Hawke’s Bay Today has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The paper has a strong features focus covering all topics from food and wine, agriculture and horticulture, home and garden, to books, travel, the arts, entertainment, health and technology.
Hawke's Bay Today is distributed to the Hawke's Bay area and surrounds in the morning Monday to Saturday.
In addition to the print publication, hawkesbaytoday.co.nz provides a digital presence for the region - find out more here.
Hawkes Bay Today readers are generally in very financially comfortable living situations. Their earning capacity is well ahead of the regional average, and they are inclined to indulge from time to time – especially if it involves food or wine.
|
% of readers |
HOUSEHOLD DEMOGRAPHICS |
| Lifestage One – Dependent Children |
3.70% |
| Lifestage Two – Independent Young Adults |
9.26% |
| Lifestage Three – Adults with Young Families |
14.81% |
| Lifestage Four – Adults with Older Children |
11.11% |
| Lifestage Five – Empty Nesters |
61.11% |
| Household Income $80,000+ |
40.74% |
| Household Income $120,000+ |
16.67% |
| Home Owners |
66.67% |
| Mortgage Free Home Owners |
42.59% |