In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
Insights don’t happen on accident – they’re the process of thoughtful segmentation, designed to answer complex business questions.
At Dell, they have created a business-first approach to uncovering critical insights for customers through social data, which drives change across the entire enterprise.
Amy Barker, Head of Analytics at Brandwatch and Lizz Martinez, Senior Analysts at Dell Digital Business Services, discuss how segmentation leads to more data-driven decision making, how Dell is using insights from social data as a foundation element for building a comprehensive strategy for their clients, and how you can apply segmentation strategies at your company.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
This document provides guidance on developing media budgets by analyzing three key areas: the consumer, business objectives, and the competitive marketplace. It recommends identifying the core target consumer and their media consumption habits to focus budgets. Objectives, timing, geography, and retailers' needs should also influence budget allocation. Analyzing competitors' spending, digital strategy, and campaign quality can provide benchmarks for budget setting, as increased share of voice is linked to gaining market share. Both traditional and digital campaigns require quality messaging to drive engagement.
Comic Relief wanted to better understand the impact of its campaigns on social media and increase engagement. It used Brandwatch to analyze over 2 million social mentions over two months. Brandwatch allowed Comic Relief to see which campaigns and celebrities drove the most positive engagement and how sentiment changed over time. This data helped Comic Relief optimize campaigns and identify opportunities like increasing engagement from US audiences.
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
Building Social Excellence: Insights on the Construction IndustryBrandwatch
In the following report, we analyze the online conversation of 20 leading construction companies from the US and UK and highlight opportunities for growth using social intelligence. Specifically, we reveal:
- The Construction Social Index: ranking construction companies across important social presence metrics
- How construction brands and their audiences interact online
- The impressions different types of Facebook content have on audiences
- The growing role of social media in construction industry recruitment
This document summarizes how Monster used Brandwatch to analyze over 1 million tweets about people loving or hating their jobs. They built queries to find relevant tweets and analyzed the data to discover stories. Monster then pitched these stories to media outlets, achieving over 200 press hits reaching 270 million people and 252 TV segments reaching over 4 million viewers. Monster also tracked mentions of the stories on social media and in relevant news articles to measure the success.
This document discusses influencer marketing for B2B companies. It defines key concepts like the 1:9:90 model of influence, which states that 1% of people create content, 9% share and comment on it, and 90% consume it. This influences how to target different segments of the market. The document also discusses how to measure influence, activate influencers across different media, profile influencers, and use insights from monitoring influencer conversations to inform marketing strategies.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
Social media usage surged in 2013. Key trends for 2014 include greater diversity in social media platform usage, the rise of micro-videos on platforms like Vine and Instagram, an increased focus on image-based content, the mainstream adoption of paid social media advertising, greater emphasis on measuring social media return on investment, the continued rise of mobile usage, and an omnichannel approach to marketing that blurs online and offline experiences.
This document provides an overview of how iReach, an insights and market research firm, helps companies optimize their digital experience and measure the effectiveness of digital media marketing efforts. It discusses how iReach helps clients align digital metrics with business objectives, distill live data into actionable insights, and improve customer engagement. It also provides examples of iReach's services including social media analytics, eye tracking studies, online research communities, and measuring the effectiveness of owned, earned, and paid media strategies.
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
This document discusses emerging digital marketing trends for 2016. It finds that the top trend is the rise of video across digital platforms, as consumers are increasingly consuming video content on websites, social media, and in online ads. It also discusses other trends like influencer marketing, increased "buy now" functionality on social media, using social listening to inform brand decisions, and mapping cross-device consumer journeys. The overarching theme is that all of these trends are focused on putting consumers at the center of marketing strategies. Brands will need to respond by soliciting consumer input and feedback to better understand and meet consumer needs.
9 Latest Social Media Trends for 2021 That Will Boost Your BusinessSanjay Kumar
The document discusses 9 latest social media trends for 2021 that will boost businesses. These trends include videos continuing to rule social media, storytelling remaining popular, focusing marketing on niche networks, increasing influencer marketing, understanding the target audience, diversifying social media platforms used, promoting memes, integrating augmented and virtual reality, and engaging Generation Z by prioritizing creative and innovative strategies. The key takeaway is that social media trends are constantly changing, so businesses should focus on connecting with customers.
