The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
There are 5 social media trends outlined in the document: 1) The shift from verbal to visual communication, 2) Increased popularity of customization and "me-commerce", 3) Marketing approaches that launch long-term projects instead of short-term campaigns, 4) More people becoming entrepreneurs by starting their own businesses, and 5) The increased importance of collecting and analyzing consumer data. The document discusses examples and implications of each trend for marketing portfolio companies.
Idealism and commercialism are not polar opposites. In fact, as counterintuitive as it may seem, sustainable profits are supported by sustainable idealism. Brand owners should not have to choose between idealism and profit, and profits based on a degree of idealism are more likely to be strong and sustainable over time. Businesses have come to recognize this and want their objectives, and those of their brands, to be attractive and easily defensible. While the economic crisis has tested some companies’ resolve, the fundamental factors that encourage them to espouse inspiring missions and defensible practices are unlikely to wane. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.
This document discusses companies that are changing the world through disruption and innovation. It describes how "Gamechangers" think differently by having ambitious visions and finding new opportunities in the market. They fuse digital and physical aspects and focus on building inspiring brands. The document promotes a book and workshops about businesses that are ready to change the world. It explores various industries and regions to highlight companies that are shaking up their fields.
4 ways to spot long-term trends:
1. Extrapolate local trends to identify broader trends, like urban farming emerging from communities managing vegetable gardens in cities.
2. Transpose trends across contexts to find new applications, like mass customization originally in clothing now extending to food, education and more.
3. Synthesize disconnected trends to uncover underlying drivers, like disintermediation resulting from digitalization and personalization.
4. Connect disparate trends to envision future scenarios, like health becoming a personalized, lifelong customized service enabled by digital tools and networks.
The document discusses the concept of social business design. It argues that traditional views of social media need to be demolished and reimagined. Social business design aims to intentionally create socially calibrated and dynamic business systems, processes, and culture. It presents a conceptual framework consisting of four archetypes - ecosystems, hivemind, dynamic signals, and metafilters. These represent connections, culture, communication processes, and filters/measurement. The goal is improved and emergent business outcomes through more adaptable, collaborative practices informed by engaging all constituents. Social business design can help organizations better integrate social strategies and realize new opportunities in today's networked economy.
Empowerment is the new dialogue! This is about how your brand story should seek to activate your consumers to be your strongest agents of influence....
#AllKlassic - Marketing Trends In Social Entrepreneurship (Summary)
According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts?
In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income.
You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.
This document provides an introduction and overview of the concept of brand culture. It discusses how brands are increasingly expressing their cultural aspects to meet consumer needs for meaning and identity. Culture allows brands to construct a cultural environment and grasp existential issues beyond just products. The document also explores how content is a means for brands to illustrate their rich culture, but that the ultimate goal is developing a cultural strategy to provide deeper meaning. It provides context for how the concept of brand culture has emerged and its importance in helping brands maintain relevance in a globalized world where consumers desire uniqueness.
The document discusses the shift from traditional command-and-control corporate structures to more collaborative social business models. It notes that early attempts at social media were like teenage sex, with everyone wanting to try it but not knowing how. However, facilitating engagement and participation through social networks allows ideas to spread widely. The document advocates removing barriers between departments and hierarchies to allow networks to flatten and democratize organizations.
Gamification leverages game mechanics and thinking to improve business processes and goals. It aims to drive delight into products by fostering creativity. As gaming culture influences employees and consumers, organizations will need to adapt by making applications more fun and rewarding to use. True gamification requires an environment that nurtures creativity and vulnerability, which are essential for innovation but difficult for most companies. Leaders should consider gamification to evolve how they develop products and deliver experiences in a more competitive landscape.
This document discusses cause branding and social marketing from the perspective of non-profit organizations and corporations. It provides definitions of key concepts like cause branding and corporate citizenship. It also outlines the business case for cause branding, including opportunities for acquisition and retention of customers and employees. Additionally, it discusses environmental drivers in the non-profit sector that are increasing the need for cause branding approaches, such as growing competition and targeted outreach to specific audiences.
The document discusses challenges facing education systems in developed countries. Population aging and global mobility will increase pressure to focus on retaining young talent and adapting curricula for new cultures. Emerging economies are producing more graduates, becoming new competitors. Education must focus on teaching skills like entrepreneurship, collaboration, and business modeling. New learning methods like e-learning and gaming are also discussed.
