This document provides an overview and statistics about various digital marketing channels including websites, search engine marketing, social media platforms (Facebook, Twitter, LinkedIn, YouTube), blogs, mobile marketing, and content. Key points covered include the purpose of websites, how search engines and SEM work, popular social media platforms and the best times to post on each, how to use blogs and WordPress for marketing, the growth of mobile users and the high conversion rates of mobile searches, and the importance of high-quality content creation.
Instagram was launched in 2010 and has since grown to over 500 million users. It allows users to share photos and short videos. Instagram has established itself as an effective channel for brands to connect with consumers through creative and inspirational visual content. Brands can build awareness, loyalty, and engagement through Instagram by showcasing their products and customer experiences. Instagram's strengths include its massive audience and support from Facebook, though it also faces threats from competitors like Snapchat and Pinterest. The future of Instagram may involve further developing social commerce capabilities to leverage users' willingness to purchase products through social media platforms.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
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This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
The document discusses how businesses can leverage social media platforms like Facebook, Twitter, YouTube, and LinkedIn for viral marketing and increasing brand awareness, providing statistics on user engagement and recommendations for best practices such as consistent posting, engaging content, and monitoring interactions to improve customer service.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
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Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
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This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
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This document provides guidance on developing an effective digital marketing strategy for small businesses. It discusses establishing goals and determining the target audience. It also covers creating and distributing content across various channels like websites, social media, email and events. Specific platforms like Facebook, LinkedIn, Twitter and Instagram are examined in terms of their functionality and demographics. Tools for planning, automating, sharing and analyzing content performance are also presented. The overall document aims to equip small businesses with best practices for digital marketing with limited resources.
This document summarizes social media and marketing in China. It begins with background on Chinese social media usage statistics and censorship. It then focuses on the two dominant platforms - Weibo and WeChat. For each, it provides an overview and description of key features. It explains how brands can create official accounts on each platform and highlights strategies for marketing in China using Weibo and WeChat. The document concludes with a brief section on media censorship in China.
The document discusses how social media has become important for businesses across many industries. It notes that 49% of consumers discover new food products through social media, and that 90% of technology companies and 82% of arts and cultural organizations use social media for engagement. 78% of consumers report that social media posts influence their purchasing decisions. The document then discusses why businesses need to be on social media, noting that it allows for viral growth, engagement with customers, and strong returns on investment. It provides examples of how businesses can measure their ROI from social media activities like tweets. Finally, it discusses developing a social media strategy, choosing appropriate channels, focusing on listening to customers and delivering value through content.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
Motocaddy, established in 2004, brings you the best in the industry in quality, durability,
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Materials are substances that are used to make objects through various manufacturing processes. Materials can be classified as metals, ceramics, polymers, composites or semiconductors based on their atomic structure and properties. The choice of material depends on the application and factors like strength, hardness, resistance and cost.
Political inequality and the 2012 U.S. Presidential Electionsjdubrow2000
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Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
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This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
Digital pond conference: Social Media in 2013Laurence Borel
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3) The document discusses how brands are still experimenting with newer platforms like Pinterest and Instagram to find what works best for engaging customers. It also covers topics like social media measurement, engagement and issues that can
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1) Aegis Media is a large marketing services group that has invested $4.3 billion on behalf of clients to help them benefit from digital transformation.
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During this interactive session we will cover:
Platform changes you need to know about
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New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
This document provides an introduction to social media. It discusses what social media is, how conversations take place on social media platforms, and why brands should engage on social media. It also outlines tactics for building an effective social media program, how to use different social media platforms like Facebook, YouTube, and LinkedIn, and things to keep in mind when developing a social media strategy.
This document discusses emerging trends in public relations and communications related to technology, content, and audiences. It emphasizes the importance of mobile strategies, social media, personalized and on-demand content, and seamless experiences across devices. Professionals must lead by innovating with new technologies, understanding audiences, and producing content for multiple platforms. Personalization, hashtags, and archived content allow for on-demand access. A responsive and multi-platform approach is needed to engage audiences who access information from many "seamless screens". Mobile strategies like apps and responsive design are crucial for communications in today's digital age.
Integrate Digital Marketing into Your Business: Martin Randall at SMECC - 201...smecchk
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This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
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Limited time for Facebook? Not sure how Twitter can work for you? This interactive session will show how to avoid common mistakes with social media while getting the results you're looking for. You'll see real-world examples and receive a list of resources for keeping up with changes after you leave the session. Get inspired and get social!
