Early General News breaks the latest news and offers in-depth analysis, forthright opinions and insight across all the issues of the day.
On an average day, almost half a million New Zealanders refer to Early General News as their point of reference on all that is important in our national life.
Early General News epitomises what the news is all about, this is where people are in their most focused ‘serious’ mindset.
“To find out the issues and policies which will impact upon me. I see in today’s paper something about a new charging regime for petrol, so what does this mean? Do I change my behaviours because of this?”
Early General News engages readers at a ‘social’ level, ‘educating me’ and also ‘absorbs me’.
As the most highly read section of any New Zealand newspaper, Early General News consistently delivers an exceptionally large, broad audience of readers. The Herald provides an environment where consumers are actively engaged with the paper. For these readers, the advertising is as important as the editorial content for discovering the best deals, services and products in the market – in short, Early General News delivers results for our advertisers.
Early General News delivers mass reach, with nine in ten Herald readers engaging with this content on a typical day. When compared to the average New Zealander, Early General News readers are likely to have access to high levels of discretionary income, making their spending power an attractive proposition for advertisers.
GENDER
SECTOR
AGE
H'HOLD INCOME
% of readers |
|
TOP LINE DEMOGRAPHICS |
|
| Male | 51.03% |
| Female | 48.97% |
| Top 3 Socios | 58.77% |
| Top 3 Occupations | 25.97% |
% of readers |
|
HOUSEHOLD DEMOGRAPHICS |
|
| Lifestage One – Dependent Children | 2.51% |
| Lifestage Two – Independent Young Adults | 17.31% |
| Lifestage Three – Adults with Young Families | 16.86% |
| Lifestage Four – Adults with Older Children | 16.86% |
| Lifestage Five – Empty Nesters | 46.47% |
| Household Income $80,000+ | 51.48% |
| Household Income $120,000+ | 26.88% |
| Home Owners | 60.14% |
| Mortgage Free Home Owners | 31.89% |
INDEX |
% of readers |
|
LIFESTYLE |
||
| I try to dine out once a week | 136 | 14.58% |
| I usually plan and book my holidays online | 115 | 37.81% |
| Work is more than just a job | 112 | 48.06% |
| I am financially comfortable circumstances | 112 | 37.59% |
| A healthy diet and exercise are essential | 110 | 60.82% |
| People take my opinion seriously | 109 | 46.24% |
READERSHIP
439,000
FREQUENCY
Monday to Friday
SIZE
Compact
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