Myntra is an Indian online retailer established in 2007 that sells fashion and lifestyle products. It is headquartered in Bangalore and offers products from over 350 Indian and international brands. Myntra pioneered online shopping in India and uses innovative marketing strategies like coupons and social media to attract customers. It aims to process and deliver orders within 24 hours and has won several awards for being one of India's top e-commerce companies.
Myntra is an Indian online retailer for fashion and lifestyle products headquartered in Bangalore. It was founded in 2007 and acquired by Flipkart in 2014. Myntra operates as an aggregator for over 350 national and international brands. It partners with top brands to offer current season merchandise at MRP prices through its business-to-customer website model. Myntra has run several brand campaigns since 2011 to promote its fashionable image and products. It focuses on quality over quantity and innovation compared to its main competitor Jabong.
Myntra is India's largest e-commerce store for fashion and lifestyle products. It aims to provide a hassle-free shopping experience across India with a wide range of brands and products. Myntra uses strategies like cash on delivery, free home delivery, 30-day returns, and launching innovative marketing campaigns to sustain and expand its customer base. It has also launched a virtual trial room application and uses social media platforms like Facebook, Twitter, YouTube, and Pinterest, as well as advertisements and pamphlets for digital marketing.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
This document contains a SWOT analysis of the Indian shopping website Myntra. It identifies Myntra's main strengths as its variety of products, sales events, strong brand value and awareness, and offers for first-time customers. Weaknesses include a lack of infrastructure, consumer mindsets, limited advertising, and intense competition. Opportunities exist in selling private labels, partnering with celebrities, and expanding product lines and globally. Main threats are competitors like Amazon and Flipkart, increased competition in the fashion segment, economic fluctuations, and potential issues from being app-only.
Myntra was established in 2007 as an online retailer of personalized gifts and later transitioned to fashion and lifestyle products. It was acquired by Flipkart in 2014. The document discusses Myntra's business model as an e-commerce platform, including how buyers and sellers interact through transactions on the website, the ease of using the site to browse and place orders, and payment methods. It also summarizes Myntra's revenue model of offering a wide variety of products online and processing customer orders through fulfillment and delivery.
Decathlon is a French specialty retail store that sells sporting goods. With over 1,500 stores in 49 countries, it is the largest sporting goods retailer in the world. Decathlon sells its own brand of sports equipment and apparel at affordable price points. In India, Decathlon focuses on selling locally manufactured goods and has over 70 stores across the country.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
D-Mart is a retail chain located in Koparkhairane, Navi Mumbai that follows an everyday low pricing strategy. It aims to be the lowest priced retailer in its area. D-Mart offers a wide range of products across multiple floors at discounted prices compared to MRP. It uses promotions, newspaper advertisements, and in-store signage to promote offers and drive sales. However, D-Mart faces threats from larger competitors and may struggle without brand loyalty or corporate backing.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
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Flipkart is India's largest e-commerce company. It has a 40% market share in India's online retail industry, which was $64 billion in 2020 and is projected to grow to $200 billion by 2027. Flipkart has made several acquisitions to expand into related businesses like online travel, financial services, and logistics. It aims to increase its market share in key categories like mobile, electronics, fashion, and grocery. To achieve this, Flipkart plans to expand its fulfillment center network to smaller cities, focus on private labels, and increase offerings in high-engagement categories. It also aims to leverage its investments in Myntra, PhonePe and Cleartrip to drive profit
Project titles for mba research projectEzhil Arasan
This document lists various potential marketing, finance, and research project topics. The marketing topics section includes 27 items related to areas like market research, product development, pricing, advertising, branding, and customer relationship management. The finance topics section lists 14 major topics including cash management, working capital, inventory control, and risk management. Finally, the research projects section provides 165 potential project ideas focused on topics such as financial analysis, working capital management, mutual funds, banking, inventory control, and ratio analysis.
