The document discusses using social media for business purposes. It describes popular social media platforms like Twitter, Facebook, and LinkedIn, how businesses can use them, and some tips. While social media allows cost-effective marketing, businesses need to be careful about what they publish due to the risk of information spreading quickly. The document advises defining goals and strategies for social media use.
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires regular updates and monitoring to build brands while avoiding risks from mistakes that could spread virally.
This document provides an overview of social media for manufacturers. It discusses what social media is, why manufacturers should use it, and popular social media channels. It then outlines a social media process for manufacturers, including claiming a presence, listening and learning, engaging, scheduling content, integrating social media into other marketing efforts, and evaluating results. Key points are that social media adoption has been slower for manufacturers but is growing, not every channel is needed, content and posting schedules can be planned in advance, and data should be used to measure social media's impact.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It discusses who uses each platform and how to set up a basic profile. The goals are to generate online conversations, measure your digital footprint, and develop a social media strategy and plan to help grow your network and generate business results through social interactions.
LinkedIn is a professional networking site with over 130 million users. Companies use it to search for candidates with specific skills, check references, and contact users. Users showcase their skills and capabilities and ask and answer questions. Currently employed users can also quietly search for new opportunities. Effective use of LinkedIn involves completing your profile, connecting with contacts, joining relevant groups, using advanced search features, and creating a business page to showcase your company.
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
KEN Personal Branding via Social Media - Global Marcoms 100411Kelly Quattlebaum
Thank you to all who participated in the Kettering Executive Network Executive Boot Camp today. I appreciate your input and interaction during the presentation. Hopefully you will find the information I provided regarding personal branding to be useful as you develop your brand and advance your career. It is a pleasure to network with you.
We are going to talk to you about the way
companies hire now.
It is outdated. It’s ineffective and quite expensive.
Still based on an old model, poorly translated
into the hyper connected, data-driven world
we live in today. And for professionals, career
decisions are often made on no more than
a job description, few interviews and a hunch.
Personal branding is marketing oneself and one's career as a brand. With more freelance and contract work, personal branding is important to differentiate oneself. Building a personal brand starts with optimizing one's LinkedIn profile and leveraging one's network. Companies also need LinkedIn pages to build communities and brand visibility. Key ways to increase LinkedIn page followers include having employees follow the page, promoting the page on other social networks, ensuring a complete profile, adding the page link to emails, and regularly sharing engaging and useful content.
This document provides guidance on using the professional social networking platform LinkedIn. It discusses what LinkedIn is, how to set up an account and profile, and how to network and engage with others on LinkedIn through answering questions, participating in groups, and connecting with contacts. The document contains step-by-step instructions for setting up a profile, including adding a photo, listing experience, and obtaining recommendations. It also reviews customizing profile links and integrating other social media like Twitter.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
After three months of research and analysis, we proudly present the results of "The LinkedIn Algorithm Research 2020". With answers to questions like "what is the impact of dwell time on the performance of my posts" or "does the algorithm works the same for a Company Page as it does for a Personal Page". In brief, everything you need to know about exceeding expectations on LinkedIn.
Using social media to assist your CareerMatthew Mobbs
This document discusses how students and graduates can use social media to assist their careers. It recommends engaging with social media platforms like LinkedIn, Twitter and blogs to research careers, connect with employers, showcase skills and experiences, and promote oneself professionally. Specific advice includes creating a full LinkedIn profile, getting recommendations, blogging to reflect on activities, and linking social media accounts together for a cohesive digital presence. Maintaining an appropriate digital footprint and online etiquette is also advised.
PRIVATE - Social networking and privacy article Intranet Future
This document provides tips on managing social media privacy and profiles. It advises that employers may monitor employees' social media, so employees should be careful about any negative posts. All social media information is publicly available unless privacy settings are adjusted. The most sensitive information to share is one's birthday, as it could enable identity theft if combined with other data. The document recommends reviewing privacy settings regularly and avoiding sharing full birthdays publicly.
The document provides tips for optimizing a LinkedIn profile and effectively using LinkedIn to build business connections. It recommends establishing a strong profile with a professional photo, compelling headline, descriptions of experience and skills, and recommendations. It also advises connecting with contacts, joining relevant groups, searching for new connections, and engaging with your network to build valuable relationships that can lead to new customers, partnerships and opportunities.
