The document discusses the objectives, vision, founder, and operations of Myntra, an Indian online fashion retailer. It aims to develop entrepreneurship among students and study Myntra's business model and consumer perception. Founded in 2007 by Mukesh Bansal, Myntra offers 50,000 products from 600 brands and has over 1,000 employees. It has received multiple rounds of funding and was acquired by Flipkart in 2014.
CONSUMER SATISFICTION ON AMAZON ONLINE SHOPPINGAmit Sarkar
This document discusses a study on customer satisfaction with Amazon online shopping. It begins with an introduction on online shopping and how Amazon is a popular site used by customers. It then outlines some common problems customers face like defective products, delivery delays, and items not being available. The objectives of the study are to understand customer satisfaction with Amazon, evaluate customer satisfaction levels, and identify factors that influence satisfaction. The scope covers Amazon customers and how service quality impacts satisfaction. The importance is outlined as providing insight to overcome uncertainties and indicate how to address customer problems. The limitations are that results only apply to Amazon customers and data collection uses questionnaires.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
Lenskart is an online eyewear retailer founded in 2010 in India. It offers over 10,000 styles of glasses and sunglasses from brands like Rayban and Oakley. Lenskart uses innovative features like virtual try-on and at-home eye exams. It has expanded to over 100 stores across India and delivers to over 100 cities. Lenskart's business model focuses on discounts, fashion eyewear, franchising stores, and partnerships for last-mile delivery across India.
Myntra is an Indian online fashion retailer established in 2007 with headquarters in Bangalore. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra sells over 100 brands and focuses on usability, 24/7 support, fast shipping, and hassle-free returns. It has received several awards and is among the top 10 e-commerce companies in India.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
Lenskart was founded in 2010 by Peyush Bansal, a former Microsoft employee, to offer affordable and high-quality eyewear products through an online platform. It has since expanded to include over 100 stores across India and services like home eye checkups. Lenskart utilizes an omnichannel approach and has partnerships for manufacturing, logistics, and working with optometrists. Through innovative marketing strategies and a focus on customer experience, Lenskart aims to make quality eyewear accessible nationwide.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
The document discusses Myntra's value chain and supply chain framework. It describes Myntra's primary activities including inbound logistics, where it procures products from various brands. It also discusses operations like sorting, quality checking, and labeling products. Outbound logistics involves third party couriers delivering products. Marketing and sales and customer services are also core activities. Support activities mentioned include maintaining firm infrastructure, effective human resource management, leveraging technology, and efficient procurement processes.
The document is a summer internship project report on studying the sales process of advertising at Grok Communications LLP. It includes an abstract, executive summary, literature review on related research papers, and chapters on the advertising industry profile, company profile, different advertising mediums, objectives of the study, methodology, implementation of the SPANCO sales process, findings, recommendations, and conclusion. The intern aims to analyze Grok Communication's client acquisition process and tools, understand the functions of the client servicing team, and examine how campaign ideas are designed for clients.
Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. IDGVI invested around INR22 crore (US$3.6 million) in Valyoo Technologies, the parent company of Lenskart.com. In February 2013, Unilazer Ventures invested around Rs. 30 crores in their first ever e-commerce portfolio. Lenskart has used the funding to invest in expansion to smaller towns and cities, build offline franchisees and range development.[citation needed] It has 7 offline franchise owned stores under the brand name ‘Lenskart’ in Chandigarh, Pune, Agartala, Delhi and Goa. Lenskart plans to set up 100 retail stores across India to strengthen its offline presence
http://en.wikipedia.org/wiki/Lenskart
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Flipkart Strategy Analysis and RecommendationRahul Jain
Flipkart is India's largest e-commerce company. It has a 40% market share in India's online retail industry, which was $64 billion in 2020 and is projected to grow to $200 billion by 2027. Flipkart has made several acquisitions to expand into related businesses like online travel, financial services, and logistics. It aims to increase its market share in key categories like mobile, electronics, fashion, and grocery. To achieve this, Flipkart plans to expand its fulfillment center network to smaller cities, focus on private labels, and increase offerings in high-engagement categories. It also aims to leverage its investments in Myntra, PhonePe and Cleartrip to drive profit
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
This document discusses e-recruitment and selection practices at Firstcry.com, an online retailer for baby and kids products in India. It summarizes that Firstcry uses a hybrid business model with both online and offline (franchise store) presences. For recruitment, Firstcry uses its corporate website, job boards, and walk-ins to find candidates. The selection process includes job analysis, resume screening, interviews, exams, reference checks, and offers. Challenges include reaching candidates in rural areas and unverified resumes. The document recommends conducting exit interviews and using additional job sites for niche roles.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
OnePlus is a Chinese smartphone manufacturer founded in 2013. It aims to design high-quality smartphones at lower prices than competitors. Originally selling exclusively online, OnePlus has expanded to 34 countries. In India, it is the 3rd largest premium smartphone seller, having captured over 50% of the Indian premium online market in 2017. OnePlus focuses on high specifications, simple designs, and lower prices through online marketing and low profit margins.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
Myntra is an Indian online retailer for fashion and lifestyle products headquartered in Bangalore. It was founded in 2007 and acquired by Flipkart in 2014. Myntra operates as an aggregator for over 350 national and international brands. It partners with top brands to offer current season merchandise at MRP prices through its business-to-customer website model. Myntra has run several brand campaigns since 2011 to promote its fashionable image and products. It focuses on quality over quantity and innovation compared to its main competitor Jabong.
Flipkart was founded in 2007 by former Amazon employees with an initial investment of $9000. It is headquartered in Bangalore and has over 4500 employees. Flipkart sells a wide range of products across multiple categories through its website and mobile apps. It has over 15 million products listed and serves over 30,000 orders per day through its 25 warehouses and 60 delivery centers across India. Flipkart aims to maximize its profits through strategies such as stocking popular mid-priced products and providing discounts on older inventory. It also plans to generate additional revenue streams by becoming a distributor and logistics provider for other companies.
Flipkart is an ecommerce company founded in 2007 in Bangalore, India by Sachin and Binny Bansal. It sells a variety of products including its own Digiflip line of tablets, phones, and routers. The company has raised over $1 billion in funding from investors. Flipkart has acquired several companies to expand, such as Myntra in 2014. With over 33,000 employees, Flipkart is one of the largest online retailers in India and aims to double its gross merchandise value to $8 billion by 2016.
Myntra India's Largest Online Fashion StoreNivin Vinoi
Flipkart is an Indian online shopping retailer established in 2007 and headquartered in Bangalore. It is a leading e-commerce company in India with a market share of 26.8% in 2013. In May 2014, Flipkart acquired Myntra, another Indian fashion e-commerce company, for $300 million. Some of Flipkart's strengths include strong funding, delivery and customer support capabilities, and a variety of product offerings. However, weaknesses include a lack of infrastructure and difficulties with inter-state movement of products. Opportunities exist through expanding into new market segments, growing internet usage in India, and new technologies. Threats include increasing competition and potential changes in government regulation.
This document summarizes a student project analyzing quality issues and returns at the online clothing retailer Myntra. The students interviewed Myntra employees and analyzed return data from January to February 2014. They found that 6% of monthly returns were due to quality issues like manufacturing defects. To address this, the students developed a quality manual outlining Myntra's inspection and approval processes to help reduce returns and improve product quality.
Tiger Global, Accel Partners, and Sofina Capital were common investors in Flipkart and Myntra. Flipkart acquired Myntra in a $350 million cash and stock deal in 2014. The acquisition provided strategic benefits like adding Myntra's apparel segment to Flipkart's electronics and books segments, and creating operational synergies through cost optimization and increased sales from cross-selling. Due diligence on the acquisition focused on profitability, integration costs and cultural fit to ensure synergies were realized. The acquisition was announced in January 2014 and closed in May 2014, with communication to customers, employees, and media emphasizing the complementary nature and strategic benefits of combining the two companies.
