L'Oreal is a large international beauty and cosmetics company founded in 1909 based in Paris. It has a wide portfolio of brands covering skincare, haircare, makeup, and perfume. In Pakistan, L'Oreal has many brands organized under four divisions. It uses premium pricing, innovation, and distribution through stores, salons, and websites worldwide. L'Oreal promotes its brands through celebrity endorsements, social campaigns, and the slogan "Because we're worth it." While high prices and brand confusion are weaknesses, L'Oreal's strengths include research and development, quality products, and effective distribution networks.
Lakme is an Indian cosmetics brand owned by Unilever that focuses on personal care items. It targets all Indian women and positions itself as a brand that cares about beauty. Revlon is an American cosmetics company known for affordable yet high quality products. L'Oreal's strategy is to increase brand awareness for its family of brands while minimizing cannibalization from new products. Avon's mission is to understand and satisfy the self-fulfillment and product needs of women globally through building relationships. M.A.C introduces limited edition "Glam Art" products and uses temporary marketing websites to reach its target market of young women ages 18-25 interested in fashion and art.
These are the slides created by be during my work during a marketing Internship under Prof.Sameer Mathur of IIM Lucknow and deals with the Marketing and Future Strategy of L'oreal
The document describes L'Oreal, the world's largest beauty company. It notes that L'Oreal was founded in 1909 in Paris, France and owns 23 brands. It has annual sales of $19.5 billion and operates 5 R&D centers worldwide. The document provides details on L'Oreal's focus on innovation through R&D spending, adapting products to local cultures, and brand acquisitions and overhauls. It also discusses L'Oreal's large marketing budget and celebrity endorsements.
The document outlines L'Oréal's sales plan. It discusses L'Oréal's mission of offering beauty to all through ethical and responsible means. It analyzes L'Oréal's strengths in strong brands, diversified presence, and R&D capabilities, as well as weaknesses like slow revenue growth. The plan examines opportunities in demographic trends, acquisitions, and emerging markets, alongside threats such as cosmetic surgery and counterfeiting. Finally, it focuses on the Asian market, specifically China, India, and Vietnam, as key growth drivers over the next two decades.
L'Oreal's objective is to increase Garnier's presence in the Dutch market without negatively impacting its own market share. It recommends launching Garnier Synergie skin care products and increasing distribution of L'Oreal Recital. In the long term, it suggests developing improved products for both brands and monitoring the Synergie anti-aging line. Implementing this strategy involves carefully positioning the brands, coordinating the launch, and mitigating risks like cannibalization or a highly competitive market. The expected results are increased market share and profits for L'Oreal-Garnier in the Dutch skin care and hair color markets.
This document provides a marketing plan for L'Oreal's new "Double Effect eye makeup cleaner". L'Oreal is a large international cosmetics company known for brands like L'Oreal Paris, Maybelline, and Lancome. The new eye makeup cleaner product aims to meet the need for an effective eye makeup remover, as dark eye makeup has become increasingly popular but can be difficult to fully remove. The marketing plan analyzes the target market, competitors, and recommends focusing initial sales in Europe, America, and Asia.
L'Oréal - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of L'Oréal containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Global marketing - Strategies by L'Oreal megasheeki
L'Oreal and Face Fresh were compared. L'Oreal is the world's largest cosmetics company with a mission of beauty for all. It targets customers based on demographics, geography, lifestyle and uses worldwide marketing. In Pakistan it is entering the market and using celebrities, fashion shows and internet to promote. Face Fresh is Pakistan's top local cosmetics brand focused on affordable, high quality skin care. It targets rural Pakistani women of medium income. Both companies were analyzed using various frameworks to evaluate their strategies and make recommendations.
L'oréal case - Globalisation of AMerican Beautyashwinkumarc100
L'Oréal has grown to become the largest beauty company in the world through a strategy of strategic acquisitions of companies that expand its brand portfolio and global reach. It started with acquisitions of companies in core beauty categories and has expanded over the decades to acquire brands like Redken, Maybelline, Ralph Lauren Fragrances, Helena Rubinstein, and Kiehl's. L'Oréal analyzes the strengths and weaknesses of acquisition targets to identify those with global potential to strengthen its presence in various beauty product divisions worldwide. The company's scale and decentralized structure allow it to maintain entrepreneurial agility while efficiently managing its large portfolio of brands globally.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
Loreal HBR case analysis- Global brand local knowledgeJibin Joseph
Thank you for the insightful presentation on L'Oreal's global brand strategy. Here are my thoughts on some of the questions:
1. L'Oreal acquired The Body Shop to expand into the natural/ethical beauty segment, which was growing. However, some argue the brands' visions don't fully align. Time will tell if it was a sound long-term strategy.
2. L'Oreal's matrix structure with global brands/divisions allows localized execution while leveraging scale. However, managing brand identities across cultures is challenging and requires constant refinement.
3. L'Oreal segments consumers based on demographics, culture, values and beauty needs/preferences. They develop products catering to segments like ethnic
L'oreal global marketing and positioningArihant_30
The document discusses a cosmetics company that began with a hair dye formula and has become highly successful through targeted marketing and a well-directed global strategy. It has expertise in five areas of cosmetics and continues to explore new markets and products, though it faces threats from substitute brands and changing customer demands. The company's strengths include its high brand value, market share, and trustworthiness, though risks include delayed innovation and customers switching to other products. The presentation recommends the company focus on research and development while maintaining its celebrity-focused marketing strategy as it has become fantastically positioned globally.
PPT -Jasmin Organics Company Presentation 2015 MarchLihua Song
Jasmin Organics Group produces certified organic skincare brands including Jasmin Organics, Koala Baby, and Jasmin Aromatique. It operates an organic farm and manufacturing facility in Queensland, Australia. The brands use over 95% certified organic ingredients with no chemicals. Jasmin Organics aims to penetrate the travel retail market in 2015-2016 through distribution in duty free shops, airport lounges, inflight magazines, and airport spas. It provides a luxury organic skincare experience and the purest products available to consumers.
L'Oreal faces several strategic global marketing challenges. These include greater competition in emerging markets like China, India, and Brazil, which are expected to account for three-fourths of the company's growth. L'Oreal must also adapt to changing cultural tastes and economic conditions in markets like the US and Europe where growth has slowed. Additionally, the company aims to double its consumer base to 2 billion by 2020, requiring innovation and strong branding on a global scale while still meeting local needs and tastes in different regions.
