Digital and Social trends in 2013
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Checkout the small presentation on Digital trends, landscape as well as how we are re-imagining the the technology today.
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Digital and Social trends in 2013
- 2. LANDSCAPE
- 5. MOBILE ,NOW THE FIRST INTERNET EXPERIENCE
- 6. • Economically under-developed and low revenue-potential States, which include some of the remotest villages of India, 2G data usage grew by 84 per cent between December 2011 and December 2012 • Rural households are relatively smaller and mobile internet provides privacy • Points of access to internet in rural: – 29% Cyber café – 19% Home – 17 % Mobile MOBILE CONNECT TO RURAL MARKET
- 7. LOON IS HERE
- 8. YOUTUBE IS CHANGING THE WAY WE CONSUME CONTENT 10,000 Full Length Movies on YOUTUBE available to watch 95 MINUTES Spent on YOUTUBE by an average user/month 80 MILLION videos are being watch in India every day on YOUTUBE
- 9. FACEBOOK IS PRIMARY ACCESS • 500 Million users on Facebook – 200 million users use it daily. Average time is 55 mins / day • 1.5 Million Active Pages( brand ) • 550K+ APPS : 70% of users engage on daily basis. • 1 Million Advertisers now on Facebook which capture 16% of Display Ad market • If Facebook was a country it would have been the 3rd largest in the world
- 10. MULTISCREEN CONSUMPTION SECOND SCREEN CONTENT
- 11. CROSS- SCREEN SYNCHRONIZATION TECHNOLOGY CONSUMER HABITS INNOVATION OUTDOOR + DIGITAL Video Gets Over 9 Million YouTube Views In 3 Days!
- 12. NETWORK TV WEBSITE RADIOMAGAZINES MASS TRANSIT GAMING MOBILE BRANDED ENTERTAINMENT VOD WEB PORTALS WIDGETS SOCIAL NETWORKING SMS VIRTUAL WORLDS OPINION SITES SEARCH BLOGS ONLINE SEEDING PODCASTS Purchase CABLE TV NEWSPAPERS BILLBOARDS WEB VIDEORETAIL IN-THEATER WORD OF MOUTH DVR Influence – consumer operated Persuasion – marketer generated CONSIDERATION TO PURCHASE NOT LINEAR
- 16. RE- IMAGINE
- 17. PHOTOGRAPHY GOVERNMENT SUBSIDIESNEWS AND JOURNALISM RECRUITING/HIRING
- 18. SCRAPBOOKING / ASPIRATION SOUND HOME ENTERTAINMENT NAVIGATION
- 19. 1. REAL TIME MINI-TRENDS Creating real-time mini trends that capitalize on popular culture as it happens. Express brand’s unique POV on everything that people care about (Instagram, Pinterest, Twitter & now Facebook ) 2. INTEREST BASED NICHE NETWORKS Opportunity to TARGET Mini Communities in Niche networks to drive more personal engagement (e.g. Music for Coke Studio, Entertainment for Sprite, Adventure for Thums Up) 3. E-COMMERCE EXPLOSION E-commerce is moving towards becoming a necessity. Could provide first mover’s advantage and clout in the category. Adds another leg to the digital ecosystem. An opportunity to make Digital/Social a revenue generator for the business
- 20. THANK YOU