The purpose of this whitepaper is to enable businesses to automate their marketing efforts. With the landscape constantly evolving, it has become critical to place operations in auto-pilot mode to streamline a variety of functions, enabling teams to laser-focus their efforts on driving revenues.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'Distilled
Strategy is hard. The word strategy is synonymous with tough decisions, head scratching and late nights, but it doesn't need to be that way. At its core, strategy is about picking A or B and following through with the execution. In this presentation, Craig will describe the exact process he uses to create strategies for Distilled's clients. By the end, you'll have a clear process for defining your own strategy and ensuring the best chance of success.
The document provides information on advertising opportunities on the CityAM.com website. It summarizes the website's audience as career-focused professionals in financial services based in London. It then details traffic growth, popular content sections, and examples of successful past advertising campaigns using banners, sponsorships, microsites and email marketing. Pricing is also included for various online advertising options.
Cairo Cristal Academy - Dan Hocking, Holler / Leo BurnettCristal Events
Digital agencies are facing challenges because the definition of "digital" has changed. While digital media usage has increased, agencies are still seen as add-ons rather than leaders in campaign development. Additionally, agencies focus too much on measuring irrelevant metrics like social media engagement. Agencies must view digital as a solution to business problems rather than just a distribution channel. To remain valuable partners, agencies need to get more involved in helping clients reinvent their businesses and address consumer needs in new ways beyond traditional communications.
The document is a research report on using digital tactics like social media and websites to generate revenue for trade shows and conferences. Some key findings include:
- Over half of respondents are shifting marketing funds from traditional to digital tactics like email.
- Roughly half say digital marketing is valuable for driving revenue, and 69% expect digital revenues to increase.
- Having a digital strategy is linked to attributing more revenue to digital and experimenting with new tactics.
- Email remains very important but organizations want better customer data and integration capabilities.
- Event attendance and leads are top metrics for measuring digital ROI, which 89% of respondents do.
Growing business through digital marketingDave Chaffey
This presentation discusses eight strategies for driving business growth using digital marketing. It provides examples of how companies like Hubspot and ASOS grew using digital strategies. Key strategies discussed include developing an omnichannel customer experience, integrating search, social and email marketing, focusing on engagement, and using latest best practices such as personalization, social media marketing and re-targeting. The presentation emphasizes that measurement and optimization should be the foundation of any digital marketing strategy.
Marketing based on facts, not fantasies, is important for business success. Some key marketing facts are that 39% of B2B companies using Twitter and 41% using Facebook have acquired customers from those channels, blogs that are updated at least 20 times per month generate 5 times as much traffic and 4 times as many leads as blogs updated less often, and email usage is declining by up to 59% across all age groups. Marketers need to separate facts from fantasies to effectively reach customers.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Digital strategy - An Overview on how to start winning onlinePatrick Herbert
Presented in 2017 at a public speaking event held by Expertise Events; The Gift and Lifestyle Fair, I was asked to give retailers at the event an overview on how they can be competitive in the digital environment, how to set a digital strategy and what the online marketing funnel looks like.
This document provides an introduction to growth hacking, which is acquiring and retaining customers by discovering repeatable and scalable growth levers starting from the product and guided by data. It discusses the rise of the growth hacker role and analyzes growth hacking trends on Google. It explores how growth hacking differs from traditional marketing and focuses on product-channel fit over coverage and control. The document outlines the growth hacking process of guided experimentation and importance of actionable goals. It provides case studies on acquisition, activation, retention and revenue hacks from companies like Hotmail, Skype, Dropbox, Spotify, AirBnB, Foursquare, LinkedIn, Zappos, Groupon and Booking.com. It concludes with advice
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
How to connect product management and software engineering.
In order to connect the time old divide between product management/sales with software development, Domain Driven Design contains a series of paradigm changes and techniques to deal with complexity which align the vision of the product and the learning that the development team get from it.
Contains code samples in Python to illustrate the concepts.
Presented at Python Floripa 2017 meetup.
This document discusses creating a winning global digital strategy and provides 8 key success factors. The success factors include developing an omnichannel customer experience, applying customer insights, prioritizing measurement and optimization, integrating search and social marketing, focusing on engagement, thinking globally but acting locally, and connecting online and offline campaigns. Specific examples are provided from companies like Betfair, Autoglass, and Debenhams to illustrate how they implement these strategic factors in their digital marketing.