This document outlines a 10 step marketing plan for Olay Regenerist targeting women in the Philippines. It identifies the primary target market as women of all ages concerned with beauty and aging. Olay Regenerist will position itself as a competitively priced product compared to alternatives like Ponds and Estee Lauder that helps women look forever young and youthful without surgery. The marketing mix includes the micro-sculpting cream and serum sold exclusively at Watsons and SM stores, priced lower than competitors but with the highest concentration of amino-peptide complex. The goal is to dominate the market share at Watson's and SM with differentiated quality products at excellent prices.
The document discusses the personal care market in China. It finds that the market will continue growing at 10% annually due to rising incomes. Skin care drives the most growth, followed by hair care and men's grooming. International brands currently dominate but have only started tapping the market's potential. L'Oreal China is well positioned across categories to capitalize on opportunities from the growing middle class. Key players like P&G, Unilever, and L'Oreal are strong but face threats from local brands and each other as competition intensifies. The market shifts towards premium and natural products, benefitting leaders able to innovate or leverage prestige brands.
Revlon is a global cosmetics brand sold in 175 countries that was founded in the 1930s and has grown through acquisitions, new product lines, and celebrity endorsements. The document outlines Revlon's history, international expansion, product portfolio including collections and top-selling items, retail strategy focusing on modern outlets, and marketing approach involving brand ambassadors. It also provides a SWOT analysis of the company and its strategy to position itself as a premium beauty brand in India through price increases and new launches.
L'Oreal is the 1st cosmetic group worldwide with over a century of expertise. It has diversified through acquisitions like The Body Shop and Galderma Laboratories. L'Oreal pursues acquisitions to strengthen its portfolio, satisfy local needs, and quickly acquire new resources. It implements a risk mitigation strategy including increasing patents and R&D expenditures. L'Oreal's most recent acquisition was Pacific Bioscience Laboratories in 2011 for its expertise in sonic skin care devices.
The document provides an overview of L'Oreal, the world's largest cosmetics company. It discusses L'Oreal's history, mission, operations through four divisions, key aspects of its beauty business model, industry key success factors, SWOT analysis, PESTLE analysis, Porter's five forces model, and competitive profile matrix comparing L'Oreal to competitors Procter & Gamble and Estee Lauder. The document aims to provide knowledge about L'Oreal's strategy and focuses on its market analysis and competitor strategies.
The document discusses competitors in the nutrition drink, cosmetics, and pest control industries.
For Complan, its major competitors in the nutrition drink market are Horlicks, Boost, Bournvita, Pediasure, and Maltova. Bournvita has the largest market share of 40%, while Complan has 22% market share.
Revlon faces competition from Procter & Gamble, Avon, Estee Lauder, L'Oreal, and Unilever in the cosmetics industry. L'Oreal has a 25.8% market share in hair color and Unilever has an estimated 49.6% worldwide market share.
In pest control, H
The document provides an overview of Garnier, a sub-brand of L'Oreal focused on hair and skin care products. It discusses Garnier's product lines and marketing strategies in India. Key points include:
1) Garnier produces hair care products like the Fructis line and recently expanded into skin care. It focuses on using natural fruit extracts in its formulations.
2) In India, Garnier focuses on the natural hair care market and established itself among the middle and upper middle class. It effectively promotes its wide range of affordable products.
3) An analysis finds the Indian hair care market is valued at $200 million and growing, with colorants showing strong growth.
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved consistent double-digit profits for 18 years through a global presence in 130 countries with 23 major brands. L'Oreal utilizes regional brand ambassadors and focuses on hair color, skin care, hair care, fragrances, and color cosmetics. The company's strategies of global brand management, strategic acquisitions and makeovers of existing brands like Maybelline, extensive research and development, and regional product customization have contributed to its long-term financial success.
Brand Identity vs Brand Image of Lakme in IndiaRohan Bharaj
This presentation describes the Brand Identity vs Brand Image of Lakme in India.
It also highlights the marketing strategies undertaken by Lakme to differentiate itself from its competitors in India.
Oriflame is a Swedish beauty company known for its cosmetics, skincare, and wellness products sold through direct selling. Founded in 1967, Oriflame has expanded to over 60 countries and offers a wide range of innovative products focusing on natural ingredients. Oriflame prioritizes customer satisfaction through personalized consultant assistance, efficient order processing, and responsive support. As a multinational company, Oriflame complies with applicable tax and regulatory policies in its various markets while seeking to understand consumer behavior to better meet customer needs.
L'oreal Consumer Buying Behaviour - MET STUDENTSRajesh Shetty
L'Oreal was founded in 1909 by a French chemist and is now the world's largest cosmetics company. Headquartered near Paris, L'Oreal started in the hair color business but expanded into skin care, makeup, perfumes, and hair care. It has a portfolio of brands like L'Oreal Paris, Maybelline, Garnier, Lancome, and Vichy. L'Oreal is the top patent holder in nanotechnology in the US. While cosmetics are its main revenue driver, it also operates in dermatology and pharmaceuticals.
L'Oreal caters to consumers across all income levels using a variety of brands. It has strong brand positioning, especially with middle-aged women and teenage girls. L'Oreal Paris uses the philosophy "Because You're Worth It" and provides affordable luxury products. The company relies on celebrity endorsements and events to promote its brands globally. It launched successful campaigns like "Because I Am Worth It" and uses precise target marketing to engage the right audiences. L'Oreal invests in research and development and acquisitions to expand its brand portfolio worldwide.
L'Oreal is a France-based global cosmetics company that has achieved over 18 consecutive years of double-digit profit growth through its presence in 130 countries with 23 global brands, due to strategies like acquiring unknown brands and repositioning them globally, maintaining brand diversity through separate images and products for each brand to prevent cannibalization, and investing heavily in research and celebrity endorsements.
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved double-digit profit growth for 18 consecutive years through its presence in 130 countries generating €13.7 billion in annual revenue. L'Oreal owns multiple beauty brand franchises and remains the global cosmetics industry leader with a 16.8% market share. The company focuses on cosmeceuticals and nutraceuticals due to increased wellness focus. L'Oreal's successful acquisition and rebranding of Maybelline demonstrated its strategy of acquiring unknown brands, giving them a makeover, and marketing them globally.
