Business presentation skills
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The document provides guidance on designing and delivering effective business presentations. It discusses planning a presentation to meet objectives and audience needs. Key aspects of preparing include selecting a relevant topic, determining the purpose, identifying major points, and developing a strong opening and closing. When presenting, it is important to organize content into a clear introduction, body, and conclusion. Effective delivery requires practicing vocal quality, style, and adapting to different audiences and formats like videoconferencing. Visual aids should complement the content and be designed clearly.
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Business presentation skills
- 1. Designing and Delivering Business Presentations © 2009 Cengage Learning. All rights reserved. 1
- 2. Planning Plan a business presentation that accomplishes the speaker’s goals and meets the audience’s needs. © 2009 Cengage Learning. All rights reserved. 2 1
- 3. Preparing an Effective Presentation • Select a topic of interest to you and your audience. • Determine the purpose of your message (what you want audience to gain). • Identify major points and locate supporting information. • Develop a strong opening and closing. • Arrange for a proper introduction. © 2009 Cengage Learning. All rights reserved. 3 1
- 4. Identifying Your Purpose • Say to yourself, “At the ____ end of my presentation, the audience will . . .” • Think about how you want the audience ________ to summarize your presentation to a __________ colleague care • Tell them why they should ____ about the topic © 2009 Cengage Learning. All rights reserved. 4 1
- 5. Knowing Your Audience Ask yourself these questions . . . Who is the audience and who requested presentation? Why is topic important to audience? How will the environment affect presentation? – How many audience members? – Where do I fit into program? – How long is time slot? – What is the room arrangement? © 2009 Cengage Learning. All rights reserved. 5 1
- 6. Presentation Organize and develop the three parts of an effective presentation. © 2009 Cengage Learning. All rights reserved. 6 2
- 7. Organizing Your Presentation IInnttrroodduuccttiioonn “Tell the audience what you are going to tell them . . .” BBooddyy “ . . . then tell them . . .” CCCCoooonnnncccclllluuuussssiiiioooonnnn “ . . . and then tell them what you have told them.” Source: Dale Carnegie, 1888-1955 © 2009 Cengage Learning. All rights reserved. 7 2
- 8. Organizing the Presentation Body Contrast & 3-point compare technique Problem-cause-solution Inductive reasoning Alphabetical Chronological © 2009 Cengage Learning. All rights reserved 8 2
- 9. Writing the Introduction An effective introduction . . . • Captures audience’s attention • Establishes rapport with audience • Presents the purpose and previews major points © 2009 Cengage Learning. All rights reserved. 9 2
- 10. Crafting an Effective Body • Provide ________ in an easy-to-understand support form statistics • Provide relevant _________ • Use _______ quotes from prominent people • Use ______ jokes and _______ humor appropriately and CAREFULLY • Use interesting ___________ anecdotes • Use presentation ________ visuals © 2009 Cengage Learning. All rights reserved. 10 2
- 11. Attention-Getting Techniques for The Introduction • A shocking statement or startling statistic • A quotation by an expert or well-known person • A rhetorical or open-ended question that generates discussion from the audience • An appropriate joke or humor • A demonstration or dramatic presentation aid • A related story or anecdote • A personal reference, compliment to the audience, or a reference to the occasion of © 2009 Cengage Learning. All rights reserved. 11 2
- 12. Crafting an Effective Closing • Make conclusion creative and memorable • Tie closing to introduction for unity • Use transition words to clearly show movement to closing • Practice close to deliver smoothly • Smile and accept audience’s applause © 2009 Cengage Learning. All rights reserved. 12 2
- 13. Which of the following is the most effective closing for a presentation? 1. Hire Peterson & Melton Architects to design and oversee your jail because you need our experience. 2. Hire Peterson & Melton to design and oversee construction for the Nixon County jail because we have designed 20 others jails in the rural South with similar design issues. Our experience can work for you. 3. Let Peterson & Melton design your jail and we will do the best job we can. 4. Thank you for your time. © 2009 Cengage Learning. All rights reserved. 13 2 closing
- 14. Presentation visuals Select, design, and use presentation visuals effectively. © 2009 Cengage Learning. All rights reserved. 14 3
- 15. The Advantages of Presentation Visuals • Clarifies and emphasizes important points • Increases retention from 14 to 38 percent • Reduces time required to present concepts • Results in a speaker’s achieving goals 34 percent more often than without visuals • Increases group consensus by 21 percent when presentation visuals are used in a meeting © 2009 Cengage Learning. All rights reserved. 15 3