The document discusses the benefits and features of using LinkedIn for social media marketing (SMM). It provides an overview of LinkedIn's key components like profiles, contacts, groups, status updates, and applications. It also covers tips for using these features to build relationships, brand awareness, and reputation through an online presence on LinkedIn. Potential threats to online reputation are also briefly discussed.
This document provides tips for optimizing a LinkedIn profile and getting content in front of the right audience. It recommends focusing on connection by expanding your network to 2nd and 3rd connections, using relevant keywords throughout your profile, and posting quality content regularly. The document also explains LinkedIn's 4-step process for determining how widely content is distributed based on engagement from a sample group and human reviews. Additional tips include targeting specific topics, using images and short titles, boosting top posts, and sharing links to posts on Twitter and in relevant groups.
The document provides tips for using LinkedIn effectively, including completing your profile with details like your purpose, elevator pitch, and keywords; connecting with others and growing your network; researching companies and finding contacts; using groups, jobs, and other LinkedIn tools to find opportunities and spread visibility. The key is being active and consistent on LinkedIn to get the most benefits from your connections and presence on the platform.
Social Media - Web Marketing's New Rock StarInflow
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and the benefits of each platform. Time requirements for setup and ongoing maintenance of each channel are also presented.
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
Social Networking For Small Business EditedSteve Kessler
Social networking can help small businesses in three main ways:
1) It allows small businesses to connect with potential customers where people spend their time online through social networks like Facebook and LinkedIn.
2) Small businesses can use social networks like YouTube to share videos about their company and services for free.
3) Social networks make it possible for small businesses to engage their audience by responding to comments and sharing valuable content through blogs, videos and notes to help their social media presence grow.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and strategies like link baiting. Some key highlights include how to use each platform to find leads, build relationships, drive traffic and control online reputation. Time requirements for managing accounts on each channel are also presented.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Social networking sites have become very popular ways for people to connect both personally and professionally online. Some key facts about social media usage include Twitter reaching over 10 million users in 2009 and Facebook currently having over 200 million active users, with the fastest growing age group being those over 35. Social networking provides benefits for businesses in engaging customers, driving website traffic, creating buzz, and building brand loyalty and trust. LinkedIn is a professional social networking platform used for networking that has over 39 million members.
Facebook And Social Network Marketing PresentationKevin Leinbach
Social networking services allow people to build online communities to share interests and activities. Social media marketing involves leveraging these online platforms to engage with people of common interests in order to generate leads, build brands, and conduct research. The key components of marketing are to know, like, and trust your audience. Popular social networks include Facebook, LinkedIn, and Twitter, and it is important to have a central website as a hub and use these networks to drive traffic back to your site.
Una veloce carrellata sull'utilizzo di LinkedIn per lavoro.
Sono partito dal perché siamo (quasi) costretti ad utilizzarlo al come utilizzare gli strumenti che la piattaforma ci mette a disposizione.
Social Media Reaching Customers In The TwitterverseTiffany Johnson
Social media provides businesses opportunities to directly communicate with customers to establish dialogue, convey information, and increase their online presence. It is important for businesses to determine which social media platforms are most beneficial, develop guidelines for employee usage, and regularly update their social media accounts to build and maintain momentum. Success can be measured through engagement on platforms and website analytics, while common mistakes to avoid include being inactive or inconsistent across accounts.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
Social Media Marketing is very relevant today. It means gaining website traffic through social media sites. This presentation helps to know more about SMM - Its type ,Pros & Cons. Please Add your comments.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
The document discusses how to use LinkedIn for jobs, careers, and business. It explains that LinkedIn is a professional social media site where you can create a profile, connect with others, search for people and jobs, share updates, and more. The document provides tips on building out your profile, getting recommendations, using messaging and groups, and creating a company page to find opportunities and raise your professional visibility.
This document provides guidance on using LinkedIn to get business. It recommends focusing your LinkedIn profile and connections on professionals in your industry. The document advises identifying target customer types and finding them using LinkedIn's advanced search. It also suggests collaborating with others by passing leads and recommends hosting events on LinkedIn to invite potential customers.
The document discusses using Facebook Pages for businesses. It recommends creating a Facebook Page to separate personal and business messages, engage and grow an audience easily, and publish deals and messages that audiences can share. It provides tips for creating a Page, getting people to like and share it, and ongoing promotion. The document also describes local business resources like the Glasgow Business Network and TouchBase Business Centre.