This document discusses considerations for starting an e-commerce business including customer experience, promotion strategy, website design, payment processing, and customer service. It lists major Indian and international e-commerce players and payment providers. It also provides statistics on customer abandonment and retention related to response times, customer service, and brands. Setting up an online store requires determining product offerings, online/offline presence, shipping, website development, payment solutions, and customer support.
Social Media Health of eCommerce Players in India [Report]Social Samosa
This report considers the top players in the eCommerce industry and seeks to understand their digital presence in terms of social presence and online reputation.
This document provides a brief overview of 13 major Indian e-commerce companies and online travel agencies. It lists their names, types, founding years, founders, headquarters locations, key products and services, and websites. The companies summarized are Flipkart, Snapdeal, PayTM, Infibeam, Shopclues, Homeshop18, Myntra, Jabong, Yepme, Cleartrip, Makemytrip, Yatra, and Pepperfry.
The document outlines Shopclues' strategy to position itself as a one-stop online shopping destination. It discusses situational analysis, goals of increasing revenue and traffic while decreasing abandonment rates. Core competencies include creativity, merchandising and payment options. Strategic assets include employees and a large user base. Target customers are defined as measurable, substantial, accessible and differentiable. Goals, stakeholders, value proposition, products/services, pricing, promotion, distribution and evaluation metrics are also summarized.
This document provides an overview of a research project conducted by Avinash Heston, a student at Amrita University, about the effectiveness of logistics, distribution, and customer satisfaction at DTDC Courier and Cargo Ltd. The research project aims to understand problems related to DTDC's logistics department and customer satisfaction levels. It involves collecting information through direct contact with DTDC employees using methods like questionnaires and interviews. The research plan is to understand DTDC's position in the market, problems faced in domestic and international segments, and customer satisfaction levels through a sample survey. Key objectives are to analyze DTDC's logistics revenue dimension, customer reach and reaction, and match branch performance with delivery performance.
Social Media Comparative Analysis of Key Ecommerce BrandsSocial Samosa
This study does a comparative analysis of key 5 ecommerce brands: Flipkart, Myntra, Snapdeal, FashionAndYou and HomeShop18.
Executed by KonnectSocial.com, the brands were monitored for 15 days from July 12th to July 26th.
The analysis cover top social media sites like Facebook, Twitter and YouTube. And also does an overall analysis of their web presence.
This document outlines the scope of work for developing an ecommerce website. It includes details on website features like customer registration and login, searching and viewing products, placing and tracking orders, and an admin backend interface. The objectives are to develop a cost-effective and high quality website using technologies like CSS, XHTML, and AJAX. The scope of work covers designing templates and layouts, building frontend and backend interfaces, and integrating payment and shipping gateways.
This document analyzes the growing e-commerce retail space in India, using Flipkart as a case study. It summarizes Flipkart's business model, objectives, and competitive analysis using Porter's Five Forces and the VRIO framework. It then outlines Flipkart's strengths around discoverability, no used books policy, and customer-first approach. Finally, it discusses Flipkart's funding, acquisitions, wallet feature, the growing Indian e-commerce market, and its future focus on customer segments, revenue streams and the nine building blocks of a successful company.
This document discusses the logistics operations of Flipkart and Snapdeal, two major e-commerce players in India. It describes Flipkart's logistics arm called eKart, which handles over 5 million shipments per month across 150 cities in India. The document also outlines Snapdeal's logistics partnership with Bluedart and how Snapdeal serves as a technology platform while not maintaining any inventory. It provides a comparison of the delivery vehicle fleets, shipment volumes, warehouse sizes and workforce of eKart and Bluedart in Delhi.
A Study On Customer Satisfaction With Reference To Myntra NbspHeather Strinden
- The document discusses a study on customer satisfaction with the online retailer Myntra in India. It provides background on Myntra, describing its founding, acquisitions, campaigns, and a new reality show.
- The conclusion of the study found that customer satisfaction with Myntra is most affected by security, product availability, pricing, and delivery time. The company must ensure these factors are efficiently managed.