Reliance Digital is a retail chain operated by Reliance Retail that sells consumer electronics and appliances. It has over 75 stores across major Indian cities. The stores offer a wide range of over 5,000 products from over 150 brands. Reliance Digital provides customers a unique shopping experience through technology experience zones and aims to demonstrate and simplify technology for customers. It also offers various after-sales support services like Reliance ResQ to customers.
Tata Motors is India's largest automobile company with a presence across 182 countries. It has a majority share of the commercial vehicle market in India and is among the top global manufacturers of buses and trucks. The company faces challenges from a general economic slowdown and high fuel prices. It has addressed this through new product launches, expanding exports, and acquisitions such as Jaguar Land Rover to diversify and grow internationally. R&D centers and a wide network help Tata Motors develop customized products and maintain an edge in the competitive automobile industry.
Mahindra & Mahindra Ltd is an Indian multinational car manufacturing corporation headquartered in Mumbai. It is the largest vehicle manufacturer and tractor producer in India. Founded in 1945, it started as Muhammad & Mahindra and is now part of the Mahindra Group conglomerate. The company has a revenue of Rs. 105,806 crore and employs people with different personality traits aligned to the Big Five model. Employees feel satisfied with the work culture that provides a good work-life balance, learning opportunities, and performance-based rewards. Major products include cars, trucks, bikes, and tractors. Customers provide positive feedback on services but note issues with some models' mileage, technology, and
Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...vincentpauljfcdvg
Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country
Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra has become very popular in India by being one of the first major e-tailers and through innovative marketing like online coupons. It offers a wide range of products from major brands. Myntra utilizes a business-to-customer revenue model and focuses on fast order processing and shipping to customers. It has experienced success through social media marketing and promotional campaigns.
Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and competes with other online retailers while maintaining its technology infrastructure and business model as an aggregator of brands.
Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and is among the top 10 e-commerce companies in India. Myntra operates on an inventory-led model, procuring products from brands and making them available online. It focuses on fast order fulfillment and maintains its technology infrastructure and website to provide customers with a good shopping experience.
This document provides information about Myntra, an Indian e-commerce company. It discusses Myntra's history, starting as a personalized gifts company in 2007 before shifting to fashion and lifestyle products. It also outlines Myntra's objectives, scope, and methodology for a study, as well as limitations of the study. Finally, it discusses Myntra's company profile, value proposition, mission, vision, and recent advertising campaigns.
Myntra is an Indian e-commerce company specializing in fashion. It has established itself as a leader through innovative marketing strategies. Myntra collaborates with influencers and offers an affiliate program to promote referrals. It also uses effective email, search engine optimization, advertising, sponsorships, partnerships, SMS marketing, and engaging content to attract and retain customers. Myntra's marketing mantra focuses on making loyal customers through both online and offline channels while showcasing the value and accessibility of fashion.
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Myntra is an Indian e-commerce company that sells fashion and lifestyle products online. It was founded in 2007 and acquired by Flipkart in 2014. Myntra aims to provide a hassle-free shopping experience with a wide range of over 500 brands. Key aspects of Myntra's business model include partnerships with 3000 brands, an emphasis on marketing and sales, and a customer service focused approach. Myntra utilizes both traditional and digital marketing strategies such as celebrity endorsements, TV commercials, and social media promotions.
Myntra is an Indian online shopping retailer established in 2007 in Bangalore, India. It sells fashion and lifestyle products and was founded by Mukesh Bansal. Myntra uses a business model of aggregating brands and procuring current season merchandise to sell on its portal. It has received several awards and is ranked among the top 10 e-commerce companies in India. Myntra markets itself as a fashionable brand through social media campaigns and viral marketing.
Flipkart acquired Myntra in a $300-330 million deal in 2014, making it the largest e-commerce acquisition in India at the time. The acquisition aimed to boost Flipkart's fashion offerings by combining Myntra's apparel specialization with Flipkart's distribution network and infrastructure. It was expected to allow the combined entity to gain a majority share of the online fashion market in India. However, the merger also faced challenges of profitability pressures and increased competition from players like Snapdeal and Amazon entering the Indian e-commerce space.