This document discusses the marketing perspective of public relations and the partnership between PR and marketing. It emphasizes that PR should develop the core message based on a company's vision, mission, and values, and then both PR and marketing must work together to communicate that message through relevant channels. The document provides examples of how PR activities like public affairs, CSR, and crisis management can benefit from a marketing approach. It also highlights the successful crisis response by Johnson & Johnson to the Tylenol poisoning incident in 1982.
Havas Worldwide has been monitoring the movement toward corporate social responsibility since 2007, when we conducted our study on the Future of the Corporate Brand. In the years since, we’ve seen terms such as transparency, sustainability, and purpose beyond profit enter the common parlance and become a focus of business leaders across the globe, as more companies have come to recognize the link between “doing good” and “doing well.”
With our latest Prosumer study, we are seeking to understand how this movement has evolved over the past eight years. How are companies responding to intensified pressures to work toward the common good? What do consumers now expect of their brand partners, and how critical are these expectations to their purchase decisions? What are the primary issues people would like businesses to address?
This document discusses how Generation Y can contribute to sustainable growth in Greece. It describes how digital technologies and open platforms are empowering individuals and enabling new forms of entrepreneurship. Networks of producing individuals are creating new marketplaces outside traditional business models. Flexible, collaborative entrepreneurship characterized by openness and sharing is replacing traditional models of secrecy and protection. The future includes fully autonomous vehicles and a true network of mobility solutions. Digital technologies will disrupt many industries by enabling new forms of interaction and innovation.
Spanish design firm specialized in graphic production for ICT needs. They work closely with clients to balance usability and visual communication needs. They offer services including visual identity, web design, Prestashop, Drupal, graphic production, and mobile design. The firm aims to convince clients of their reliability, quality of services, and innovative products through effective messaging.
Spanish design studio Pedro Figueras specializes in visual identity, web design, and mobile app design. They work closely with clients to understand their brand needs and balance usability and visual communication. Their mobile design process involves analyzing project requirements to create intuitive interfaces for mobile web, iPhone, and Android apps that ensure a good user experience and success of the project. Examples of their mobile app work include projects for Servinova, NovacaixaGalicia, Sightbirds, LibrePlan, Chaxpert, Conceptworks, and Cashconverter.
This document describes Pedro Figueras, a Spanish graphic design studio specialized in information and communications technology (ICT) needs. The studio focuses on web design, visual identity, social media, apps, and mobile design. It works closely with clients to understand their brand and product needs and design intuitive interfaces and applications to ensure user success. Pedro Figueras has designed interfaces for various companies and organizations.
TEDxAUEB Presentation TPagakis 150314 - the shared thoughts essence!Tasos Pagakis
Few slides, rich thoughts for a change that no one talks about in Greece. The 55+ are attached to the past, the youth is un-guided, others trying to survive. No one contribute to a collaborative future. My TEDxAUEB Presentation @TPagakis 150314 - the essence!
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
The document summarizes the lessons on corporate social responsibility (CSR) imparted by seven thought leaders.
Jesse Mayhew emphasizes creating shared value through storytelling to establish a sense of shared values with stakeholders. Brian Reich advises stopping initiatives that don't work and focusing resources on improving existing efforts. Craig Bida recommends leveraging the power of partnerships by collaborating with non-profits to tackle social issues more effectively. Sami Grover warns against using cliches in CSR communications and advises differentiating through vibrant, exciting messaging. Derrick Mains suggests embracing transparency by telling the truth about both positive and negative impacts. Henry Frechette stresses the importance of embracing cutting-edge social media formats to effectively
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingEuroRSCGMoscow
The document discusses creative business ideas (CBIs) and their importance. It provides definitions of a CBI, noting that they are transformational, change business strategy, and drive profitable growth. CBIs have become central to the identity and success of Euro RSCG since 2000. The rest of the document outlines lessons learned from 10 years of CBIs, including finding prosumers to identify future trends, creating buzz around ideas to drive engagement, collaborating widely to deliver more, making ideas meaningful to consumers, constantly innovating to maintain momentum, thinking beyond traditional categories, overcoming limitations through creativity, embracing social media, and being first to market with new concepts.