- Understanding factors that lead to customer dissatisfaction can help e-commerce companies improve.
Myntra is an Indian e-commerce company specializing in fashion. It has established itself as a leader through innovative marketing strategies. Myntra collaborates with influencers and offers an affiliate program to promote referrals. It also uses effective email, search engine optimization, advertising, sponsorships, partnerships, SMS marketing, and engaging content to attract and retain customers. Myntra's marketing mantra focuses on making loyal customers through both online and offline channels while showcasing the value and accessibility of fashion.
This document provides information about Myntra, an Indian e-commerce company. It discusses Myntra's history, starting as a personalized gifts company in 2007 before shifting to fashion and lifestyle products. It also outlines Myntra's objectives, scope, and methodology for a study, as well as limitations of the study. Finally, it discusses Myntra's company profile, value proposition, mission, vision, and recent advertising campaigns.
Myntra is an Indian online retailer established in 2007 that sells fashion and lifestyle products. It is headquartered in Bangalore and offers products from over 350 Indian and international brands. Myntra pioneered online shopping in India and uses innovative marketing strategies like coupons and social media to attract customers. It aims to process and deliver orders within 24 hours and has won several awards for being one of India's top e-commerce companies.
Influencer marketing has never been more important with years passing by. The consumers continue to trust word of mouth over all other forms of marketing. With the rise in the adoption, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
From celebrities to the rising class of micro-influencers - experts in a specific topic with smaller, but more highly engaged audiences -- influencers are emerging as a critical marketing tool for brands large and small.
Influencers help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.
In order to understand the changing face of influencer marketing, and gain valuable insight into where the Influencer Marketing space is headed, Buzzoka.com decided to survey both sides of the coin. The Brand Custodians and the Influencer Ecosystem.
Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...vincentpauljfcdvg
Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country
Flipkart acquired Myntra in a $300-330 million deal in 2014, making it the largest e-commerce acquisition in India at the time. The acquisition aimed to boost Flipkart's fashion offerings by combining Myntra's apparel specialization with Flipkart's distribution network and infrastructure. It was expected to allow the combined entity to gain a majority share of the online fashion market in India. However, the merger also faced challenges of profitability pressures and increased competition from players like Snapdeal and Amazon entering the Indian e-commerce space.
Myntra is an Indian e-commerce company that sells fashion and lifestyle products online. It was founded in 2007 and acquired by Flipkart in 2014. Myntra aims to provide a hassle-free shopping experience with a wide range of over 500 brands. Key aspects of Myntra's business model include partnerships with 3000 brands, an emphasis on marketing and sales, and a customer service focused approach. Myntra utilizes both traditional and digital marketing strategies such as celebrity endorsements, TV commercials, and social media promotions.
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
The document provides information about group members working on an e-commerce project, details about Flipkart and Myntra as e-commerce companies in India, and discusses the benefits and challenges of Flipkart acquiring Myntra. It notes that Flipkart and Myntra together would control a majority of the online fashion market in India. It also mentions that the acquisition would help both companies achieve economies of scale and better compete with Amazon, while facing challenges around profitability and competition from other domestic players.
Looking to gain insight into the world of e-commerce? Look no further than the "Myntra Case Study" by ecomforbreakfast.com.
In this comprehensive ebook, you'll learn about Myntra, one of India's leading online fashion retailers. Through this case study, you'll gain a deep understanding of how Myntra has achieved success in the competitive e-commerce landscape.
From their innovative marketing strategies to their seamless user experience, you'll discover the secrets behind Myntra's rise to the top. You'll also learn about the challenges that the company faced along the way, and how they overcame them to become a dominant force in the industry.
Whether you're a business owner looking to improve your online presence, a marketing professional seeking new ideas, or simply someone interested in the world of e-commerce, this ebook has something for you.
Written by the experts at ecomforbreakfast.com, this case study offers valuable insights and actionable tips that can help you take your e-commerce game to the next level. So why wait? Download the "Myntra Case Study" today and start learning from one of the best in the business!
