This document discusses what podcasts are and provides explanations for common questions and misconceptions about podcasting. It defines podcasts as episodic digital audio files that are subscribed to and downloaded through web syndication. It explores why they are called podcasts, different types of podcasts, and addresses issues like audio quality, content quality, and why some choose to start their own podcasts despite challenges.
The document discusses blogs, including what they are, their types, and advantages for education. A blog is an online diary where anyone can post thoughts, photos, or other content for others to see. Blogs range from individual diaries to large collaborations. They have benefits like freedom of speech, sharing knowledge, and acting as a learning tool or diary. Common blog types include personal, business, school, sports, and non-profit blogs. Blogs allow independent learning and encourage active participation.
A blog is a type of website where an individual regularly posts commentary, descriptions, or other content like graphics or videos. Most blogs allow visitors to leave comments and interact with each other. Popular blogging platforms include WordPress, Google Blogger, and TypePad. Blogs provide a way for people to freely express their thoughts and interact, and are easy to start without needing HTML knowledge.
The document provides tips for writing an effective blog. It defines what a blog is and its typical components like title, body, permalink and post date. It emphasizes the importance of considering ideas, organization, voice, word choice, sentence fluency and presentation when writing. It advises writing with the reader in mind, making the content valuable, proofreading for errors, keeping it short and interesting, using keywords to help with search engines, writing clearly with short sentences and common expressions, and keeping the copy lively, factual, tight, clear, short and optimized for search engines.
The document discusses various video editing techniques such as continuity editing, parallel cutting, and thematic editing. Continuity editing involves arranging shots in a logical sequence to suggest progression of events or cause and effect. Parallel cutting cuts between different storylines happening simultaneously to vary pace and heighten interest. Thematic editing rapidly cuts between shots based on a central theme rather than a logical narrative. Proper use of techniques like insert shots, cutaways, and exploring motivation can enhance storytelling and believability.
This document provides step-by-step instructions for creating a YouTube channel. It explains how to sign into a Gmail account and access YouTube, create a channel, add channel art and a profile photo, fill out the channel description and add links. It also discusses setting a custom URL and what the basic optimized channel will look like. The goal is to create an awesome YouTube channel and provide additional resources for channel optimization.
This PowerPoint presentation discusses blogs and their use in education. It defines what a blog is, notes statistics on the growth of blogs, and outlines reasons why blogs are popular and beneficial for classroom use. Specific benefits include engaging students, promoting writing and communication skills, and providing an interactive learning tool. The presentation provides examples of educational blogs and considerations for setting up a class blog.
There is plenty of information available on content strategy, technical writing but when it comes to actual content writing the information is far less. There are articles that explain writings for SEO or writing for blogs, but there is nothing as such for content. Either you are writing blog, project report, tutorial, magazine article, requirement specification, meeting notes, etc. one thing remains constant and that is content. This presentation focuses on that single aspect of writing a good content.
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The history of blogging started with early digital communities like Usenet and BBS forums. The first blogs evolved from online diaries in the 1990s. Blogging rapidly grew in popularity after 1999 with the launch of Open Diary, Pitas.com, and Blogger.com. Today, popular blogging platforms include WordPress, Blogger, TypePad, Movable Type, and Drupal. Blogging allows people to freely express themselves and interact online through regularly updated content.
At WordCamp Ottawa on April 27, 2013, I talked about how to write a blog post, which is a topic that often gets lost among all the discussions on design and functionality. The quality of content is really one of the core reasons people come to a website. A lot of us get stuck when writing posts, so I came up with some ways to generate ideas, decide how to package them into a blog-like format, and then finally write them. There are also some tips for streamlining your workflow in WordPress.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
Vlogging involves creating video blog posts, known as vlogs, to share opinions, experiences, passions and challenges with viewers on YouTube. People vlog to share their interests and knowledge with others in a fun, personal way. Successful vloggers on YouTube like Ryan Higa, Kevin Wu, Nikkie de Jager, and Michelle Phan demonstrate that pursuing one's passions through vlogging can lead to fortune if a following is built. The document discusses what vlogging is, why people do it, examples of successful vloggers, and encourages pursuing passions through vlogging.
A blog is an online journal or diary written in an informal style and updated regularly. It typically contains text, images, videos, and other media. To write a blog, you need to plan by choosing an interesting topic for your readers, outlining your post, and writing a catchy headline. You then draft the post and edit it, checking for errors, clarity, and flow. The key steps are planning your content, writing a draft, and thoroughly editing to produce high-quality blog posts.
