Evolution of your Social Media Landscape by Tom Lambert
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Synopsis: A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel. Profile: Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity. Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
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Evolution of your Social Media Landscape by Tom Lambert
- 1. EVOLUTION OF YOUR SOCIAL MEDIA LANDSCAPE “Because we’ve moved from the Information Age online, to the Communication Age” Tom Lambert Generate UK | Digital Marketing Agency
- 2. AGENDA Social Media Channels Social Media Audience Brands Generate UK Case Studies Social Media For 2013 Future proofing your online presence
- 3. FACEBOOK | 1,000,000,000 One billion users, adverts, apps and brand posts INSTAGRAM | 90,000,000 90 Million users, owned by Facebook. A photo sharing community GOOGLE PLUS | 90,000,000 90 Million users, big brands are very active users, individuals not so much YOU TUBE | 800,000,000 800 Million users, Owned by Google, second largest search engine TWITTER | 500,000,000 500 million active users, unfiltered information, can now advertise LINKEDIN | 500,000,000 500 million registered users, business focus, advertise, recruit and knowledge share
- 4. Social Media Audience WANTS SNACKABLE CONTENT MULTI TASK CONSTANTLY WANTS TO HEAR NEWS, IN REALTIME EXPECTS PERSONALISED CHANNELS USE FOR SOCIAL SELF PROMOTION TEND TO HAVE THEIR OWN GROWING AUDIENCE
- 5. BRANDS • Social media impacts nearly every discipline, PR, advertising, digital marketing & customer service • Brands who respond to responsive listening and trends do well on social media channels • Social channels present the opportunity to create advocates
- 6. CASE STUDY: ACER UK Facebook UK - 52,675 likes Instagram - 43 followers (just launched) YouTube – Global channel 8022 subscribers Google Plus – 7708 people have in their circles Twitter -1149 followers LinkedIn Global – 9721, UK - 38 (just launched)
- 7. OVERVIEW OF SERVICE • Full service management of social channels • Community management • Creation of social channels • Bespoke App creation for social • Database creation and management • Bespoke design of websites • Video production, editing animation and sharing • Advertising budget management PPC • On site support at events extension of the Acer UK marketing team
- 8. OVERVIEW Likes from 1,423 to 52,727
- 9. OVERVIEW OF SERVICE • Competitions • On the Road with Acer • Events • Brand Advocates • PR • App development
- 10. 12 DAYS OF XMAS APP STEP 2: BEGIN CALENDAR
- 11. OVERVIEW • Spot the ball Acer app for the Olympics • Cross promotion delivers • Conversations not just one off posts • Increasing the chance of apps going viral
- 12. YOU TUBE • Creation of video - Day in the life - 3429 views on You Tube • Shared across Twitter, Facebook and LinkedIn • Facebook 17 shares, 20 likes, seen by 1028 people
- 13. TWITTER • • • • Education channel increased 10 followers to 143 Retweets from Education show Bett Acer Official increased by 400 to 1,125 Started to follow who competitors follow for leads
- 14. CUSTOMER ENGAGEMENT • Positive feedback on products • Building brand advocates • Customer service channel
- 15. BUILDING BRAND ADVOCTAES • No marketing required • Have a personal affinity with the Acer brand • Identify these users on Twitter / Facebook • Rewarded them with discounts and offers • Have the brand advocates convert others
- 16. INSTAGRAM • Realtime • Event coverage • Multiable user • Trending hash tags • Share on other channel
- 17. GOOGLE PLUS • Improves SEO • Location • Brand focus • Global messaging
- 18. LINKEDIN Identify and set up opportunities for advertising on LinkedIn
- 19. ACER UK LINKEDIN • Regional deals and services • B2B Product focus • Use of You Tube video overviews • Focus on reliability and quality
- 20. B2B WEBSITE DESIGN • LinkedIn PPC • Data Capture • Case Study • B2B products overview
- 21. SOCIAL MEDIA FOR 2013 • Rich content like photos and videos will play a bigger role • Location context for mobile GPS technology • SEO within social channels • Channel differentiation is important e.g. Audiences use twitter differently to Facebook
- 22. FUTURE PROOFING YOUR ONLINE PRESENCE • Content is king but Get Visual • Link Search Engine Optimization (SEO) to Social • Link all social channels together • Listen to your audience Think Channel Differentiation • Be Transparent • Trend Marketing as part of an overall digital strategy • Call to action, all leads to your website • Experience Design -The future is mobile and tablets optimise your website accordingly RESPONSIVE DESIGN
- 23. BUSINESS BENEFITS • Brand recognition – position your company • Cultivate a community • Repeat exposure – increase sales • Authority - become a thought leader • Influence your audience • Increase website traffic drive your audience • Stay ahead of the curve • Competitive advantage • Quick wins can lead to big wins
- 24. STAY IN TOUCH FACEBOOK www.facebook.com/GenerateUK GOOGLE PLUS plus.google.com/generateukCoUk YOU TUBE www.youtube.com/user/GenerateUKltd TWITTER @generateuk LINKEDIN www.linkedin.com/company/generate-uk
- 25. TOM LAMBERT Tom Lambert Account Director 07500 88 9571 01635 88 7726 tom.lambert@generateuk.co.uk /in/tomlambertsales/ @tomglambert