Myntra was established in 2007 in Bangalore, India and began as a B2B business personalizing gifts before shifting to B2C e-commerce in 2010. Myntra is now one of the largest online retailers in India, offering over 1.5 lakh products from more than 1000 brands. After being acquired by Flipkart, Myntra continues to operate independently while benefitting from Flipkart's supply chain and delivery capabilities. Myntra engages in aggressive marketing campaigns using social media, celebrity endorsements, and seasonal sales promotions to compete amid rising competition in India's online fashion industry.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Pantaloons is an Indian retail chain that operates over 100 stores across India. It offers a range of men's, women's, and kids' apparel, accessories, and home decor through its own private labels and partnerships with other brands. Pantaloons uses a marketing mix strategy that includes competitive pricing by offering branded products at a 10% discount and local brands at 20% off, promotions through loyalty programs and discounts, and a placement strategy of stores primarily in malls located near competitors.
This report highlights success mantra of Myntra.com - a popular eCommerce (online shopping) website.
This covers following topics.
- Company Information
- Management team
- Company’s current operation, direction and focus
- SWOT Analysis of company
- Company’s success factors
- Company’s Marketing strategy
- Statistics
Ref
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
Flipkart Strategy Analysis and RecommendationRahul Jain
Flipkart is India's largest e-commerce company. It has a 40% market share in India's online retail industry, which was $64 billion in 2020 and is projected to grow to $200 billion by 2027. Flipkart has made several acquisitions to expand into related businesses like online travel, financial services, and logistics. It aims to increase its market share in key categories like mobile, electronics, fashion, and grocery. To achieve this, Flipkart plans to expand its fulfillment center network to smaller cities, focus on private labels, and increase offerings in high-engagement categories. It also aims to leverage its investments in Myntra, PhonePe and Cleartrip to drive profit
This document discusses e-recruitment and selection practices at Firstcry.com, an online retailer for baby and kids products in India. It summarizes that Firstcry uses a hybrid business model with both online and offline (franchise store) presences. For recruitment, Firstcry uses its corporate website, job boards, and walk-ins to find candidates. The selection process includes job analysis, resume screening, interviews, exams, reference checks, and offers. Challenges include reaching candidates in rural areas and unverified resumes. The document recommends conducting exit interviews and using additional job sites for niche roles.
OnePlus is a Chinese smartphone manufacturer founded in 2013. It aims to design high-quality smartphones at lower prices than competitors. Originally selling exclusively online, OnePlus has expanded to 34 countries. In India, it is the 3rd largest premium smartphone seller, having captured over 50% of the Indian premium online market in 2017. OnePlus focuses on high specifications, simple designs, and lower prices through online marketing and low profit margins.
Bata India is the largest footwear retailer and manufacturer in India. It was established in 1931 and has since expanded to over 1375 retail stores across India. Bata aims to provide fashionable and affordable footwear products to customers through superior retail experiences. Key executives and the organizational structure are outlined. Financial results from the past 4 years show increasing net profits. Bata engages in various CSR initiatives, including donations of shoes and masks during the COVID-19 pandemic. Competitors and the various departments within Bata, including procurement, operations, and retail network, are briefly described.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
Myntra is India's leading online fashion platform offering over 2,000 brands. It uses CRM to improve customer relationships and retention. The Myntra app provides unique features like image search and push notifications. It also runs the reality show "Myntra Fashion Superstar". The app includes themes and click-through rates are low, with 13.4 million visitors but only 2.2% converting to sales. Myntra focuses on search engine optimization, email marketing, community engagement and quality customer service to improve sales and customer loyalty.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
Flipkart is an Indian e-commerce company founded in 2007 with headquarters in Bengaluru. It has a portfolio of products across various categories which it sources from vendors and stores in warehouses located strategically for delivery. Its supply chain involves procurement, inventory management and order fulfillment processes supported by its user interface, payment options, and delivery system. Orders are picked and packed at warehouses then dispatched and delivered to customers, with technology and logistics partnerships supporting the order-to-delivery process.
Myntra is an Indian online retailer for fashion and lifestyle products headquartered in Bangalore. It was founded in 2007 and acquired by Flipkart in 2014. Myntra operates as an aggregator for over 350 national and international brands. It partners with top brands to offer current season merchandise at MRP prices through its business-to-customer website model. Myntra has run several brand campaigns since 2011 to promote its fashionable image and products. It focuses on quality over quantity and innovation compared to its main competitor Jabong.
Myntra is an Indian online retailer established in 2007 that sells fashion and lifestyle products. It is headquartered in Bangalore and offers products from over 350 Indian and international brands. Myntra pioneered online shopping in India and uses innovative marketing strategies like coupons and social media to attract customers. It aims to process and deliver orders within 24 hours and has won several awards for being one of India's top e-commerce companies.