The document discusses using WordPress for business websites. It explains that WordPress is a free and easy to use content management system that allows non-technical users to build and manage dynamic websites. The document provides an overview of WordPress, demonstrating how to create pages and posts, customize settings, add plugins, and modify appearances. It recommends WordPress as a robust platform that businesses can use to develop websites that address key issues like getting customers, reducing overheads, and processing payments.
This document provides an overview of how to use LinkedIn for business purposes. It discusses what LinkedIn is, how to join for free, completing your profile, searching for people, contacting others, joining groups, publishing events, and other LinkedIn features. The document aims to demonstrate the key benefits of LinkedIn for business development and networking.
SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
Inviting Visitors and Generating Referrals is core to any BNI Chapter. This presentation explains with the help of a live example how we can leverage LinkedIn for BNI.
The document discusses how to use LinkedIn for business purposes. It provides an overview of LinkedIn and its features, including how to join, complete a profile, search for people, contact others, join groups, and publish events. It also addresses common questions about using LinkedIn and provides contact information for getting additional help.
The document provides an introduction to JBoss Seam by discussing the history of Java web applications and where Seam fits within that evolution. It notes that early Java web apps used JSP/Servlet models, which were improved by MVC frameworks like Struts, but these frameworks required many configuration files and the front-end and back-end were unaware of each other. Meanwhile, other languages like PHP and Ruby on Rails made deployment and testing easier through conventions over configuration and features like scaffolding. JBoss Seam aims to address these issues and provide a richer experience for modern web applications.
This document introduces Hibernate and is organized into the following sections: a brief history of relational databases; the object oriented paradigm; the problem with using plain JDBC for object relational mapping; solutions like Hibernate; a demo of Hibernate's CRUD capabilities; what Hibernate tools can do; Hibernate's object lifecycle management; how Hibernate has been incorporated into standards like EJB3 and JPA; and information about where to find more resources and the presenter.
1. Using Social Media for Business Ashish Kulkarni Director, Kulkarni Software
2. What is Social Media? Social Media is content created by people using highly accessible, scalable and usually free publishing techniques such as free Web Applications. For example: Twitter LinkedIn FaceBook
3. Why is Social Media so important? Social Media is a cost-effective way to market products and services or affect ideological changes. Most websites promoting Social Media are Free. Publishing happens in real-time and is usually picked up by search engines very quickly – hours rather than days.
4. Downside of Social Media You need to be careful about what you say in Social Media. Due to its speed and also, due to the nature of bad news, any incorrect/negative statements can spread very quickly. For example, a jewellery company in London doing business for over 20 years went bust in less than a year after its director made an irresponsible statement about their products. Publishing too much personal information can lead to identity theft.
5. How to use Social Media? We will cover 3 of the biggest players in Social Media – Twitter, FaceBook and LinkedIn. We will have a look at what they look like, their features and how best to use them. Different strategies can give different results at different times when using Social Media. It is important to define what you are looking to achieve and to select a strategy that will give you the expected results.
6. Twitter Twitter is a free social networking and microblogging service that enables its users to send and read messages known as Tweets. Tweets are text only and can be up to 140 characters long and can contain links. The larger the number of followers you have on Twitter and the more impressive your Tweets, the wider they will reach.
10. How to increase Followers? Find and follow relevant people. Some of them will follow you back. Re-Tweet good quality Tweets from people you are following. Many of them will thank you publicly. Publish Good Quality Content in less than 100 characters. That makes Re-Tweeting your content easier. Use URL Shortners such as bit.ly to shorten long URLs – http://bit.ly/abcde1 instead of http://www.mywonderfulwebsite.com/myfolder/mypage.html takes less space.
17. Twitter is ideal for Publishing special offers Talking about new products Publishing event details Keeping in touch with customers and having a dialogue with them Indirect use with Search Engine Optimisation
18. Twitter can be accessed from www.twitter.com iPhone using numerous Apps Other websites such as www.bit.ly , www.spnbabble.com , etc. Blogs using WordPress All-in-one SEO plugin
19. FaceBook FaceBook is a social networking website It allows you to network with people you know or even don’t know You can either publish content on your own “wall” or on your “friends’” walls In addition to publishing content, FaceBook has other features like Groups, Events and Applications. The more friends/connections you have, the larger your reach on FaceBook.