L'Oreal caters to consumers across all income levels and has strong brand positioning with middle-aged women and teenage girls. Its brand philosophy is "Because You're Worth It", providing affordable luxury. It relies on celebrity endorsements and events to modernize its approach. L'Oreal has been very successful in global expansion and diversification, launching brands like Maybelline in new markets through precise target marketing and innovation to suit local needs. It focuses on research and development, spending 3% of annual sales, to sustain its global leadership through local relevance and joint ventures.
L'Oreal is the world's largest cosmetics company headquartered in France. It has developed activities in cosmetics concentrating on hair color, skin care, sun protection, makeup, perfumes and hair care. L'Oreal is also active in research fields like dermatology, toxicology, and tissue engineering. It has a presence in over 130 countries across five continents and owns brands like L'Oreal Paris, Garnier, Maybelline, Lancome, and Biotherm. L'Oreal aims to help men and women around the world realize their aspirations of beauty through innovative products.
Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever. It offers a wide range of products including lipsticks, which range in price from Rs. 475 to Rs. 1200. Lakme uses celebrities as brand ambassadors and sponsors the Lakme Fashion Week to promote its products. It focuses on targeting young, urban women and positions itself as a customized beauty brand for Indian customers.
The cosmetics industry in India is growing rapidly at 15-20% annually. Lakme is the country's largest cosmetics brand and was the first to introduce makeup to Indian women over 50 years ago. It has a wide range of skin care and color cosmetic products as well as beauty salons. While Lakme faces competition from international brands, it has strengths in its brand recognition, product range, and distribution channels in India.
1 Estée Lauder Companies, I n c . —2 0 0 8Sharynn To m l i n.docxoswald1horne84988
1 Estée Lauder Companies, I n c . —2 0 0 8
Sharynn To m l i n
Angelo State University
E L
www.ELCompanies.com
Based in New York City, Estée Lauder is a manufacturer and marketer of four cos-
metic product lines: 1) skin care, 2) makeup, 3) fragrances, and 4) hair care products.
These products are sold in over 130 countries and territories under brand names that
include Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi
B r own, La Mer, Aveda, Jo Malone, Bumble and Bumble, Darphin, Rodan + Fields,
American Beauty, Flirt!, Good Skin and Grassroots. Estée Lauder also has global licenses
for fragrances and cosmetics sold under brand names that include Tommy Hilfiger, Donna
Karan, Michael Kors, Donald Trump, Sean John, Missoni, and Daisy Fuentes. Estée
Lauder announced in June 2007 that it might acquire skin care company Murad Inc., based
in El Segundo, California. Murad sells skin care products and dietary supplements on the
Internet and via infomercials, and also in spas and stores such as Sephora and Bath and
Body Works. Estée Lauder’s final 2007 sales increased 7 percent to $7.037 billion.
E s tée Lauder sells its products mainly through upscale department stores, specialty
retailers, upscale perfumeries and pharmacies, and prestige salons and spas. In addition, its
products are sold in freestanding company - owned stores and spas as well as its own and other
authorized retailers’ Web sites. You can also find Estée Lauder products for sale at stores on
cruise ships, on television direct marketing channels, and at in-flight and duty-free shops.
Estée Lauder’s range of skincare products for women and men include moisturizers,
creams, lotions, cleansers, sunscreens, and self-tanning products, a number of which are
developed for use on particular areas of the body, such as the face, the hands, or around the
eyes. Skincare products account for about 37 percent of net sales as compared to makeup
products that account for about 39 percent of sales.
The company ’s makeup products include lipsticks, lip glosses, mascaras, foundations,
eye shadows, nail polishes, and powders, as well as related items such as compacts, brushes,
and other makeup tools. Fragrances for women and men comprise about 19 percent of sales.
Fragrances are sold in perfume sprays and colognes, as well as lotions, powders, creams,
and soaps.
Finally, Estée Lauder sells hair care products in salons and freestanding retail stores.
These products include hair color and styling products, shampoos, conditioners, and fin-
ishing sprays. In fiscal 2006, hair care products accounted for about 5 percent of sales.
Each of the company’s brands has a single global image that is promoted with consistent
logos, packaging, and advertising designed to differentiate it from other brands.
H i s t o r y
B e a u t y, youth, and being forever young are common themes in the personal products
industry. A young entrepreneur named Estée Lauder felt that she could provide a.
L'Oreal has evolved into the world's largest beauty company through strategic acquisitions of local brands across 140 countries. It invests heavily in R&D through 14 research centers to innovate products that meet diverse beauty needs globally. L'Oreal's success comes from understanding that beauty varies locally and launching products like Maybelline Wonder Curl mascara tailored to regional preferences discovered through market research.
Estee Lauder is a leading cosmetics company founded in 1946. It owns 28 brands and sells products in over 135 countries. The document discusses Estee Lauder's business model, key drivers of growth, and risks. It owns brands across skincare, makeup, fragrance, and haircare and generates over 40% of sales from the Americas and 38% from Europe, Middle East, and Africa. Key growth drivers include a strong presence in emerging markets, increasing online and mobile sales, and significant advertising expenditures. Risks include economic fluctuations in emerging markets, foreign exchange rate volatility, and intense competition in the cosmetics industry.
Similar to Marketing strategy by Tooba Shafique (20)
This document outlines the steps for properly defining a research problem and developing a research proposal. It discusses the importance of starting with a clear problem definition by understanding the key symptoms and relevant issues. The process involves writing a managerial decision statement and research objectives, determining the unit and variables of analysis, and developing research questions and hypotheses. Finally, it notes that a research proposal provides an outline of the entire research process to give readers a summary of the planned project.
The document discusses the 7 steps for hiring and recruiting the right manpower for an organization. The 7 steps are: 1) Prepare, plan and define the process, 2) Determine if hiring will be through internal promotion or external recruitment, 3) Evaluate cultural fit of candidates, 4) Assess potential, performance, skills and will, 5) Check soft skills and hard skills, 6) Conduct background and reference checks, 7) Orient new hires and set expectations. Key aspects covered include job analysis, evaluating qualifications, competencies, and ensuring new employees feel welcome through the onboarding process.
