Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic. This usually results in you having to shift roles and responsibilities, general team structure or alter your content strategy in order to adapt to the current business climate.
This document discusses best practices for working with influencers to co-create content. It recommends identifying program goals, researching and recruiting influencers, developing content with them, inspiring promotion of that content, measuring results, and maintaining ongoing relationships. Specifically, it advises setting clear expectations, selecting relevant topics aligned with influencers' interests, developing modular content that can be customized and shared widely, and providing influencers with sharing tools to maximize reach. The overall goal is to create mutually beneficial partnerships that increase visibility for both brands and influencers.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
This document discusses best practices for mobilizing employees to contribute content that promotes a brand's message. It recommends establishing an editorial team to develop a content strategy and governance process. Employees should be trained and assigned roles based on their skill level to engage on social media platforms. Guidelines are suggested for content submission and approval workflows. The right technology solutions like advocacy and community platforms can help optimize the content supply chain and participation. The goal is to empower employees as advocates who authentically share brand stories and deepen affinity through participatory storytelling.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Michael Brito presented on social business and how it can deliver value. He discussed how social media is no longer a buzzword and how brands need to think like media companies. He outlined some of the internal challenges that social media "marketing" has caused for businesses. Brito proposed a social business planning model to bridge external and internal efforts. This model illustrates how collaboration, community engagement, operational excellence, and sales/revenue drive stakeholder value creation. He differentiated social brands which focus on external programs from social business which transforms the entire organization internally and externally.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Chapter 2 is all about defining social business strategy. Essentially, I condense the entire content of my first book, Smart Business, Social Business, into one chapter and introduce new thinking, implementation strategies and new models.
The document discusses the need for brands to adopt a content-as-a-service (CaaS) model to address challenges in reaching audiences online. It proposes a CaaS approach with four work streams: 1) developing social narratives grounded in analytics, 2) crafting social channel strategies, 3) analyzing content performance, and 4) facilitating participatory storytelling. The model is supported by an operational framework to integrate content across different touchpoints. Adopting this strategic and analytical approach can help brands better understand their audiences and create engaging content.
Content marketing is the real deal. The term itself has been gaining currency over the last several years slowly becoming the new buzzword for marketers and gurus everywhere and eye candy for brands. In this chapter, I highlight a few brands that have taken content marketing to the next level. Companies like Virgin Mobile, American Express, Marriott, L’Oréal and Vanguard have delivered game changing content marketing strategies that are providing customers with new and improved brand experiences.
And while these brands are “killing it” in the content marketing space, many other brands are going through several challenges. Subject matter experts like Jascha Kaykas-Wolff (Chief Marketing Officer of Mindjet), Sean McGinnis (Marketing GM, SearsPartsDirect.com), Joe Chernov (Vice President of Marketing at Kinvey), Sandra Zoratti (Vice President of Marketing at Ricoh) and Danny Brown (Chief Technology Officer of ArCompany) give their expert opinions about why brands struggle with content.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
The document discusses strategies for building a media company in the digital age. It addresses the need to develop workflows for content creation and distribution, build real-time listening capabilities, and integrate paid, owned and earned media channels. Specific recommendations include assigning roles for content production and social media, defining a brand narrative, optimizing the content supply chain, determining when to publish real-time content, and developing models for converging different media types to amplify content. The overarching message is that media companies must be agile content machines that facilitate collaboration and tell stories across multiple platforms and channels.
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
The document summarizes key points from a social media workshop discussing challenges and best practices for social media marketing. Some of the main challenges discussed include C-level executives not viewing social media as a long-term relationship building tool and instead using it only for campaigns, and difficulties measuring ROI. Best practices outlined include developing content for different social media platforms like LinkedIn, Facebook, Twitter and video. The discussion also emphasized the importance of understanding target audiences, defining clear objectives and key performance indicators, and taking a converged media approach that leverages owned, paid and earned channels in a coordinated way.
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...JWTINSIDE
The document discusses the differences between paid, owned, and earned media for recruitment marketing. Paid media involves advertising to increase brand reach, owned media refers to employer-controlled channels like websites and social profiles, and earned media involves voluntary actions from others that help awareness. It recommends developing an integrated strategy balancing these media types while focusing on authentic brand messaging and positive candidate experiences to attract top talent. Social media is a particularly important channel for candidates to research potential employers.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
The document discusses integrating digital and social media marketing. It summarizes a survey that found most companies are just beginning to integrate social media into their marketing. The document outlines nine elements companies should integrate, including website design, search engine optimization, mobile optimization, and content management. It emphasizes developing an integrated strategy across all marketing communications and using various social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage customers and drive traffic.