The document summarizes the key findings of a research report about B2B social media marketing in 2015. It found that over 90% of marketers use Twitter and LinkedIn, and blogging is the most used tactic. Increasing brand awareness is the primary objective. LinkedIn and Twitter are most effective for engagement. Case studies and blog posts are preferred content. Measuring ROI and assessing effectiveness remain challenges. Over half of respondents expect to increase their social media budgets.
Unprecedented speed. Limitless Possibilities. Instant historical insight.
Historical data allows you to compare how past and present campaigns performed, see if conversations happening today were present in the past, and check if current peaks in mentions are related to seasonality or genuine growth.
- Understand why historical data is valuable for all social insights
- Meet our new offering, Unlimited Historical Data
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
This document summarizes several mobile marketing campaigns for L'Oreal. It describes apps for makeup try-on and loyalty programs. The Make Up Genius app allows users to virtually try on makeup using their phone's camera and has been downloaded over 14 million times worldwide. The L'Oreal Paris Privee app provides exclusive offers and rewards for customers. It aims to increase customer engagement, retention, and satisfaction. A short-term Snapchat filter campaign was also developed to promote the Genius app's virtual makeup try-on features.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Brandwatch conducted research for Vice to help them understand their potential audience for the launch of Viceland UK. They segmented audiences into millennials, UK Vice readers, US Viceland viewers, and the general UK population. Brandwatch analyzed these groups using social media data and found key insights around shows like Made in Chelsea being "guilty pleasures" for the target Viceland audience. Their findings and suggested actions helped Vice make strategic decisions for the Viceland UK launch.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Reckitt Benckiser's strong Q1 results are attributed not only to their products being recession-proof, but also to increased marketing spend and a focus on speed of innovation. The company's success stems from well-researched markets, frequent product innovations (40% of revenue comes from products launched in the past 3 years), and marketing that builds brand loyalty. RB's flat organizational structure empowers brand managers and allows for quick decision making, fueling their fast pace of innovation.
The document discusses the benefits of using social media data for consumer insights compared to traditional research methods. It argues that social media research allows insights to be gathered more quickly, flexibly, and cost effectively from organic conversations. It also enables historical analysis not possible through traditional surveys. However, social media data has limitations and biases that researchers must account for. The document outlines the different layers involved in social media analytics and how platforms can provide customizable insights to drive business decisions.
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
L'Oréal is a French cosmetics company founded in 1909 that is now the world's largest cosmetics company. It has 27 international brands, including Maybelline New York and Garnier, and markets thousands of hair, skin, and makeup products globally. L'Oréal achieves high profits through competitive pricing strategies like adopting dual prices that make products affordable for mainstream consumers while maintaining a premium image. It promotes its brands through various advertising channels including fashion magazines, celebrity endorsements, and social media, as well as through salons and retailers.
El documento discute cómo las compañías de bienes de consumo envasados (CPG) pueden atraer, comprometer y retener a los consumidores digitales. Sugiere que las CPG adopten un enfoque multicanal para integrar canales como sitios web, redes sociales y cupones digitales. También recomienda que analicen mejor los datos para comprender a los consumidores, mejoren la escucha en las redes sociales, desarrollen estrategias móviles y brinden un servicio consistente a través de múltiples canales.
Consumers are increasingly in control of their shopping experiences, deciding where, how, and what to buy based on their own research. New technologies like smartphones and tablets are empowering consumers. Retailers are striving to provide omni-channel experiences across online and offline, but this is complex. While ecommerce is still a small percentage of total retail, it is growing rapidly and disrupting traditional retailers. Data and personalized experiences are key to meeting evolving consumer demands.
New Media Driver's License Final PresentationJordan Sweat
L'Oreal's comprehensive digital marketing strategy targets consumers with affordable luxury products through educating consumers on social media platforms like Facebook, Twitter, and YouTube. The goals are to make the webpage a hub with display ads, search ads, and social ads while ensuring a responsive mobile design and application to reach consumers and make L'Oreal a leader in the beauty industry through digital content marketing.
Accenture: Commercial analytics insights CPG Companies 27-7-12 Brian Crotty
A fully integrated analytics operating model can help consumer packaged goods (CPG) companies focus commercial analytics resources on high-value processes to grow market share and sustain profit margins.