The document discusses various loan products offered by Smart Service Bank including personal loans, credit cards, housing loans, and automobile loans. It provides overviews and key details of each loan type such as eligibility requirements, interest rates, fees, and features. For automobile loans specifically, it outlines the application process and documents required, loan limits, repayment terms, insurance coverage, and fees for partial prepayments or repossession.
This document contains questions and answers about organizational culture at The Ritz-Carlton hotel. It discusses the importance of their culture of luxury and exceptional customer service. It notes that while this culture provides excellent customer experiences, it may be draining for employees who feel they must always be "on". The document also explores how new employees learn the culture through stories, rituals, symbols and language emphasizing service. Other organizations can learn from Ritz-Carlton's focus on customer service, staff satisfaction, and flexibility when changing approaches.
1. The document summarizes the proceedings of a summer camp certification ceremony at ACC Language Institute in Hyderabad. It provides a play-by-play of the event hosted by Tooba Shafique and Hamza Ahmed.
2. The event began with welcoming speeches by the hosts and an introduction of respected guests and teachers in attendance. Students then performed songs, dances and debates on various topics to showcase their skills learned in the summer camp.
3. The ceremony concluded with the distribution of certificates to students by the head teacher Sir Gulzar Ali Salangi, and closing words by Umama Khursheed thanking everyone for attending and hoping the achievements continue into the future.
The document discusses mission and vision statements, their roles in the planning process (P-O-L-C framework), and how they incorporate stakeholder interests and organizational purpose and aspirations. It provides examples of vision statements and explores how mission and vision statements facilitate strategy, define roles, and encourage coordination. The document also addresses applying mission and vision concepts to personal and professional career development.
DERIVATIVES USAGE BY NON-FINANCIAL FIRMS INEMERGING MARKETS: THE PERUVIAN CASETooba Shafique
The document analyzes the use of derivatives by non-financial firms in Peru. It finds that only 33% of firms in the sample use derivatives. The two main factors affecting derivatives development are: 1) the level of training and knowledge of the market, and 2) regulations around taxation, legal issues, and accounting. The study concludes that increasing education on derivatives and clarifying regulations could help promote more widespread use.
The document analyzes the use of derivatives by non-financial firms in Peru. It finds that only 33% of firms in the sample use derivatives. The two main factors affecting derivatives development are: 1) the level of training and knowledge of the market, and 2) regulations around taxation, legal issues, and accounting. The study concludes that increasing education on derivatives and clarifying regulations could help promote more widespread use.
Unilever is a consumer goods company headquartered in Karachi with products including food and beverages, cleaning agents, beauty products, and personal care products available in 190 countries. The company was founded in 1929 by the merger of Margarine Unie and Lever Brothers. Unilever's purpose is to make sustainable living commonplace through helping people meet everyday needs for nutrition, hygiene and well-being with brands that help people feel good and get more out of life.
Short selling involves borrowing shares of a security from a broker and selling them, with the hope that the share price will fall so they can be repurchased at a lower price, returning a profit. It is a three-step process of borrowing shares, selling them immediately, and then repurchasing them to return to the lender, pocketing the difference if the price declined. Short selling allows investors to benefit from a falling stock price and provides sellers to balance out buyers, helping the market function properly.
The juice shop called Shake Lovers will be located in Hyderabad and offer unique shakes and lemonades. It will be owned by two partners as a partnership and rent a 1100 square foot space at Autobahn. The shop will sell various flavored shakes and lemonades and require legal documents like a rent agreement and partnership agreement. It will have a staff of 11 people across various roles like receptionist, accountant, chefs, servers, and cleaner. Necessary skills for roles include leadership, management, communication, cooking, creativity, cleanliness, and time management.
Types of orders include market orders, limit orders, stop orders, conditional orders, and good till cancel orders. A market order executes immediately at the best available price. A limit order can only be executed at or better than the specified price. A stop order automatically sells a stock if it drops to a certain price. Conditional orders are submitted or canceled if criteria are met. A good till cancel order remains in effect until canceled by the customer.
Exploratory Research and Qualitative AnalysisTooba Shafique
This document discusses qualitative research methods. It explains that qualitative research focuses more on qualities than quantities and aims to elaborate on market phenomena without relying on numerical data. Some common qualitative research techniques discussed include focus groups, interviews, observation, collages, word association tests, and thematic apperception tests. Specific methods like phenomenology, ethnography, grounded theory, and case studies are also outlined.
The University of Business & Management Hyderabad aims to provide a quality education that encourages learning and the open exchange of ideas. It offers pre-professional, professional, masters, and doctoral programs to recruit highly qualified students, faculty, and staff. The university emphasizes excellence in teaching, research, and service and supports the creation and dissemination of knowledge.
1. Accounts receivable factoring involves a business selling its outstanding invoices or accounts receivable to a third party called a factor at a discounted price in order to obtain immediate cash flow.
2. The factor provides the cash upfront and then collects payment on the invoices, keeping the difference as profit and charging fees. This allows the business to continue operating while the accounts are still outstanding.
3. Factors carefully evaluate the collectability and credit risk of the accounts receivable being purchased to ensure they can recoup their investment plus earn a return.
1. Finance is essential for any business to operate, and start-ups must consider how much funding they need, when to obtain it, and potential challenges in maintaining control and staying solvent.
2. Sources of funding include internal options like personal savings and loans or selling assets, as well as external options like bootstrapping, venture capital, angel investors, grants, and loans.
3. Fiza Farhan is a social entrepreneur and co-founder of Buksh Foundation and Buksh Energy, who has been recognized for her work through honors like the Forbes 30Under30 list for social entrepreneurs and roles in energy organizations.
New Marketing Strategy OF Dairy Queen Milk By Tooba Shafique Tooba Shafique
1) The document discusses a new marketing strategy for Dairy Queen milk produced by CDL in Pakistan. It provides information on the company, the original product launch and reasons for its failure.
2) A new strategy is proposed to rebrand the product as "Purid'B Mleko" with different packaging, flavors, and processing. The strategy involves segmentation of consumers by geography, demographics, and behaviors.
3) The marketing mix for Purid'B Mleko is described including product offerings, pricing, placement, and promotional activities. Competitive advantages over other milk brands are also highlighted.
The document provides details of a business plan for "Kids Institute of Technology" (KIT), an educational institution proposed to be established in Mirpurkhas, Sindh, Pakistan. It discusses the project summary, concepts, location, motive, ownership structure, operational plan including staff roles, equipment requirements, marketing plan targeting local areas, financial projections, and division of annual profits among the 5 business partners. The business aims to provide quality education using innovative methods and affordable fees for students in the Mirpurkhas zone.
