Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Attached is comprehensive presentation deck that is the product of a year’s worth of research and completed training on Social Media Marketing, Strategies and Integration. The purpose is to educate, train and empower employees to use Social Media as a free marketing tool to build relationships and connect to consumers before and after the sale. It also answers questions like, “What is Social Media and why is it valuable? , “What is the new way of selling?” and “How will marketing activities change in the future?” In the presentation, I give a basic overview of what is known as the Big Five (Facebook, LinkedIn, Twitter, Blogging and Video Marketing) and how it can be leveraged for business activities. For management, I have included potential liabilities and a sample of a social media policy and other resources to get started on developing a business strategy.
This document discusses best practices for working with influencers to co-create content. It recommends identifying program goals, researching and recruiting influencers, developing content with them, inspiring promotion of that content, measuring results, and maintaining ongoing relationships. Specifically, it advises setting clear expectations, selecting relevant topics aligned with influencers' interests, developing modular content that can be customized and shared widely, and providing influencers with sharing tools to maximize reach. The overall goal is to create mutually beneficial partnerships that increase visibility for both brands and influencers.
This document provides an overview of how to use Pinterest for business purposes. It begins by explaining what Pinterest is and how it works as a social network that allows users to visually share or "pin" images and videos. It notes Pinterest's rapid growth in popularity. The document then discusses why Pinterest matters for businesses, including its ability to drive high volumes of website traffic. It states that early research shows Pinterest can be more effective for driving traffic than other social media sites like Facebook. The document appears to be aimed at marketers who are new to Pinterest and want to learn how to use the platform for their business.
The document describes NRG Marketing Group, an established oil and gas marketing company that has been serving the industry for 15 years. In 2011, NRG merged with PetroEvents to combine their marketing solutions and relationships within the oil and gas sector. The company helps clients build their brand and connect with customers through social media management, video production, app creation, and other digital marketing services tailored for the oil and gas industry. They promote networking and collaboration to help clients promote their business and differentiate themselves from competitors.
The Public Leader’s Dilemma - How to Become a Social OrganizationOgilvy Consulting
The document discusses the challenges public leaders face in managing social impact and transformation. It outlines key steps leaders must take, including expanding stakeholder engagement to build trust, strengthen operations through agile non-profits and startups, drive advocacy through listening and understanding needs, deepen engagement, and transform people through training, collaboration, and new routines. The leader's role is to help people transform by building belief in shared values and the potential for social tools to improve collaboration and create value.
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
How Social Media Has Altered Customer ExperienceSocial Strategy1
Social Strategy1 is a consulting firm that helps large companies develop social media strategies. It works with clients to provide insights into customer experience management, marketing, reputation management, and competitive intelligence using social media. The document discusses how social media has changed business dynamics by allowing two-way communication with customers, real-time feedback, and new opportunities for customer service and sales. It provides examples of how companies can integrate social media into call centers and customer experience management.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
The document summarizes IBM's use of social media for marketing purposes. It discusses IBM's goals in using social media to gain insights, increase conversations about IBM, build advocacy, and empower social media strategies worldwide. It provides examples of how IBM listens to customers, integrates social conversations on its website, creates and aggregates social content, and makes IBM experts visible online. It also outlines a maturity model for applying the "4Ps" (People, Processes, Platforms, Policies) across IBM to enable social engagement at tactical, adoptive and transformative levels.
The document outlines 8 provocations about the future of marketing and social brands:
1. Social equity will drive brand value as brands focus on inspiring favorable conversations.
2. Communities will have more value than platforms as people's choices are driven by social benefits not technology.
3. All marketing must add value through meaningful engagements instead of interruptions.
4. Mobile devices are already the most important technology and strategies must focus on mobile.
5. Brands will use recurring themes or "leitmotifs" instead of singular big ideas to tell their story over time.
6. Brands will practice active listening on social media to gain insights instead of just tracking mentions.
7. Experiences
The document discusses several causes of World War 1 including imperialism, militarism, nationalism, and the assassination of Archduke Franz Ferdinand. It also discusses the political structure and rise of the Nazi party in Germany during the 1920s-1930s period including the impact of the Treaty of Versailles and Hitler's consolidation of power. Finally, it examines reasons for the Holocaust and factors that influenced public support for the Nazis in Germany.
