Journal tags: creativity

It’s like a little mini conference season here in Brighton. Tomorrow is ffconf, which I’m really looking forward to. Last week was UX Brighton, which was thoroughly enjoyable.

Maybe it’s because the theme this year was all around creativity, but all of the UX Brighton speakers gave entertaining presentations. The topics of innovation and creativity were tackled from all kinds of different angles. I was having flashbacks to the Clearleft podcast episode on innovation—have a listen if you haven’t already.

As the day went on though, something was tickling at the back of my brain. Yes, it’s great to hear about ways to be more creative and unlock more innovation. But maybe there was something being left unsaid: finding novel ways of solving problems and meeting user needs should absolutely be done …once you’ve got your basics sorted out.

If your current offering is slow, hard to use, or inaccessible, that’s the place to prioritise time and investment. It doesn’t have to be at the expense of new initiatives: this can happen in parallel. But there’s no point spending all your efforts coming up with the most innovate lipstick for a pig.

On that note, I see that more and more companies are issuing breathless announcements about their new “innovative” “AI” offerings. All the veneer of creativity without any of the substance.

I did an episode of the Clearleft podcast on innovation a while back:

Everyone wants to be innovative …but no one wants to take risks.

The word innovation is often bandied about in an unquestioned positive way. But if we acknowledge that innovation is—by definition—risky, then the exhortations sound less positive.

“We provide innovative solutions for businesses!” becomes “We provide risky solutions for businesses!”

I was reminded of this when I saw the website for the Podcast Standards Project. The original text on the website described the project as:

…a grassroots coalition working to establish modern, open standards, to enable innovation in the podcast industry.

I pushed back on that wording (partly because I’ve seen the word “innovation” used as a smoke screen for user-hostile practices like tracking and surveillance). The wording has since changed to:

…a grassroots coalition dedicated to creating standards and practices that improve the open podcasting ecosystem for both listeners and creators.

That’s better. It’s more precise.

Am I nitpicking? Only if you think that “innovation” and “improvement” are synonyms. I don’t think they are.

Innovation implies change. Improvement implies positive change.

Not all change is positive. Not all innovation is positive.

Innovation goes hand in hand with disruption. Again, disruption involves change. But not necessarily positive change.

Think about the antonyms of change and disruption: stasis and stability. Those words don’t sound very exciting, but in some arenas they’re exactly what you should be aiming for; arenas like infrastructure or standards.

Not to get all pace layers-y here, but it seems to me that every endeavour has a sweet spot for innovation. For some projects, too little innovation is bad. For others, too much innovation is worse.

The trick is knowing which kind of project you’re working on.

(As a side note, I think some people use the word innovation to describe the generative, divergent phase of a design project: “how might we come up with innovative new approaches?” But we already have a word to describe the practice of generating novel and interesting ideas. That word isn’t innovation. It’s creativity.)

When I wrote about democratising dev, I made brief mention of the growing “no code” movement:

Personally, I would love it if the process of making websites could be democratised more. I’ve often said that my nightmare scenario for the World Wide Web would be for its fate to lie in the hands of an elite priesthood of programmers with computer science degrees. So I’m all in favour of no-code tools …in theory.

But I didn’t describe what no-code is, as I understand it.

I’m taking the term at face value to mean a mechanism for creating a website—preferably on a domain you control—without having to write anything in HTML, CSS, JavaScript, or any back-end programming language.

By that definition, something like WordPress.com (as opposed to WordPress itself) is a no-code tool:

Create any kind of website. No code, no manuals, no limits.

I’d also put Squarespace in the same category:

Start with a flexible template, then customize to fit your style and professional needs with our website builder.

And its competitor, Wix:

Discover the platform that gives you the freedom to create, design, manage and develop your web presence exactly the way you want.

Webflow provides the same kind of service, but with a heavy emphasis on marketing websites:

Your website should be a marketing asset, not an engineering challenge.

Bubble is trying to cover a broader base:

Bubble lets you create interactive, multi-user apps for desktop and mobile web browsers, including all the features you need to build a site like Facebook or Airbnb.

Wheras Carrd opts for a minimalist one-page approach:

Simple, free, fully responsive one-page sites for pretty much anything.