The document provides an overview of internet marketing and discusses various strategies for generating traffic and monetizing a website. It explains that internet marketing involves publicizing products online to make money and that anyone can get started with just a computer and internet connection. It also discusses the importance of traffic, differentiating between hot and cold traffic, and how to monetize a website through methods like affiliate marketing, ebooks, and shopping carts. Blogging is presented as an effective way to build traffic.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
This presentation is our Graph Expo 2015 educational session content. It highlights everything you need to succeed with marketing automation and MindFire Studio!
This is MindFire's Graph Expo 2015 Educational Session Presentation that discusses interesting marketing use cases and everything you need to succeed with marketing automation.
This document provides an overview of the Postgraduate Diploma in Digital Business program offered by Emeritus Institute of Management in collaboration with Columbia Business School Executive Education and MIT Sloan. The program is aimed at helping participants design digital strategies and evaluate business models to grow their organizations in the digital age. It covers key domains like digital transformation, digital business models, digital marketing strategy, and platform business models. The 9-month program involves video lectures, case studies, simulations, and a capstone project. It is taught by faculty from top institutions and industry experts, and provides a certificate upon completion.
Whitepaper: The Chief Marketing Officer’s Guide to Higher Quality Leads Creat...Bryan Young
Examines ways that enterprise executives can plan and execute critical strategies to improve the quality of leads attributed to digital marketing campaigns.
An Introduction to Funifier’s FUNIFICATION ENGINE.
The overall goal of gamification is to more deeply engage with consumers, employees, partners and other audiences so as to inspire them to participate, collaborate, share and interact in some activity or community. A compelling, dynamic, and sustained gamification experience can be used to accomplish a variety of mission-critical business goals. This is FUNIFICATION.
This document provides an agenda for the 2012 CRMC conference taking place May 29-30 at the Hyatt Regency Chicago. Day one includes workshops on data analytics, mobile marketing strategies, and loyalty programs. The general session will feature presentations on innovation, customer value, and case studies from retailers Michaels Stores and GameStop. Day two includes a welcome, keynotes on customer connectivity and marketing in challenging times, and case studies from retailers GNC, Gilt Groupe, and hhgregg on using customer data and personalized engagement across channels to increase sales and loyalty.
Stanley Rao is named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times. He is an efficient leader, dynamic and democratic by innovating a wide range of organic growth techniques.
YIELD Marketing Control Center MCC is an intelligent web-based solution for consumer marketers to easily create, manage and track all of your mobile, online and social marketing campaigns on a single platform…giving you a 360 degree view of your customers thus deepening your one-to-one customer relationships
This document provides an introduction to gamification solutions from Funifier. It discusses what gamification is, how it works to motivate behaviors, and Funifier's gamification methodology. Funifier's gamification engine can be applied across various industries and use cases to increase engagement. Case studies demonstrate increased app usage, transactions, and employee productivity through implementing gamification strategies. The document emphasizes best practices like testing and measuring key performance indicators. It argues that now is a good time for companies to adopt gamification as spending and demand in this area are rising significantly.
Digital marketing utilizes various digital channels like websites, mobile apps, and social media to promote products and brands, allowing for multidirectional communication compared to traditional unidirectional marketing, and its effectiveness can be easily measured. The document outlines what digital marketing is, compares it to traditional marketing, discusses why people use the internet and the digital marketing framework involving discovery, analysis, building campaigns, implementing, measuring, and managing results.
Sample Marketing Plan for B2B Business (SaaS)Saloni Madhok
The document provides a marketing plan for an edtech company called Leadsquared. It begins with an overview of the edtech sector and Leadsquared's value proposition. It then outlines challenges faced by edtech companies and identifies the overall campaign theme as helping companies sell more courses online. The plan details awareness, progression, and engagement stages. It proposes tactics for the first quarter like events, email marketing, digital ads, content creation, and account-based prospecting. The budget for these activities over three months is also included.
Digital Marketing 101 | The Basics You Need to KnowMarcus Herrington
This document provides information from a G3 Annual Dealership Conference presentation on digital marketing. It discusses the importance of digital advertising spend and outlines five steps to begin a digital marketing campaign: building a digital foundation with a logo, brand and website; identifying and claiming all digital channels; strategizing and building an online campaign; tracking conversions and analytics; and refining the campaign. It also provides tips on branding, engagement, paid search and display advertising, social media outlets, and terminology definitions to help dealerships improve their digital marketing efforts.