The document discusses how brands can get more returns from their social media efforts by focusing on customers rather than just pushing marketing messages. It recommends that brands pay attention to what customers are saying even if they aren't directly engaging with the brand. Brands should reach out to customers and make them part of the brand story. They also need to stand out from competitors and delight customers in order to grab consumers' attention in an overcrowded social media space. The ROI from social media will be realized when brands put customers' needs first.
Customer service should have a presence on social media to engage with customers, build trust through conversations, and eventually convert them to purchases. The document discusses who should "own" social media for a company and provides case studies of companies like Xbox, Zune, and Caesars Entertainment that have successful social media customer support presences. It concludes by providing tips for companies to get started with social media customer service, such as getting approval from legal and marketing, creating separate support accounts, responding to mentions, and being timely and personable.
The document discusses finding and creating online video content to enhance instruction. It provides tips on searching for existing videos on platforms like Google Video, SlideShare, and MedlinePlus. It also offers options for creating videos using free and accessible tools like Windows Movie Maker, iMovie, Jing, and Screencast-O-Matic. The document encourages incorporating video to engage different types of learners and provide demonstrations for distance students. It stresses following accessibility standards and posting videos to platforms like YouTube, an institution's website, or screencast.com.
This document provides an overview of resources for learning and working with Ruby on Rails including books, courses, websites, blogs, Twitter accounts, mailing lists, screencasts, podcasts, and more. It discusses tools like Git and text editors as well as documentation sources. The document acts as a starting point and guide for those interested in the Ruby on Rails ecosystem.
Matt Singley, a social media strategy director, presented on how businesses can optimize social media. He explained that social media is online content created by users that is interactive and dynamic. He discussed that companies who engage more on social media see greater revenue growth. He provided tips on how businesses can generate sales through social media by adding value, finding customers online, and developing real-life relationships. He also recommended tools for social media monitoring, content creation, and engagement and emphasized the importance of transparency.
The document discusses the need for a new currency to match the shift to a new abundant economy characterized by immaterial production, abundant resources, nano life-span products, and subjective value, rather than the old scarce economy. It proposes using blockchain technology and cryptocurrency as a trust-based system to enable payment for goods that can be produced but not paid for under traditional currencies still tied to scarce resources like gold. The document suggests "printing" the new digital currency.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
The document discusses why customer service should engage in social media and how to get started. It argues that customer service can help with engagement by having one-to-one conversations to build trust and address customer issues. It also provides examples of companies like Xbox and Caesars Entertainment that have had success with social media customer service. Finally, it offers tips for getting started, like designating social media channels for support and monitoring brand mentions.
Star of Croatia will launch a luxury travel series in and around Dubrovnik, hosting glamorous events to attract wealthy international guests and position Croatia as a luxury destination. Events over summer weekends will include yacht parties, cocktail receptions, and nightclub events. The target demographic is affluent professionals aged 25-45. Brand partnerships are offered for elements like boats, venues, and merchandise. Extensive PR outreach to Croatian celebrities and media will promote the events. Interested brands can contact the organizers to discuss sponsorship opportunities.
