The document provides statistics about YouTube usage and strategies for creating successful YouTube videos. Some key points:
- Over 1.3 billion people use YouTube daily and almost 5 billion videos are watched every day.
- The ideal video length is as long as needed to fully explain the content, no longer.
- Videos should have a clear call to action and be promoted across social media platforms.
- Titles and descriptions should include keywords relevant to the target audience. Testing different versions can help optimize performance.
- SEO strategies like embedding videos on other sites can help drive more views. Researching audience interests is also important.
The document is a version 4 of the Creator Playbook from YouTube. It provides updates and revisions to sections on live streaming, promotion, YouTube analytics, and community building. The table of contents outlines sections on optimization, programming, and community. Programming is divided into subsections on capturing audiences, calls to action, regular scheduling, playlists, tent-pole programming, YouTube Live, and checklists. The introduction explains that the playbook provides tips and best practices but not rules, and encourages creators to apply the information creatively.
Enable your channel for monetization. Connect your YouTube channel to an AdSense account to earn money and pay for your monetized videos. By taking a minute, you can know the types of videos you can demonetize and different ad formats. For more info visit the site http://youtubeseoexpert.com/
The document discusses the history and popularity of YouTube. It began in 2005 as a video dating site created by former PayPal employees. YouTube became popular due to its huge number and variety of viewer-uploaded videos that are easy for anyone to access without needing an account. The document outlines benefits like free sharing of videos for marketing or education and disadvantages like lack of content filtering. It provides statistics on YouTube's large user base and usage.
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
“Look for instant content. With shoot-and-upload video getting easier and easier, everyone’s going to jump onto YouTube. The video rush of the last few years will look like a trickle.” ~ Ian Lurie
YouTube Shooting, Uploading, and EmbeddingDrew Shope
The document provides tips on using YouTube to market products or services, including how to shoot good quality video, set up a YouTube account, upload and share videos, and embed videos on websites. It emphasizes planning content around a niche or specialty, creating video series around 30 seconds to 90 seconds long, and sharing videos on Facebook and embedding them on blogs to promote viewership. Proper framing, understanding video formats, and using descriptive keywords and phrases are also recommended for video search engine optimization.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
"YouTube for your Business"
Key Takeaways form the session:
YouTube Channel Setup
YouTube Video Optimization techniques
how to do Video Marketing & What kind of content works?
YouTube for Lead Generation
Q & A
Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here.
www.digitalvidya.com
This document summarizes insights from research into 1,096 YouTube channels and 69,310 videos between November 2016 and April 2017. Key findings include:
1) Channels with over 200k subscribers post more frequently, with 2-3 videos per week now seen as the minimum for success.
2) Videos between 7-16 minutes perform best, getting up to 50% more views. The sweet spot for average view duration is 5-8 minutes.
3) Larger channels get a higher percentage of views within the first day, but channels generating over 2 million monthly views maintain viewership better over time.
4) Suggested videos, watch time, and relevance are more important for viewership than
The document provides guidance for students on how to structure and present their responses to 7 questions evaluating their media production project. It recommends using a variety of presentation methods like PowerPoint, Word documents, videos, avatars, and websites. For each question, students should demonstrate their skills, keep responses concise, and include relevant examples, links and references to support their points. The questions address genre conventions, representation, target audience, marketing, technical skills learned, and improvements from preliminary work.
Managing a YouTube channel requires branding and consistency. The presenters will discuss strategies for setting up and customizing a YouTube channel, including connecting it to a Google+ page or profile, uploading and optimizing video content, and using analytics to promote the channel and build a subscriber base. They will also provide an overview of their video production company RHED Pixel and the types of clients and content they work with.
The document discusses several challenges faced during the filming of a student media project. It describes issues with time management which rushed the project and prevented refinements. It also addresses problems with camera battery life draining quickly and unstable tripods interfering with smooth camerawork. Suggested improvements include adding more varied cinematography and changing the filming location.
Q6- What have learnt about technologies from the process of constructing this...Leah Harte
This document summarizes the various technologies used to create a product and what was learned from using each technology. Software like Adobe Premiere, Prezi, Blogger, Emaze, PowerPoint, Photoshop and Survey Monkey were used. Skills like video editing, presentation creation, blog design, survey development and image editing were developed. Areas for improvement included making transitions smoother, being more creative with layouts, ensuring posts are in the right order and making content easier to find. A camera, tripod, phone and various online sharing platforms were also utilized.
- YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim and launched in May 2005. It was acquired by Google in October 2006 for $1.65 billion.
- It grew rapidly to become the largest and fastest growing video sharing site, streaming over 100 million videos per day with 65,000 new videos uploaded daily.
- Factors contributing to its success included allowing embedding of videos on other sites like MySpace which drove traffic, distributing popular and hard to find video content, and its Flash-based video player that provided a good user experience across different platforms and browsers.
Get the Most from your YouTube ChannelLizGoldsmith
Learn how to get the most benefit from your YouTube Channel through effective channel design, VSEO, and analytics. Although geared toward educational institutions, this presentation has value for all industries.
How to rank you video #1 on youtube .
The Ultimate Guide to Ranking #1 on YouTube
Ranking on YouTube has been one of the biggest drivers of leads and sales for me this year. I send out a ‘welcome’ email to new email subscribers. And a growing percentage (around 15%) say they first found me on YouTube. But more importantly, surveys from customers show that they're also finding me via YouTube. They also cite my YouTube videos as a specific reason that they decided to sign up.
Step 1: Find a Keyword
Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. The process is really similar to how you’d find keywords in Google.
First, you generate a list of potential keyword ideas. Then, you drill down to a handful of the best keywords.
Keyword research tools designed for Google (like SEMRush) don’t work for YouTube. To find video keywords, you need use a tool designed for YouTube. Brian recommends two:
First, we have Keywordtool.io. Click the “YouTube” tab, enter a seed keyword, and it’ll scrape “YouTube Suggest” for hundreds of possible keywords.
Monkey See Monkey Do: Using video to support your documentationM. "Allie" Proff
If a picture is worth a thousand words (as well as some likes, retweets, and +1s), then how much is a video worth?
Ever find yourself on YouTube, looking to learn how to do something?
Join Allie as she shares her experiences creating and using short help videos and tutorials to improve her target audience’s learning experience.
Why video?
What tool is right for me?
Common setup options.
Editing and publishing recommendations.
Resources and real-world examples.
Patrick Mooney from Osmosoft, a team of designers, developers and UX consultants who work at BT, will talk about working remotely, focussing on the agile and lean processes they follow. Patrick will demonstrate how the web has removed the need for UX teams to be co-located and still thrive in areas like collaborative design thinking, prototyping and user testing and research. The talk will aim to give as much practical advice, including tips and tricks of the software used on a daily bases.
Video the video of the presentation on Vimeo at https://vimeo.com/156887500
Where it has been given:
24 Feb 2016:
This talk was given at Dublin UX, a monthly MeetUp Group in Dublin. Originally entitled "Working Remotely".
Details of that event are at http://www.meetup.com/Dublin-UX/events/228054478/
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
Chelsea Hunersen discusses using video for marketing. She recommends starting with conversion videos on landing pages and emails to prove ROI. Develop a video strategy by choosing social media platforms and determining goals. Optimize videos for social media by capturing attention fast and leaving viewers wanting more. Different platforms favor different lengths, so test formats.
Discover The Step-By-Step Blueprint Become A YouTube Celebrity…
Dear Aspiring YouTube Star,
Do you ever watch the top YouTube celebrities and think to yourself…
“That could be me!”
The good news is…
It could be.
YOU can be a YouTube celebrity even if you’re not sure where to start…
In fact, becoming a celebrity on YouTube is one of the best ways to make a big name for
yourself…
?Here’s Why YouTube Is The Best Place To Get Your Start As A Celebrity…
* YouTube is BIG… and getting bigger by the day.
* YouTube is the 2nd BIGGEST search engine on the entire Internet
* Youtube has over 1 Billion users with hundreds of millions of hours of YouTube videos being watched daily
* Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video
* YouTube has local versions in more than 70 countries worldwide
* YouTube caters to over 95% of the Internet population by allowing navigation in 76 different languages
* You can get MASSIVE exposure on YouTube VERY quickly…
When someone YouTube sees something they like…
…what do they do?
They SHARE it.