29. FaceBook is Ideal for Publishing special offers Talking about new products Publishing event details Engaging with potential clients using Bespoke Interactive Applications
30. FaceBook can be accessed from www.facebook.com iPhone using FaceBook App Numerous websites that allow you to publish content to FaceBook – such as www.meetup.com , Blogs using WordPress All-in-one SEO Plugin, etc.
31. LinkedIn LinkedIn is the world’s largest professional network with over 50 million members and growing rapidly – LinkedIn.com. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals – LinkedIn.com.
35. Details you should share Website address(es) Email address Kind of work you have done Kind of connections you are looking for Connections
36. Details you should not share Address Birth date Names that you have used as passwords Details that can lead to identity theft
37. What do we need in business? Leads Contacts Conversion Staff Channel for advertising expertise Channel for advertising events Channel for seeking advise
52. More… WordPress – LinkedIn allows you to publish latest entries from your WordPress blog on your profile Twitter – LinkedIn allows you to publish your status to Twitter and vice versa SlideShare – LinkedIn allows you to publish up to 3 presentations on your profile via SlideShare There are many more such applications
53. LinkedIn is ideal for Professional Networking Headhunting Looking up potential sales leads Potential Business Partnerships Raising Awareness about expertise Raising Awareness about Products & Services Conducting Business Events Finding Answers to complex questions
54. LinkedIn can be accessed from www.linkedin.com iPhone LinkedIn App
55. Summary Most features of most Social Networking or Professional Networking websites are free making them cost-effective marketing tools It is important to define a goal and to have a strategy to achieve that goal
56. Where can you find me Google Ashish Kulkarni Kulkarni Software Twitter @ashishkulkarni @kulkarnisoft LinkedIn www.linkedin.com/in/ashishkulkarni Web www.ashishkulkarni.com www.kulkarnisoftware.com Email [email_address]
Editor's Notes
LinkedIn has different charging structures that are targeted at different types of users. I personally use the Personal (free) account type and so far it has worked well for me. The main advantage of the non-free accounts is they allow you to send InMail – LinkedIn’s own product – that allows you to send messages to people that you are not connected to directly. What I can suggest in that case is to join appropriate groups on LinkedIn. I have discussed this in further detail later on.
Joining LinkedIn is easy. A few details and you are on LinkedIn.
Completing your profile can be a bit time consuming. I would advise, give it an hour a day over a couple of weeks.
Make sure you share sufficient details that make you easily contactable for potential business contacts.
Make sure you don’t share any information that makes you a target for identity theft.
This list is not exhaustive. Just a start.
Click on the “Advanced” link on the home page of LinkedIn. That will take you to the page for finding people on LinkedIn. Usually the basic search is not sufficient. Advanced Search allows you to search people by details such as Industry, Location, etc.
The list of results brings up a number of profiles. Who you can and cannot contact depends on two factors: Are you a direct connection? Do you share a group. In some cases, you may still be able to contact the person. For this, simply look at their profile and check if they have shared a website address where their contact details may be present.
I was looking to introduce someone from Alternative Medicines industry to a friend of mine. I found a profile and, because we shared a group, I was able to contact the person.
When sending a message to anyone on LinkedIn, remember to ask yourself a simple pragmatic question: will you read and respond if you received the message? Be positive. Look at what you have to offer. Don’t look to sell.
Groups are a fantastic way to expand your contact circle. But remember, you can only join 50 groups on LinkedIn. So be choosy about which groups you join. Ask yourself: Does this group have the people who I am looking to connect to? Does this group relate to the geographical area I am looking at? Does this group provide anything of value to my business?
When joining a group, you will be given various options.
You can see what discussions others in that group have posted. You can post discussions related to your own business.
You can view a list of Group Members. From there, you can contact them. Be careful, don’t send SPAM. Respect privacy of other members.
You can start a discussion to: Advertise an event. Advertise an open position. Request for help or advice.
LinkedIn allows you to publish, search and attend events.
LinkedIn Events are an easy way for you to publish your event and manage attendees.
LinkedIn Answers allows you to ask complex questions to Industry Experts.
You can select up to 2 categories for categorising your question. Experts from these categories will respond to you.
LinkedIn has many more applications that you can activate and use on your profile.