UEX Corporation is a uranium exploration and development company with a portfolio of projects located in the Athabasca Basin of northern Saskatchewan, Canada. The company has NI 43-101 indicated resources totaling 69.84 million pounds of U3O8 and inferred resources of 16.56 million pounds. UEX's key projects include its 100% owned Hidden Bay project which hosts the Horseshoe, Raven, and West Bear deposits, and its 49.1% interest in the Shea Creek project. UEX also has a 10% interest in the Christie Lake project and exploration joint ventures with AREVA on western Athabasca projects. The company's strategy is to advance its projects through exploration and develop its
UEX Corporation is a uranium exploration and development company with a portfolio of projects located in the Athabasca Basin of northern Saskatchewan, Canada. The company has NI 43-101 compliant resources totaling 69.84 million pounds of U3O8 indicated and 16.56 million pounds of U3O8 inferred. UEX's key projects include its 100% owned Hidden Bay project, which hosts the Horseshoe, Raven, and West Bear deposits, and its 49.1% interest in the Shea Creek project, a joint venture with AREVA. For its projects to advance to development and production, UEX needs the uranium price to increase to a range of US$65-70/lb.
IMPACT Silver has been a steady silver producer in Mexico for 10 years from its large land package with a history of silver mining. Recent exploration has led to the discovery and mining of new higher grade silver zones. The company continues exploration across the district to evaluate over 4,500 historic mine workings indicative of large mineralizing systems. Drilling at the San Ramon mine has expanded a new high grade silver zone remaining open for further expansion. IMPACT seeks to increase production from new discoveries while diversifying into gold and copper.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
This document discusses social media marketing strategies and services offered by AlphaGraphics. It recommends taking a multi-channel approach across platforms like Facebook, Twitter, LinkedIn and blogs to engage target audiences. AlphaGraphics can help with social media planning, posting, monitoring and reporting to increase brand awareness and customer engagement. Their services include graphic design, personalized communications and environmentally responsible practices.
The document discusses best practices for social media strategy and marketing. It states that social media tactics alone do not equal a full strategy, and that social marketing aims to engage followers and spark conversations. Effective social strategies consider owned, earned, and paid social media, and use the right channels to suit content goals. The document advocates treating social media as part of an integrated digital experience and focusing on long-term engagement through multiple touchpoints and stories.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Building Sustainable Customer Communities - Social Media Conference, Boston 2011Allison Jones
Allison Jones presented at the Social Media Strategies Summit on building sustainable customer communities. She discussed defining communities as groups who share passions and knowledge to enhance learning. Communities benefit companies by increasing revenue, product success, and amplification while decreasing costs. McGraw-Hill is engaging communities by incorporating tribal leaders, providing quality content, and adopting a culture of customer connections. Moving forward, McGraw-Hill aims to facilitate more meaningful connections and make it easier for educators to generate user content.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
The document summarizes a presentation about using social media and online communities in business. It discusses how social media can be used to engage customers, employees, and partners. Specific uses include social marketing, customer support, product development, sales enablement, and corporate communications. The presentation recommends having a social media strategy aligned with business goals and prioritizing which aspects of social media will be most effective, such as enabling customer reviews, creating connected social campaigns, holding social contests, and integrating marketing efforts.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
This document discusses how social media is changing the banking industry and how banks can leverage social media. It provides perspectives from banking executives on how social media can drive innovation through service, product, and process innovation. Social media allows banks to improve customer service, generate leads, deepen customer relationships, and differentiate from competitors. Banks need to listen to customers on social media, engage in conversations, and join discussions in online communities to benefit. Executives share how their banks are learning from early social media experiences and adapting their strategies to be more active and responsive online. Web listening tools and private online communities are presented as ways for banks to gain insights from customers.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
Singley + Mackie is a full-service digital agency located in Los Angeles that is dedicated to creating meaningful brand connections through paid, earned, and owned social media channels. They were named one of the top 100 global ad agencies for their knowledge of social media and Google in 2012. Their services include social media management, media buying, application development, video production, and analytics/reporting. They have done work for brands in over 10 countries across industries such as entertainment, CPG, and travel.
Similar to Singley + Mackie Services and Capabilities Fall 2011 (20)
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Singley + Mackie Services and Capabilities Fall 2011
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Singley + Mackie
Services and Capabilities
Fall 2011
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Introduction
Overview
• Illustration of the social media ecosystem…what turns a casual user into a
committed fan that spends money?