- 16. Types of Presentation Visuals Multimedia Uses high-tech equipment to project images and sound from a computer, the Internet, or sound systems Still projection options Projects still (unanimated) image Board and flipchart Enhances group discussion and helps create an informal environment Hard copy Provides detailed information to augment visual aids in a specific section of the presentation © 2009 Cengage Learning. All rights reserved. 16 3
- 17. 17 © 2009 Cengage Learning. All rights reserved. Ineffective Slide Content: What Does Not Work AAnnaallyyssiiss Title is not descriptive Too many points on single slide: (1) First item is verbal transition, not related to key idea and (2) final bullet belongs on new slide with tips for using humor Lack of parallel structure and spelling error detract from credibility. Activity 2 3
- 18. 18 © 2009 Cengage Learning. All rights reserved. Effective Slide Content: Why It Works Activity 3 AAnnaallyyssiiss Uses descriptive title to capture major idea of slide Omits items unrelated to major idea—value of humor. Includes few memorable points in parallel form Corrects spelling error to maintain credibility 3
- 19. Engaging Conceptual Slide Design: Analysis Including source note in text detracts from main idea 19 © 2009 Cengage Learning. All rights reserved. Too much “dead” space below bullet; must include more than one item in a list. Title is not descriptive What Does Not Work Content does not emphasize central idea Activity 4 3
- 20. Engaging Conceptual Slide Design: Why It Works Analysis Capture central idea In descriptive title Selects images that imply central message; enlarges images for visual appeal and balance Moves source note to less prominent position that adds credibility while keeping focus on major idea 20 © 2009 Cengage Learning. All rights reserved. Activity 5 3
- 21. Copyright Compliance • Commit to learning copyright law and staying aware of changes • Assume any pre-existing work is copyrighted and requires permission from owner to use or copy • Note precautions related to fair use • Acquire library of multimedia content by purchasing royalty-free multimedia content from reputable © 2009 Cengage Learning. All rights reserved. 21 3
- 22. Using Effective Space Design and Typography • Limit amount of text on slide • Use graphic devices to direct attention and separate items • Use appropriate page orientation • Use left alignment of text • Capitalize first letter of bullets, eliminate periods, avoid abbreviations © 2009 Cengage Learning. All rights reserved. 22 3
- 23. Presentation skills Deliver speeches with increasing confidence. © 2009 Cengage Learning. All rights reserved. 23 4
- 24. Achieving Good Vocal Quality • Breathe properly and relax • Listen to yourself • Develop flexibility • Pay attention to articulation © 2009 Cengage Learning. All rights reserved. 24 4
- 25. Types of Delivery Methods • Memorized—written first and delivered verbatim • Manuscript or scripted—written and read to the audience • Impromptu—not written at all because speaker does not have prior notice • Extemporaneous—planned, prepared, rehearsed but not written in detail © 2009 Cengage Learning. All rights reserved. 25 4
- 26. Cross cultural business presentations Discuss strategies for presenting in alternate delivery situations such as culturally diverse audiences, team, and distance presentations. © 2009 Cengage Learning. All rights reserved. 26 5
- 27. Speaking to Culturally Diverse Audiences • Use simple English and short sentences • Avoid words that trigger emotion • Enunciate carefully and speak more slowly • Use humor and jokes cautiously • Seek feedback to ensure understanding • Consider the culture’s preferences for: ─Direct or indirect presentation style ─Nonverbal communication, greetings, farewells ─Desired degree of formality and gift giving © 2009 Cengage Learning. All rights reserved. 27 5
- 28. Delivering as a Team • Select a winning team • Agree on purpose and schedule • Plan seamless transitions and build natural bridge between sections • Deliver and field questions as a team © 2009 Cengage Learning. All rights reserved. 28 5
- 29. Adapting a Presentation for Distance Delivery • Be certain presentation is appropriate for distance delivery • Establish rapport with participants prior to presentation • Gain proficiency in delivering through distance technology • Develop appropriate high-quality graphics © 2009 Cengage Learning. All rights reserved. 29 5
- 30. Using Videoconferencing Appropriately • Plan attire carefully, avoiding patterns and bright colors • Speak in crisp tone, conversational tone • Pay close attention to body language • Avoid culturally insensitive gestures • Practice with a colleague sharpen delivery © 2009 Cengage Learning. All rights reserved. 30 Activity 4a, Slide 2 5
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