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This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
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Digital 2014 Trends For Your Brands
1. Trends to look out for in 2014 and how best can we
leverage them for brands
TOP DIGITAL TRENDS: 2014
2. KEY TRENDS IN 2014
• Storyfication through visuals & videos
• Topical Content through the Brand Lens
• Mobile gets Smarter, more Social
• Digitally wired on-ground experiences
top digital trends: 2014
• Get Social with Celebs
• Blogging: Visual & List-based
• Influencers to Brand Advocates
3. KEY TRENDS IN 2014
• ‘Visual Social’ will take center stage in 2014
• Increased smartphone penetration has fueled the success
of visual based platforms
• 350 Million + photos uploaded everyday
storifycation through
visuals & videos…
• Visual platforms like tumblr, pinterest, instagram etc have
witnessed unprecedented growth
• With video consumption at an all time high; story telling
through videos is becoming a popular trend
• Snack size video content creation & consumption will be
bigger in 2014
• Introduction of FB video ads will change the dynamics of
video advertising
4. KEY TRENDS IN 2014
• With content overload over the last few years; content
will start skewing towards being relevant than just
interesting
• With FB changing the dynamics of news feed & platforms
like Storify; most platforms are filtering out content on
the basis of relevance
topical content
through the brand
lens…
• Localized content will drive higher levels of engagement
EXAMPLES OF GLOBAL BRANDS UPDATING REAL TIME ON SOCIAL IN 2013
OREO TWITTER / FB UPDATE
DURING SUPERBOWL BLACKOUT
TIDE TWITTER / FB UPDATE
DURING SUPERBOWL BLACKOUT
COCA-COLA TWITTER / FB UPDATE
AFTER BIRTH OF ROYAL BABY
5. KEY TRENDS IN 2014
Smartphone + Social Media Platforms
mobile gets smarter,
more social
• Most smartphones are integrating social media platforms
with their core
• Smartphones have fueled mobile lead social platforms
such as Vine, Instagram etc.
• UGC is largely driven through mobile
• Most brands are driving mobile based content &
endeavoring to engage the mobile user
• IM App usage is growing with Watsapp, WeChat,
Rocketalk Snapchat & BBM leading the way
6. KEY TRENDS IN 2014
• Concerts, events and even political rallies are getting increasingly
digitally wired
• Digital extends before, during and after the event to maximize
impact
• Digital intervention opportunities:
•
•
digitally wired onground experiences…
•
At the pre-event stage, FB event invites, Twitter contests for passes as
gratification (Sunburn), popularizing Twitter #tags
During event, tweet wall, Facebook RFID, blufi, AR interaction, Instagram
activities, on-demand music via Twitter, collective rewards on Tweeting/
sharing in real-time
Post event coverage- images, text, videos, cross-pollinating blog content (in
case of bloggers)
• Purely digital events
•
•
•
Hologram-based events (NaMo, Tupac)
Social/ online streaming (Pepsi’s Music Abhi Concert)
AR-only event unlocking (Doritos’ late night Blink 182 concert)
Hashtag-centered
blogger meets
NaMo’s hologram-based
speech
Pepsi’s virtual concert with Raghu Dixit live-streamed
online + on-demand setlist based on votes
7. KEY TRENDS IN 2014
•
•
•
•
Social Networks have been bridging the gap between celebrities & fans
Brands with celeb associations are leveraging this trend using Google
Hangouts, Tweet Chats etc.
G+ has 2.2 mn Indian users, up by 58%. Hangouts will become a key
source of interaction in 2014
Brands using G+ hangouts by leveraging celeb associations better:
• Garnier Men’s hangout with Dravid & Sangakkara (pre IPL) preceded by Twitter contests to
promote the hangout. 20k interactions, 350+ people at the hangout.
• Myntra plans to sell products through Shoppable G+ Hangouts and are partnering with
Hrithik (with his line of apparel & casual wear, HRX)
•
get social with celebs…
•
Tweet chat with celebs continues to be popular. Typically, an influencer
or brand hosts the chat.
Reddit AMA (Ask Me Anything) is picking up in India too. ISRO scientists
organized an AMA after the Mars Mission
8. KEY TRENDS IN 2014
•
•
Reach of blogs in India is at 49% while the average time spent is 10 mins
•
Blogging will become more evolved both in the form of content & visual
representation using gifs/ memes
•
blogging: visual & listbased…
Blogs continue to grow as a key part of the digital eco system
• 36 million blog readers
• Up by 48%
Sites that aggregate & feature interesting content from around the web
have gained loyalists e.g. BuzzFeed, Upworthy & closer home,
ScoopWhoop
• Trend in Action: Partner with ScoopWhoop to create sponsored
content to popularize “Clear Speak” with topical context &
content. BuzzFeed uses this model with brands like Microsoft,
Levi’s etc.
9. KEY TRENDS IN 2014
• Shraddha Sharma & Miss Malini are two stories that have
changed the way social celebs/influencers are perceived
• From influencers to now being advocates; they have started a
trend which will allows brands to leverage non-celeb influencers
• As word of mouth becomes critical for brands day by day; these
influencers will have more power than ever
influencers to brand
advocates…
• With increased following & power to these influencers; brands
can turn them to digital ambassadors & drive positive, branded
word of mouth