The document provides information about 6 e-commerce websites: Flipkart, Amazon, Indiamart, Alibaba, Myntra, and Snapdeal. It discusses their founders, business models, key features and competitive strategies. For example, it notes that Flipkart was founded in 2007 and is now India's largest e-commerce platform, while Alibaba connects Chinese manufacturers with overseas buyers through its B2B marketplace.
Prettysecrets.com- A Women Fashion Ecommerce Private LimitedAnkur Suyal
This is one of my internship report with prettysecrets (MTC Ecom Pvt Ltd),Mumbai. Although I didn't have any specific project, I have worked on different areas. During my internship, I worked on three different small projects and hence, the above report contains those study.It was a great experience for me. I hope you will like it.
The document provides information about group members working on an e-commerce project, details about Flipkart and Myntra as e-commerce companies in India, and discusses the benefits and challenges of Flipkart acquiring Myntra. It notes that Flipkart and Myntra together would control a majority of the online fashion market in India. It also mentions that the acquisition would help both companies achieve economies of scale and better compete with Amazon, while facing challenges around profitability and competition from other domestic players.
Myntra is one of India's largest ecommerce platforms, established in 2007. It began as an online gift personalization site but shifted focus to fashion and apparel sales. To sell on Myntra, businesses must be legally registered and provide documents like GST registration, PAN, and bank details. Selling on Myntra provides benefits like access to over 40 million customers across India and control over product listings and inventory. The process involves registering on Myntra's partner page, setting up an online store and listings, and promoting products through campaigns. Quickshift can help new sellers integrate with marketplaces like Myntra to start selling quickly.
A Study On Customer Satisfaction With Reference To Myntra NbspHeather Strinden
- The document discusses a study on customer satisfaction with the online retailer Myntra in India. It provides background on Myntra, describing its founding, acquisitions, campaigns, and a new reality show.
- The conclusion of the study found that customer satisfaction with Myntra is most affected by security, product availability, pricing, and delivery time. The company must ensure these factors are efficiently managed.
- Understanding factors that lead to customer dissatisfaction can help e-commerce companies improve.
Myntra is India's leading online fashion platform offering over 2,000 brands. It uses CRM to improve customer relationships and retention. The Myntra app provides unique features like image search and push notifications. It also runs the reality show "Myntra Fashion Superstar". The app includes themes and click-through rates are low, with 13.4 million visitors but only 2.2% converting to sales. Myntra focuses on search engine optimization, email marketing, community engagement and quality customer service to improve sales and customer loyalty.
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The document provides a business plan summary for "Monk Inc.", a proposed apparel brand targeting youth in small towns in India. The summary outlines plans to establish an affordable fashion brand selling t-shirts and other clothing at multi-brand outlets and online stores. Key aspects of the business plan include targeting the youth market with trendy, affordable styles; competitive pricing; building brand loyalty through promotions and customer service; and forecasting sales growth over the first three years.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Myntra Case Study 2024 - Complete Marketing Strategykartik290054
Dive into Myntra's success story! This 2024 case study explores their journey from a gifting platform to India's dominant fashion retailer. Discover how strategic partnerships, data-driven marketing, and innovation fueled their growth. Learn valuable insights for your own e-commerce journey!
The Controversial Story of Rose McGowan’s Nude Photos Revealed.pdfJanice Moton
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Brink & Campman has been producing high-quality rugs since 1897. Through the combination of more than 100 years of experience, knowledge and expertise and a continuous process of product development, the Brink & Campman is still a household name at home and abroad. Each year a new collection of carpets is created in our own studio that takes shape under the influence of important trends and developments in the fashion, furniture industry and other directly related industries. A large number of qualities is also available in every desired size in addition to the fixed measuring program!
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Can you look at this woman and tell me why she did this? Little do you know that she did this to show herself in front of so many eyes, to show that she has a beautiful body, that she has high self-esteem, and that she has overcome depression. What better victory than this, she is showing that she won and that she won't go back down, I'll show you how to learn to have that self-confidence below.
