, choosing sites, building social relationships, and promoting brands. It highlights benefits like low-cost advertising, feedback from customers, and increased awareness. Potential challenges with social media are also outlined.
The document discusses social networks and their use in marketing and management. It begins with an introduction to social networks, including a brief history. It then discusses how social networking sites can be used for marketing purposes and provides tips on engaging with customers, promoting brands, and implementing marketing campaigns on sites like Facebook, Google+, Twitter, and YouTube. The document also covers reasons for using social networking, including reaching targeted audiences and creating opportunities to engage customers, create buzz, and gain traffic. It notes both the benefits and potential challenges of using social media for business purposes.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
This document provides 8 ways to properly promote a business on social media. It begins by explaining the importance of social media promotion and having clear goals for your social media presence. It then discusses deciding which platforms to focus on, getting to know your audience, researching competitors, creating a content calendar, making engaging content, analyzing performance, and improving weak strategies. The overall message is that businesses should take a strategic approach to social media promotion by setting goals, choosing the right platforms, creating a plan, and continuously optimizing their efforts.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Online PR is the public relations work of communicators via available online communication channels (and also communication tools). In addition to the online pages of classic media, these channels include social media, blogs and websites.
Based on the measures taken in the print sector, the possibilities and opportunities offered by online media are used and the strategies are adapted accordingly.
70 Common Questions And Answers About Social MediaSocial Sinergy
The document discusses the benefits of using social media for local businesses. It notes that social media allows businesses to reach many potential customers at once from one place. It lists 5 main benefits: more people search for businesses on social media, it allows for easy customer service, it helps businesses get their name seen more, most consumers shop online and are active on social media, and social media is free to use. The document then provides answers to common questions about using social media for marketing, including that it's never too late to get started, social media sites are not going away, and businesses of all types can benefit.
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Social networks can help businesses improve customer awareness and gather market intelligence in several ways:
1) Businesses can use blogs to regularly post content that educates customers and helps potential customers find the business. This builds relationships and spreads brand awareness.
2) Sites like Facebook and LinkedIn allow information sharing and advertising business pages to wider audiences.
3) Opinion sites like forums provide discussions for customers to find solutions and make purchase decisions with input from others.
4) Social media also helps businesses understand what customers want by analyzing content on blogs, LinkedIn profiles, and YouTube videos about competitors. This informs business strategy and positioning.
The document provides tips for using online marketing strategies to connect with potential clients in the pharmaceutical industry. It recommends establishing profiles on business networking websites like LinkedIn and using tools like Twitter to engage clients. It also suggests using search engine optimization, content-targeted advertising, and virtual partnering forums as ways to make the company visible to clients online and stimulate interaction. The overall message is that an integrated online presence and regular engagement through digital channels can help pharmaceutical companies find and interact with clients globally.
Being seen by major clients online (genericlicensing.com)Generic Pharma 2.0
The document provides tips for marketing to pharmaceutical clients online. It recommends using business networking websites like LinkedIn to build a network of over 1,500 connections that can lead to 20% of new clients. Twitter is suggested to regularly publish company updates to engage potential clients. Search engine optimization and online directories can help clients find companies online. Content targeted advertising on Google Adwords is recommended to reach motivated clients. Emerging virtual partnering forums allow global engagement at low cost. The key is an active online presence across multiple channels to stimulate client interaction.
The document provides tips for using online marketing strategies to connect with potential clients in the pharmaceutical industry. It recommends establishing profiles on business networking websites like LinkedIn and using tools like Twitter to engage clients. It also suggests using search engine optimization, content-targeted advertising, and virtual partnering forums as ways to make the company visible to clients online and stimulate interaction. The overall message is that an integrated online presence and regular engagement through digital channels can help pharmaceutical companies find and interact with clients globally.
Navigating Post-Quantum Blockchain: Resilient Cryptography in Quantum Threatsanupriti
In the rapidly evolving landscape of blockchain technology, the advent of quantum computing poses unprecedented challenges to traditional cryptographic methods. As quantum computing capabilities advance, the vulnerabilities of current cryptographic standards become increasingly apparent.
This presentation, "Navigating Post-Quantum Blockchain: Resilient Cryptography in Quantum Threats," explores the intersection of blockchain technology and quantum computing. It delves into the urgent need for resilient cryptographic solutions that can withstand the computational power of quantum adversaries.