The document provides instructions on how to create a blog using Blogger.com in 5 steps: 1) Understanding what Blogger is, 2) Reasons to use Blogger, 3) Creating an account, 4) Choosing a template, and 5) Creating blog posts. It explains that Blogger is a free blogging platform owned by Google. The tutorial guides users through the process of setting up an account, naming their blog, selecting a template, and publishing their first blog post.
A blog is a type of website where an individual maintains a regular diary of commentary, descriptions of events, or other content. Blog entries are usually displayed in reverse-chronological order and allow visitors to leave interactive comments. Common types of blogs include personal blogs, corporate/organizational blogs, and genre-focused blogs on topics like travel, fashion, or news. Real estate blogs help position agents as experts by providing commentary and information on local real estate trends.
This document provides instructions on how to set up a video blog. It recommends buying a domain name and hosting, using WordPress to create and manage the blog, installing a YouTube plugin to embed videos from YouTube and other sites, and using Easy Video Player to embed longer or private videos hosted on Amazon. The purpose of a video blog is to share information through video, which can be more engaging and impactful than text. Video blogging allows showing experiences through footage instead of just describing them.
Topic 12-9 Youtube Page and Posting Tips.pptJaySears2
This document provides tips for optimizing a YouTube page and creating effective video content. It discusses setting up the channel page with a profile picture, banner, and description. It recommends creating different types of popular video content like reviews, tutorials, vlogs, and comedy. It also provides examples of hook intros, call-to-action endings, and concise versus rambling styles. Tips are given for trailer descriptions, channel descriptions, and increasing subscribers. Overall the document aims to help creators optimize their YouTube presence and video strategy.
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YouTube offers several ways for creators to earn money from their videos. To become eligible for monetization, a channel needs 1,000 subscribers and 4,000 watch hours in the past year. Once eligible, creators can enable monetization by linking their AdSense account to run ads. New options include channel memberships, merchandise shelves, and video premieres. Creators typically earn $1-2 per 1,000 views via ads but can also promote affiliate products for direct payment. Maintaining a consistent upload schedule and engaging subscribers helps channels grow their revenue over time.
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This document provides tips for starting a successful vlog, including looking at the camera, editing videos, keeping the camera steady, writing scripts, engaging viewers through questions, responding to comments, creating an intro, using multiple social media platforms, and discussing common vlogging topics like daily life, opinions, fashion, and hobbies. The goal is to help new vloggers create quality videos and establish their brand across different online platforms.
This document discusses how businesses can use video to boost their online presence and generate more business. It recommends creating videos that showcase your expertise, products, or services and sharing them on websites like YouTube and your own website. Videos help businesses get discovered more easily online, build trust with customers as an industry expert, and foster relationships that can lead to increased sales. The document provides tips on what to include in videos and where to post them to maximize their impact.
This document provides tips for starting a successful vlog, including looking at the camera, editing videos, writing scripts, engaging viewers through questions, responding to comments, creating an intro, using multiple social media platforms, and discussing common vlogging topics like daily life, opinions, fashion, and hobbies. The goal is to help new vloggers connect with and grow their audience.
The document provides 18 tips for running a successful YouTube campaign, including writing engaging titles, optimizing videos for searchability, understanding audience interests, engaging with the YouTube community, customizing thumbnails, cross-promoting content, targeting search results, running contests, creating playlists and calls to action, live streaming, collaborating, running ads, sharing to social media, being relatable, and improving on competitors' creatives. The key strategies are optimizing content and titles, understanding the audience, engaging the community, and promoting content on and off the YouTube platform.
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1) The document discusses trends in digital video marketing, including live video becoming more common, video taking on interactive elements, and brands partnering with video bloggers and influencers.
2) It provides examples of types of video content that can be used for marketing, such as live streams, customer service videos, funny videos, and video tutorials.
3) The document also discusses tools for creating and distributing live video through various social media platforms like Facebook Live, YouTube Live, and Instagram Live.
This document provides a 7-step guide for using Gbox to sell videos online for free. The steps include: 1) Signing up for a Gbox account; 2) Completing your profile; 3) Choosing a video; 4) Uploading the video; 5) Creating an offer for the video; 6) Emailing friends and family for feedback; and 7) Getting reviews from customers. Gbox is presented as an easy to use platform that allows users to upload videos, set pricing options, and sell videos online without needing their own website.
The document provides steps for starting a YouTube channel in 2021. It discusses deciding on a target audience and necessary skills. The basic equipment needed is anything to film, record audio, and edit videos. The steps include activating your channel, picking a channel art, customizing your profile, uploading initial videos, and creating a channel trailer. It also provides tips for promoting the new channel and creating unique and engaging content.
