Creativity

It’s like a little mini conference season here in Brighton. Tomorrow is ffconf, which I’m really looking forward to. Last week was UX Brighton, which was thoroughly enjoyable.

Maybe it’s because the theme this year was all around creativity, but all of the UX Brighton speakers gave entertaining presentations. The topics of innovation and creativity were tackled from all kinds of different angles. I was having flashbacks to the Clearleft podcast episode on innovation—have a listen if you haven’t already.

As the day went on though, something was tickling at the back of my brain. Yes, it’s great to hear about ways to be more creative and unlock more innovation. But maybe there was something being left unsaid: finding novel ways of solving problems and meeting user needs should absolutely be done …once you’ve got your basics sorted out.

If your current offering is slow, hard to use, or inaccessible, that’s the place to prioritise time and investment. It doesn’t have to be at the expense of new initiatives: this can happen in parallel. But there’s no point spending all your efforts coming up with the most innovate lipstick for a pig.

On that note, I see that more and more companies are issuing breathless announcements about their new “innovative” “AI” offerings. All the veneer of creativity without any of the substance.

Have you published a response to this? :

Responses

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# Shared by Heather Buchel on Thursday, November 9th, 2023 at 2:34pm

# Shared by Luke Dorny on Thursday, November 9th, 2023 at 3:39pm

# Shared by Adam Perfect on Thursday, November 9th, 2023 at 4:50pm

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# Liked by Heather Buchel on Thursday, November 9th, 2023 at 1:56pm

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Previously on this day

4 years ago I wrote Bookshop

Manually machine tagging books as a kind of mindless meditation.

13 years ago I wrote Responsible responsive images

A future-friendly approach to mobile-first responsive design.

17 years ago I wrote Berlin, day 4

Less expo, more Berlin.

18 years ago I wrote Put your money where Joe Clark’s mouth is

Joe finds me patronising.

20 years ago I wrote Party on, dudes

I’m a torn geek tonight. I was tempted to stay in and watch the new show on BBC that should be called Walking With Planets. In the end, I decided to come out to a WiFi pub for a Firefox release party.

20 years ago I wrote Alive, alive-o!

Maybe it’s just because I was visiting the city recently, but I’m getting a real kick out of this Dublin-based blog, Twenty Major.

21 years ago I wrote Photoshop actions

I’ve put together a new article. It’s basically a rundown of some Photoshop actions I use to create nice photographic effects.

22 years ago I wrote Wow!

When I got up yesterday morning, Jessica asked me if had dreamt nice dreams.

23 years ago I wrote Kaese Spaetzle

Catherine, our drummer, is coming over tomorrow night. Chris and Karin are going to cook up some kaese spaetzle.

23 years ago I wrote Satellite on a shoestring going strong

Nasa could learn a thing or two from the U.S. Naval Academy Alumni Association. One month after the clever folks in Maryland launched a satellite built for just $50,000 (instead of the originally anticipated $1,000,000), the satellite shows no sign of deg