Market and economic uncertainty is making it difficult for CPG companies to achieve sustainable growth. Value-driven consumers are more demanding than ever before, and retailers are increasingly pushing private labels and looking for ways to control the consumer relationship. Additionally, “big data” has left many marketing and sales organizations with an information overload, yielding little insight into how to win consumer loyalty. This uncertain environment requires CPG companies to make faster, better-informed commercial decisions and take concrete action to improve market performance.
In this point of view, Accenture outlines an approach that can help CPG companies improve their commercial analytics capability to generate significant value.
June 27, 2012
ATTITUDE OF CONSUMER TOWARDS FMCG PRODUCTSabdul12346
This document discusses consumer attitudes towards fast-moving consumer goods (FMCG) products. It defines attitudes as tendencies to react positively or negatively to objects and notes they have affective, cognitive, and behavioral components. FMCG products are categorized into personal care, household care, and food and beverages. The FMCG sector contributes significantly to India's GDP and employment. Consumer attitudes towards FMCG products are important for marketers, as positive attitudes make purchases more likely. Factors influencing consumer attitudes include internal factors like perceptions and external factors like culture, family and opinion leaders. Marketers need to develop strong brand images to attract consumers.
VICE launched its VICELAND TV channel in the US in 2016 and was planning to launch in the UK/Ireland on Sky in September 2016. To inform its UK marketing and content strategy, VICE used Brandwatch to analyze social media data on how its core millennial audience in the US engaged with the VICELAND launch. The research found that VICELAND audiences skewed male and creative industries, were less interested in intellectual content than core VICE readers, and shows like "Gaycation" generated the most discussion. This informed VICE's decision to promote hosts more and focus on music/sports content for the UK launch.
Integrated Marketing Communications- L'Oreal by Shivam AgarwalShivam Agarwal
L'Oreal is a French cosmetics company headquartered in Paris. It uses an integrated marketing communications approach with a variety of tools including advertising, sales promotions, events, public relations, online/social media, mobile marketing, and direct marketing. L'Oreal adapts its message strategy based on the market, using celebrity brand ambassadors and slogans with rational and emotional appeals. In the Middle East, L'Oreal partners with online retailers and celebrities and runs campaigns around major events. Its approach to events and sponsorships helps bring the brand to life, and it has generally selected effective partners. Content-based marketing can provide benefits for a beauty brand by building creative messages that incorporate different strategies to engage various
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
Presentación utilizada en la charla "El refranero español en clave de ecommerce" de Ricardo Tayar en el Congreso Web de Zaragoza el pasado 5 de junio de 2011
Sharing Social Intelligence across the BusinessBrandwatch
Unleashing the power of social data and connecting it to all business functions can have a major impact on business success. Keeping social data contained, feeding only marketing-related areas can hold companies back and prevent them from maturing.
In this webinar we discussed:
- Use cases for social insights beyond the marketing department
- The most efficient ways of activating social insights
- The contribution of social to business success
- Social intelligence vs traditional research methods
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
The document is a study by Catalyst and Kantar on the state of ecommerce in 2021. It analyzes survey responses from 500 online shoppers and 200 industry professionals to provide insights into evolving shopper expectations, the importance of integrating retail, search, and social strategies across platforms, and how leading companies are adapting their strategies in response. Key findings include that shoppers prioritize convenience over price, use multiple online touchpoints for research and discovery, and expect a seamless omnichannel experience. The study recommends brands break down silos, optimize product pages, and partner with retailers to measure success beyond just return on ad spend.
Winning and Retaining the Digital Consumer - Accenture Dung Tri
This document discusses strategies for consumer packaged goods (CPG) companies to attract, engage, and retain digital consumers. It identifies four leading practices:
1) Think and operate with multichannel in mind by integrating channels and understanding consumer behavior across channels.
2) Employ data analytics to understand consumers better and personalize marketing across the customer lifecycle.
3) Put the "social" back in social media by generating engagement through contests and feedback and using social listening to inform strategies.
4) Use e-commerce websites to directly increase sales and influence offline purchasing by delivering compelling content and experiences online.