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The document provides statistics about YouTube usage and strategies for creating successful YouTube videos. Some key points:
- Over 1.3 billion people use YouTube daily and almost 5 billion videos are watched every day.
- The ideal video length is as long as needed to fully explain the content, no longer.
- Videos should have a clear call to action and be promoted across social media platforms.
- Titles and descriptions should include keywords relevant to the target audience. Testing different versions can help optimize performance.
- SEO strategies like embedding videos on other sites can help drive more views. Researching audience interests is also important.
This document provides information on how to create effective YouTube videos for marketing purposes. It discusses preparing a script and optimizing videos for search engine ranking through techniques like keyword optimization of titles, descriptions and tags. It also recommends outsourcing video creation through Fiverr if needed and encouraging viewer interaction through likes and comments. The document suggests creating separate YouTube channels for different video themes to maintain relevance.
Video blogging or vlogging involves creating video content and posting it online to engage viewers. Vloggers discuss topics they are passionate about and relevant to their audience to build trust. Comments allow vloggers to get feedback and learn what viewers want to see. Creating vlogs is easy with a camera and video editing software. Popular sites like YouTube have helped vlogging grow in popularity by enabling anyone to share videos and connect with others. Vlogging about topics people enjoy watching can draw more traffic to a vlogger's site and channel.
Video blogging or vlogging involves creating video content and posting it online to engage viewers. Vloggers discuss topics they are passionate about and knowledgable in to build trust with their audience. Comments allow vloggers to get feedback and understand what viewers want to see. Creating vlogs is easy with cameras and video editing software. Popular sites like YouTube have helped vlogging become more popular by enabling anyone to easily share videos and connect with others. Vlogging about topics people enjoy watching can draw more traffic to a vlogger's site and channel.
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KEYWORDS: Human Intelligence, Artificial Intelligence; Intelligent Agents, Information, Disinformation, Digital Society.
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HOW TO START VLOGGING
2. So, you want to be a YouTube star? Or maybe you’re simply an expert who wants to share important knowledge with the
world. Regardless of why you want to start your own vlog or what you plan to feature, there are some best practices that
ensure your vlog channel gets success that goes beyond the approval of your ever-supportive Aunt Sally.
Heed the following step-by-step tips to create a top-quality experience, generate lots of viewers, and position yourself to
generate revenue through your very own video productions.
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3. What’s a Vlog?
Short for a video blog or video log, a vlog is a blog in video form. Think of it as your own little TV show or channel, only
it’s on the web, produced by you, and presumably starring you (or maybe your super cute pet).
There are a number of platforms where you can create a vlogging channel and publish video content. The most-viewed and
successful vlogs are YouTube channels, but there are other platforms where you can publish like Instagram and Twitch.
While the vlog format is video and the publishing medium is the web, the rest is limited only by your imagination. Your vlog
can be instructional or performance art, documentary or comedy in style. It can include nothing but video or video plus text,
images, and other fun features that help you get your point across and entertain. It can be shot in one take or expertly edited.
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4. Here are some vlogging tips to live by.
Develop a Niche
Unless you’re the most fascinating and famous person in the world, you aren’t going to snag a huge or even medium audience on
your winning personality alone. You need a subject matter that viewers are interested in and will come to rely on you for. Decide
what you plan to specialize in and make sure there’s an audience for it. Fast cooking, quick home improvement tricks, makeup
tutorials, gaming, and fitness are all great video subjects likely to garner an interested audience. Select something you’re
passionate about. It’ll come through in your work and keep you engaged and excited to come up with new video ideas.
Identify and Speak to Your Target Audience
Once you know your niche, you can begin to identify your ideal audience. Think about who will be interested in what you’re
showcasing. Make sure your video, graphics, and written and spoken language appeal to them. For example, the tone, graphics,
and attitude of a vlog about Formula 1 racing would look, sound, and feel very different than one showcasing the fine art of
knitting.
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5. Deliver Value
The key to great content, whether blogging or vlogging, is to provide value. Value can be in the form of education
(like how to naturally get rid of mice or change your car’s oil or play guitar) or entertainment (think commentary,
music, or your own version of “Saturday Night Live”).
In either case, it has to be compelling enough that the viewer feels they get value out of the time they spend
watching you. Schmooze ‘em or lose ‘em.
Maintain Pro Video Quality
Nowadays you can make a top-quality, full-length film on your iPhone or Android using your smartphone’s video
camera, so there’s no excuse for poor-quality video. Successful vloggers know it’s critical that videos are clean and
clear with great audio and visuals. (We’ll get into the tools to help you do this later in this article.)