This document provides information about Myntra, an Indian e-commerce company. It discusses Myntra's history, starting as a personalized gifts company in 2007 before shifting to fashion and lifestyle products. It also outlines Myntra's objectives, scope, and methodology for a study, as well as limitations of the study. Finally, it discusses Myntra's company profile, value proposition, mission, vision, and recent advertising campaigns.
Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...vincentpauljfcdvg
Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country
Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra has become very popular in India by being one of the first major e-tailers and through innovative marketing like online coupons. It offers a wide range of products from major brands. Myntra utilizes a business-to-customer revenue model and focuses on fast order processing and shipping to customers. It has experienced success through social media marketing and promotional campaigns.
If you're looking for an in-depth analysis of one of India's leading e-commerce marketplaces, the "Snapdeal Case Study" by Ecomforbreakfast.com is the perfect resource for you. This ebook provides a comprehensive overview of Snapdeal's journey from its inception to becoming one of the largest online marketplaces in India.
The ebook is packed with insights and data-driven analysis that will help you understand the factors that contributed to Snapdeal's success. From its early days as a deals website to its evolution into a full-fledged online marketplace, the Snapdeal case study provides a detailed account of the company's growth and expansion.
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Whether you're an e-commerce entrepreneur, a marketing professional, or a student of business, the Snapdeal case study offers valuable insights into the world of online retail. With its detailed analysis and practical recommendations, this ebook is an essential resource for anyone interested in understanding the dynamics of the Indian e-commerce market. So why wait? Download your copy today and discover the secrets behind Snapdeal's success!
Looking to gain insight into the world of e-commerce? Look no further than the "Myntra Case Study" by ecomforbreakfast.com.
In this comprehensive ebook, you'll learn about Myntra, one of India's leading online fashion retailers. Through this case study, you'll gain a deep understanding of how Myntra has achieved success in the competitive e-commerce landscape.
From their innovative marketing strategies to their seamless user experience, you'll discover the secrets behind Myntra's rise to the top. You'll also learn about the challenges that the company faced along the way, and how they overcame them to become a dominant force in the industry.
Whether you're a business owner looking to improve your online presence, a marketing professional seeking new ideas, or simply someone interested in the world of e-commerce, this ebook has something for you.
Written by the experts at ecomforbreakfast.com, this case study offers valuable insights and actionable tips that can help you take your e-commerce game to the next level. So why wait? Download the "Myntra Case Study" today and start learning from one of the best in the business!
This document discusses strategies for success in the changing business environment. It notes the impact of technology and hypercompetition on markets. To thrive, companies must pursue win-win strategies like innovation, branding, customer relationship management, partner relationship management, and mergers and acquisitions. Innovation is key to differentiating from competitors and delivering breakthrough products. Branding helps customers identify products and remain loyal. Managing customer and partner relationships can reduce costs and improve service. Mergers and acquisitions allow expansion into new markets and products. Consistently implementing these strategies will help companies sustain growth and relevance.
A Study On Customer Satisfaction With Reference To Myntra NbspHeather Strinden
- The document discusses a study on customer satisfaction with the online retailer Myntra in India. It provides background on Myntra, describing its founding, acquisitions, campaigns, and a new reality show.
- The conclusion of the study found that customer satisfaction with Myntra is most affected by security, product availability, pricing, and delivery time. The company must ensure these factors are efficiently managed.
- Understanding factors that lead to customer dissatisfaction can help e-commerce companies improve.
Myntra is an Indian e-commerce company specializing in fashion. It has established itself as a leader through innovative marketing strategies. Myntra collaborates with influencers and offers an affiliate program to promote referrals. It also uses effective email, search engine optimization, advertising, sponsorships, partnerships, SMS marketing, and engaging content to attract and retain customers. Myntra's marketing mantra focuses on making loyal customers through both online and offline channels while showcasing the value and accessibility of fashion.
The document discusses SWOT analysis and provides information about Flipkart, an Indian e-commerce company. It summarizes Flipkart's business model, history, and performance. It also analyzes some of Flipkart's strengths like its large size and market leadership in India. Weaknesses discussed include limited delivery reach compared to Amazon. Opportunities mentioned are expanding to other markets and optimizing supply chain. Threats include competition from global players like Amazon and regulations affecting the e-commerce industry in India.
Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and competes with other online retailers while maintaining its technology infrastructure and business model as an aggregator of brands.
Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and is among the top 10 e-commerce companies in India. Myntra operates on an inventory-led model, procuring products from brands and making them available online. It focuses on fast order fulfillment and maintains its technology infrastructure and website to provide customers with a good shopping experience.
