The B.O.S.S. Group - Corporate Introduction
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This document summarizes the services provided by The B.O.S.S. Group Inc., a company that helps other companies engage customers through social and online media in order to increase sales. It discusses how social media marketing involves identifying ideal clients and engaging them through conversations. The B.O.S.S. Group designs websites and online portals, implements email and online marketing campaigns, and develops social media strategies. Case studies provide examples of how these services increased business for travel, media, and membership organizations. Credentials of the B.O.S.S. Group's leadership team are also included.
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The B.O.S.S. Group - Corporate Introduction
- 2. The ability to attract more clients through social media marketing is actually a fairly simple process. It involves following a calculated step-by-step, hour-by-hour, day-by-day effort consistently applied … beginning with the identification of your ideal client, connecting with the right audience and then engaging those leads through meaningful conversations that convert into calls-to-action.
- 3. The B.O.S.S. Group Inc. was created in 2004 by senior corporate executives with one overriding purpose – to work with progressive OUR MISSION & PURPOSE companies that recognize the need to engage their customers in a meaningful way, and by doing so, increase sales and revenue. We unites social and online, giving our clients the opportunity to identify and engage your ideal customers through the most unique blending of web, mobile, social, direct mail, loyalty and analytics. The combination of online and social media only work when we bring back old-world business relationships where personal interactions between clients and companies were genuine and led to natural, consumer-generated word-of-mouth. •
- 4. Larry Klopot Larry has combined his commitment to customer CREDENTIALS service with his background in travel marketing and sales to increase profitability, market share and sales for the companies he has worked with. Doug Sutherland Doug is a highly accomplished, motivated and innovative marketing management professional with extensive experience in business and technology operations. Julia Khorramchahi Julia loves social media. She’s our social media strategist and trend enthusiast. Julia is a devout follower of all web-based trends, her approach to social media is exactly that, social.
- 5. DESIGN & OFFERINGS BUILD Website Development Portal Design and Implementation Email & Online Marketing BUSINESS Contests, Surveys & Polls DEVELOPMENT Loyalty Programs eLearning New Businesses & Start-ups Product Launch Planning Web & Portal Ideation SOCIAL Social Media Strategies MEDIA Track and Respond Programs Seeding and Friend Campaigns Social Media Revenue Programs Lead Generation Constant Predictions
- 6. • Facilitate strategic thought leadership • Convert business needs into an online CASE STUDY: BUSINESS DEV’T and digital program • Unique step-by-step ideation process
- 7. • Trade & Tourism Road Show • Social Media Driven CASE STUDY: SOCIAL MEDIA • Generate Audience & Attendees
- 8. • Find The Next Media Star • Combine Blogging with Social Media CASE STUDY: SOCIAL MEDIA • Traditional PR to drive participants to online properties
- 9. • Drive Travel Agent Bookings • Communicate across Social Media CASE STUDY: SOCIAL MEDIA • “Play” unique Social Media Games
- 10. • Increase Canadian Travel to Europe • Communicate across Social Media CASE STUDY: SOCIAL MEDIA • “Play” unique Social Media Games
- 11. • Video Integrated into Social & Blogs • CASE STUDY: SOCIAL MEDIA Spoken words deliver biggest impacts • iPhone and iPad Ready • Supports 3rd Party Video Services
- 12. • New Business • Membership Portal CASE STUDY: DESIGN & BUILD • E-Commerce & Social Media
- 13. • Early Adopter with aging website • Ideation Process CASE STUDY: DESIGN & BUILD • Focus on Learning
- 14. • Attract, Interact, Reward • CASE STUDY: DESIGN & BUILD Ideation led to new site design • Contests: 400% increase in members • Evolved to Loyalty/Reward Program
- 15. • TV Celebrity and Best Selling Author • Interactive Membership Site CASE STUDY: DESIGN & BUILD • CRM and Shopping List Integration
- 16. • From Simple to Complex • Combined with Contests or Standalone CASE STUDY: DESIGN & BUILD
- 17. For more information and how we can help your organization info@bossgroup.ca 416-548-5949