Flipkart is an Indian e-commerce company founded in 2007 that is one of the leading online retailers in India. It sells a wide range of products including books, electronics, apparel and more. Flipkart uses SEO, social media marketing and television advertisements to promote its brand and products. It aims to provide customers with a simple and reliable shopping experience through features like cash on delivery, easy returns, and customer service. Flipkart's success is built on its robust supply chain and logistics network that allows it to store and deliver large numbers of products efficiently.
This document summarizes an interview with Shailaz Nag, COO of PayU India, about how digital payment platforms are adapting to India's demonetization. PayU India is a leading fintech player processing over 40,000 crores in digital payments annually. In response to demonetization, PayU launched initiatives to promote digital payments and ease merchant onboarding. It aims to service over 30 million customers in the coming year. The merger with Citrus Pay expands PayU's capabilities as it looks to further financial inclusion and a cashless economy. Nag believes demonetization will boost adoption of mobile wallets in India.
Prettysecrets.com- A Women Fashion Ecommerce Private LimitedAnkur Suyal
This is one of my internship report with prettysecrets (MTC Ecom Pvt Ltd),Mumbai. Although I didn't have any specific project, I have worked on different areas. During my internship, I worked on three different small projects and hence, the above report contains those study.It was a great experience for me. I hope you will like it.
The 10 most trusted non banking financial companies to watch in 2019 compressedMerry D'souza
This document provides an overview of IIFL Finance, one of India's largest non-banking financial companies. Some key points:
- IIFL Finance is a subsidiary of IIFL Holdings and has over 1,900 branches across India. It provides loans for home, property, gold, SMEs, and microfinance.
- The company has a loan book of over Rs. 34,904 crores and focuses on retail lending. It has received high credit ratings from rating agencies.
- IIFL Finance is a leader in digital finance, with an end-to-end digital loan process and many touchpoints digitally enabled.
- In addition to lending, IIFL Finance runs financial literacy programs and
Flipkart is an Indian e-commerce company founded in 2007 that sells books and has expanded into other product categories. It has over 4,600 employees and $1.6 billion in annual revenue. The company aims to provide customers with a hassle-free shopping experience. Flipkart has been successful due to its robust backend operations that efficiently handle procurement, warehousing, logistics and customer service. It aims to become the Amazon of India through its focus on customer satisfaction.
Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra has become very popular in India by being one of the first major e-tailers and through innovative marketing like online coupons. It offers a wide range of products from major brands. Myntra utilizes a business-to-customer revenue model and focuses on fast order processing and shipping to customers. It has experienced success through social media marketing and promotional campaigns.
Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and competes with other online retailers while maintaining its technology infrastructure and business model as an aggregator of brands.
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...Alvaro Barbosa
In this talk we will review recent research work carried out at the University of Saint Joseph and its partners in Macao. The focus of this research is in application of Artificial Intelligence and neuro sensing technology in the development of new ways to engage with brands and consumers from a business and design perspective. In addition we will review how these technologies impact resilience and how the University benchmarks these results against global standards in Sustainable Development.
How to Make a Field Storable in Odoo 17 - Odoo SlidesCeline George
Let’s discuss about how to make a field in Odoo model as a storable. For that, a module for College management has been created in which there is a model to store the the Student details.
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdfnservice241
The University of Ghana has launched a new vision and strategic plan, which will focus on transforming lives and societies through unparalleled scholarship, innovation, and result-oriented discoveries.
Dr. Nasir Mustafa CERTIFICATE OF APPRECIATION "NEUROANATOMY"Dr. Nasir Mustafa
CERTIFICATE OF APPRECIATION
"NEUROANATOMY"
DURING THE JOINT ONLINE LECTURE SERIES HELD BY
KUTAISI UNIVERSITY (GEORGIA) AND ISTANBUL GELISIM UNIVERSITY (TURKEY)
FROM JUNE 10TH TO JUNE 14TH, 2024
2. OBJECTIVE
The main objective is to develop
entrepreneurial spirits among the students
and make them understand what is
entrepreneurship all about.