The document discusses the potential of India's online retail market, which is projected to reach Rs. 7,000 crore by 2015. It outlines different business models in online retail such as virtual merchants, bricks-and-clicks, and manufacturer-direct. It also discusses various product segments and consumer segments in online retail. The legal implications of foreign companies entering the Indian market are examined, including options such as franchising, wholesale trading, and 100% FDI in single-brand retail. Steps for setting up a competitive delivery network and allocating marketing budgets are also outlined. The document analyzes whether the company BuyGlobal.com should enter the Indian market through a joint venture.
Myntra is an Indian online shopping retailer established in 2007 in Bangalore, India. It sells fashion and lifestyle products and was founded by Mukesh Bansal. Myntra uses a business model of aggregating brands and procuring current season merchandise to sell on its portal. It has received several awards and is ranked among the top 10 e-commerce companies in India. Myntra markets itself as a fashionable brand through social media campaigns and viral marketing.
The document discusses the risks and rewards of being an early mover versus a late mover in a market. It notes that early movers can establish industry standards, gain brand recognition and loyalty, and control strategic resources. However, early movers also bear heavy costs of educating consumers and may make mistakes that late movers can learn from. Later analyses suggest that the "perfect mover advantage", entering at the optimal time, may provide the greatest success rather than simply being the earliest. The document recommends Amazon focus on expanding existing market categories like groceries rather than entering many new small markets.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
EngageMint is a flagship initiative of WebEngage which celebrates the union between technology and the human side of consumer businesses. EngageMint’s purpose is to equip professionals with new ways of thinking, enabling them to create great customer experiences in their respective domains.
The kickoff edition for EngageMint was held on March 2018 in Mumbai. With 75+ CMOs, Product Managers and Retention Marketers in attendance, the event was a huge success. This booklet covers all speakers and sessions conducted on that day.
WebEngage also presents some amazing market insights and trends in this booklet on the broad consumer behavior.
The Rise of Direct Selling in India Trends, Challenges, and OpportunitiesSmartValue
For More Information Visit - https://smartvaluelimited.wordpress.com/2023/12/15/the-rise-of-direct-selling-in-india-trends-challenges-and-opportunities/
India's Most Generative AI and Chatbot Service Providers to Follow 2024.pdfinsightssuccess2
India's Most Generative AI and Chatbot Service Providers to Follow 2024’ are revolutionizing various industries, including e-commerce, healthcare, finance, and customer service. Their diverse applications showcase the versatility of these technologies.
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Trustwave.trade combines advanced technology with outstanding customer service. Our forward-thinking company propels success and generates value in online trading, making us the go-to platform for traders.
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The Business Process Model and Notation (BPMN) is the OMG industry standard for defining and orchestrating the flow of activities comprising end-to-end business processes. This live event will showcase the iterative creation and seamless exchange of BPMN models among different tools, highlighting the interoperability and sophistication of current BPMN technology. This showcase is an invaluable opportunity for professionals in the field to witness firsthand the advanced functionalities and collaborative potential of BPMN tools. Join us for an insightful exhibition of the latest advancements in business process management.
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2. Myntra was established by Mukesh Bansal, Ashutosh Lawania and
Vineet Saxena in February 2007.
Myntra’s headquarter is in Bangalore, with regional offices in New
Delhi, Mumbai and Chennai.
It began its operations in the B2B (business to business) segment
with the personalization of gifts, which included :- T-shirts, mugs
and caps
In 2010, the company shifted its strategy to becoming a B2C
(business to customer) oriented firm, expanding its catalogue to
fashion and lifestyle products.
Myntra.com is ranked among the top 10 e-commerce companies in
India .
In the last 3 years, Myntra has become the most popular
destination for personalized products in the country.
About
3. Started: February 2007
Milestone 1: In October 2007 Myntra received a seed funding
from Accel Partners (formerly Erasmic Venture Fund), Sasha
Mirchandani from Mumbai Angels and another angel investor.
Milestone 2: In 2008 they touched 1000 daily visitors mark.
Milestone 3: In 2009 they touched 4000 daily visitors mark and
were awarded “Pride of India 2009 2010” award for
exceptional business growth by IDG Ventures.
Milestone 4: In 2010 Myntra was the Red Herring Global 100
winner.
Milestone 5: By 2012 February Myntra was shipping 10,000
products every day.
Vision: To become India’s largest online lifestyle products
retailer.
The Journey of
4. Myntra has tied up with top fashion and lifestyle brands in
India, such as Nike, Reebok, Puma, Adidas, Asics, Lee, Lotto,
Decathlon, FIFA, John Miller, Indigo Nation etc. to offer a
wide range of current season merchandise from these
brands.