• About Singley + Mackie
• Strategic Development and Consulting
• Community Management and Moderation
• Analytics, Monitoring and Reporting
• In-House Facebook Application Development
• Sweepstakes, Contests and Promotions
• Video Production and Syndication
• Influencer Outreach
• Channel Design
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Social Media Ecosystem
•Growth in social media is attained through
acquisition-centric programs and contests, as well •Increase size of
as “social peer pressure”. As friends and online Growth
marketable base
influencers discuss brands, their peers and
followers are more likely to join the communities
over a purely organic “search and like” approach.
•Create1:1
•One-to-one and one-to-many conversations Engagement conversations with
customers
must happen with channel-appropriate tone and
frequency so as to keep the consumer feeling
engaged and appreciated.
•Inform and
•Only after trust has developed between the Conversion educate consumer,
drive to purchase
consumer and the brand can they be converted
to consider purchasing goods or services.
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About Singley + Mackie
Principals. Singley + Mackie, Inc. was founded in 2010 by Matt Singley and Alison Mackie. Veterans in the
business and marketing communities, each has focused on different areas of Social Media Optimization
prior to “social media” even being a recognized term. Matt’s areas of expertise include strategic
development, social marketing optimization (both video and copy writing) and community management
within earned and owned media. Alison’s history of media development and purchasing has earned her
the position of thought-leader and best-in-class with paid and owned media. Singley + Mackie is based in
Los Angeles but is maintained as a virtual agency, with associates around the world.
About Matt Singley. Now a world-class speaker on the subject of Social Media Marketing and
Optimization, Matt started his first company as a senior in college and within 18 months controlled the
majority of the market share in the industry. Since that time he has studied consumer socioeconomic
behavior and marketing strategy and advised many Fortune 100 companies regarding consumer
engagement, experiential brand marketing and online reputation management. Matt’s Twitter feed
(@mattsingley) is ranked in the top 0.0005% in the world in terms of influence and his blog
(mattsingley.com) is listed as one of the best social media sources available.
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About Singley + Mackie
We are thought leaders. It is said that imitation is the sincerest form of flattery, and we tend to agree. That
is why the strategies and campaigns that we implement for companies around the globe are studied,
disseminated and repeated in the social space over and over again by our peers, fans and competitors.
We are a virtual agency. We care about the world we live in, and the people that work for us. Although we
have a central office, we are global and without constraint. By connecting the best and brightest strategic
and tactical minds in the industry through technology and not requiring them to meet in an office because
“that’s the way it’s always done”, we save countless hours of commuting and increase the quality of life for
all involved. We hire only the best and most responsible; and by encouraging them to work remotely we
achieve maximum output with minimum infrastructure. Although we get together regularly throughout the
year, we will always be a virtual agency.
We loathe agency double-speak. The phrase “leverage existing communities” will never be written, spoken
or tweeted by any of our associates. We are real people that create real strategies, campaigns and
executions. We are experts in what we do, so we can give it to you straight without fluffing it up with
meaningless buzzwords.
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Community Management and
Moderation
Grow. It’s important to increase the size of your marketable
base with consumers that are likely to convert to purchase. Our
core offering is community management and moderation…we
want to add quality people to your social media communities,
not just quantity. We build content calendars with your
marketing and communication objectives in mind. What will
cause people to react, comment, retweet or Like your posts?
Engage. We don’t stop at posting content; we follow through
with engagement and interaction. We feel that social media is
not a one-way platform, but a two-way conversation. By
reaching out and responding to questions and comments we
help to solidify long-term consumer relationships. This decreases
the cost-per-acquisition and increases the likelihood of
conversion to purchase.
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Analytics, Monitoring and Reporting
KPIs. Tracking terms and properties in social media is critical
to measuring the success of a campaign as well as identifying
individuals and communities that would likely want to view
and interact with your company. In addition to watching
community growth (e.g. the follower base) we perform
Boolean searches to identify conversations around key terms
that would be associated with specific products or services.
