Simply You and Simply You Living

“Our editorial core is advice and practical tips and tricks for personal style and stylish living. Every page bursts with the latest trends and products on the market, allowing our readers to shop for some of the season’s best style. The result: sales driven at retail.

Our readers trust us and eagerly await each new issue; approaching it with an openness to be guided through their seasonal purchasing. Add the largest section of beauty trends and analysis you’ll find in New Zealand and Simply You proves itself to be a one-stop style guide. Simply You’s sister title, Simply You Living looks at life from a style conscious perspective. Innovative editorial and sponsored editorial sections showcase beautiful homes, fresh design ideas, luxurious textiles, essential furniture buys alongside kitchen and bathroom updates.

Our success comes down to our unique blend of glamour and practical advice-based editorial. Our engagement with our advertisers means we can work closely to offer support throughout the magazine. We look forward to working with you and your clients in the successful marketing of your brands. Your success is ours too. “

Justine Williams, Editor

About Simply You and Simply You Living

For more than 10 years now, Simply You has been the country’s top selling fashion magazine, and continues to be the go-to fashion and beauty bible for New Zealand women. Inspirational fashion and beauty shoots, from home and abroad, bring readers everything they need to know for the season ahead, providing practical advice and classic styling with a contemporary mood.

Simply You Living is a bi-annual style leader to interior design and fabulous living, inspiring local and international interiors. Simply You Living showcases beautiful homes and the stylish people who love living there, along with parties of the season, wonderful travel destinations, ideas for entertaining, and the latest news in food, wine and beauty.

 

Simply You Readers - average time spent reading: 51 minutes

 

Simply You Living Readers - average time spent reading: 43 minutes

Simply You Reader Profile

Simply You Readers are predominantly female aged between 30-59 years.
They are high income professionals who enjoy the finer things in life.
For these readers, when it comes to Fashion & Beauty they are turning to Simply You for inspiration and ideas.
Approximately three quarters of readers have actually bought something after they have seen it in Simply You

Simply You Living Reader Profile

86% of Simply You Living readers are the decision makers when it comes to buying new furniture and with three quarters actually buying something after they have seen it in Simply You Living, this is the premium title to reach premium consumers.
Readers are predominantly female aged between 30-59 years, affluent and with a love for shopping.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS
Female 89.68%
Male 10.32%
Top 3 Socios 66.45%
Top 3 Occupations 23.87%

 

% of readers

HOUSEHOLD DEMOGRAPHICS
Lifestage One – Dependent Children 5.81%
Lifestage Two – Independent Young Adults 15.48%
Lifestage Three – Adults with Young Families 18.71%
Lifestage Four – Adults with Older Children 23.87%
Lifestage Five – Empty Nesters 35.48%
Household Income $80,000+ 58.71%
Household Income $120,000+ 28.39%
Home Owners 61.94%
Mortgage Free Home Owners 27.74%

 

INDEX

% of readers

LIFESTYLE
I wear makeup every day 254 36.79%
Like to keep up with the latest fashion 181 25.72%
Did some home baking in the last 7 days 162 53.04%
Like new ideas to improve home 152 37.39%
Had wine with a meal in the last 7 days 166 46.57%
Like to try new household prods 146 31.09%
Source: Nielsen CMI Q4 2012 - Q3 2013 AP10+, ABC 12 Months to 30th September 2013

SIMPLY YOU READERSHIP

111,000

SIMPLY YOU CIRCULATION

27,619

SIMPLY YOU LIVING READERSHIP

90,000

SIMPLY YOU LIVING CIRCULATION

16,015