Underpinning these practices is developing an enterprise-wide approach with new organizational structures focused on serving digital
Accenture PoV: 55m conversations over 55 days - Making Social Media Matter Mac Karlekar
Accenture’s latest report analyzes effective social media tactics to help consumer packaged goods (CPG) companies drive higher consumer engagement.
We studied 80 CPG brands (Coke, Nestle, Unilever, P&G, Tesco, Amazon, Walmart) from the athletics, alcoholic beverages, fashion and luxury, food and non-alcoholic beverages, personal care, and snacks and chocolates categories. The selection of brands represent a sampling of brands that are very active in social media, those that are ramping up their social activity, and those that are not yet active.We also monitored the five retailers that are most active in social media.
Overview: Many companies’ social media efforts are not designed to increase sales or even facilitate socializing. Fan pages and brand communities many times look more like broadcast vehicles than interactive social vehicles.
The bottom line is that companies may need to revisit their social media strategy to generate engagement and move from pure social listening capability to derive actionable insights across departments.
Consumer 720-The keys to consumer engagement in a social media worldduane lyons
This document describes a white paper about Consumer720, a solution that combines internal consumer data with external social media data to provide a more complete view of consumers. It outlines the technical framework needed, including layers for data acquisition, content management, entity resolution, rationalization/enrichment, and consumer engagement. The goal is to help companies better understand consumers, improve acquisition, retention, and profitability in today's social media world.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
In this course, students analyzed an entertainment company to explore the various departments and operations of a business. This includes an analysis of the organization’s strengths, weaknesses, opportunities, and threats (SWOT); competitor research; and financial information. By understanding the fundamentals of what makes a business successful, students are better positioned to make informed decisions in their careers.
1 Five Big Data Trends Revolutionizing Retail Summary.docxjeremylockett77
1
Five Big Data Trends Revolutionizing Retail
Summary: More retailers are finding that Big Data can revitalize an industry challenged by a slow economy,
increasingly empowered consumers, mobile proliferation and an ever-growing number of channels.
By Andrew Brust for Big on Data | August 16, 2013 --
This guest post is from Kelly Kennedy, Senior Vice President of Enterprise Sales at Info group Targeting
Solution
s, where she supports large
enterprise clients with a wealth of industry experience across both B2C and B2B solutions.
By Kelly Kennedy
Its Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring the
insights that retailers need to find, target and retain their ideal customers used to be a problem. Now, marketers are tasked
with sifting through the enormous amount of data they have on hand. Big Data is just that, and the sheer amount makes it
difficult not only to discern what’s valuable, but to discover what information might be missing or lost in the shuffle.
The retail industry may have turned a corner. In a recent interview, Karem Tomak, vice president of analytics for
Macys.com, admitted that just three years ago the department store relied on Excel spreadsheets to house and make sense
of customer data. Now the retail giant is crediting Big Data and analytics with a double-digit percentage increase in
revenue.
More retailers are finding that Big Data has the potential to revitalize an industry being challenged by a slow economy,
increasingly empowered consumers, mobile proliferation and an ever-growing number of channels. Although Big Data is
having profound impacts on retail and marketing strategy, it’s important for brands to use these trends as building blocks
for a greater process flow overhaul. Without the proper technology, internal knowledge and best practices in place, it’s
difficult to maximize Big Data’s potential benefits.
Five ways Big Data is revolutionizing retail marketing
1. Growing, cross-channel data volumes
The rise of mobile, tablets and social media has accelerated the growth of available customer
data. A typical retailer knows not only the basic demographic information about a customer, but
purchase history, call center interaction, mobile/social interaction, supply chain data and more.
The sheer volume of information available to retailers is unprecedented, even for brands that
have years of experience analyzing customer data.
2. Increasing investment in technology
You’d be hard-pressed to walk into a Best Buy right now and find a hard drive that stores less
than a terabyte. Storage is so cheap that it’s leveling the playing field for many companies when
it comes to Big Data. Retail leaders have started investing in centralized databases and focusing
on data hygiene and analytics, giving them insight into their customers that wasn't possible even
a few years ago.
In 2013, retailer ...