That means, your fan base can EXPLODE rapidly…Unfortunately, you can’t just open up a YouTube account and expect people to start
Although ANYONE can become a YouTube celebrity…
To See Success Quickly, You Must Pay Attention To The Details…
Unfortunately, you can’t just open up a YouTube account and expect people to start
watching your videos. Although there are some great ways to start getting massive
exposure right away, you must do things the right way…<br>
If you try to “wing it” or go at it on your own without a solid plan, you’ll find yourself
…wasting a lot of time…
ORDER NOW.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
the complete guide to youtube mkting 2022.docxseid mohammed
The document provides a 10-step guide to creating a successful YouTube marketing strategy. The steps include: creating a YouTube channel; learning about the target audience; researching competitors; learning from popular channels; optimizing videos; uploading and scheduling videos; optimizing the channel; trying YouTube ads; influencer marketing; and analyzing results. The goal is to understand the audience, create engaging content, and use YouTube's tools and features to promote videos and grow a channel. Regular analysis of metrics is also recommended to measure success and identify areas for improvement.
the complete guide to youtube mkting 2022.docxseid mohammed
The document provides a 10-step guide for creating a successful YouTube marketing strategy in 2022. The 10 steps include: creating a YouTube channel; learning about the target audience; researching competition; learning from popular channels; optimizing videos; uploading and scheduling videos; optimizing the channel; trying YouTube advertising; influencer marketing; and analyzing results. Key recommendations for video optimization include keyword research, adding keywords to titles, descriptions, tags and using timestamps. The overall strategy advises understanding the audience and producing content they want to see.
Video Marketing Mastery: YouTube and Google HangoutsLou Bortone
This is part of video marketing pro Lou Bortone's "Total Video Solution" course. This presentation focuses on YouTube and Google Hangouts as marketing tools.
This document provides information on how to create effective YouTube videos for marketing purposes. It discusses preparing a script and optimizing videos for search engine ranking through techniques like keyword optimization of titles, descriptions and tags. It also recommends outsourcing video creation through Fiverr if needed and encouraging viewer interaction through likes and comments. The document suggests creating separate YouTube channels for different video themes to maintain relevance.
Why You Should Learn to Master the Art of YouTube and Make Your Videos the Best They Can Be ,Tips To Grow Your Channel's Organic Viewership as a Beginner Creator, Optimizing Your Channel for the Best Viewer Experience ,How to Get Started With Youtube Mastery, How To Become A YouTube Expert And Stand Out From The Crowd , Produce good quality videos ,How You Can Use YouTube to Market a Product or Service, YouTube channel to promote your business,
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
The document provides steps for starting a YouTube channel in 2021. It discusses deciding on a target audience and necessary skills. The basic equipment needed is anything to film, record audio, and edit videos. The steps include activating your channel, picking a channel art, customizing your profile, uploading initial videos, and creating a channel trailer. It also provides tips for promoting the new channel and creating unique and engaging content.
The document provides 16 tips for growing a YouTube channel:
1. Have a clear channel focus and consistent content.
2. Brand your channel with a professional look and feel.
3. Create content for your target audience rather than just yourself.
4. Research popular search terms and topics people are interested in.
5. Optimize videos for search and viewers with titles, descriptions and tags.
6. Maintain a consistent upload schedule to build an audience.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
This document provides information about video marketing software and tips for using YouTube effectively. It discusses 15 different tools for marketing videos on YouTube, including Tube SEO Commando, Tube Toolbox, Tube Launch, mTurk, Fiverr, Tube Naire, My PYTA, AVS, Tube Nitro, Latte, Cappuccino, Espresso, and Caffeine. It then lists 6 tips for video marketing on YouTube, such as using your company logo, including your URL in videos, writing effective titles, providing valuable content, always including an HTML link in descriptions, and embedding videos on your own website.
YouTube is the largest video sharing platform with massive potential reach for marketers. It appeals to visual learners and those who enjoy entertainment over reading. Video marketing on YouTube can help differentiate your brand from competitors by creating engaging videos that are fun to watch yet still promotional. Effective tactics include using keywords in titles and descriptions to increase search visibility, displaying your website URL in videos and descriptions, and embedding videos on your own website to expand their audience.
The document provides information about video marketing on YouTube. It discusses how YouTube is the largest video sharing platform and outlines strategies for marketing videos on YouTube effectively. These include optimizing video titles with keywords, providing valuable content, including website URLs in videos, using branding, writing descriptive text with links, and embedding videos on other sites to expand reach. The goal is to get videos exposure through YouTube's algorithms and drive traffic to external sites.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
https://www.digistore24.com/redir/362329/Sethupathu/
Business is getting more and more competitive as the days go by. This viral video is the latest in business survival
Techniques by using video
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Harnessing AI for Advanced Digital Marketing Strategiesaiwavetech9
Explore how Artificial Intelligence (AI) is transforming the landscape of digital marketing with this insightful presentation. Learn about the cutting-edge technologies and strategies that leverage AI to enhance marketing effectiveness, personalize customer experiences, and optimize campaigns. Ideal for marketers, business leaders, and technology enthusiasts, this presentation covers:
Personalization and Targeted Advertising:
Utilize AI algorithms to analyze customer data and create precise advertising campaigns. Optimize content dynamically to ensure personalized user experiences.