Key topics covered include:
An overview of quantum computing and its implications for blockchain security.
Current cryptographic standards and their vulnerabilities in the face of quantum threats.
Emerging post-quantum cryptographic algorithms and their applicability to blockchain systems.
Case studies and real-world implications of quantum-resistant blockchain implementations.
Strategies for integrating post-quantum cryptography into existing blockchain frameworks.
Join us as we navigate the complexities of securing blockchain networks in a quantum-enabled future. Gain insights into the latest advancements and best practices for safeguarding data integrity and privacy in the era of quantum threats.
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
The Rise of Supernetwork Data Intensive ComputingLarry Smarr
Invited Remote Lecture to SC21
The International Conference for High Performance Computing, Networking, Storage, and Analysis
St. Louis, Missouri
November 18, 2021
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
AI_dev Europe 2024 - From OpenAI to Opensource AIRaphaël Semeteys
Navigating Between Commercial Ownership and Collaborative Openness
This presentation explores the evolution of generative AI, highlighting the trajectories of various models such as GPT-4, and examining the dynamics between commercial interests and the ethics of open collaboration. We offer an in-depth analysis of the levels of openness of different language models, assessing various components and aspects, and exploring how the (de)centralization of computing power and technology could shape the future of AI research and development. Additionally, we explore concrete examples like LLaMA and its descendants, as well as other open and collaborative projects, which illustrate the diversity and creativity in the field, while navigating the complex waters of intellectual property and licensing.
Are you interested in dipping your toes in the cloud native observability waters, but as an engineer you are not sure where to get started with tracing problems through your microservices and application landscapes on Kubernetes? Then this is the session for you, where we take you on your first steps in an active open-source project that offers a buffet of languages, challenges, and opportunities for getting started with telemetry data.
The project is called openTelemetry, but before diving into the specifics, we’ll start with de-mystifying key concepts and terms such as observability, telemetry, instrumentation, cardinality, percentile to lay a foundation. After understanding the nuts and bolts of observability and distributed traces, we’ll explore the openTelemetry community; its Special Interest Groups (SIGs), repositories, and how to become not only an end-user, but possibly a contributor.We will wrap up with an overview of the components in this project, such as the Collector, the OpenTelemetry protocol (OTLP), its APIs, and its SDKs.
Attendees will leave with an understanding of key observability concepts, become grounded in distributed tracing terminology, be aware of the components of openTelemetry, and know how to take their first steps to an open-source contribution!
Key Takeaways: Open source, vendor neutral instrumentation is an exciting new reality as the industry standardizes on openTelemetry for observability. OpenTelemetry is on a mission to enable effective observability by making high-quality, portable telemetry ubiquitous. The world of observability and monitoring today has a steep learning curve and in order to achieve ubiquity, the project would benefit from growing our contributor community.
Transcript: Details of description part II: Describing images in practice - T...BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
AC Atlassian Coimbatore Session Slides( 22/06/2024)apoorva2579
This is the combined Sessions of ACE Atlassian Coimbatore event happened on 22nd June 2024
The session order is as follows:
1.AI and future of help desk by Rajesh Shanmugam
2. Harnessing the power of GenAI for your business by Siddharth
3. Fallacies of GenAI by Raju Kandaswamy
GDG Cloud Southlake #34: Neatsun Ziv: Automating AppsecJames Anderson
The lecture titled "Automating AppSec" delves into the critical challenges associated with manual application security (AppSec) processes and outlines strategic approaches for incorporating automation to enhance efficiency, accuracy, and scalability. The lecture is structured to highlight the inherent difficulties in traditional AppSec practices, emphasizing the labor-intensive triage of issues, the complexity of identifying responsible owners for security flaws, and the challenges of implementing security checks within CI/CD pipelines. Furthermore, it provides actionable insights on automating these processes to not only mitigate these pains but also to enable a more proactive and scalable security posture within development cycles.
The Pains of Manual AppSec:
This section will explore the time-consuming and error-prone nature of manually triaging security issues, including the difficulty of prioritizing vulnerabilities based on their actual risk to the organization. It will also discuss the challenges in determining ownership for remediation tasks, a process often complicated by cross-functional teams and microservices architectures. Additionally, the inefficiencies of manual checks within CI/CD gates will be examined, highlighting how they can delay deployments and introduce security risks.
