L'oreal marketing
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L'Oréal is a French cosmetics company founded in 1909 that is now the world's largest cosmetics company. It has 27 international brands, including Maybelline New York and Garnier, and markets thousands of hair, skin, and makeup products globally. L'Oréal achieves high profits through competitive pricing strategies like adopting dual prices that make products affordable for mainstream consumers while maintaining a premium image. It promotes its brands through various advertising channels including fashion magazines, celebrity endorsements, and social media, as well as through salons and retailers.
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L'oreal marketing
- 1. PARIS Analysing the marketing mix of Because you’re worth it
- 2. L'Oréal is a French cosmetics company headquartered in Clichy, in Paris. The world's largest and dominating cosmetics company. (leader in beauty) Founded by Eugène Schueller, a young French chemist in 1909. Achieved net profit of $3.7 billion in 2015 Has 27 international brands namely Maybelline New York, Garnier, L’Oréal Paris. Branches present in 103 companies. Markets over thousands of products namely hair colour and styling, body and skin care, makeup. Top 25 most attractive employers worldwide by Universum 2014.
- 4. Tangible Simple Safe Comprehensive with immediate results Packaging is colourful and attractive Products range and variety is large Brand’s principles – fun and professionalism Name of the brand is simple and clearly visible Personal use No warranty Powerful slogan
- 5. PRICE
- 6. Country Mauritius India Canada France Price (Rs) 269 245 258 300 Above the Market Average ! Problems of parallel imports because of price differentiation on different national markets. Low-price strategy to win back consumers who cut back on spending during the economic crisis. Adopt a dual price strategy to make the products more affordable & at the same time continues to be a premium segment
- 7. Adopt a Dual Price Strategy to make the products more affordable & at the same time continues to be a premium segment, Example: the case of a shampoo 75 ml Rs. 69 75 ml Rs. 59 75 ml Rs. 64
- 8. 1
- 9. Training programs & events 3 Advertising in fashion magazines & journal for professional stylists, billboards 2 Fashion show Billboard On bus Celebrity endorsement
- 10. Personal selling through sales representatives Website http://www.loreal.com/ Established in social networks like Facebook, twitter, YouTube Apps idea
- 12. In beauty outlets and supermarkets Own hair salon: L'Oréal Expert Found at other hairdresser shop In pharmacies
- 13. QUESTIONS