Lecture Notes Unit4 Chapter13 users , roles and privilegesMurugan146644
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : USERS, Roles and Privileges
In Oracle databases, users are individuals or applications that interact with the database. Each user is assigned specific roles, which are collections of privileges that define their access levels and capabilities. Privileges are permissions granted to users or roles, allowing actions like creating tables, executing procedures, or querying data. Properly managing users, roles, and privileges is essential for maintaining security and ensuring that users have appropriate access to database resources, thus supporting effective data management and integrity within the Oracle environment.
Sub-Topic :
Definition of User, User Creation Commands, Grant Command, Deleting a user, Privileges, System privileges and object privileges, Grant Object Privileges, Viewing a users, Revoke Object Privileges, Creation of Role, Granting privileges and roles to role, View the roles of a user , Deleting a role
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
URL for previous slides
chapter 8,9 and 10 : https://www.slideshare.net/slideshow/lecture_notes_unit4_chapter_8_9_10_rdbms-for-the-students-affiliated-by-alagappa-university/270123800
Chapter 11 Sequence: https://www.slideshare.net/slideshow/sequnces-lecture_notes_unit4_chapter11_sequence/270134792
Chapter 12 View : https://www.slideshare.net/slideshow/rdbms-lecture-notes-unit4-chapter12-view/270199683
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Topics to be Covered
Beginning of Pedagogy
What is Pedagogy?
Definition of Pedagogy
Features of Pedagogy
What Is Pedagogy In Teaching?
What Is Teacher Pedagogy?
What Is The Pedagogy Approach?
What are Pedagogy Approaches?
Teaching and Learning Pedagogical approaches?
Importance of Pedagogy in Teaching & Learning
Role of Pedagogy in Effective Learning
Pedagogy Impact on Learner
Pedagogical Skills
10 Innovative Learning Strategies For Modern Pedagogy
Types of Pedagogy
Plato and Aristotle's Views on Poetry by V.Jesinthal Maryjessintv
PPT on Plato and Aristotle's Views on Poetry prepared by Mrs.V.Jesinthal Mary, Dept of English and Foreign Languages(EFL),SRMIST Science and Humanities ,Ramapuram,Chennai-600089
How to Make a Field Storable in Odoo 17 - Odoo SlidesCeline George
Let’s discuss about how to make a field in Odoo model as a storable. For that, a module for College management has been created in which there is a model to store the the Student details.
Life of Ah Gong and Ah Kim ~ A Story with Life Lessons (Hokkien, English & Ch...OH TEIK BIN
A PowerPoint Presentation of a fictitious story that imparts Life Lessons on loving-kindness, virtue, compassion and wisdom.
The texts are in Romanized Hokkien, English and Chinese.
For the Video Presentation with audio narration in Hokkien, please check out the Link:
https://vimeo.com/manage/videos/987932748
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdfnservice241
The University of Ghana has launched a new vision and strategic plan, which will focus on transforming lives and societies through unparalleled scholarship, innovation, and result-oriented discoveries.
How to Use Pre Init hook in Odoo 17 -Odoo 17 SlidesCeline George
In Odoo, Hooks are Python methods or functions that are invoked at specific points during the execution of Odoo's processing cycle. The pre-init hook is a method provided by the Odoo framework to execute custom code before the initialization of the module's data. ie, it works before the module installation.
This is an introduction to Google Productivity Tools for office and personal use in a Your Skill Boost Masterclass by the Excellence Foundation for South Sudan on Saturday 13 and Sunday 14 July 2024. The PDF talks about various Google services like Google search, Google maps, Android OS, YouTube, and desktop applications.
Introduction to Google Productivity Tools for Office and Personal Use
Marketing strategy by Tooba Shafique
1. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
TOOBASHAFIQUE
BBA PART4TH
FIRST SEMISTER
FINANCESPECIALIZATION
ROLL# 30TH
SECONDASSIGNMENTOFENTREPRENEURSHIP
SUBMITTEDTO:MA’AMTANIAMEMONMUSHTAQUE
2. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
1ST
Competitor “L’Oreal”
Introduction:
L’Oreal is the largest company in the world that deals in personal care industry. Founded in the
year 1909, this international beauty and cosmetics company has its head office in Paris. L’Oreal
has a vast and varied interest, as it also is active in fields like tissue engineering, toxicology,
dermatology and biopharmaceutical research. Some of the companies who provides L’Oreal with
competition in Pakistan.
Product Strategyof L’Oreal:
L’Oreal has a portfolio endowed with international standard of brands covering a wide range of
products while satisfying the needs of every customer present in any part of the world. All its
products pass the international standards of testing. The company deals in activities related to
cosmetics, skin care, hair color, make-up, sun protection, hair care and perfumes. In Pakistan
L’Oreal has a wide portfolio of brands under them. The marketing mix product strategy can be
understood by analyzing their entire portfolio. They produce products related to all beauty and
cosmetics under four major divisions namely:
3. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
• L’Oreal Luxe: Kiehl’s, Lancôme, Yves Saint Laurent, Ralph Lauren, Giorgio Armani, Diesel,
Clarisonic
• Consumer Products division: L’Oreal Paris, Garnier, Maybelline New York, Shampoo
• Active Cosmetics division: Vichy, La Roche-Posay. Sanoflore
• Professional Products division: L’Oreal Professional Paris, Kerasotes, Matrix
• The Body Shop
Under these product divisions L’Oreal have products like eye-liner, mascara, eye shadow, nail
polish, nail polish remover, lipstick, lip-liner, lip gloss, cleanser, foundation, concealer, and
blush for face, hair color in various shades, hair care, shampoos, conditioner, toners, hair spray
and serum. All these are produced and innovated based on customer preferences and needs.
These are available in different sizes and price ranges. L’Oreal products are properly tested as
per international testing standards without harming any animals in the process.
Price Strategyof L’Oreal:
L’Oreal is one of the leading global cosmetic brands. The consumer products division brands are
distributed in retail channels making it available to the mass market. As a result they earn huge
profits from this division. The professional products are available at salons worldwide so when a
customer visits these salons they are ready to pay for these products as they are not priced very
high. The Luxe division products are available at supermarkets, cosmetics stores, own brand
outlets and even online. However, these products have a premium price and customers are even
ready to pay a premium for these products owing to quality and reliability over competitors.