Many businesses are formalizing their content marketing strategies and dedicating teams to these efforts. Nearly half of surveyed enterprises have a content marketing strategy in place, and 37% are developing one. The primary goals of these strategies are to engage customers and prospects (68%) and increase brand awareness (44%). Those with established strategies see greater benefits like increased customer engagement and brand awareness. However, dedicated content marketing teams tend to be small. While content marketing shows promise, most organizations still struggle to produce enough relevant content frequently enough to fully engage audiences.
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
IRI BCG Google eCommerce Cobranded_FINAL2Ben Sprecher
This document summarizes a report on how digital technologies are reshaping the consumer packaged goods (CPG) industry in the United States. It finds that digital penetration of the CPG market, currently at 1%, will likely grow to 5% by 2018 and potentially 10% thereafter. This represents a major challenge and opportunity for CPG companies. Traditional retailers also face new competitors from large technology companies and startups. The report recommends that CPG manufacturers develop integrated digital strategies, build their online brand presences, partner with retailers, and test new approaches in order to adapt to the changing landscape and changing consumer purchasing behaviors driven by digital technologies.
Digital trends in marketing data and analytics webinar december 12 2017GreenRope
A research study conducted by Q2 Insights in early 2017 with Marketing Leaders (Chief Marketing Officers and Vice Presidents of Marketing) revealed a number of trends in marketing. The one that is top-of-mind for most marketing leaders is digital marketing. During this webinar, Kirsty Nunez will talk about digital trends in marketing, data and analytics based on interviews with marketing executives from companies such as HP, IBM, Qualcomm, WD-40, and Jack in the Box.
Digital marketing trends that will be covered in this webinar include:
· Mapping and analyzing every touchpoint in the customer’s digital journey to create clear and concise content tailored to both the online and mobile user
· Connecting digital customer journey touchpoints with in-person experiences (e.g., online ordering with same day in-store pick-up or making reservations online)
· Being customer focused with an emphasis on responding to customer need states
· Using micro targeting for digital communications
· Personalizing digital content to give brands a more human feel
· Engaging in cutting edge digital initiatives such as cognitive intelligence/artificial Intelligence to further humanize the digital experience.
· Working to engage customers on an emotional level, avoiding the hard sell
The increase in digital marketing is fueling a trend around data-driven decision making. This webinar will also cover digital data and analytics topics including:
Usage tracking
Behavior analysis
Real-time dashboard reporting
Programmatic media
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
This document summarizes the findings of a survey conducted by Platt Retail Institute on multi-channel and omni-channel marketing. The survey found that most companies currently use a variety of marketing channels like websites, direct sales, email marketing and social media. In the future, digital channels like social media and mobile are expected to grow in importance. While emerging channels are becoming more important, budgets have not yet aligned to support them fully. The survey also found that 43% of companies have either evaluated or plan to implement an omni-channel marketing strategy in the next 3 years, with larger companies and retailers being more likely to do so. The top challenges driving omni-channel adoption are competitive pressures, technology issues, and lack of organizational
Consumer behavior is driving changes in the media industry that are forcing media organizations to adapt. To stay relevant, organizations need to focus on content, targeting their audiences more precisely, and understanding how consumers use different distribution channels like social media, video, and mobile. Media companies can gain these consumer insights through research and analytics provided by firms like Epinion, which uses both qualitative and quantitative methods to segment audiences, test new products and concepts, track performance, and analyze competitors.
Omni-Channel Strategies and Considerations for CPG CompaniesWill Ruiz
Omni-Channel Strategies and Considerations for CPG Companies - Leveraging direct-to-consumer (D2C) to drive cross-channel sales, profits and consumer loyalty in a digital world. Key considerations for companies implementing a consumer-centric value chain in a world of non-linear consumer paths to purchase.
Identifying and Analyzing a target audience with Analytics Brandwatch
The document discusses how social media analytics can be used to identify target audiences and find potential new customers for products and services. It provides an example of how analytics could be used to find professionals in industries like construction by identifying Twitter handles of people in those fields and analyzing what types of content they engage with. The document then outlines Brandwatch Analytics methodology for extracting relevant authors, tracking their conversations, and using topic and entity analysis to find marketing messages that would appeal to the target audience.