The document provides an overview of social media trends and best practices based on a survey of nearly 200 companies. It finds that while most companies see social media as important, only 14% have more than two years of experience with it. Most are just beginning to develop strategies. The document recommends companies develop social media strategies, set clear goals and metrics, allocate resources, and promote social media as part of an integrated marketing experience.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
The document discusses selecting and implementing social media strategies. It begins by noting the rise of social media and its scale due to the internet. Several key statistics are presented about social media usage and spending to emphasize its importance. The document then discusses developing a long-term social media strategy and focusing on engaging people rather than just technology. It provides examples of strategies and analytics for platforms like Facebook, Twitter, Pinterest, YouTube, and developing customized offers. The goal is to help businesses maximize their reach and return on investment through an integrated social media approach.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
The document discusses how partnering with agencies and technology partners can help businesses succeed with social media strategies. It notes that social media is becoming an important way for marketers to connect with customers. However, many corporate social media sites fail to gain significant customer interest. The document recommends taking a team approach by delineating roles, co-planning, and regularly meeting to improve outcomes. It provides examples of successful social media campaigns done through partnerships.
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
The document discusses KINSHIP's social media monitoring services for Bunnings Warehouse. It provides an overview of KINSHIP's solutions and values, then details a 10 day social media analysis of Bunnings, identifying key conversations, influencers, sentiment, and comparisons to competitors. The analysis found opportunities for Bunnings to improve customer service and gain insights through social listening and developing owned online communities.
Similar to Social Media B2B Marketing: Adhesives and Sealants Industry (20)
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2. About the Presenters
Ira Kaufman, President, Ira challenges owners and senior executives to clarify their goals and
translate them into a consistent Brand and Integrated Media Marketing Strategy. He combines 30 years
of rich experiences with businesses and nonprofits to guide them to leverage the power of social media
for marketing, recruitment and organizational development . Ira collaborates with a team of experts to
design interactive environments to create long term business value by integrating traditional advertising,
online marketing, public relations and social media. His strong values and sensitivity to organization
innovation and change are the foundation of his work. Ira has a PhD in Marketing and serves as a
consultant, public speaker, and lecturer for companies and Senior Executive programs .
Patsy Stewart, Director Social Media and Training, Patsy is responsible for designing and
implementing social media strategies as part of an Integrated Media Marketing plan. She specializes in
working with clients to generate conversations that create relationships. Patsy is well known throughout
Virginia as a speaker, trainer and thought leader in Social Media. She manages a recruitment team that
was recognized as one of the top 50 recruiters nationally using Twitter/social media. She is a national
speaker, contributor to business publications and she authored the ebook, "How to Grow Your Digital
Footprint".
www.entwineinc.com
3. Will B2B Companies
Embrace Social Media?
• B2C outpaces B2B on social media
adoption
• B2B Magazine's "2010" outlook – 6 of 10
B2B companies will increase social media
4. Social Media Marketing
Strategic Imperative
1. Provide Roadmap to
navigate the world of
digital media
2. Ask the right questions
3. Develop a mindset that
integrates marketing
efforts instead of seeing
each as a silo
5. Three Parts
Part 1: Social Media Revolution – the Case
Part 2: The Integrated Strategy
Part 3: Social Media Marketing Tactics
6. Social Media
Marketing is a
Business Reality,
its Beyond the
Revolution
How are your preparing
to maintain your
competitive position?
10. What are Your
Leaders Saying?
“There will be a huge change over the next
year for… American Chemistry Council
and chemical firms in the way we engage
in debates and communicate our
message… We will be de-emphasizing TV
and billboards and focus more on
advocacy and social media.”
Randy Dearth CEO, LANXESS
11. ASI
E-News Survey
• Adhesives and Sealants industry is tracking
social media trends
– More than 60% use LinkedIn
– Nearly 40% use Facebook
• “Adhesives and Sealant Industry interest in
social media is growing. Social media presents a
great opportunity for companies to market their
products in new ways.. It is not going away!”
