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Walt disney
- 2. Founded by Walt Disney and his brother Roy Disney. Started in 1923 Rebirth under Eisner In 1984 it was dismembered Revenue increased from $1.65-$25 billion net earning increased from $0.1- $1.2 billion In 1998-1999 growth was below than target
- 3. “Oswald the lucky rabbit” 1st hit in 1923 “Steam boat Wallie” in 1928 Nervous breakdown in 1931 Released snow white and seven dwarfs in 1937, full length featured film. New studio was built in Burbank In 1940 company wants public to finance strategy measures of dispersion.
- 4. Failure of costly films in 1940 after World War 2. Rereleased of Snow White in 1944 which become important source of income. Released song of south in 1946 for quick income 1st TV special in 1950, “The wonderland” which reached to 20 million viewers. Treasure land in 1950, action production Old yeller in 1957 Target of 3 films in 1965
- 5. Swiss family Robinson in 1960 Marry Poppins in 1964 101 Dalmatians in 1961 Disney land park was open in 1955. Purchased 27,00 acres of land near Orlando, florida. Died in 1966
- 6. Opening of Disney World in 1971 Generated $139 million, 11 million visitors in 1st year. Live shows Disney parade & Disney on ice Tokyo Disneyland in 1976 1970-1980 they tried to steam the decline through introducing new label Touchstone. Opening of Epcot in 1982 Disney channel in 1983
- 7. Roy resigned in 1984 From the board of directors of Walt Disney
- 8. Eisner former President and CEO of paramount Pictures was named as Chairman and CEO of Disney He committed to a return on stockholder equity exceeding 20%. He viewed “managing creativity” as Disney’s most distinctive corporate skill. Top priority was to revitalize Disney’s movie and TV business, started the Disney Sunday Movie in 1986 to put Disney back on map. Sold independent TV station some of the programming that Disney had accumulated over the years. Box office share improves from 4% to 19% because 27 out of 33 movies were profitable Disney pursued strong scripts from less established writers and well-known actors in career slump and TV actors then movie stars. Decision to expand animation staff and accelerate production by increasing frequency of animation movies.
- 9. Broke Box office record , the Lion King sales generate Net revenue $700 millions Saudi Prince and number of European banks worked out deal. Disney president Wells was killed in a helicopter crash in Nevada. Disney bought ABC for 19$ million, second largest acquisition in US history. Press reports of cultural clashes between ABC and Disney ABC executives were uncomfortable on the fact that how ABC was used to cross promote Disney Product
- 10. Disney’s approach to filmmaking had changed dramatically Movies needed to stand out The change was necessary because of growing impact of international audiences, who were attracted to movies with big name stars and with expensive special effects Average budget rose from $22mn to $55mn Movies Home Division Videos Disneyland(s) and merchandises Major driver for growth in 1990 With dropping revenues , Disney decided to make all but 10 of its animated films available Only one would be on the shelves each year, release to be promoted by company wise marketing Build more than one park site to turn park into resort Online selling of merchandises
- 11. Key to synergies was Disney Dimension. Larger bonuses were awarded to those who had been most committed to synergies. Synergies boosted cross-promotion. With help of cross-merchandising, Disney intended to make each new animated film to function as a mini-industry. Focus was on generating more revenue from outside U.S, it planned to integrate its overseas operations. Horizontally, Disney began developing new venues in the US, LIKE ESPN zones, sports restaurants multistory facility like Disney Quest. It also expanded in cruise ships and educational retreats. Disney Institute opened in 1996 focused on fitness and adventure in learning. Vertically, major initiatives involved Internet and TV. • Synergy drove lower cost on theme park as well. But Disney had far too many relationship to productively manage.
- 12. New businesses faced the prospect of damaging the brand. Controversy over show Ellen because of ethnicity. Resentment shown by Catholic group for movie Priest Stereotypical portrayal in Aladdin faced the decrement by Arab- Americans Disney theme park got delayed for 2 years because Kundun faced apprehension from Chinese govt. Disney had a much traditional approach based on myths, fairy tales and history whereas Nickelodeon’s targeted the kids by keeping pace with the time.
- 13. Traditional techniques for managing creativity gong show for brainstorming ideas across the divisions Was a success for some projects Little Mermaid, Pocahontas Major drawback was the important people pulling out of those meetings because nobody liked his/her idea getting dismissed so the group dynamics were always at stake. As a result 75 executives left the company in 1994-2000.
- 14. The Walt Disney has been extremely successful in the past 94 years due to the vision of Walt Disney himself and the strategic management skills of Michael Eisner . It is possible that the immense diversification within the company will be its downfall, as it may simply become too large to manage. However, it has managed to stay strong and will most likely continue on its upward path.