Reporting. We typically condense this information into weekly “flash”
reports and monthly summary reports. From tens or hundreds of
thousands of data points in a spreadsheet, we create reports that are
easy to read and provide a quick snapshot of progress to date,
including recommendations based upon that information.
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In-House Facebook Application
Development
What You Need. The marketplace is full of good third-party
Facebook application developers that allow companies to publish
landing pages, contact forms and sweepstakes. However, most of
these are either restrictively rigid with design or prohibitively
expensive.
Custom Design. We employ designers and developers that can
work with your company’s art assets and creative elements to
publish amazing Facebook tabs and applications for your Fan Page.
As a standard feature, we include sharing and “Like This Page”
functions; these will not cost you thousands of dollars to include as
extras.
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Sweepstakes, Contests and Promotions
Promotions. In a recent poll by the Google Retail Team, 85% of
consumers reported that they will initially follow a brand’s social media
activity because of the opportunity to win something. We have
managed sweepstakes and contests for the biggest and most popular
companies, and take care of everything from official rules to prize
fulfillment.
Above and Beyond. We don’t like to give away prizes for the thrill of
it. We believe that all promotions should be designed to provide
maximum awareness for the brand and provide the consumer with
several opportunities to convert to a paying customer. Because of this,
we design all promotions to include several touch-points that drive
entrants to view or purchase the products and services offered by your
company. The details are important to us…from working with your
legal department with the official rules to including a well-branded
thank you note with a call-to-action in the fulfillment packaging.
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Video Production and Syndication
Ideation. Production. Syndication. We produce world-class
videos optimized for online viewing and sharing.
YouTube serves up more than 3 billion videos every day to
800MM unique visitors each month. This is a community that
should be included and embraced in a corporate social media
strategy.
Singley + Mackie employs some of the most talented and
prominent producers and technical crafts persons in the
entertainment industry. From scripting to seeding, we create
videos that are funny, poignant and likely to be shared from
consumer to consumer.
Best of all, they are within budget.
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Influencer Outreach
Influence. Every company wants to be discussed, in a positive
manner, by people that have large online audiences.
Unfortunately, it’s not as simple as just having a Twitter or
Facebook account. The adage “if you build it, they will come”
doesn’t apply to online communities…they often languish with
just a few hundred fans and can’t seem to break into the big
numbers.
We Can Help. We have spent years building long-lasting and
trusted relationships with some of the most prominent
personalities online in practically every market. Singley + Mackie
is known and trusted among bloggers and tweeters alike.
Content producers know that we only work with companies that
offer exceptional products and services, and because of this they
are willing to review or try them.
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Channel Design and Creative Refresh
First Impressions. They still matter. What do your existing
customers think when they go to your Facebook, YouTube or
Twitter page? As important, what do potential customers
feel when they land on one of these channels?
Design Matters. We create pages that not only appeal to
consumers aesthetically, but also drive them to action or
provide important information visually.
Our in-house team of designers work with your creative and
brand assets to develop pages that are as functional as they
are visually appealing. We understand the different design
restrictions for the various social media communities and
optimize accordingly.
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Strategic Development
First, let’s define “strategy”. Strategy is perhaps the single most abused and misunderstood term in
marketing. To be clear, strategy is a function of goals…without goals, nothing else can happen. We
understand that clearly defined goals are not easily attained. Therefore, when striking out on a strategic
mission, the first thing we do is help you develop goals based upon their existing vision and mission. This is
not a point to be overlooked; it is important that everyone involved knows where we are going before we try
to decide how to get there.
We work with your end-game in mind. It’s tempting to start a brainstorming session with tactics, and
business is frequently done this way. However, our development and consulting services help our clients
move through the business process in the proper order. It usually takes no more than an afternoon of white
boarding, talking, dreaming and defining to come up with a clear road map for social media success that
includes (in order) Vision, Mission, Strategy, Operations and Tactics.
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Thank You
We look forward to serving your needs. For more information, please contact:
Matt Singley
818-308-4552
http://singleymackie.com
matt.singley@singleymackie.com
http://twitter.com/mattsingley