ASI Magazine editor, Teresa McPherson
12. Social Media Emerging Power
• 80% Adult Internet Users have used Social Media
• 72% been using Social Media < 90 days
• Demographics +10hrs/wk: 30-39yrs (45%), 50-59 yr(39%)
Social Media Industry Report 2009 by Michael Stelzner
• Total US minutes devoted to social media surged 210% >2008
• 80% female Internet users are a fan of a product or brand on
a social network
• 60% of Ad Agencies support clients with social media
• 76% small business not found social media useful in
generating business. (Citi Survey)
• 82% US Executives use social media for brand building, 60%
for networking, 32% for customer service and 25% for
competitive monitoring. www,.marketer.com
• Facebook 400+ million active users
• Twitter 105+ million users
• LinkedIn 65 million users
13. Social Media Live Update
Clicking this link will show you how
social media has been embraced.
Notice the elapsed time.
http://www.personalizemedia.com/garys-social-media-count/
14. REVOLUTION WAS FUELED
Changes in the Marketplace
… Customer’s Mindset
• Globalization… Interdependence
• Control of media; consumer is publisher
• Conversations generate exposure, sales
• Transparency –open source
• Collaboration rules
• Innovation compressed
• People use technologies to get things that
they need from each other, rather from
corporations
16. Marketing 2.0
Value Builder as User
- Company
- Employer Product (WEB2.0 Brand) Job Seeker
- Partner
Place (online, offline)
Price ($, time, ease)
5Ps
Promotion (Integrated Marketing)
Participation (Conversations)
Publisher
Thought Leaders
17. Marketing Rules are Changing
It was It’s now
Pushing message to client Pulling client to the message
One way message Interactive conversation
Business generated content User generated content
Interrupt client- direct immediate
Engage, build relationship
action
Attention economy Attraction economy
Hard to measure results Real time metrics
Coveting information Sharing information
Charging for entry – block entry Giving free ebooks, product
18. Social Media Benefits B2B
• Anticipate market trends
• Identify alliances
• Increase touchpoints
• Feedback on innovation
• Develop company as thought leader
• Company chatter- warning of innovation
within/outside your industry
19. Arizona Chemical
Company position: We have a “sustainable
alternative to petro chemicals “
Social Media Marketing Approach
• Establish Arizona Chemical as Thought Leader
• Transfer PR and case studies to blog posts
• Increase current one position in top 20 in
Google Search to 3+ positions on first page
20. Social Media Provides Value
We are tripling social media spending over the
past three years and experiencing "great
returns on this investment.” COO
“Our head of Social Media is the customer”
“We achieved cost savings by a 20% reduction
in call center activity as customers go to
community website for answers “
21. Clearly Social Media is a Valued
Channel
The Adhesives and Sealants Industry is
a late comer to social media.
Your keys to success are:
Strategy - Integration - ROI
22. The Choice is Yours !
The Question is not IF your company will adopt
Social media
But WHEN
Competitive Landscape is OPEN;
many opportunities
Will you position your company as a
Innovator/Early Adopter or Laggard?
23. Strategy… not an Option
Pres. Obama’s team used Integrated
Media Marketing quite successfully!
Their conclusion “>50% of new media
campaigns fail without a strategy!”
24. Integrated Media
Marketing Strategy
Five Steps
• BASELINE (Assessment)
• WHAT (Branding)
• WHO (Strategic Positioning)
• HOW (Marketing Mix)
• ROI (Evaluation, Metrics)
25. Let’s Start Where You Are !
• Are your current marketing efforts
producing results?
• What are your metrics in each media
channel?
• Are you engaging your target markets?
• How are you measuring success?
28. Branding
• Develop Value Proposition
• Finding your Sweet Spot
• Determine Voice (with
authority) and Personality
(logo, tagline)
29. 5000 Coke Mentions/Day –
Here is a taste…
CONVERSATION CLOUD FOR TOP TERMS MENTIONED ON FB COCA-COLA FAN PAGE
(SEPTEMBER 2009)
N = 1,276 posts*
*non-english language posts removed
Source: Analysis of Facebook for Sept 1st – 30th 2009
30. Evans Adhesives
New Product Introduction
“Low temp, hot melt adhesives”
• Create value proposition
• Generate Brand from feedback from user
base in packaging, outdoor advertising,
beverage, labeling industries
• Promote via
– Video
– Blog
– LinkedIn
31. Strategic Positioning
• Market Intelligence- integrated into
product life cycle
• Touchpoint Conversion Analysis
• Integrated Media Marketing Strategy
33. H.M. Royal
Positioning
Solutions for Adhesives, Sealants
“Source Globally, Sell Nationally. Service
Locally”
Require Integrated Media Marketing Strategy:
• Build Thought Leadership
• Blog articles, case Studies
• LinkedIn
• Video
35. B2B Integrated Media Marketing
Synergize … Build on each other
traditional online
advertising marketing
social public social
relations media
36. Track - Evaluate - ROI
Webstats - Google Analytics
– Demographics
– Site activity and analysis
Track results/call to action
– Tracking URLS
Evaluate
– Benchmark-competition vs
projections vs goals
37. Sustaining Your Edge
Measurement Monitoring Evaluation
Resources Brand Power
Time RGV Sales
$ Resources Mentions
Generating Value Search positions
Thought
leadership
38. Integrated Media Marketing
Best Practices
• Review your corporate legal framework
• Design a strategy reflecting customer touchpoints
• Integrate and synergize your media
• Monitor competition’s digital footprint
• Develop social media employee policy
• Design a proactive crisis strategy
• Incorporate links as metrics
sm
• Evaluate RGV (Resources Generating Value)