All of those tools emphasise that don’t need to need to know how to code in order to have a professional-looking website. But there’s a parallel universe of more niche no-code tools where the emphasis is on creativity and self-expression instead of slickness and professionalism.

neocities.org:

Create your own free website. Unlimited creativity, zero ads.

mmm.page:

Make a website in 5 minutes. Messy encouraged.

hotglue.me:

unique tool for web publishing & internet samizdat

I’m kind of fascinated by these two different approaches: professional vs. expressionist.

I’ve seen people grapple with this question when they decide to have their own website. Should it be a showcase of your achievements, almost like a portfolio? Or should it be a glorious mess of imagery and poetry to reflect your creativity? Could it be both? (Is that even doable? Or desirable?)

Robin Sloan recently published his ideas—and specs—for a new internet protocol called Spring ’83:

Spring ‘83 is a protocol for the transmission and display of something I am calling a “board”, which is an HTML fragment, limited to 2217 bytes, unable to execute JavaScript or load external resources, but otherwise unrestricted. Boards invite publishers to use all the richness of modern HTML and CSS. Plain text and blue links are also enthusiastically supported.

It’s not a no-code tool (you need to publish in HTML), although someone could easily provide a no-code tool to sit on top of the protocol. Conceptually though, it feels like it’s an a similar space to the chaotic good of neocities.org, mmm.page, and hotglue.me with maybe a bit of tilde.town thrown in.

It feels like something might be in the air. With Spring ’83, the Block protocol, and other experiments, people are creating some interesting small pieces that could potentially be loosely joined. No code required.

I made the website for this year’s UX London by hand.

Well, that’s not entirely true. There’s exactly one build tool involved. I’m using Sergey to include global elements—the header and footer—something that’s still not possible in HTML.

So it’s minium viable static site generation rather than actual static files. It’s still very hands-on though and I enjoy that a lot; editing HTML and CSS directly without intermediary tools.

When I update the site, it’s usually to add a new speaker to the line-up (well, not any more now that the line up is complete). That involves marking up their bio and talk description. I also create a couple of different sized versions of their headshot to use with srcset. And of course I write an alt attribute to accompany that image.

By the way, Jake has an excellent article on writing alt text that uses the specific example of a conference site. It raises some very thought-provoking questions.

I enjoy writing alt text. I recently described how I updated my posting interface here on my own site to put a textarea for alt text front and centre for my notes with photos. Since then I’ve been enjoying the creative challenge of writing useful—but also evocative—alt text.

Some recent examples:

• Time to go play some songs with @SalterCane.

  A close-up of a microphone in a practice room. In the background, a guitar player tunes up and a bass player waits to start.

• Brighton in the sun.

  People sitting around in the dappled sunshine on the green grass in a park with the distinctive Indian-inspired architecture of the Brighton Pavilion in the background, all under a clear blue sky.

• Duck leg on white beans with sage, garlic, rosemary and olives.

  Looking down on the crispy browned duck leg contrasting with the white beans, all with pieces of green fried herbs scattered throughout.

But when I was writing the alt text for the headshots on the UX London site, I started to feel a little disheartened. The more speakers were added to the line-up, the more I felt like I was repeating myself with the alt text. After a while they all seemed to be some variation on “This person looking at the camera, smiling” with maybe some detail on their hair or clothing.

• Videha Sharma

  The beaming bearded face of Videha standing in front of the beautiful landscape of a riverbank.

• Candi Williams

  Candi working on her laptop, looking at the camera with a smile.

• Emma Parnell

  Emma smiling against a yellow background. She’s wearing glasses and has long straight hair.

• John Bevan

  A monochrome portrait of John with a wry smile on his face, wearing a black turtleneck in the clichéd design tradition.

• Laura Yarrow

  Laura smiling, wearing a chartreuse coloured top.

• Adekunle Oduye

  A profile shot of Adekunle wearing a jacket and baseball cap standing outside.

The more speakers were added to the line-up, the harder I found it not to repeat myself. I wondered if this was all going to sound very same-y to anyone hearing them read aloud.

But then I realised, “Wait …these are kind of same-y images.”

By the very nature of the images—headshots of speakers—there wasn’t ever going to be that much visual variation. The experience of a sighted person looking at a page full of speakers is that after a while the images kind of blend together. So if the alt text also starts to sound a bit repetitive after a while, maybe that’s not such a bad thing. A screen reader user would be getting an equivalent experience.