Automating CI/CD Gates:
Here, the focus shifts to the automation of security within the CI/CD pipelines. The lecture will cover methods to seamlessly integrate security tools that automatically scan for vulnerabilities as part of the build process, thereby ensuring that security is a core component of the development lifecycle. Strategies for configuring automated gates that can block or flag builds based on the severity of detected issues will be discussed, ensuring that only secure code progresses through the pipeline.
Triaging Issues with Automation:
This segment addresses how automation can be leveraged to intelligently triage and prioritize security issues. It will cover technologies and methodologies for automatically assessing the context and potential impact of vulnerabilities, facilitating quicker and more accurate decision-making. The use of automated alerting and reporting mechanisms to ensure the right stakeholders are informed in a timely manner will also be discussed.
Identifying Ownership Automatically:
Automating the process of identifying who owns the responsibility for fixing specific security issues is critical for efficient remediation. This part of the lecture will explore tools and practices for mapping vulnerabilities to code owners, leveraging version control and project management tools.
Three Tips to Scale the Shift Left Program:
Finally, the lecture will offer three practical tips for organizations looking to scale their Shift Left security programs. These will include recommendations on fostering a security culture within development teams, employing DevSecOps principles to integrate security throughout the development
MYIR Product Brochure - A Global Provider of Embedded SOMs & SolutionsLinda Zhang
This brochure gives introduction of MYIR Electronics company and MYIR's products and services.
MYIR Electronics Limited (MYIR for short), established in 2011, is a global provider of embedded System-On-Modules (SOMs) and
comprehensive solutions based on various architectures such as ARM, FPGA, RISC-V, and AI. We cater to customers' needs for large-scale production, offering customized design, industry-specific application solutions, and one-stop OEM services.
MYIR, recognized as a national high-tech enterprise, is also listed among the "Specialized
and Special new" Enterprises in Shenzhen, China. Our core belief is that "Our success stems from our customers' success" and embraces the philosophy
of "Make Your Idea Real, then My Idea Realizing!"
How to Avoid Learning the Linux-Kernel Memory ModelScyllaDB
The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
This talk will describe how to do exactly that by using the standard Linux-kernel APIs (locking, reference counting, RCU) along with a simple rules of thumb, thus gaining most of LKMM's power with less learning. And the full LKMM is always there when you need it!
Coordinate Systems in FME 101 - Webinar SlidesSafe Software
If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights.
During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to:
- Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value
- Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems
- Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors
- Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported
- Look Ahead: Gain insights into where FME is headed with coordinate systems in the future
Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!
Are you interested in learning about creating an attractive website? Here it is! Take part in the challenge that will broaden your knowledge about creating cool websites! Don't miss this opportunity, only in "Redesign Challenge"!
2. What is Online Social Networking?
From a conceptual standpoint, online social networking is no
different than traditional networking and socializing. You meet
people and get to know them by sharing information about each
other. Those you like and/or share interests with become part of
your "network." The marketing magic kicks in when those in your
network start talking about you. Your reputation spreads by
word-of-mouth.
The Internet and related technology have taken networking to the
next level, expanding each individual’s reach and exposure
through online marketing. Where traditionally people gather in
person to network ― at the same time and place as others ―
members of online networking groups are not limited by time or
geography. Each group member can interact 24/7 from any
location worldwide. Consequently, online networking techniques
are very different from in-person networking.
7. Use of Social Networking sites in
Marketing & Management
Social networking online is one of today’s hottest trends. Many,
however, wonder how social networking can help their careers
or businesses and exactly how to get started with this online
marketing technique.
Social networking sites have become so popular because of
following characteristics :-
Social sites are evolving in nature, they change from day to day
thanks to the contributions of it’s members – this is why they
are so successful. As the platform evolves constantly, so should
you approach to using this medium!
8. How To Interact Through Social
Networking
• Ways to interact are numerous. The first order of business is to
decide what your marketing goals are with respect to social
networking. While "finding new friends" is a sufficient personal
reason for social networking, business marketing goals need to be
more specific. Are you an individual looking for a job or freelance
work? Do you want to gain exposure for your product, brand or
company? Are you looking for potential employees or contractors?
Do you want to get prospects interested enough to visit your
Website or contact you? Your goals will dictate what you put on
your profile and social networking home page, as well as who you
look for to become part of your network.