39. If you think and operate with
new models, you will realize
new results
• In 2010 businesses will Integrate Marketing
Strategies to realize a powerful edge
• If you don’t respond, your competitive
advantage will be vulnerable
• You are about to change how your company
relates to its customers
40. What is Social Media?
Social media is
a means to generate conversations
Stop thinking campaigns
Start thinking conversations
Engage…
Translate conversations into Results
42. What is a Digital Footprint
• Traces left by someone’s activity in a
digital environment
• Passive – “Data collected about an
action without any client activation” (e.g.,
IP information collected by a web server)
• Active – “Created when personal data is
released deliberately by the user for the
purpose of sharing information about
oneself”
http://en.wikipedia.org/wiki/Digital_footprint. 20 Aug 2009.
43. Assess Your Digital Footprint
Google your
company name.
Print out the first
two pages of results
and save them for
later.
48. Who are your What are they
B2B Targets ? engaging with?
• Customers
• Partners
• New alliances
• Community/
• Government
• NGOs
• Employees
(current, future)
49. Prepare Social Networking Profiles
Consistency
• Avatar or photo
• Keywords
• 140 characters
• 100 words
• novel
50. Who’s on LinkedIn?
• 65 million Professionals
• Avg income $109k
• Avg age 37 - 52
• Executives from all Fortune
500 companies are LinkedIn
members.
• Entrepreneurs – 31%
• Executives – 18%
• Decision Makers – 42%
*From LinkedIn.com Advertising
51. Why Should You Be On
Linkedin?
• Acquire new customers
• Locate vendors to outsource services
• Build your industry network
• Find peers in your respective industries
• Share unique blog content
• Keep an eye on your competition
• Become thought leader of your industry
52. How Do I Get Started?
• Create Your Profile with keywords
• Add connections
• Set preferences
• Invite friends and colleagues
• Join groups with your prospects and
competitors
• Invite people from your Niche
• Ask and answer questions
3 Degrees Separation (Kevin Bacon)
53. Should I Be Marketing on
Facebook?
Yes! Facebook is the #1 social destination
Surpassed Google as #1 Trafficked Site
More than 400 million active users
More than 1.5 million local businesses have pages
on Facebook
More than 20 million users become fans of Pages
each day
The Nielsen Company found the average time users
spend using Facebook per month grew nearly 10%,
topping seven hours
54. What are they looking for?
• Getting news or product updates (67%)
• Having access to promotions (64%)
• Viewing or downloading videos/music (41%)
• Submitting opinions (36%)
• Connecting with other consumers (33%)
If your business has prospects on Facebook and
they would find any of the above interesting, you
should build a business fan page.
SOURCE: Pace University study, 12/08
56. What is Twitter?
Twitter is a free social networking and
micro-blogging service that enables its
users to send and read messages known
as tweets. Tweets are text-based posts
of up to 140 characters displayed on the
author's profile page and delivered to the
author's subscribers who are known as
followers. … From Wikipedia
57. Why Twitter?
• Twitter has 105,779,710 registered users. New
users are signing up at the rate of 300,000 per
day.
• 180 million unique visitors come to the site every
month.
• 75% of Twitter traffic comes from outside
twitter.com (i.e. via third party applications.)
• Twitter gets a total of 3 billion requests a day via
its API.
• Twitter's search engine receives around 600
million search queries per day.
58. Look and Listen
• Monitor twitter for a few days
• Add your first few tweets
• Don’t sell
• Engage in conversations
• Use http://search.twitter.com
• Download twitter desk client (Seesmic,
Tweetdeck, Twirl)
60. Social Video
• Use video for blogs and
websites, facebook, twitter
• Create a YouTube channel
• Syndicate Your Videos
• Use videos for events,
special services, customer
service, how-to