Dynamo Kings Sales Enablement Ebook.pdfMaazRahman8
A sales enablement overview with details on how organisations can benefit from using professional social media and technology to strengthen relationships with customers and drive more opportunities.
The document discusses demand generation and marketing strategies. It notes that demand generation has become more complex, with too many tools, channels, and ephemeral tactics. It advocates focusing on results rather than hours and scope. The Beachhead model works directly with clients to test and validate growth strategies like content marketing, email courses, SEO, guest blogging, newsletters, apps, and engaging former customers. Case studies show strategies leading to improved conversion rates, pipeline, and revenue.
The document discusses developing and implementing innovative branding and marketing strategies for Bankai Group. It outlines objectives of understanding Bankai's social media presence, how digital media impacts B2B businesses, and developing a global content strategy. Research methodology, industry profile, company profile, theoretical aspects, findings, and recommendations are presented. Key findings include Bankai ranking 5th on LinkedIn among competitors, social media generating 50% of leads, and content creation and hashtags impacting engagement. Suggestions are product tutorial videos, a question campaign, encouraging employee engagement, and improved visual branding.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behaviour across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioural impact on the bottom line, we need to start asking WHY.
Hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided and RBS to uncover:
- What data and insights can uncover about customers’ digital behaviour
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights and analytics across their organisations
- Best practices in ideation, A/B testing and experimentation
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
Similar to 5 Simple Steps to Become a Growth Hacking Expert (20)
Content Marketing Guide To Google AnalyticsNitin Karkara
The most accomplished content marketers don't just write. They read. And they don't just read words. They read the numbers captured in Google Analytics and make data-informed decisions to perpetually improve their marketing.
9 strategies on how to make websites that influence peopleNitin Karkara
Website is one of the most important asset for all your digital marketing efforts and enable you to sell your product and service effectively. This presentation will enable you to understand how you should make websites that can influence user behaviour and help you sell more
This document provides a complete guide to content marketing trends in 2016. It discusses that content marketing generates more leads at a lower cost than traditional marketing. Top trends include increased use of blogging, video, social media, and automation. Measurement of success focuses on website traffic, sales, SEO rankings, and time on site. Emerging trends include algorithms to generate content, new publishing on social platforms, influencer marketing, and interactive content to boost engagement. Virtual reality and knowledge graphs will also impact content creation.
This document summarizes upcoming technologies and marketing trends for 2016 that will impact marketing efforts. It identifies virtual and augmented reality technologies like Oculus Rift and Hololens, the growth of wearable tech, improved search engines integrated with social media, and apps like Periscope and Snapchat. It also discusses trends like visual storytelling, episodic content, influencer marketing, transparency, purpose-driven work, and rewarding pro-social behavior. Marketers are advised to focus on the most effective paid advertising channels and content marketing.
7 reasons your content fails to resonate with millennialsNitin Karkara
Millennials will control $1.4 trillion in spending by 2020, making them an important target for brands. However, 62% of millennials feel online content does not make them feel connected or loyal to brands. For content to resonate with millennials it cannot be too promotional, long, boring, or ignore their cultural interests which include visual and social media content. Millennials want content that is useful, entertaining, emotionally engaging, and tailored to their interests in order to feel connected to brands.
How can you amplify your blog to reach maximum usersNitin Karkara
The document provides tips for amplifying blog posts and reaching more users through online marketing strategies. It recommends creating a compelling title that includes numbers to double shares, testing negative titles, and including powerful keywords. It also suggests making content easy to share across devices, optimizing posts for social media sharing and organic traffic, designing friendly images, sharing content through automation and manually, promoting to email lists, doing outreach on Twitter, monitoring results, and repromoting good content later.
Essential Steps for Digital Media Buying and PlanningNitin Karkara
This document provides steps for planning and executing a digital marketing campaign, beginning with defining objectives and identifying the target market. It recommends gathering market intelligence on competitors, determining a budget, and identifying paid, owned and earned media channels. The steps also include developing a creative message, selecting media channels, requesting proposals, scheduling placements, producing creative assets, tracking results and reviewing performance. Working with a media buying agency can offer benefits like expertise, cost efficiency, time savings and handling the entire process in one place.