Automated Content Generation:
Discover how AI can curate, generate, and translate content to keep digital platforms engaging and relevant. Learn about AI-driven content performance analysis and optimization.
Predictive Analytics and Audience Insights:
Gather and analyze vast amounts of customer data for a comprehensive understanding of the target audience. Use predictive models to forecast customer behavior and tailor marketing strategies.
Chatbots and Conversational Marketing:
Engage customers with AI-powered chatbots that provide personalized interactions and 24/7 support.
Enhance lead generation and customer satisfaction through continuous chatbot optimization.
Optimization and A/B Testing:
Implement AI-driven website and content optimization to improve user engagement and conversion rates. Conduct efficient A/B testing to refine digital marketing efforts continuously.
Ethical Considerations of AI in Marketing:
Ensure transparency, accountability, and data privacy in AI applications. Develop and deploy AI ethically to avoid biases and unintended consequences.
The Future of AI in Digital Marketing:
Explore the potential of hyper-personalization, advanced predictive intelligence, sophisticated conversational experiences, and autonomous decision-making in marketing.
Conclusion:
Embrace the power of AI to gain a competitive edge in digital marketing. This presentation provides a comprehensive overview of AI's transformative impact, offering valuable insights for crafting effective and innovative marketing strategies.
Role and Importance of Digital Marketing in Business.docxAimstorms
In today's fast-paced and digitally-driven world, the role and importance of digital marketing in business cannot be overstated. With the rise of the internet and social media, traditional marketing strategies have taken a back seat, making way for digital marketing to become a crucial component of business success. In this blog, we will explore the importance of digital marketing and how it benefits businesses, leading to significant business growth with digital marketing strategies.
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
CleverlyBox Review 2024:Revolutionizing Email Marketing with Advanced AI ToolsABDERRAOUF MEHENNI
In the fast-paced world of digital marketing, staying ahead of the competition requires innovative solutions that deliver results. CleverlyBox emerges as a game-changer in email marketing, leveraging the power of artificial intelligence to turn cold emails into hot sales and achieve a 99.9% inboxing rate.
In an era of information overload, it takes a lot for a message to cut through the noise. More than ever before, brands are leveraging executive leaders as their messenger and most visible catalyst for brand storytelling. However, external presence alone is no longer enough; rather, one’s influence is the new imperative for communications and business success. This presentation will explore how executives are navigating the communications ecosystem, especially their attitudes, behaviors and priorities and what it takes to "Earn Influence."
Key Takeaways:
Attendees to this presentation can expect to walk away with a new understanding of what makes someone "influential," the business value of having a visible executive with a distinct voice and POV and an understanding of how to establish a persona that can help an executive show up for their audiences on all channels.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 Group ACP
Browse the extensive E3 ACP Shade Catalogues to find a comprehensive range of colors and finishes for your architectural and interior design projects. E3 offers a diverse selection of high-quality ACP shades that cater to various aesthetic and functional requirements. Discover the perfect ACP shades to enhance your designs and ensure lasting durability. Access detailed catalogues to view all available options and make an informed choice for your next project.
Visit us:- https://e3acp.com/
Debut Infotech is a leading blockchain development company offering innovative solutions for secure, decentralized applications and smart contracts. We specialize in cryptocurrency development, tokenization, and blockchain consulting.
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
This discussion will dive into marketing analytics discussions and look at different parts of the analytics data offered and what you can do with the information in your content marketing strategy.
Key Takeaways:
What the most important data metrics are to overview
How to turn data analytics into actionable next steps in your content strategy
When to check in with your analytics to not overwhelm yourself
2. YouTube by the numbers
The total number of people who use YouTube – 1,300,000,000.
Almost 5 billion videos are watched on Youtube every single day.
10,113 Youtube videos generated over 1 billion views.
80% of YouTube’s views are from outside of the U.S.
