Validate Your Ideas Quickly with Google Design Sprint
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This was presented at Compfest, an annual one-stop IT event held by students of Faculty of Computer Science, University of Indonesia. The deck is about Design Thinking and Google Design Sprint.
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Validate Your Ideas Quickly with Google Design Sprint
- 1. Validate Your Ideas Quickly with Google Design Sprint Borrys Hasian Google Expert in UX/UI Presented at Compfest seminar Sept 2016
- 2. Before we start Design a more fun swing in 2 minutes.
- 3. If the users were these NBA players, will your swing work for them?
- 4. Do you wanna get updates on the upcoming workshops/seminars by Circle UX? SUBSCRIBE TO THE NOTIFICATION
- 6. What’s wrong with this situation?
- 7. How do you put hot water? Left or right?
- 8. 'Innovation Distinguishes Between A Leader And A Follower' Steve Jobs
- 10. Loyal customers
- 11. Innovation is...
- 12. It’s not about fame or fortune, it’s about...
- 13. Easily and safely control and educate the use of gadget for kids, especially for accessing negative contents, such as porn, harassment, or horror.
- 14. “Difabel jobs seekers always face problems when they’re looking for information or accessible job opportunities for them” Rubby Emir, CEO.
- 15. The ultimate goal is to solve the user’s pain by creating an association so that the user identifies the company’s product/service as the source of relief. Adapted from Hooked: How to Build Habit-Forming Products by Nir Eyal
- 16. Be a leader, not a follower.
- 17. Design Sprint
- 20. Stage 1 & 2 Output
- 21. Stage 1 Understand What are the user needs, business need and technology capacities?
- 22. Stage 1 Understand 10min: Business goals and success metrics. 10min: Technical capabilities and challenges 10min: Relevant user research/insights Method: 360 Lightning talk. Example in 30min:
- 23. Stage 1 Understand What other products and services can inspire you? Pick 2-3, and list down what you like and dislike. Method: Competitive Overview.
- 24. Stage 2 Define What is the key strategy and focus?
- 25. Stage 2 Define Method: Customer Journey, step 1 A (simple 5-10 steps) customer journey map with a selected user type and moment and a focus challenge.
- 26. Stage 2 Define Method: Customer Journey, step 2 On the journey map, use post-it, reframe problems as opportunities. Use HMW (How might we…), one idea per note.
- 27. HMW method from d.school
- 28. Stage 2 Define What 3 words (adjective) would you like for users to describe your product/feature? List down all possible words, and discuss with the team. Method: Design Principles
- 29. Stage 3 Output
- 30. Stage 3 Diverge How might we explore as many ideas as possible?
- 31. Stage 3 Diverge The best ideas didn’t come from group brainstorming. You’ll sketch alone.
- 32. You’ll sketch something like this
- 33. More like this
- 34. Work individually and come up with 8 ideas. Method: 8 ideas in 8 minutes (crazy 8) Stage 3 Diverge
- 35. Goal: An intuitive app that helps users to quit smoking. 8min. Method: 8 ideas in 8 minutes Challenge: How might we make users smoke less frequent? Quick Exercise
- 36. Stage 4 Output
- 37. Method: Sticky Decision in 5 steps. Stage 4 Decide
- 38. Method: Sticky Decision in 5 steps. 1. 1min. Tape the sketches to the wall like the Art Museum. 2. 2min. Heat map, zen voting, everyone gets another 3 dots to put on the sketches he/she likes. 3. 10min. Speed Critique: two min/sketch. 4. 2min. Straw poll. Silently chooses a favorite idea using large dot. 5. 1min. Supervote: Give the Decider three large dots, and we’ll prototype the chosen one by the Decider. Stage 4 Decide
- 39. Assign everyone a Thinking Hat. Each hat represents a different point of view. Method: Thinking hats
- 40. Turn the winning sketches into storyboard
- 41. Sketch process
- 42. Stage 5 Output
- 43. Stage 5 Prototype Create something that makes your ideas ‘real enough to feel’, so you can test the ideas and get feedback from users.
- 44. Everyday tools (e.g Photoshop/Sketch) are optimized for quality, use tools that are rough, fast, and flexible (e.g Keynote or Powerpoints) Pick the right tools
- 46. Stage 6 Output
- 47. 5 customer interviews are enough to reveal big patterns.
- 48. You can quickly fix the prototype and test it again.
- 50. 3 sprints in a row
- 51. If you’re looking for fame or fortune, you might not get it. But if you’re working towards solving user’s pain or problems, it will lead you into something big.
- 52. Do you wanna get updates on the upcoming workshops/seminars by Circle UX? SUBSCRIBE TO THE NOTIFICATION
- 53. Thank you. Stay in touch :) Borrys Hasian Circle UX - Design & Innovation Company www.circleux.com borrys@circleux.com Twitter @borryshasian
- 54. Credit ● Thanks to Jake Knapp for his Monday Morning Slides. Most of the images were ‘stolen’ from his slides. ● The Design Sprint circles came from Google Developer’s Design Sprint site. ● Thanks to the awesome Compfest organizer for inviting me!
- 55. End of slides.