India saw significant growth in internet and smartphone usage in 2016. Internet penetration reached 19% of the population, up 31% from the previous year. Mobile internet users grew to 232 million in 2015 and were projected to increase by 21% through 2019. Digital initiatives like Digital India were expected to drive further expansion of internet access. E-commerce shifted heavily to mobile app platforms, with companies drawing up to 80% of their traffic from mobile. Digital advertising grew rapidly as well, increasing 45% from 2014 to 2015. Social media engagement also rose in India, with time spent on social media averaging almost 3 hours per day.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
This document outlines 5 common mistakes companies make with their mobile marketing strategies. The mistakes include: 1) not building a mobile app or optimizing their website for mobile, 2) only optimizing for smartphones and not tablets, 3) having a weak call to action, 4) not including social autofill features, and 5) including too much content on their mobile website.
Key Digital terms which are now trending in the digital world in 2015. Everyone should keep a check on these terms as they might be the future for digital in coming years and change the way we engage with this medium.
Hashtags were first used on IRC in 1988 to categorize content but became popular when introduced on Twitter in 2007. They allow users to easily search for and engage with related content on various social networks like Twitter, Facebook, Pinterest, Instagram and Google+. Hashtags benefit businesses by increasing brand awareness through greater engagement, helping to build relationships by connecting with topics of interest, and increasing brand loyalty by providing insights about the business. Best practices include using no more than two hashtags per post and developing a single hashtag to represent the brand.
Social Media Platforms Facts and Figures 2015Nitin Karkara
By this presentation you will get detail informative information about various social platforms and various facts when you are deciding about which channels to focus for your brands or services.
This document discusses how to measure the effectiveness of social media strategies across different platforms like LinkedIn, Twitter, and blogs. It recommends defining key performance indicators (KPIs) tailored for each network, configuring analytics to track metrics like interactions and conversions, using social analytics tools to analyze data, and understanding different social metrics to revise strategies based on goals. The five steps outlined are: 1) define measurable KPIs, 2) configure analytics, 3) use social analytics tools, 4) understand social metrics, and 5) revise strategies accordingly.
Engaging Teens through Sprite Digital Campaign - Teen Till I DieNitin Karkara
A User Generated Content Challenge to Teens in India to bring alive the Sprite Tagline of Chalo Apni Chaal / Make Your Own Move
The Challenge – Get Indian Teens to integrate Sprite Brand Philosophy via their Videos across the verticals of Music – Art – Comedy & Dance.
India has over 1.2 billion people spread across 29 states, 6 union territories, and over 600 districts. It is one of the most challenging media markets in the world due to its large population and diversity. The media ecosystem in India is paradoxical, diverse, and complex, with over 850 television channels, 60,000 publications, 13,500 cinema screens, and 292 radio stations. However, media is consolidating around key networks and groups. Television dominates as the main source of entertainment and information for Indians. Mobile phone and internet penetration is also rapidly increasing across India.
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
1. 5 SIMPLE
GROWTH HACKING
TECHNIQUES TO BECOME A
SUCCESSFUL
DIGITAL MARKETER
DEMYSTIFY GROWTH
HACKING AND HOW IT
WORKS. IMPLEMENT IT IN
YOUR CAREER TO
EXPONENTIALLY GROW AS A
SUCCESSFUL DIGITAL
MARKETER
2. Digital Marketing Course
Contact Us at: +91 9999851090
02
THE CHALLENGE OF
GROWTH STAGNATION
“ 87% of the companies had run into one or more periods
where growth dramatically slowed down, and that on
average, companies lose 74% of market capitalization… in
the decade surrounding a growth stall.”
“All signs point to an increasing risk of stalls in the near
future”
THE WHY
BEHIND
GROWTH
STALLS
Managing the internal processes
to “update existing products or
services and creating new ones.”
“The failure to fully exploit
growth opportunities in the
existing core business”
GROWTH HACKER
A person whose true north is growth. Everything they do
is scrutinized by its potential impact on scalable growth.
- Sean Ellis, 2010
3. 03
WHAT IS GROWTH
HACKING?
Exploiting information or users to generate impressive
and often mind-boggling gains in traffic, revenue, or
users.