Vivaldi Partners Social Currency Study 2010VIVALDI
Social currency refers to the extent to which people share a brand or information about it as part of their everyday social lives. The document discusses how building social currency is now critical for brands due to the rise of social media and how people integrate technologies into their daily lives. It also explains that social currency increases brand engagement, access to information, identity, and permission to interact with customers. Companies must adopt new approaches centered around interaction, collaboration, and co-creation to build social currency effectively and create value in today's digital world.
Social currency is the extent to which people share a brand or information about it socially. The study found that social currency significantly drives brand loyalty and allows brands to command a price premium. While social currency involves six key levers, which levers are most important varies by category and competitive context. Successful brands strive to be an integral part of people's daily lives by enabling them to connect, interact, and benefit through the brand's community of users.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Buildingyournarrative entrepreneurship101-160204175927Otman BEN MALK
The document provides guidance on building an effective narrative to promote a brand or organization. It outlines a 6-step process: 1) Define the target audience; 2) Understand where the audience gets its information; 3) Identify why the brand matters and what competing forces exist; 4) Draw the audience in through relatable and contextualized storytelling; 5) Put the narrative in a meaningful context; 6) Bring the brand into the narrative by addressing how it will solve problems. The goal is to engage audiences and establish the brand as essential to a preferable future.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
This document discusses the concept of human-centered organizations. It describes three trends that have led to this model: 1) considering social and environmental impacts in addition to profits via the "triple bottom line"; 2) designing products and services around consumer needs through techniques like design thinking; and 3) how digital technologies have empowered both consumers and workers. The document then examines three "journeys" that human-centered organizations focus on: the consumer journey to provide personalized experiences, the citizen journey to create shared social value, and the co-worker journey to develop employee creativity and autonomy through techniques like flexible work policies and internal social networks.
Brands in the digitally connected world, social media, social technologies, business strategy, and innovation
Update on Feb 2014: Check out our newest report on the "Always-On Consumer" 2014 here: http://www.slideshare.net/vivaldipartners/alwayson-consumer-2014-report-by-vivaldi-partners-group
The document summarizes key trends in social commerce from the 2010 Social Commerce Summit. It discusses how:
1) Most social commerce begins with brands experimenting in their social media strategies to engage customers and gather feedback.
2) Customers are closer than ever to producers and expect transparency in brand communications and product development.
3) While ROI varies, social media engagement must be consistently measured to improve strategies over time.
4) Successful brands make the most of unique influencers and customer conversations to improve products, services, and sales.
The document summarizes the book "Upstarts! How GenY Entrepreneurs Are Rocking The World of Business" which profiles young entrepreneurs from Generation Y and identifies eight characteristics of their businesses. These upstart companies are extremely collaborative, use technology innovatively, disrupt industry status quos, market directly to other Gen Y consumers, build brands through online dialogue, incorporate social missions, redefine flexible workplaces, and grow through constant improvisation. The book suggests established businesses can learn from these traits.
Collectively Review 2014-2016: making sustainable ways of living the new normalWill Gardner
In October 2014, Collectively (www.collectively.org) was born. Our aim was to engage young people around the world in sustainable ways of living and consuming, through the power of compelling content and collaborative action.
Sponsored by more than thirty of the world's leading multinational companies, and with a powerful and passionate network of NGO collaborators and changemakers, over the last two years we've learnt a lot about great sustainability storytelling; collaboration; and giving the next generation the opportunity and inspiration to drive change.
This is a review of what we've done, what we've achieved and what we've learnt - so far. If you've got feedback, let us know: team@collectively.org.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aims to explore social enterprises as tools for sustainable community building. Participants will have the opportunity to discuss ideas with social enterprise practitioners and learn from those who have established successful social enterprises. The agenda includes presentations on bringing strength through social enterprise concepts, building awareness of social enterprises, and what makes social enterprises successful. A panel discussion will follow with representatives from social enterprises and organizations. Upcoming support for social enterprises in Sydney is also announced, including workshops, mentoring, peer networks in various industries, coaching, and pro bono legal services.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aimed to explore social enterprises as tools for sustainable community building. Participants heard from a panel of social enterprise practitioners about key concepts in social enterprises. Joanne McNeill from Parramatta City Council discussed different legal forms of social enterprises and their purposes in providing employment, services or generating income. Mark Daniels from Social Traders spoke about testing social enterprise ideas and conducting market analysis on customers and competitors. Matt Gideon from Street University and Gideon Shoes shared what makes a successful social enterprise. The workshop concluded with an upcoming discussion on developing social enterprises in Sydney.