Myntra currently offers products from more than 200 Indian
and international brands. These include shoes for running,
tennis, football, basketball and fitness, along with casual
footwear from world-renowned industry leaders like
There are also casual and dressy footwear for women from
Catwalk, Carlton London and Red Tape to name a few.
PRODUCTS
5. Myntra undoubtedly enjoyed the first mover
advantage in the online retailing business. But
Myntra’s success has been replicated by other
companies that have now become competitors for
Myntra. Some of them are
Jabong
HomeShop 18
Snapdeal
Amazon
COPMPETITORS
6. Threat of New Competition:
In the Online Retailing industry Myntra has already established
thelargest market share. But since the barriers to entry/exit
and setup capital and working capital arelow in this industry,
threat of a new entrant becomes high.
Threat of substitute services:
Online retailing can be considered to be a substitute to the
usual shop retailing. Myntra cannot provide the customer with
a real retailing experience but at the same time gives the
convenience of shopping from home/office. Currently
there does not appear any other substitute service. Thus this
threat is low.
Porter’s Five Forces Model
7. Bargaining Power of Customers:
The bargaining power of customers is also described as the market of
outputs: the ability of customers to put the firm under pressure, which also
affects the customer's sensitivity to price changes. Customers can very easily
switch to some other online retailer; this puts pressure on the company to
continuously improvise on their service so as to keep their users satisfied.
Therefore bargaining power of customers is high.
Bargaining Power of Suppliers:
The suppliers in this case are the various brands whose products are being
sold by the company. They can demand an increase in their profit margin and
put pressure on the company. The supplier may choose a competitor of the
firm to do business since the supplier switching costs are low. Therefore the
bargaining power of suppliers is high and Myntra needs to have good supplier
relations.
Intensity of competitive rivalry:
For most industries, the intensity of competitive rivalry is the major
determinant of the competitiveness of the industry. In this particular case the
current rivalry, rather competition is not very high, but in future it will be
8. o Awarded 'Fashion eRetailer of the Year 2013' by
Franchise India – Indian eRetail Awards
o Awarded 'Best E-commerce Website for 2012' by
IAMAI – India Digital Awards
o Awarded 'Images Most Admired Retailer of the
Year: Non–Store Retail' for 2012 by Images Group
o Awarded 'Best E-commerce Partner of the year
2011-12' by Puma India
Recognitions
9. It has launched a new marketing campaign and highlighting the
product offerings like cash on delivery, free home delivery and
a 30 day return policy.
It has been pursuing aggressive strategies to sustain and
expand its customer base in a competitive environment, right
from altering its core product portfolio to launching innovative
marketing campaigns
It has also launched a new tech application called the virtual
trial room. Through this application, customers can view
themselves in their desired apparel via an interactive web cam
Company’s Marketing Strategy
10. It also has planned tie ups with celebrities through with
movies and events as they represent fashion sense and it is a
marketing strategy that they will employ more often in the
future
Myntra has successfully used social networking websites
Facebook and Twitter to expand its customer base.
Myntra positions itself as a fashionable new age brand. It
launches major marketing campaigns every year. In February
2012, Myntra rolled out an OOH (out of home) campaign
across 2 cities to build brand awareness and promote online
shopping.
Myntra has used mostly viral marketing and internet for its
popularity coupled with occasional discounts and referral
discounts. It can be given a rating of 3/5.
12. Competitive advantage in any e-commerce business
can be due to a cost leadership or product
differentiation or both.
In the case of Myntra the competitive advantage is
mostly due to cost leadership
In special cases it also enjoys competitive advantage
due to product differentiation. In case of IPL t- shirts
the buyer can get his/her name imprinted on it.
Also Myntra’s business model up till 2009 was of
customized T-Shirts and mugs etc which allowed it to
have product differentiation
Competitive Advantage
13. Strengths
Merger with FLIPKART has increased its strength and
capacity
Retention of its independence even after merger.
Offering of more than 1.5 lakhs products with over 1000
brands
Efficient supply chain and delivery capability helps it to
cater to 90,000+ locations.
”End of season sale” –a huge success, Rs.90
crore worth of goods sold
Good advertising and marketing campaigns on TV, internet
and print
SWOT Analysis
15. Opportunities
Selling private labels can increase their margin
Partnership with celebrity designers, bollywood
movies can increase its fashion appeal.
Bridal collection to tap the big wedding market in
India
Expansion into global markets can boost business
growing economy
venture capital
16. Threats
Global competitors like Amazon slowly making its
foray
Fashion segment is becoming popular leading to
increased competition
Economic fluctuations and unfavorable govt
policies
Adding to its niche proposition is its app only
business decision and closing website might
prevent it from capturing the growing online space.
Rising cost of raw materials
Increasing rates of interest and tax changes