IN 2012 ANDREW CHEN PUBLISHED THE BLOG POST:
"GROWTH HACKER IS THE NEW VP MARKETING”
GROWTH HACKING
ESSENTIALS
1
2
3
Data – Driven, Lean Marketing
Low-Cost, innovative approaches
Not decided by instinct or gut
reaction
Digital Marketing Course
Contact Us at: +91 9999851090
4. 04
5 KEY GROWTH
HACKING
TECHNIQUES YOU
CAN USE TO
BECOME A
SUCCESSFUL
DIGITAL MARKETER
Digital Marketing Course
Contact Us at: +91 9999851090
5. FIRST STEP OF
GROWTH HACKING
05
Digital Marketing Course
Contact Us at: +91 9999851090
6. 06
FIRST STEP: USING
REMARKETING AND
CREATING SHAREABLE
MOMENTS
Before you start setting other opportunities for growth we
suggest to put the Remarketing TAGS on your website.
You will have the opportunity to show advertisements to people
who have visited your site.
HOW REMARKETING
WORKS?
You add a specific tracking
tag on to your website
Visitors receive a cookie
You can leverage this list as a
targeting option
Cookie adds visitors to a
remarketing list
1 2
3 4
Digital Marketing Course
Contact Us at: +91 9999851090
Join ItsECampus Digital Marketing Course and learn how you can
setup a Remarketing campaign in detail. For details check out at
the end of this document.
7. 07
HOW TO
CREATE SHAREABLE
MOMENTS?
Did a brand do something that
impressed you?
Did you experienced an unexpected
moment?
Did an online product go above and
beyond in solving your needs?
FACEBOOK CASE STUDY
Dominate your target market
20% of students had to sign up before college
would go live
Search email contacts at signup
Recommend friends on demo data & school
Add a photo (invested)
"How to use" feature education once live
First time back "Suggested Friends" in layout of
newsfeed
Provided “SHAREABLE MOMENTS” as a feature
with your friends
Digital Marketing Course
Contact Us at: +91 9999851090
8. SECOND STEP OF
GROWTH HACKING
08
Digital Marketing Course
Contact Us at: +91 9999851090
9. SECOND STEP: LEVERAGE
YOUR CUSTOMERS AND
TURN THEM INTO BELIEVERS
AND INFLUENCERS
09
How to create
Customers to
Believers?
Improve their experience
Listen to their needs
Engage with them via Emails
Listen constantly
Show up on Social Networks
Answer the Phone
Ways to
Identify the
Influencers?
At a high level look into who your
most active and loyal customers
are?
Check out there social media
penetration and their advocacy
through tools like Sysomos,
Meltwater etc.
Offer them an exclusive opportunity
to Beta-test new feature
Sample a new product
Provide Feedback on the product.
Customers who respond to these
questions are the people who can
be your real influencers.
Digital Marketing Course
Contact Us at: +91 9999851090
10. APPLE IPHONE CASE STUDY
10
There is no other company like APPLE which
managed to create maximum number of
BELIEVERS AND INFLUENCERS to love their
brand.
People love to talk about APPLE and there is no
other brand so successful in improving the
consumer experience and listen to what they
need.
Took a huge risk
Brand new mobile hardware
New distribution model for software
"Sent from my iPhone" at the end of each
message
Helped them sell 316 million iOS devices
Made consumer hardware a fashion statement
Digital Marketing Course
Contact Us at: +91 9999851090
11. THIRD STEP OF
GROWTH HACKING
11
Digital Marketing Course
Contact Us at: +91 9999851090
12. THIRD STEP: PERFORM A/B
TESTING
12
What is A/B Testing?
In web analytics, A/B testing (bucket tests or split-run testing) is
a randomized experiment with two variants, A and B.
It includes application of statistical hypothesis testing or "two-
sample hypothesis testing" as used in the field of statistics. A/B
testing is a way to compare two versions of a single variable,
typically by testing a subject's response to variant A against
variant B, and determining which of the two variants is more
effective.
Example of A/B testing on a website. By randomly serving visitors
two versions of a website that differ only in the design of a single
button element, the relative efficacy of the two designs can be
measured.
Digital Marketing Course
Contact Us at: +91 9999851090
Join ItsECampus Digital Marketing Course and learn how you
can perform A/B Testing in detail. For details check out at the end
of this document.