To study the business models of Myntra.
To study the consumer perception of Myntra.
To study the future of Indian e-commerce
Industry.
3. VISION
To be the largest fashion and lifestyle retail in
India, and whenever someone thinks of buying
apparel, footwear or any other fashion and
lifestyle item they should think of Myntra first.
Even if they’re buying offline, they should check it
out online on Myntra first and then buy it.
Myntra also has planned tie ups with celebrities
through associations with movies and events as
they represent fashion sense.
4. MUKESH BANSAL
Mukesh Bansal grew
up in Haridwar. He is a
graduate in computer
science from IIT
Kanpur. He spent 10
years in the US,
working with start-ups
such as Nextag and
eWanted. He then
moved to India in 2007
to start Myntra. His
family used to be in
apparel trade, before
his father got a job with
6. ABOUT MYNTRA
It is an Indian online shopping retailer
headquartered in Bangalore.
Established in 2007 by Mukesh Bansal along
with Ashutosh Lawania and Vineet Saxena.
It currently offers close to 50,000 products
from more than 600 Indian and international
brands.
Employee count of myntra is over a thousand
people.
7. In 2011, Myntra tied up with various popular brands to
retail a wide range of latest merchandise from these
brands. Myntra offered products from 350 Indian and
International brands by 2012. Brands like Nike,
Puma, Converse, Adidas,Reebok, Lee Cooper,
Numero Uno, Sketchers, Fila, Lotto, ID, Catwalk,
Carlton London and Red Tape found the perfect
online retail platform.
Myntra currently has more than 1000 brands with over
1,50,000 products that are delivered almost
everywhere in India using its vast and efficient
delivery networks.
8. STATISTICS
It has turnover of Rs.500cr. in 2013-2014.
Google page rank 5/10.
Total estimated website traffic net worth $9.5
million USD.
It has been receiving a daily page views of 4.3
millions hits.
It should generate an estimated daily
advertisement revenue of $12,992 USD and
monthly advertisement revenue of $389,764
USD.
The average page load 1.48 seconds which is
55% faster than other websites around the world.Source:freewebsitereport
9. Myntra set to become ‘mobile-
only’ by 2015
“Growth in mobile commerce continues to beat
our expectations month-on-month, and we will
close this financial year ending March 31, 2015
with 75 per cent of our revenue coming from
mobile. Of this, 60 per cent of mobile traffic will
come through our Myntra app and the rest
through the mobile web browser. This is because
navigation is faster and more intuitive on the
Myntra mobile app compared to the mobile web
browser which is slower”
- Prasad Kompalli
Head of Sales &
Marketing, Myntra Source:Thehindubusinessli
11. Fitiquette a developer of virtual fitting room
technology has been acquired by Myntra.
Fitiquette is a virtual fitting room. Shoppers can
create a virtual imitation of themselves in order to
try-on and buy their clothing offering online. What
is unique about it is that the clothing we select is
represented true to size based on a series of
measurements. (ex. S, M, L, XL)
13. SHAREHOLDERS
Flipkart has almost 50% of the shares of Myntra.
Bansal and Lawania, both IIT-Kanpur alumnus,
owns about 20% of Myntra.com, will continue to
run the company even after Flipkart.com takes it
over. Their individual shareholdings were not
available. Two other co-promoters have left the
company.
Accel Partners, owns 10% in each of the
companies Flipkart and Myntra.
Wipro chairman Azim Premji, who recently bought
a 10% stake in Myntra for Rs 150 crore.
14. MARKETING
Myntra has successfully used social
networking websites Facebook and Twitter to
expand its customer base.
Myntra positions itself as a fashionable new age
brand. It launches major marketing campaigns
every year.
Myntra has used mostly viral marketing and
internet for its popularity coupled with occasional
discounts and referral discounts.
Myntra left its mark of innovation through online
coupons.
Offical team India jersey.