The average number of mobile YouTube video views per day is 1,000,000,000
Female users are 38% and male users are 62%.
User Percentage by Age 18-24 – 11%, 25-34 – 23%, 35-44 – 26%, 45-54 – 16%, 50-64 – 8%, 65+ – 3%, unknown age –
14%.
More than half of YouTube views come from mobile devices
YouTube’s mobile revenue is up to 2x y/y.
You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
Approximately 20% of the people who start your video will leave after the first 10 seconds. Create a damn good intro.
3. Questions
• What is the Ideal Length for a YouTube Video? The reason why most videos are only three
minutes in length is because most people only have three minutes of content to say.
• So what is the ideal video length? How long should you make your video? The answer is
actually quite simple: make your video as long as it needs to be and not one minute
longer.
• What Equipment and Software Do I Need to Create a Decent Quality Video? HD Camera,
Microphone and audio equipment and Lightening, 1.Audio 2.Lightening 3.Video
Screencasting : Good one and don’t worry about anything and Make Your Own Animation
Videos, https://www.youtube.com/watch?v=SeY2I0vCzX8
Video Maker FX
• How Should I Use YouTube Annotations?Interactive with people
5. Questions
• End Screens and Cards work on mobile: Annotations Editor launched in 2008, before the
world went mobile. With 60 percent of YouTube’s watch time now on mobile, why go
through the work of creating annotations that won’t even reach the majority of your
audience? End Screens and Cards work on mobile and desktop, giving you more bang for
your buck.
You can see a great example of a Card in action here https://www.youtube.com/watch?
v=AskAQwOBvhc
• you produce be a call to action
6. Shooting Videos that Sell
Step 1. Define the goal of your video
Step 2. Create a video script or outline: Get your ideas down on paper.
Step 3. Create a visual Bible.
What do I mean by that? A visual Bible is simply a list of visual ideas and concepts that
you want to incorporate in your videos.
What do you want your video to look like? What’s the look of your set or background
going to be?
What is the feel and tone of your video? How do you want the audience to feel when they
see your video? What kind of music will help convey this feeling? Keep working towards
these ideas until you achieve them.
Step 4. Clear Call-To-Action: A critical part of any video is to ensure a clear call-to-action.
Tell them what to do!
Step 5. Review/Reshoot: Don’t be afraid of re-shooting something that isn’t working. But at
the same time, don’t get too caught up in perfection so that you never finish the video.
Step 6. Promote, Promote, Promote
YouTube, Facebook, Twitter, Instagram, email, word-of-mouth.
Do them all.
7. SEO
Here’s the thing: Google likes video more than anything else.
Now, something that not everybody realizes is that YouTube tracks how long people watch
each video.
even five people who watched the entire video is considerably
better than 10,000 who stopped after a few seconds
the title for your video should include the keyword that people are looking for.
A/B Testing
As described in both the “Automated YouTube Marketing” and “Paul’s Favorite Tech”
chapters, it is possible to do A/B testing on your videos. What does this mean? In short, it
simply means that you post two different versions of the same video to see which one gets
more of the traffic you are looking for. You can then kill the one which gets the lesser
amount and, indeed, have an optimized video page, with a better chance of getting ranked
on the first page of Google.
One More Thing … Is Google Everything You Thought It Was?
8. SEO
Another effective SEO method for YouTube is embedding videos on sites
Don’t Forget Your Research: Research is key in SEO; for YouTube videos or for anything else.
Knowing what your audience is looking for and knowing what works will give you actual goals
to optimize for.
How Do I Make my Video Go “Viral”?
9. Your Product or Service
If you have a product or service and you can do one or more of the following:
Talk passionately about a product or service (yours or someone else’s)
Show what the product or service is
Describe or demonstrate how it works
Interview a customer or client who has successfully used it
Provide pictures, charts or graphs about the product benefits
Show pictures or videos of “before and after” use
Have clients or customers who need help marketing or selling products and having
you provide webcasts as a service or consultant
10. The best way to build an audience (in order of value) include:
Existing Customers
Past customers
Existing prospects or non-buyers
Affiliate or joint venture partnerships (someone else’s customers)
Speaking at live events
Books - Amazon Author Pages - Amazon Event Pages
Podcasts
Social Media - EventBrite - Tumblr – Blog Pages, etc.
Paid Traffic
(Google/YouTube, FaceBook, Yahoo, Bing, Twitter, Retargeting)
Traditional Media