The document outlines a 6-step process for using social listening to manage brand crises: 1) Plan for potential threats, 2) Monitor social media conversations, 3) Acknowledge and assess emerging issues, 4) Inform internal teams, 5) Respond appropriately, and 6) Evaluate the response and learn lessons. It provides examples of how tools in Brandwatch like alerts, dashboards, filters and rules can help with tasks like identifying threats, monitoring brand mentions, assessing emerging issues, and evaluating responses. The overall objective is to understand how social listening can help organizations plan for, identify, and react to potential brand crises through all stages of a crisis management process.
Leveraging Insights with Creative SegmentationBrandwatch
The document discusses using rules, categories, and tags in Brandwatch Data to segment data and find insights. It defines these tools and provides best practices for writing rules and finding segmentation ideas by working backwards from goals and letting the data guide you. Use cases demonstrated include competitive segmentation by comparing brand mentions to competitors, separating owned from earned content, and selectively excluding certain data with filters.
The document discusses tips for using the Brandwatch analytics tool to discover insights and tell stories with data. It provides advice on maximizing data through storytelling, understanding data spikes by analyzing topics, filtering topics by page type, starring key mentions, and creating effective dashboards for communicating insights. The document emphasizes balancing clarity with context, closely integrating data and description, and using annotation components and effective dashboard usage to guide the audience.
This document summarizes an intelligence presentation on the fundamentals of social media data analysis. It discusses identifying assumptions and testing them scientifically. It provides examples of sentiment analysis on social media content, highlighting the importance of considering language, audience, location, and changing models over time. Finally, it emphasizes focusing analysis on the fundamental aspects of people, content, and time.
Control vs. Culture: The New Technology Operating EnvironmentBrandwatch
The document discusses how technologies are advancing rapidly and changing culture. It notes that technology is disintermediating businesses by empowering both employers and consumers. Talent is in high demand but less loyal to companies. Startups pose major threats as they can lure away key talent. The only control organizations have is over their internal culture and values. This creates a radically different operating environment that requires changes to excel.
Collective creativity for better intelligenceBrandwatch
The document discusses collective creativity and provides steps and challenges for groups to work together creatively. It introduces the topic of collective creativity and emphasizes that no one is truly a lone genius. The slides provide exercises for groups to find a safe space, make a challenge beyond themselves, and recap their work to further stimulate collaborative thinking. Templates are also included to help groups establish ambitions, actions, insights needed, and available data to achieve their goals through the power of many minds working together.
Ethics and humanity in the age of technology Brandwatch
The document discusses some of the ethical challenges facing the tech industry, including declining consumer trust and increasing privacy concerns. It outlines expectations around personalization, convenience, privacy and data control. While personalization can increase sales, it can also backfire due to psychological reactance and perceptions of creepiness. To succeed, companies need to take a long term view focused on building trust through self-regulation and accepting consumer feedback.
Digital transformation in a regulated industry Brandwatch
The document discusses digital transformation in the regulated pharmaceutical industry. It notes that while regulation is important, it is sometimes used as an excuse to avoid evolution. It describes how the company has slowly introduced new customer engagement channels like webcasts, remote detailing, and third parties. Analyzing combined data sets helped determine customer preferences and the optimal channel mix. Adopting an agile methodology has halved approval times for campaigns that can now be optimized weekly. The document concludes that digital transformation is possible even in regulated markets, through breaking down preconceptions, introducing new data sources, and agile working.
The document discusses how the BBC uses emotional intelligence tools to understand audience emotions and drive business strategy. It describes how the BBC analyzes social media data using sentiment analysis and manual tagging to identify emotional states, interests and segments audiences. Insights from these tools allow the BBC to determine what is driving emotion in responses, evaluate tone, and personalize content for different audience groups. The BBC aims to apply these learnings to better target content while avoiding misinterpreting data or emotionally vulnerable audiences.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
The document outlines the agenda for a workshop on data storytelling. The workshop will include an introduction, two task sessions where participants work on data storytelling exercises, and a discussion period. Data storytelling involves using data, visuals, and narrative to communicate insights. Effective data stories direct attention, keep things simple, emphasize the most important points, and consider the audience such as executives or marketers.