Similar to Tp startuplive - social buss - june 2012 (20)
This document provides information about brand and storytelling consulting services offered by BorrowMyBrain. They help brands with strategy, messaging, digital presence, and storytelling to better connect with customers. Their services include brand reviews, workshops, and advisory sessions on topics like branding, communication, online strategy, and innovation. Their approach focuses on understanding customer journeys and insights to help brands activate their full potential. They provide hourly consulting and content writing to help brands stand out and inspire consumers.
Green European Foundation - Branding & Fundraising - Athens 29/09/17Tasos Pagakis
The Athens' training invited grassroots organisations all over Europe who are working on topics around migration, refugees or asylum seekers, and who often lack the capacities to obtain the necessary funding for their important work. With this opportunity, I presented Branding & Fundraising techniques and best cases to participating organisations
The year of "Big Data, Big Business". What does this mean to e-commerce, energy companies, big database owners? How do we prepare for the analytics' era and the Transformation? Big data examples presented to 1.500 attendees of the Big data conference
Regeneration by Global Shapers - Training day - Dec 2017Tasos Pagakis
First, it was music stores. Disrupted. Faded.
Then, it was the media, newspapers, and information.
We see big retailers closing down. Isn't something right?
A new kind of Creativity.
Creative designer sketches the next human body parts.
How should you plan your career?
Borrow My Brain - Big data realities - SpoudaseFest 2018Tasos Pagakis
Big data: the implications for society, business, new governance and disruption models. I raised the idea that Big data need social studies and behavioural interpretation by the new Talent.
Borrow My Brain on e-BusinessSocialWorld - June 21 2018Tasos Pagakis
I've raised a simple idea-concern at the e-Business & Social Media world conference 2018 in Athens, about "Performance": why Digital Performance metrics aren't agreed by all the Marketing Communications industry stakeholders? Educate. Certify. Benchmark. Bridge know-how gaps. Help Clients protect their interests from this new breed of "digital-we-do-it-all" clan of freelancers and agencies.
"School on cloud" org summit @ Doukas School - Learning, ICT, Cloud, Networke...Tasos Pagakis
Some views presented at the "School on cloud" org summit 22/03/2014 @ Doukas School (stimuli for Learning, ICT good uses, Cloud platforms, Networked Society, and Anyone as a teacher)
TPagakis @ Infocom congress / Changemakers section "Startup or screw-up?" 301013Tasos Pagakis
Thoughts and facts on #startup #innovation #scene dissorientated and 'siloed' with introversy in Greece. We don't create Demand models and collaborative business schemes! (.pdf includes notes toggle up on the left side)
Social media will be the growth mechanism for communities and new business making; this presentation was done in 3rd IoC.gr #socialmedia conference and I gave an overview and stimuli on the current "market" state. Greek marcomm evolution is still way far from growth...
Roadshow in business making program in elementary school. Talking with youth and raising issues they should mature with; issues they do not listen in school and in their family environment. Help them grow, so we can restart
The document discusses the transition to a networked society driven by increasing connectivity between devices and people. It notes that by 2020 there will be 50 billion connected devices and that broadband access improves GDP. It advocates that companies need to adopt social media strategies to nurture dialog with customers and influencers. It also calls for agencies to merge their services and offers to provide more integrated solutions for clients. Overall, the document argues that businesses need to adapt to remain relevant and stand out in an increasingly networked world.
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How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
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4. 5 tech revolutions
in 240 years
IT & Telco
Automobile, oil & mass production
Steel & heavy engineering
Steam, coal, iron & railways
The industrial revolution
Source: Professor Carlota Perez
Universities of Cambridge, Tallinn and Sussex
5. From competition to
collaboration
COLLABORATIVE
MARKET
Producing individual Prosumer
Platform provider Marketplace
NETWORKED provider
MARKET
6. The ladder of drivers
for NEW production
4. MAKING MONEY
3. STATUS & IDEA
CREATION
2. NETWORK BUILDING
1. SELF-FULFILLMENT
7. opportunities
NETWORKED SCHOOL
NETWORKED HEALTHCARE NETWORKED UTILITIES
8. THE REALITY AS
WE KNEW IT, HAS
CHANGED
We are living in a transition from
non-sustainable world, to new models
11. Non-Sustainable market and
political models
Relentlessly ask all Financial problems and
rationalization of markets
Why’s to help your Idea (investors)
& competence growth Lack of creativity minds and
enablers; cooperation still not
that mainstream
WHY THIS Limited capacity for Ideas’
CHANGE ? storytelling to engage people
Massive movement of
business idealists towards
new business models – still in
experimentation
12. Focus and dream for Remember why we Explore:
for Greed, Voyeurism,
the upcoming 10 years Curiosity
transition period Range of powerful drives
make up our distinctly human
urge to explore. But do it in a
WHAT DOES company, as partners
THIS CHANGE We're competitive. We're
greedy. We are both voyeurs
MEANS 4 ME? and exhibitionists. These are
the values to use in your
journey forward
13. Step-1: Fear is a friend you
haven’t made yet – do it!