L’Oreal prefers to maintain value based pricing strategies for most of their products. L’Oreal is
trying to price the products in India comparable to those worldwide by increasing the number of
stock keeping units. L’Oreal always brings about innovations across their various product
divisions thereby penetrating the market with different price levels. Thus, the pricing strategy in
the marketing mix of L’Oreal is based on premium pricing, competition, geography served and
product demand.
Sometimes, in order to penetrate a new section of the market, the company has offered discounts
and schemes especially on introductory products. This leads to the minimization of prices and
leads to an increase in sales figure resulting in further revenues. In order to strike a reasonable
balance between its products and prices the company has taken steps to increase its Stock
Keeping Units, as this will help in creating a balance over the pricing policies.
Distribution Strategy of L’Oreal:
L’Oreal has development and research centers in six places worldwide like Japan, France US and
China and its products are available in one hundred and thirty countries of the world. The various
products are found in various outlets like perfumeries, hair salons, super markets, pharmacies,
4. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
beauty outlets and even through direct mail. Besides this, the brand has its own website and has
tie-ups with other shopping sites on internet.
With all the needed product information, the consumers can make purchases from any part of the
world. In this changing times internet has become one of the most important outlet for successful
purchasing and buying. . L’Oreal’s operations in Pakistan are on an ever-growing path as the
awareness of the beauty products has resulted in the brands growth and popularity. Based on
their different product divisions their products are made available to the customers worldwide.
L’Oreal also makes sure they have vast distribution networks to enable a strong market presence.
They have acquired many different companies worldwide to make increase their brand presence.
Over the years, L’Oreal has grown and is now present in 130 countries in 5 continents. Each of
their products are available at department stores, retail outlets, pharmacies, salons, cosmetics
stores, own brand boutiques and even e-commerce websites.
Promotion Strategy of L’Oreal:
L'Oréal being an international brand has its promotions done at various levels in different
countries. They also have a very strong ad slogan “Because we’re Worth It” with a strong
message to attract customers. The brand has an aggressive marketing mix promotional strategy.
Attractive models are their brand ambassadors like Jennifer Lopez, Naomi Watts, and Cheryl etc
for various campaigns all over the world. In India, Aishwarya Rai Bacchan, Sonam Kapoor and
Katrina Kaif are L’Oreal brand ambassadors and international face for most of their TV, print
and digital advertisements. L’Oreal even uses word-of-mouth marketing strategy which has
become viral. L’Oreal also have various CSR commitments like:
• Project CARE which cultivates citizenship by performing various social welfare activities in
areas like Child Education, Health, Safety and Environment.
• YOUNG WOMEN IN SCIENCE in partnership with UNESCO to help young women to
achieve their dreams and aspirations of pursuing careers in science.
• BEAUTIFUL BEGINNINGS with the objective of providing skilled training to uneducated
young women from disadvantaged sections of society to help them either start their own salons
or be a part of existing beauty salons thus making them more economically secure
With all these promotional activities and campaigns L’Oreal has managed to acquire a huge
market in the world. Hence, this covers the marketing mix of L’Oreal.
5. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
WEAKNESSES OF L’Oreal
Brand confusion and positioning among innumerable brand in male grooming segment
L’Oreal product perceived to be very expensive in comparison to competitors
STRENGTHS OF L’Oreal
Innovation, R&D
High quality
Effective distribution
6. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
1ST
Competitor “L’Oreal”
Product strategy of
L’Oreal
L’Oreal has a endowed with international standard of brands covering a wide range
of while satisfyingthe of every customer present in any part of theworld.
The company deals in activities related to cosmetics, skin care, hair color, make-up,
sun protection, hair care and perfumes. In Pakistan L’Oreal has a wide portfolio of
brands under them. The marketing mix product strategy can be understood by
analyzing their entire portfolio.
Under these product divisions L’Oreal have products like eye-liner, mascara, eye
shadow, nail polish, nail polish remover, lipstick, lip-liner, lip gloss, cleanser,
foundation, concealer, blush for face, hair color in various shades, hair care,
shampoos, conditioner, toners, hair spray and serum.
Pricing strategy of L’Oreal L’Oreal is one of the leading global cosmetic brands. The consumer products division
brands are distributed in retail channels making it available to the mass market. As a
result they earn huge profits from this division.
Distribution Strategy of
L’Oreal
L’Oreal has development and research centers in six places worldwide like Japan,
France US and China and its products are available in one hundred and thirty
countries of the world including Pakistan.
Over the years, L’Oreal has grown and is now present in 130 countries in 5
continents. Each of their products are available at department stores, retail outlets,
pharmacies, salons, cosmetics stores, own brand boutiques and even e-commerce
websites.
Promotion Strategy of
L’Oreal
L’Oreal being an international brand has its promotions done at various levels in
different countries. They also have a very strong ad slogan “Because we’re Worth It”
with a strong message to attract customers.
Project CARE which cultivates citizenship by performing various social welfare
activities in areas like Child Education, Health, Safety and Environment.
7. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
Weaknesses
Brand confusion and positioning among innumerable brand in male grooming
segment
L’Oreal product perceived to be very expensive in comparison to competitors
Strengths
Innovation, R&D
High quality
Effective distribution
2nd
Competitor MAC:
Introduction:
MAC is an international Cosmetics brand, MAC Cosmetics, which stands for Makeup Artist
Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in
1984 with the assistance of chemist Vic Casale. The first U.S MAC store opened in 1991, in
New York. Estee Lauder gains control (bought 51%) and MAC Aids Fund introduced in 1994.
Also Lauder purchased remaining 49%, MAC had sales of ~ $100 mill in 1998. Currently MAC
sells to consumers in 79 countries.
Product Strategyof MAC:
Shapes/sillouets/material/color/signature trends/style/inspirations/details/quality/price
Although M.A.C Cosmetics are in the niche market where the target market is only female, of all
ages and society. M.A.C sells a lot of different make-up products
Make up
8. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
Eye shadow Eye Liner
Mascara Eyebrow
Eyelashes Lipstick/Lip Gloss/Pencil/Care
Primer Lip kits and bags
Foundation/Powder/Cheek/Congealer
Skin care
Removers Moisturizers
Fragrances Solutions
Tools
Brushes Bags
Accessories
M.A.C concentrates on all ingredients in their products so they can be safe for use. The safety
tests are run by a collaboration of science experts across several places to, make sure the quality
and excellence of all the products are brought to the market.