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6. Publish and Promote Consistently
The concept “Out of sight, out of mind” is real. Make sure you have enough good topics to cover on your vlog to
create new content regularly. Create a content schedule to keep yourself on track and develop franchises (like tips,
reviews, or recipes) that people can come to expect when they watch your vlog.
Now that you know what to publish, let’s address where to publish.
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7. Vlog Platforms Worth Considering
YouTube is the king of user-generated video content, and it’s a fantastic platform to use. But it’s not the only place to
establish yourself among video bloggers. As video becomes a more established and popular medium for content of all kinds,
the options continue to grow. Other popular platforms include:
Facebook
Facebook Live
Instagram Stories
Instagram Live
IGTV
Twitch
Flickr
Vimeo
If you want to try out various video formats, reach more audiences, or target a different audience than the YouTube crowd,
these platforms will help you do it.
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8. Have the Right Equipment
If you’re just joining the world of new vloggers and aren’t sure of your level of commitment, don’t bother investing in a lot of
equipment just yet. A quality smartphone camera will get you started and may even be enough for the long haul. The more you
get into vlogging, the more you’ll learn what you need to create your dream vlogs.
Depending on what you’re vlogging about, you may find you need some or all of the following:
A high-quality vlogging camera (and tripod): Depending on your video subject matter, you may want to consider a camera that features
an external microphone port (to add better sound capture), an LCD screen that can flip to the front (so you can see yourself as you film), an
AF system (to refocus the camera if you’re on the move), and 4K video (so you can crop and reframe your video and still get quality
output). Do your research; there are tons of camera reviews online.
A quality vlogging microphone: A great microphone results in better sound quality and eliminates more outside noise, which creates a
dramatically better listening experience for the viewer. The best microphone depends on the type of video you’re shooting. Learn more
about various types of mics and why you might choose one over another.
Lighting: Even the best camera in the world can’t make a poorly-lit environment look good. When you start vlogging, seek natural light
(outside or near windows inside) and play around with best angles and locations for optimal lighting. If you find you want the freedom to
vlog anywhere at any time, invest in lighting. This is a good starter version if you’re planning on focusing your face in front of the camera.
Video editing software: Editing your video clips is essential for getting your final cut just right. This is where the post-production fun
happens. You can trim your vlog videos, resize them for any platform, create split-screens, and add captions, music, a title, and text. The
best part? Even as a newbie, it’s easy to do with the free video editing tools available online.
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9. Make Sure Your Vlog Channel Is Well-Branded
If you’re investing in outstanding vlog content, you should put similar effort into branding your vlog channel. This is
also easily done with free online tools. At a minimum, you need:
A logo, which you can create with free logo-making tools.
A channel banner. Use free templates to easily craft one for any platform or tap the template above to customize it.
Need a refresher on the importance and best practices of branding? See a step-by-step guide to defining a winning online
identity.
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10. How To Generate Revenue Through Your Vlog?
Maybe you’re starting a vlog just for fun and have no expectation of compensation other than accolades from your friends and
family. But if you’re serious about vlogging, you should think about how to earn money doing it.
There are many ways to get paid through vlogging that don’t include selling yourself into a pay-per-view boxing match like
Logan Paul. All of them start with making great content. People won’t begin to throw money at you until you have an audience
they want to reach. So, build your content library with an eye on attracting an audience the following ways:
Learn and use SEO best practices for your vlog platform. Think titles, tags, video descriptions, and thumbnails to accompany the
uploading of your video file. Use a free thumbnail design template to make it simple. These give your content a better chance of being
discovered by users through an online search.
Market your content on all social media platforms, using free social media graphics templates to create epic, well-branded posts. Ongoing
social media promotion that includes links to your vlog will drive traffic to your channel.
Optimize your watch time. Video platforms track watch hours and like content that keeps viewers watching. Keep your vlog at a length that
people will want to sit through. For an idea of what works in your niche, check out other popular YouTubers in the space and see how long
their YouTube videos are. Notice what they do that you find compelling. See this video to understand the importance of video length.
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11. Pace Yourself
Like anything worthwhile, building a successful vlog takes time, discipline, and commitment. You won’t become the
next Dude Perfect overnight. So, take it one vlog at a time. Start with an epic first video that introduces yourself and
your vlog and go from there, taking cues from your most popular videos and evolving with your audience’s
preferences. With patience and effort, you’ll be on your way to establishing yourself as a bonafide vlogger.
THANK YOU!
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