That doesn’t mean it’s okay to have the same alt text for each image—they are all still different. But after I had that realisation I stopped being too hard on myself if I couldn’t come up with a completely new and original way to write the alt text.

And, I remind myself, writing alt text is like any other kind of writing. The more you do it, the better you get.

Friday was FF Conf day here in Brighton. This was the eleventh(!) time that Remy and Julie have put on the event. It was, as ever, excellent.

It’s a conference that ticks all the boxes for me. For starters, it’s a single-track event. The more I attend conferences, the more convinced I am that multi-track events are a terrible waste of time for attendees (and a financially bad model for organisers). I know that sounds like a sweeping broad generalisation, but ask me about it next time we meet and I’ll go into more detail. For now, I just want to talk about this mercifully single-track conference.

FF Conf has built up a rock-solid reputation over the years. I think that’s down to how Remy curates it. He thinks about what he wants to know and learn more about, and then thinks about who to invite to speak on those topics. So every year is like a snapshot of Remy’s brain. By happy coincidence, a snapshot of Remy’s brain right now looks a lot like my own.

You could tell that Remy had grouped the talks together in themes. There was a performance-themed chunk right after lunch. There was a people-themed chunk in the morning. There was a creative-coding chunk at the end of the day. Nice work, DJ.

I think it was quite telling what wasn’t on the line-up. There were no talks about specific libraries or frameworks. For me, that was a blessed relief. The only technology-specific talk was Alice’s excellent talk on Git—a tool that’s useful no matter what you’re coding.

One of the reasons why I enjoyed the framework-free nature of the day is that most talks—and conferences—that revolve around libraries and frameworks are invariably focused on the developer experience. Think about it: next time you’re watching a talk about a framework or library, ask yourself how it impacts user experience.

At FF Conf, the focus was firmly on people. In the case of Laura’s barnstorming presentation, those people are end users (I’m constantly impressed by how calm and measured Laura remains even when talking about blood-boilingly bad behaviour from the tech industry). In the case of Amina’s talk, the people are junior developers. And for Sharon’s presentation, the people are everyone.

One of the most useful talks of the day was from Anna who took us on a guided tour of dev tools to identify performance improvements. I found it inspiring in a very literal sense—if I had my laptop with me, I think I would’ve opened it up there and then and started tinkering with my websites.

Harry also talked about performance, but at Remy’s request, it was more business focused. Specifically, it was focused on Harry’s consultancy business. I think this would’ve been the perfect talk for more of an “industry” event, whereas FF Conf is very much a community event: Harry’s semi-serious jibes about keeping his performance secrets under wraps didn’t quite match the generous tone of the rest of the line-up.

The final two talks from Charlotte and Suz were a perfect double whammy.

When I saw Charlotte speak at Material in Iceland last year, I wrote this aside in my blog post summary:

(Oh, and Remy, when you start to put together the line-up for next year’s FF Conf, be sure to check out Charlotte Dann—her talk at Material was the perfect mix of code and creativity.)

I don’t think I can take credit for Charlotte being on the line-up, but I will take credit for saying she’d be the perfect fit.

And then Suz Hinton closed out the conference with this rallying cry that resonated perfectly with Laura’s talk:

Less mass-produced surveillance bullshit and more Harry Potter magic (please)!

I think that rallying cry could apply equally well to conferences, and I think FF Conf is a good example of that ethos in action.

When the always-excellent Radiolab podcast turned its attention to the subject of creativity and motivation in an episode called ‘Help?’, they spoke to Elizabeth Gilbert who reminisced about interviewing Tom Waits on this topic:

He was talking about how every song has a distinctive identity that it comes into the world with, and it needs to be taken in different ways. He said there are songs that you have to sneak up on like you’re hunting for a rare bird, and there are songs that come fully intact like a dream taken through a straw. There are songs that you find little bits of like pieces of gum you find underneath the desk, and you scrape them off and you put them together and you make something out of it.

And there are songs, he said, that need to be bullied. He said he’s been in the studio working on a song and the whole album is done and this one song won’t give itself over and — everyone’s gotten used to seeing him do things like this — he’ll march up and down the studio talking to the song, saying “The rest of the family is in the car! We’re all going on vacation! You coming along or not? You’ve got 10 minutes or else you’re getting left behind!”