Price Strategyof MAC:
Looking online they have a highest quality of products with high pricing!
Because of the prices of some products, average people are unable to reach them, quite different,
comparing to L'Oreal, Benefit or Revlon whose prices are on standard and cheap.
On the other side, as I looked into M.A.C section in John Lewis the prices were quite cheap in
contrast to their online market, and very similar pricing to the competitive brands.
Distribution Strategyof MAC:
M.A.C cosmetics value more on the higher market and more exclusive retail
shops throughout the high-street shops instead of small niche brands. There are loads of shops
and places that M.A.C is sold at for example; John Lewis, Debenhams, Beales, Westfield
London, Selfridges, House of Fraser etc.
9. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
Also the products are sold online, on their UK/USA/PL/DE and other countries official sites
however, people might also look on Amazon, EBay, Etsy and they should be careful because the
product might not be original but fake.
Promotion Strategyof MAC:
Buyer power is relatively high as there is a large number of them in this industry, they get
the brand going and keeping high in the market, the price is average and no switching costs. This
is why M.A.C stands out as the world’s largest make up company by, following
it's strategy which is personal selling, one of the most common forms of promotion.
For the fact that M.A.C doesn’t have to include any forms of advertisement, as it is up
to the word of publicity to get M.A.C where it is standing now. Celebrity endorsement was and
still is one of their highest successes; this includes models, pro make-up artists and actresses
advertising M.A.C.
“M.A.C uses celebrities such as NIcki Minaj, Ricky Martin
And Lady Gaga to promote Viva Glam product line"
WeaknessesOF M.A.C:
Too much design oriented than consumer oriented.
Visual design is to edge and artistic to adapt usual life artists are too professional image
but not friendly enough is too could do approach consumer
STRENGTHS OF M.A.C:
10. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
Strong visual Design with wide range.
Unique product offer professional artists creative senior design management
Team innovation & developing personality
2nd
Competitor MAC:
Product strategy of
M.A.C
M.A.C Cosmetics are in the niche market.
M.A.C target market is only female, of all ages and society.
M.A.C sells a lot of different make-up products.
MAKE-UP
Eye shadow,Eye Liner, Mascara, Eyelashes, Lipstick/Lip Gloss/Pencil
Primer; Lip kits and bags, Foundation/Powder/Cheek/Congealer
SKIN CARE
Removers, Moisturizers ,Fragrances, Solutions
TOOLS
Brushes , Accessories
M.A.C concentrates on all ingredients in their products so they can be safe
11. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
for use.
Pricing strategy OF
M.A.C Looking online they have a highest quality of products with high pricing!
Because of the prices of some products,average people are unable to reach
them, quite different, comparing to L'Oreal, Benefit
or Revlon whose prices are on standard and cheap.
On the other side, as I looked into M.A.C section in John Lewis the prices
were quite cheap in contrast to their online market, and very similar pricing
to the competitive brands.
Distribution Strategy
of M.A.C
The products are sold online, on their UK/USA and othercountries official
sites people might also look on Amazon, EBay and they should be careful
because the product might not be original but fake.
Promotion Strategy of
M.A.C
Buyer power is relatively high as there is a large number of them in this
industry,the brand going and keeping high in the market, the price is
average and no switching costs.This is why M.A.C stands out as the world’s
largest make up company it's strategy which is personal selling, one of the
most common forms of promotion.
For the fact that M.A.C doesn’t have to include any forms of advertisement,
as it is up to the word of publicity to get M.A.C where it is standing now.
Weaknesses ofM.A.C Too much design oriented than consumer oriented.
Visual design is to edge and artistic to adapt usuallife artists are too
professional image but not friendly enough is too could do approach
consume
Strengths ofM.A.C
Strong visual Design with wide range.
Unique product offer professionalartists creative senior design management
Team innovation & developing personality
3rd
Competitor Revlon:
INTRODUCTION:
12. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
Revlon Inc. operates as one of the world's leading cosmetics companies and markets its products
in over 100 countries under such familiar brands as Revlon, Color Stay, Age Defying, Almay,
and Skin lights. Revlon also sells skin care products (Ultima II, Vitamin C Absolutes, Eterna 27),
fragrances (Charlie), and personal care products (High Dimension, Flex, Mitchum, Color silk).
Ronald Perelman, who gained control of the company in a nasty hostile takeover in 1985, owns
approximately 83 percent of Revlon.
Revlon's first beauty item was nail enamel. Opaque and long-lasting, it was an improvement over
the more transparent, dye-based products of other manufacturers. Revlon's nail polish owed its
superiority to the use of pigments, which also allowed a wider color range than the light red,
medium red and dark red then available. Initially, the revolutionary "cream enamel" came from
the tiny Elka Company, in Newark, New Jersey, a polish supplier to beauty salons for whom
Charles Revson began to work as a sales representative in 1931. Charles Revson and his older
brother Joseph distributed Elka nail polish as Revson Brothers. Within a year, however, Charles
Revson decided to open his own nail polish company, going into partnership with his brother and
a nail polish supplier named Charles R. Lachman, who contributed the "l" to the Revlon name.
Revlon was formed on March 1, 1932.
Revson had a keen fashion instinct, honed by his seven years of sales experience at the Pickwick
Dress Company in New York. Coupling this with his experience at Elka, he noted that the
permanent wave boom was making beauty salons more popular and that demand for manicures
was rising in tandem. He therefore targeted beauty salons as a market niche--a fortunate choice
whose importance would grow.
Product Strategyof Revlon:
Revlon is one of the most well recognized cosmetic and make-up brands. The cosmetic major
Revlon has introduced different products in its marketing mix product portfolio useful for
various beauty enhancement and care. The products include the Mascara collections of different
shades and length like multiplier, all in one and super length. The Revlon Color stay brands
include collection of products essential for eye which includes kajal liner, crayons, pencil etc.