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This document discusses combining Brandwatch data with other external data sources using Vizia 2. It notes that combining different types of data can provide powerful insights. Examples are given such as combining sales data with social media sentiment data, or employee social media usage with productivity metrics. The document promotes Brandwatch's capabilities to combine various data sources and analyze their relationships through Vizia 2.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
This document discusses how businesses can uncover the "truth" about their customers to improve customer experience. It notes that customer value is now defined by mental energy rather than just currency, and that personalization should be based on "tribal allegiances" rather than just individual profiles. The document presents a framework for discovering the mutual resonance between what matters to brands and what matters to audiences. It emphasizes the importance of contextual data and design approaches that solve higher-order problems to create emotional customer experiences.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
Social Media's Hidden Toll on Teens: A Guide for Concerned ParentsAmanda Daniels
Social media is a crucial part of teenage life today. Platforms like Instagram, TikTok, and Snapchat are where teens hang out, share memes, and stay connected with friends. But behind the fun and filters, there are hidden dangers. The pressure to gain likes, constant comparisons to seemingly perfect lives, and the threat of cyberbullying can seriously affect teens' mental health and self-esteem. As parents, it's essential to understand these challenges and support our children through them.
Did You Know?
In 2022, almost 95% of U.S. teenagers (ages 13-17) reported using social media.
Over a third of teens use social media "almost constantly," showing how integral it is to their lives.
YouTube, TikTok, Snapchat, and Instagram are the most popular platforms among teens.
The U.S. Surgeon General and the American Psychological Association have raised concerns about the negative impact of social media on youth mental health.
Excessive social media use is linked to anxiety, depression, and other mental health issues in adolescents.
The Hidden Dangers
Social media provides many opportunities for connection and creativity but also hides dangers that can significantly impact teens' well-being.
Mental Health Issues: Constant exposure to curated, perfect images can lead to feelings of inadequacy, anxiety, and depression.
Cyberbullying: The anonymity of the internet can result in severe bullying, leaving lasting emotional scars.
Pressure to Conform: The need to fit in with online trends can cause teens to lose their individuality and struggle with identity issues.
Practical Steps for Parents
Set daily or weekly limits on social media use.
Teach your teen about privacy settings and the dangers of cyberbullying.
Encourage offline activities to balance screen time.
Have open conversations about their online experiences and emotions.
By guiding our teens with love and wisdom, we can support them in using social media safely and positively.
https://www.neighbz.com/blog/social-medias-hidden-toll-on-teens-guide-for-concerned-parents
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Dynamics of Competency-Based Bumn Leadership Selection Processin The Era of G...AJHSSR Journal
ABSTRACT: Leadership is a unique power that a person has in carrying out their responsibilities to bring
prosperity and progress to a business. Leadership is unreal that emphasizes the elements of value, power and
competence as well as the principles of work that determine the right direction. In the current era of global
competition, it is very important for every company or organization to determine a leader who has great capacity
and high honest culture and qualified competence. BUMN as a state-owned company has a national vision and
mission as the pillar of the economy and helps support the development of the country. Achievement in
realizing Good Corporate Governance practices is the main foundation for every BUMN leader. The purpose of
this research is to analyze the competence of BUMN leadership in the era of global competition. The research
method used is a literature study with a descriptive qualitative approach.
KEY WORDS: Competence, Global Competition Era, Global Leadership, Corporate Communication, BUMN
Mastering Social Media Marketing: The Five Pillars You Need to KnowMyTaskerVirtualAssis
The digital age has captivated everyone from millennials to Gen Z, with social media at the forefront of this revolution. These platforms offer endless entertainment and valuable opportunities for marketers to reach audiences cost-effectively.
Just like any robust structure, social media marketing relies on foundational pillars. Let's dive into these five pillars of social media marketing and see how they can fortify your marketing efforts.
Podcasting for Beginners Learn how to Launch and Profit from Your Show.pdfIkennaMichaelOdinkon
Podcasting is drastically growing, driven by trends like interactive content, personalized recommendations, cross-platform integration, niche content, and global expansion. These trends are shaping a dynamic future for podcast creators and listeners alike. This article provides a concise introduction into Podcasting.
Mila Sobolov’s Journey into the Digital Realm.pptxBlog Eternal
In the huge world of online personalities, where there’s tons of stuff to watch and follow, there’s someone who really catches attention — Mila Sobolov. She’s into modeling, and her online world is super interesting because she’s really creative, and funny, and she always keeps you guessing.
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