This document discusses primary data collection methods, including observation, interviews, questionnaires, and schedules. Observation involves directly observing respondents without asking questions. Interviews can be personal face-to-face interviews or telephonic interviews. Questionnaires are sets of standardized questions distributed to respondents, while schedules are used by interviewers to record respondents' answers to questions in person. Each method has advantages like breadth of information collected but also limitations such as potential bias, expense, or inability to capture emotions.