Using Social Media in Your Job Search
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Lynn Hazan's 5.10.10 presentation to the Chicago Career Transition Center. Covers LinkedIn, Twitter, and other social media tools for job seekers.
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Using Social Media in Your Job Search
- 1. Using Social Media (Including LinkedIn, Facebook and Twitter) in Your Job Search Lynn Hazan, Lynn Hazan & Associates The Executive Search Firm in Communications & Marketing
- 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin
- 3. Web 2.0 Shift in Content Professional Professional pubs Newspapers Trade magazines Business pubs Reference books Professional Associations Citizen Generated Blogs RSS Feeds YouTube Google Wikis Online Communities Vs.
- 4. Online Job Boards Mass- decreasing effectiveness Niche- targeted- higher usage De facto Aggregators- capture jobs-increased use
- 5. Resume, meet Technology Keep resume on mobile device Add resume to LinkedIn as SlideShare presentation Create free Visual CV on visualcv.com or ceevee.com
- 6. What is Your Expertise in a Changing World? Who are you? Strengths & core competencies Reinvent yourself, your skills How to get word out about yourself
- 7. Networking = Human Rapport and Relationship Person to person Lifelong
- 8. Key to Networking Build lifelong relationships Build within/outside companies Join professional associations,online social networks Build horizontally & vertically
- 10. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group
- 11. Professional Associations LinkedIn prof. Groups Charities and causes Volunteer/get involved Networking
- 12. Blogs Replacing websites Create a following Get discovered - WA Post example It’s free Wordpress - authoring tool
- 13. Blogs To Check Out atissuejournal.com : Online version of the business and corporate design journal @issue Evolutionshift.com : Blog from futurist David Houle sethgodin.typepad.com : The self-described “most popular marketing blog in the world.”
- 16. The C’s of Social Media Content Community Connections Conversation Constantly changing
- 19. Refresh your content regularly
- 20. Reach your network
- 21. What are you working on? Keep up with your network
- 22. Make Sure You Are Discoverable Easy to contact from your LinkedIn page: Via email address Link to blog Phone number So that hiring managers AND recruiters can find YOU
- 24. Add your own firm
- 25. Invitation to join LinkedIn Dear Lynn, I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. Thanks, Patricia Sorenson Personalize your invitations
- 26. Recommendations Get recommended Recommend others
- 27. Join groups Professional associations Create your own group Create your own Alumni groups
- 28. Join the AMA LinkedIn Group
- 29. Join the CHEF LinkedIn Group
- 30. Other Healthcare Groups to Join on LinkedIn American Medical Informatics Association This group is the professional home for biomedical and health informatics. AMIA is dedicated to promoting the effective organization, analysis, management, and use of information in health care in support of patient care, public health, teaching, research, administration, and related policy. The Healthcare Strategy Innovation and Management Group This group is a unique platform for like-minded strategic thinkers and professionals in the health care or public health industry. Members who join this group engage and/or follow discussions on health care strategy, policy reform, economics, technological advances and management.
- 33. Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose
- 34. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area
- 35. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.
- 36. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading
- 37. Create Content on SlideShare
- 38. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare
- 39. Post a Slidecast
- 40. Position Yourself as Subject Matter Expert Recycle Content PowerPoint on Slide Share Editorial on e-zine
- 42. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content
- 43. How am I doing? Psst… Be a LinkedIn spy
- 44. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
- 45. Click “See more” for your own mini survey
- 46. Ask (and Answer) Questions of Your Network
- 48. Lingo of the Twitter Universe Tweet Follow / Follower Direct Message Hashtag: a way to connect messages on the same subject Chicago AMA Hashtag: #chiama
- 49. Twitter – What’s the Point? Broadcast medium Research tool News service
- 50. In-Depth Twitter Tutorial http://www.slideshare.net/chrisabraham/ a-practical-guide-to-twittering-for-business
- 54. 10 Twitter Tools A Social Media Manager Uses http://phoenix.jobing.com/blog_post.asp?post=19285 Brett Farmiloe’s Twitter Tips
- 55. In-Depth Twitter Tutorial 2009 TwitterWatchdog.com Al and Sketter blog about Twitter and offer Twitter consulting services. Twitter Success Guide 2.0 by Al Fettetti and Skeeter Hansen: Great free e-book. Download your copy for the best “ how to ” on Twitter that I have yet to see.
- 56. Tip: TinyURL
- 57. Tip: Ping.fm Update your LinkedIn, Twitter and Facebook status with one click How to Use Social Media to Position Yourself as Candidate of Choice for HC Execs-CHEF- 1/14/10-Chicago. Info: http://tinyurl.com/ycgmlyh
- 58. Voila! Instant updates everywhere
- 59. Twitter posting
- 61. Lynn’s Personal Facebook Page
- 62. Join or create Facebook groups
- 63. AMA Fan Page
- 64. Allfacebook.com Blog on news, analysis and insight related to Facebook
- 65. Networking & Social Media = Visibility, value-add and demand for your talent/expertise
- 66. Live long and prosper! Lynn Hazan [email_address] www. lhazan .com 312.863.5401
- 67. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
- 68. Empowered Job Seeker Empower Job Seeker is a 1-to-1 consultation program with Lynn Hazan, a 26-year veteran of the recruiting business. Lynn helps candidates reposition themselves for a changing job market through: Resume development Interview coaching Networking Job search assistance Negotiating strategy LinkedIn access For details, contact lynn@lhazan.com
- 69. Find Lynn Hazan & Associates Twitter: lynnhazan Linkedin: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Lynn Hazan Lynn Hazan & Associates 55 E. Washington St. Suite 715 Chicago, IL 60602 312-863-5401 lynn & @lhazan .com www. lhazan .com 05/13/10 © 2009 Lynn Hazan & Associates, Inc.
Editor's Notes
- Writing, creating products, role of technology, new media