• After you’ve decided on your purpose for online networking,
choose which social networking Website(s) you will participate in.
9. Where to Network Online
• You can find a comprehensive list of social networking sites here, I am familiar
with those listed below. They will give you an idea of the range of opportunities
you will find at social networking Websites:
• Yahoo! 360 (360.yahoo.com): Yahoo!'s social networking site is in beta as of this
writing. The unique feature here is your Yahoo! 360 space is cross-promoted with
other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo!
Groups. Like many social networking sites, you can also host a blog on the server.
• MySpace (myspace.com): This is the mother of social networking sites. Originally
dominated by teens, there are reports of the "graying of myspace" as older people
and businesses are also networking on the site. It may be worth your while to
spend some time there to see if your target customers hang out there.
• LinkedIn (linkedin.com): LinkedIn is excellent for professional, career-related
online marketing because it focuses exclusively on business and professional
networking. You will find interfaces to connect with classmates or colleagues (both
past and present); find service providers or clients; post or find a job; and ask or
answer business-related questions.
10. Whom To Interact With
• The people you want to associate with (i.e. make "friends" or be
"connected" to) will depend largely on your goals. There are several types
of people you will want to consider contacting. Each can help you in
different ways, so consider looking for more than one type of "target
friend:"
• Customers and Consumers: People who will benefit from what you do,
consume or buy your products or services, and rave about you to their
friends.
• Others Within Your Industry: People with whom you can network, share
resources and cross-promote with.
• Media and Publishers: People who work for, or can influence,
publications you would like to be mentioned in (e-zines, newspapers,
Websites, etc).
• Consultants: People who may want to hire or purchase products from
you.
• Event, Company or Organization representatives: People who operate
businesses and associations that support your industry.
11. How Social Network Marketing can
grow your business marketing profits?
Social Media Marketing create opportunities to:
Adds a human element (you) to your business or product
Engage with customers directly but informally while hanging out online
It is fun and simple to do once you know how
Get traffic to your website
Create buzz around your website, product or service or brand
Create inbound links to your website for the search engine ranking benefit
Creates loyalty and trust
14. How to "do" Social Networking?
Working your Network
There are several things
can be done to become
more approachable:
- Your page is the first thing
people see when
researching you, so keep it
appealing.
-Add new content to your
page often, giving people a
reason to visit regularly.
Like all worthwhile business
relationships, online
networks must be
nurtured. Make the effort
to do so, and over time you
will reap the rewards.
15. How to "do" Social Networking?
Marketing For Business Profits
should define your audience, locate your potential
customers, build a social relationship with them and
promote your brand and website. What you choose to
do on these sites depends on what your business needs.
In most communities it is recommended to not start out
by promoting your brand or website. If you start out by
“spamming” you are likely to get kicked out of that social
community. The site administrators will most likely ban
you from returning. Being too direct in your sales pitch
could also scare people away
19. Platform for growth
Social media has become a platform that is easily
accessible to anyone with internet access, opening
doors for organizations to increase their brand
awareness and facilitate conversations with the
customer. Additionally, social media serves as a
relatively inexpensive platform for organizations to
implement marketing campaigns. Organizations can
receive direct feedback from their customers and
targeted markets.
20. Why Social Networking ?
Popularity :-Social media has been adopted by a critical
mass of the population which means it is important for
organizations to have a social media presence. Generally, some
official presence is better than none even if a specific strategy has
not been defined.
Advertising :-Social media is an enormous advertising
platform. Organizations are able to target individuals based upon
specific interests shared on social media. For example, if an
individual watches a YouTube video about jogging, a shoe
company can serve an ad or a coffee company can target ads to
individuals who post that they are tired on social media sites.
21. Customers :- One thing is Crystal clear that .
Customers are the King and the days of marketer & seller
are gone. Mass is moving to Social networking sites so
companies will also follow where there customers go .
Awareness :- Some organizations actively use social
media in their marketing plan to keep the brand fresh in
customers' and non-customers' minds. Linking with an
organization on a social media site allows the organization
to stay connected with individuals who may or may not be
customers instead of relying on them to initiate a contact
only when they are looking for additional information.
And many more :-----
22. How organizations use social media
Among the goals for which social media can be used are:
Customer service, e.g. direct response to customer
complaints
Broadcasting updates, announcements, news, e.g.
additional PR resource
Promotions
Behind the scenes look at the organization
Advertising