For reducing wrinkles and bringing the youthfulness Revlon has products under the brand name
of Revlon Youth Fx. Similarly there are wide range of products under the lip care which includes
the lip color, lip gloss, lip liner and brands like ULTRA HD, SUPER LUSTROUS and
COLORSTAY etc. The product under nail and hair includes the colour products and shampoos
for hair care. For further diversifying the beauty products Revlon has products catering to beauty
tools like tweezers, mirrors, beauty kits, facial kits, nail clipper, lash curler, specialized brushes
and other grooming tools. These products have a nomenclature like Gold series, Men series,
Love Collection and Diamond collection. All these Revlon products are involved in personal use
brought at individual capacity or at beauty parlours and saloons.
Price Strategyof Revlon:
Revlon prices its products understand the offerings of other competitor brands. In terms of
pricing strategy Revlon has adopted competitive pricing since the prices of the products vary
13. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
accordingly in the cosmetic industry. Here the cosmetics offered by different brands are similar
in terms of features hence to differentiate itself the price can plays a major factor. For instance
the products like lipstick, eyeliner and nail colours are available in market of different brands and
hence reached a level of maturity with different substitutes. However in terms of pricing point of
each product it has priced in terms of upper class and middle class segments purchasing ability.
Prices of Revlon products are in par with the competitive price offerings to capture major market
share. The prices of Revlon products range between INR 400 to 2000. The prices are set
differently for each of the products and features available in each variant of the products. This
briefly explains the marketing mix pricing strategy of Revlon brand.
Distribution Strategyof Revlon:
Revlon being a well-known cosmetic giant has its presence in over hundred countries with US
being one of its major markets for the range of product it manufactures. More than 50% of the
sales are done in USA itself which is the base country for Revlon. Revlon majorly focuses its
selling through retail channels and merchandising stores. It has its bulk distribution through drug
stores, pharmacy and chemist stores across the globe. This helps in retaining the large middle
class consumer base across different nations. Revlon products are sold to different channels
based on the divisions like consumer, professional and others. Also the subsidiaries of Revlon
some in the form of acquired companies play a major role in distribution of the products. The
distribution mechanism adopted is either through the recognized distributors or the licensees
across the globe. The company adopts strategy of point of sale in its retail operation displays to
ensure that the top products are available throughout the season and provides better visibility of
the products with respect to other brands. Ecommerce selling practice has also been utilized by
Revlon to distribute and sell its products.
PromotionStrategyof Revlon:
Revlon, due to its marketing activities, is one of the most well recognized brands. Generally
cosmetic products adopt conventional methods of promotion for its product to create the better
awareness of the product and the features in its offerings. Revlon makes use of printed
advertisements, television, banners, billboards, brochures and booklets for its promotion. Like
normal cosmetic care a product which involves use of celebrity for endorsing its products Revlon
has made Ciara, American singer and actress as its brand ambassador. Previously it was done by
Emma Stone, Halle Berry and Olivia Wilde. Revlon has also used platforms like demonstration,
fairs, trade shows and festivals for promoting its products. It also utilizes the methodology of
direct selling to its consumers involving individuals and beauty parlour and saloons to get better
awareness of the products. Lately the Revlon brand is also involved in online promotion to
connect more with the youngsters by using various social media platforms and initiatives. This
completes an overview on Revlon marketing mix.
14. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
WeaknessesOF Revlon:
Less product variety
15. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
High prices
High cost of production
Low advertising budget
STRENGTHS OF Revlon:
Classic products
Very well known
Very high quality
Online services
High profit margins
Very good market position
3rd
Competitor Revlon:
Product strategy of
Revlon
Revlon is one of the most well recognized cosmetic and make-up brands. The
products include theMascara collections of different shades and length like
multiplier, all in one and super length. The Revlon Color stay brands include
collection of products essential for eye which includes kajal liner, crayons, pencil etc.
The product under nail and hair includes thecolour products and shampoos for hair
care. Revlon has products catering to beauty tools like tweezers, mirrors, beauty kits,
facial kits, nail clipper, lash curler, specialized brushes and other grooming tools. All
these Revlon products are involved in personaluse brought at individual capacity or
at beauty parlours and saloons.
Pricing strategy OF
Revlon
Revlon prices its products understand theofferings of other competitor brands. In
terms of pricing strategy Revlon has adopted competitive pricing since theprices of
16. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
the products vary accordingly in the cosmetic industry.For instancethe products like
lipstick, eyeliner and nail colours are available in market of different brands and
hence reached a level of maturity with different substitutes. However in terms of
pricing point of each product it has priced in terms of upper class and middle class
segments purchasing ability.
Distribution Strategy
of Revlon
Revlon being a well-known cosmetic giant has its presence in over hundred countries
with US being one of its major markets for the range of product it manufactures.
Morethan 50% of thesales are done in USA itself which is the base country for
Revlon. Revlon majorly focuses its selling through retail channels and merchandising
stores.
The distribution mechanism adopted is either through the recognized distributors or
the licensees across the globe. The company adopts strategy of point of sale in its
retail operation displays to ensure that the top products areavailable throughout the
season and provides better visibility of theproducts with respect to other brands.
Promotion Strategy of
Revlon
Revlon, due to its marketing activities, is one of the most well recognized brands.
Generally cosmetic products adopt conventional methods of promotion for its product
to create the better awareness of the product and the features in its offerings. Revlon
makes use of printed advertisements, television, banners, billboards, brochures and
booklets for its promotion.
Weaknesses of Revlon
Less product variety
High prices
High cost of production
Low advertising budget
Strengths of Revlon Classic products
Very well known
Very high quality
Online services
High profit margins.
CONCLUSION:
The nutshell of above top three cosmetics companies analyzed with the help of primary and as well as
secondary data this analyze with also helpful for future researchers were going to be research in branded
products. The current case study suggested that there are so many brand in the global market with their
own features and qualities although the primary as well as secondary data was help to finalize which
brand is the best for use as well as quality and price so we conclude that L’Orealis one of the most
famous brand and easily available on the one click. So I concluded that L’Orealis the best product.
The world leader in beauty L’Oreal is the one of the most famous brand of the world. As the biggest
beauty brand in the world has an unparallel commitments to technology research or innovation
17. UNIVERSITY OF SINDH
BBA (E) PROGRAM
ELSA KAZI CAMPUS HYDERABA
providing high quality product for their customer. The company use it has on four p’s strategies.
L’Oreal currently manufactures 500 brands & thousands of individual products in all sector of beauty
& fragrance.