Step-2: Find your expert
partners; outsource and hand-
Either through survival, over co-rights
logic, passion, empathy Step-3: Follow-through a project
don’t forget : mgt and business plan
Step-4: Find mentors you trust,
but AVOID gurus, experts,
PEOPLE WERE inspirational speakers; they are
in search for their new audience
MEANT TO and will dilute your purpose
CREATE
Step-5: Conceptualize…a lot
Step-6: Monitor, test, survey,
reuse, adapt, test, survey
Step-7: Untapped social
stakeholders as co-owners
14. The American Psychological
If you really see the Association points out from a
10-years study that women
opportunity of Social mentors make all the difference
Business making : in the development path and
competence raise.
Disrupt the 80s, 90s path
THEN TARGET marked by a persistent lack of
women in leadership roles
SMART…. Such strong raw-models… are
be hard to find
15. If you have a dream
route, then you are fine
WITHOUT THIS
GOVERNING
FORCE, YOU
WON’T GO FAR
16. Go out of the
commoditized markets
STAND OUT,
YOUR IDEA &
YOUR TEAM
22. Social business in Education Energy, Waste
communities & B2B &Training services management &
M2M business
Security & Service Applications, SaaS, Infotainment,
business BaaS, PCaaS, EdaaS. entertainment
Utilities, Government
Virtual school, virtual Land, bio, quality
office, web-based products &
platforms, distance Environmental
monitoring systems management
24. Charities may engage in
Be clear what to pursue social enterprise in order to
generate funds, as per the
'op-shop' model
GIVE BACK Any social enterprise, mainly
NGOs, actively seeks
VALUE TO THE philanthropy or government
grants to sustain
SOCIETY OR Social business is self-
sufficient, in the long-term for
COMMUNITY common good which is
financed and secured by profit
28. Educate & aggregate
communities for a cause
Don’t speak for your Idea,
Which will be the key speak for them
Business visibility as in a
SUCCESS
Social stock market
Guide correctly new type of
INGREDIENTS social investors
Bring Change & Sustainability
Achieve certain measurable
social and environmental
goals as credentials
29. Grow schools with
teachings 4 self-
awareness &
development with
volunteer students,
staff, teachers.
HUMANUTOPIA
30. Buying office supplies
while contributing
(11 years = 3.000.000 USD charitable
contributions and 13,000 B2B customers)
32. When TOMS sells a pair of
shoes, Friends of TOMS
donate a pair to a person or
Buying shoes helps community in need
causes & communities Cheap pricing
Diversifies merchandise to
clothing, eye glasses
TOM SHOES 8th Apr 2011, more than
250,000 people across the
globe went barefoot in support
of TOMS One Day Without
Shoes.
34. Select which Based in Lugano, Switzerland
stakeholders you unite Raises awareness on Social
sustainable business with a
in causes focus on Italy, Switzerland
and central Europe
SOCIAL Interacts with universities,
private sector, NGOs, doctors,
BUSINESS media, private individuals and
investors who believe that a
EARTH world without poverty will be
implemented through a new
economic model
35. Creators of web content for
Mothers join the web niche audiences
community CafeMom, a web engaging
community for moms
CAFEMOM One of latest participants in
YouTube's “Made For Web”
channel initiative
36. Educate those who UN auspices, open call for
can’t do… global network of companies
Contribute SaaS, PCaaS,
CONNECT 2
volunteers, money with a sole
focus on education
LEARN Only in under-developed
areas like Millennium Villages
40. Your own business here
- Wealth gap
- Social unrest
- Conservatism
New business models: Value creation:
who can be your social measurable and important
contributor and social impact your
sustainable partner business brings