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Sheikha Mahra bint Mohammed bin Rashid Al Maktoum is the daughter of Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai. Born into one of the most influential families in the UAE, Sheikha Mahra has always been in the public eye. Her upbringing was steeped in tradition, yet she received a modern education that allowed her to blend the best of both worlds.
2. Beginning of
• Started: February 2007
• Myntra.com is an Indian online shopping retailer
of fashion and casual lifestyle products.
• Headquarters in Bangalore.
• Myntra was established by Mukesh Bansal,
Ashutosh Lawania, and Vineet Saxena in
February 2007.
• In the last 3 years, Myntra has become the
most popular destination for personalized
products in the country.
3. Something about
• Myntra.com is one of the E-tail players to
popularize online shopping which is a new
mode of shopping in India.
• Myntra left its mark of innovation through
online coupons
• the store circulated a large number
of Myntra promotion codes.
4. New business focus and
products
• Myntra has tied up with top fashion and lifestyle brands in India, such
as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, etc. to offer
a wide range of current season merchandise from these brands.
• Myntra currently offers products from more than 350 Indian and
international brands.
• There are also casual and dressy footwear for women from Catwalk,
Carlton London and Red Tape to name a few.
5. Business model of
• Myntra.com is an aggregator of many brands.
• Its business model is based on procuring
current season merchandise from various
brands and making them available on the
portal at the same time as in respective retail
brand outlets
6. Awards
• Myntra.com was announced as a winner of the Red
Herring Global 100 award.
• CNBC - TV18 awarded Myntra.com as one of the
Hottest Internet Companies of the Year at the
Mercedes - Benz CNBC - TV18 Young Turks
Awards.
• Myntra.com is ranked among the top 10
e-commerce companies in India
7. Competitors
Myntra undoubtedly enjoyed the first mover advantage
in the online retailing business. But Myntra’s success has
been replicated by other companies that have now
become competitors for Myntra.
Some of them are
Scopial.com,
Blue Bus Tees,
dilsebol.com,
Inkfruit.com.
8. Capabilities
Order Processing and Delivery: Myntra attempts to
order and ship every order within 24 hrs.It offers
free shipping within India on all products It can ship
internationally to all major countries.
Technological: Myntra maintains its website which
provides the only means by which a customer can
make a purchase.
To maintain, upgrade and improve the website and
the user experience, Myntra employees many
computer science engineers and experienced
professionals.
9. Marketing
Myntra has successfully used social networking
websites Facebook and Twitter to expand its customer
base.
Myntra positions itself as a fashionable new age
brand. It launches major marketing campaigns every
year. In February 2012, Myntra rolled out an OOH
(out of home) campaign across 2 cities to build brand
awareness and promote online shopping.
Myntra has used mostly viral marketing and internet
for its popularity coupled with occasional discounts and
referral discounts. It can be given a rating of 3/5.
11. Value Chain Analysis
Firm Infrastructure -The basic requirement of
Myntra was for the office to reflect youthfulness,
freshness, and vibrancy while incorporating fashion
as the overall theme. The design team left no stone
unturned in making this dream a reality.
Human resource management- is one such support
activity that can make or break any organisation in
the long run. It is a very employee friendly
organisation. The firm focuses on work-life balance.
Technology- Its technology allows online retail to be
possible by hosting the website in which the
customer can browse through the online catalogue,
choose what he wants to buy, make online payment
and receive the goods at his/her doorstep.
12. Competitive Advantage
Competitive advantage in any e-commerce business
can be due to a cost leadership or product
differentiation or both.
In the case of Myntra the competitive advantage is
mostly due to cost leadership
In special cases it also enjoys competitive advantage
due to product differentiation. In case of IPL t-
shirts the buyer can get his/her name imprinted on
it. Also Myntra’s business model up till 2009 was of
customized t-shirts and mugs etc which allowed it to
have product differentiation.
13. Conclusion
Marketing and Sales is a core activity of
Myntra. By looking at the popularity of
Myntra we can conclude that Myntra is
doing a much better job in Marketing &
providing its services to customer.