15. FUNDINGS
In October 2007, Myntra received its initial funding
from Erasmic Venture Fund now known as Accel
Partners, Sasha Mirchandani from Mumbai Angels
and a few other investors.
In November 2008, Myntra raised almost $5 million
from NEA-IndoUS Ventures, IDG Ventures and Accel
Partners. Myntra raised $14 million in a Series B
round of funding. This round of investment was led by
Tiger Global, a private equity firm; the existing
investors IDG Ventures and Indo-US Venture Partners
also put in substantial amount towards funding
Myntra.
Towards the end of 2011, Myntra.com raised $20
million in its third round of funding, again led by Tiger
Global.
In February 2014, Myntra raised additional $50 Million
(Rs.310 crore) funding from Premji Invest and few
16. REVENUE MODEL
Myntra.com is an aggregator of many brands. Its
business model is based on procuring current
season merchandise from various brands and
making them available on the portal at the same
time as in respective retail brand outlets.
It is a Business to Customer (B to C) revenue
model.
18. SWOT ANALYSIS OF MYNTRA
• Strong funding
• Delivery And Support
• Variety of products
• Innovative Services
Strength
• Lack Of Infrastructure
• Inter State Movement of Products
• Consumer Mindset
Weakness
• Market Segment
• Growth in Internet Traffic
• New technologies
• Change in Mindset of the youth
Opportunity
• Competition in the market
• Successful competitors
• Consumer Mindset
• Government regulation
• Product Retailers
Threat
19. Flipkart's Myntra merger can't stop
Amazon
Amazon has already come up as a true innovator
for the 'hungry-for-more' Indian consumer.
Mobile apps, same-day delivery, superb brand
and the ability to deliver goods to the last man
standing.
It covers more than 20,000 PIN codes.
Its pace of growth in such a short time is no
magic.
Amazon has been the top player across the
world, and the size of its pocket, coupled with no
investor-driven hurry will speak for itself in the
Indian market soon enough.
20. FINE FOR TAX EVASION
The Kerala state department has slapped a fine
of up to Rs 54 crore on a slew of e-retail players
for evasion of sales tax in 2012-13 and 2013-14.
Source:http://trak.in/
21. CHALLENGES
Logistics is an important aspect of any ecommerce company and
Myntra’s model for success is its Hybrid logistics models. They
have distributed the operational logistics between themselves
and third party service providers on the basis of geography.
In the early days, hiring was one of the biggest challenges that
we faced. We worked from a home and people who came for
interviews saw this, they used to leave at the doorstep, without
even coming in. So in the beginning, we had really focused on
people who wanted to be entrepreneurs. With time we have
overcome this challenge.
Myntra today is in creating a balance between profitability and
growth; the balance between investing to grow and staying
profitable.
“Cost is a function of the capacity that you want to build in your
brand; the more capacity that you want to build the more cost
that you spend on it. It is also a function of how long before you
need it, you’re building your capacity, for example are you
building capacity 3 or 6 months in advance to the time of need.
We can use lean principles to keep the costs down; doing things
just in time also helps.”
22. RECOGNITIONS
Awarded 'Fashion eRetailer of the Year
2013' by Franchise India – Indian eRetail Awards
Awarded 'Best E-commerce Website for
2012' by IAMAI – India Digital Awards
Awarded 'Images Most Admired Retailer of the
Year: Non–Store Retail' for 2012 by Images
Group
Awarded 'Best E-commerce Partner of the year
2011-12' by Puma India
23. CONCLUSION
Marketing and Sales is a core activity of Myntra.
By looking at the popularity of Myntra we can
conclude that Myntra is doing a much better job in
Marketing & providing its services to customer.
From the above findings we can easily conclude
that Myntra has more competitive advantage, not
only with price and quality but with the perception
of the consumer as well. People had a better
shopping experience with Myntra.com.
24. THANK YOU
“Without the help of the best team, the best
technology and the best infrastructure, it is
impossible to set up a successful ecommerce
business in India”
-Mukesh Bansal