13. FOURTH STEP OF
GROWTH HACKING
13
Digital Marketing Course
Contact Us at: +91 9999851090
14. FOURTH STEP: CREATE A
PLAN TO INCENTIVIZE THE
USERS AND PLAN FOR
EXCLUSIVITY
14
BUILD YOUR OWN INCENTIVIZING PLAN TO GROW
AND INVITE YOUR CUSTOMERS AND PROSPECTIVE
USERS TO USE YOUR PRODUCT
How to
Incentivize
the
Customers?
Leveraging the social circle of
the user
Suggest trading value for
access to their pre-existing
network
Suggest that sharing their
personal network will improve
their experience Example:
Twitter, Facebook and
Snapchat
Use product mechanics to
unlock a particular feature
A deal, based on the amount of
users who opted in. Example:
GroupOn
Introduce a monetary
component for a referral.
Example: PayPal
Digital Marketing Course
Contact Us at: +91 9999851090
15. DROPBOX CASE STUDY
15
Sign Up Driven Homepage
Easy Signup Process (Desktop or Browser)
Referrals (500MB Increase in Storage) –
Incentivising the user with free storage
Social Follow (125MB Increase in Storage)
Super Simple Sharing (Only a link needed)
Gamification (Dropguest, complete
puzzles for free storage)
Multiple Devices (Availability Everywhere)
Digital Marketing Course
Contact Us at: +91 9999851090
16. APART FROM GIVING
INCENTIVES, CREATING
EXCLUSIVITY FOR THE
PRODUCT OR SERVICE
ALSO CREATES A GREAT
AMOUNT OF
MOTIVATIONAL AND
WORD OF MOUTH
INCENTIVE FOR THE USER
16
Why Exclusivity
works?
Exclusivity creates
scarcity
And when there is a
scarcity is
automatically becomes
more valuable
Many online brands
officially create this
exclusive perception
Digital Marketing Course
Contact Us at: +91 9999851090
17. GMAIL CASE STUDY
17
When GMAIL was launched in the market, it
was only available to the users who have been
given the invitation to access.
The users with the invitation were than made to
invite small number of other users to join the
application.
This created a huge buzz as people started to
feel more important and lucky to get the
access that was scarce and not easily available.
At one point in time, it became so popular that
the invites started selling on EBAY for $100
each.
Digital Marketing Course
Contact Us at: +91 9999851090
18. FIFTH STEP OF
GROWTH HACKING
18
Digital Marketing Course
Contact Us at: +91 9999851090
19. FIFTH STEP: CREATE YOUR
GROWTH HACKING TEAM
AND BRAINSTORM ON THE
IDEAS TO TAKE ACTION…
19
Create your Growth Hacking team
Bring people from different departments
(technical, analytical, creative, and marketing)
The concept of a Unicorn Marketer is how you
can lead such a team or even be your own team
in case of lack of resources.
Digital Marketing Course
Contact Us at: +91 9999851090
20. BRAINSTORM IDEAS
20
The Creative role in Growth Hacking can be
done by all members of the team
It can be as small as changing the color of a
CTA button or as big as creating a referral
program
Take Action
This action would be based on the insights
you gained from your experiments.
It can either inspire new ideas to test or tell
whether you should implement that change
you made long-term.
Digital Marketing Course
Contact Us at: +91 9999851090
21. 21
Digital Marketing Course
Contact Us at: +91 9999851090
If you want to learn more on how to use the
latest digital marketing tools and
technologies to generate more leads and
close more sales than you've ever imagined
possible, join our 3 Months Complete Digital
Marketing Course
HERE IS AN OPPORTUNITY
FOR YOU TO BECOME A
SUCCESSFUL
DIGITAL MARKETER
Click here to Learn More
@ItsECampus
@ItsECampus
+91 9999851090
22. ABOUTTHEAUTHOR
S T R A T E G I C P L A N N I N G
C E R T I F I E D T R A I N E R
A N A L Y T I C S
S P E C I A L I Z A T I O N
S A M S U N G
C O C A - C O L A
M I C R O S O F T
W O R K E D F O R
MORE THAN 19+ YEARS OF EXPERIENCE IN TRAINING ON DIGITAL MARKETING
Click on the Social Channels below to join and get more updates:
22
Digital Marketing Course
Contact Us at: +91 9999851090