Last year the New York Times ran a profile of The National, written while they were still recording the wonderful High Violet—my favourite album of last year. The piece circles around the ongoing problems the band were having trying to tame the song Lemonworld:

Since January they’d done it bright, done it drowsy, done it with violin parts overnighted from Australia by Padma Newsome, done it so many ways Bryce despaired, “It’s a riddle we can’t solve.”

This is exactly what we’ve been going through with Salter Cane. For about a year we had a song that had been defying us, stubbornly refusing to reach that breakthrough moment where it all seems to come together. We took a break from the song for a while and when we came back to it, we tried approaching it as a new piece. That seems to be working. It’s finally coming together.

In the end we realised that we trying to make the song into something bigger than it needed to be. Sometimes it’s okay for a song to be small and simple. That seems to be the case with Lemonworld:

Matt said afterward, “we tried so hard and it always seemed to fail as a rock song. It lost the charm of the ugly little demo. Now it’s the ugliest, worst-mixed, least-polished song on the record, and it took the longest to get there.”

I think that Lemonworld is a strong song. It even stands up to be being butchered by me on the bouzouki.

It’s hard to believe that it’s been half a decade since The Show from Ze Frank graced our tubes with its daily updates. Five years ago to the day, he recorded the greatest three minutes of speech ever committed to video.

In the midst of his challenge to find the ugliest MySpace page ever, he received this comment:

Having an ugly Myspace contest is like having a contest to see who can eat the most cheeseburgers in 24 hours… You’re mocking people who, for the most part, have no taste or artistic training.

Ze’s response is a manifesto to the democratic transformative disruptive power of the web. It is magnificent.

In Myspace, millions of people have opted out of pre-made templates that “work” in exchange for ugly. Ugly when compared to pre-existing notions of taste is a bummer. But ugly as a representation of mass experimentation and learning is pretty damn cool.

Regardless of what you might think, the actions you take to make your Myspace page ugly are pretty sophisticated. Over time as consumer-created media engulfs the other kind, it’s possible that completely new norms develop around the notions of talent and artistic ability.

Spot on.

That’s one of the reasons why I dread the inevitable GeoCities-style shutdown of MySpace. Let’s face it, it’s only a matter of time. And when it does get shut down, we will forever lose a treasure trove of self-expression on a scale never seen before in the history of the planet. That’s so much more important than whether it’s ugly or not. As Phil wrote about the ugly and neglected fragments of Geocities:

GeoCities is an awful, ugly, decrepit mess. And this is why it will be sorely missed. It’s not only a fine example of the amateur web vernacular but much of it is an increasingly rare example of a period web vernacular. GeoCities sites show what normal, non-designer, people will create if given the tools available around the turn of the millennium.

Substitute MySpace for GeoCities and you get an idea of the loss we are facing.

Let’s not make the same mistake twice.

The past

These talking machines are going to ruin the artistic development of music in this country. When I was a boy…in front of every house in the summer evenings, you would find young people together singing the songs of the day or old songs. Today you hear these infernal machines going night and day. We will not have a vocal cord left. The vocal cord will be eliminated by a process of evolution, as was the tail of man when he came from the ape.

—John Philip Sousa

The present

The future

The International Convention on Performing Rights is holding a third round of crisis talks in an attempt to stave off the final collapse of the WIPO music licensing regime. On the one hand, hard-liners representing the Copyright Control Association of America are pressing for restrictions on duplicating the altered emotional states associated with specific media performances: As a demonstration that they mean business, two “software engineers” in California have been kneecapped, tarred, feathered, and left for dead under placards accusing them of reverse-engineering movie plot lines using avatars of dead and out-of-copyright stars.

On the opposite side of the fence, the Association of Free Artists are demanding the right of perform music in public without a recording contract, and are denouncing the CCAA as being a tool of Mafiya apparachiks who have bought it from the moribund music industry in an attempt to go legit. FBI Director Leonid Kuibyshev responds by denying that the Mafiya is a significant presence in the United States. But the music biz’s position isn’t strengthened by the near collapse of the legitimate American entertainment industry, which has been accelerating ever since the nasty noughties.

—Accelerando by Charles Stross