The Wanganui Chronicle is New Zealand’s oldest newspaper and celebrated its 150th anniversary in 2006. Based in Wanganui, a vibrant city of 55,000 people, the Wanganui Chronicle prides itself on reflecting the aspirations and issues of all people in the city and a wide rural hinterland.
The Wanganui Chronicle is distributed to Wanganui and surrounds Monday to Saturday in the morning.
In addition to the print publication, wanganuichronicle.co.nz provides a digital presence for the region - find out more here.
Wanganui Chronicle includes:
- Daily: local, national and international news, sport and racing, finance and TV pages.
- Monday: Weekly TV Guide
- Tuesday: Goodlife Magazine
- Wednesday: Arts, Health
- Thursday: Farming
- Friday: Motoring, Weddings (last Friday of month)
- Saturday: Real Estate, Gardening, Motoring, Books, Wine and Food, Travel, Fashion
Wanganui Chronicle also Publishes:
Reader Profile:
Wanganui Chronicle readers are in a strong financial position. They tend to own their own home, and are far more likely than average to own it mortgage free. A significant proportion of Wanganui Chronicle’s reader base are main household shoppers, which reflects readers’ female skew.
|
% of readers |
TOP LINE DEMOGRAPHICS |
| Male |
50.00% |
| Female |
50.00% |
| Top 3 Socios |
37.50% |
| Top 3 Occupations |
12.50% |
|
% of readers |
HOUSEHOLD DEMOGRAPHICS |
| Lifestage One – Dependent Children |
0.00% |
| Lifestage Two – Independent Young Adults |
12.50% |
| Lifestage Three – Adults with Young Families |
18.75% |
| Lifestage Four – Adults with Older Children |
15.62% |
| Lifestage Five – Empty Nesters |
50.00% |
| Household Income $80,000+ |
25.00% |
| Household Income $120,000+ |
3.12% |
| Home Owners |
62.50% |
| Mortgage Free Home Owners |
31.25% |
|
INDEX |
% of readers |
LIFESTYLE |
| Money is the best measure of success |
236 |
28.13% |
| I often buy takeaway food to eat at home |
177 |
21.88% |
| I like to wear clothes that are noticed by others |
154 |
25.00% |
| I budget carefully |
143 |
75.00% |
| I like holidays in New Zealand off the beaten track |
138 |
50.00% |
| I mostly buy well known brands |
131 |
53.13% |
Source: Nielsen CMI Q4 2012 - Q3 2013 AP15+, ABC 12 Months to 30th September 2013