Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
The document provides an overview of digital marketing strategies for small businesses. It discusses key social media platforms like Facebook, Twitter, and Instagram and how to choose which platforms are best to use. It also provides tips on developing content, building communities, boosting reach through tools like search engine optimization and paid advertising, and measuring the results of digital marketing efforts. The presentation aims to help small businesses understand digital marketing and how to promote themselves online.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
The document discusses how social media has become essential for professional service providers to network, gain referrals, and promote their business. It summarizes that the Friedman Group provides customized social media marketing services tailored specifically for professionals to harness the power of social networks in an authentic way that aligns with their brand and without interfering with their work. The Friedman Group handles ongoing management of clients' social media presence so professionals can focus on their core work while seeing a positive return on their social media investment.
Brian Solis discusses the impact of social media on business and customers. He notes that social media allows for direct connections but many companies still treat it like traditional media instead of focusing on social interactions. Solis emphasizes the importance of understanding customer experiences and behaviors in order to design meaningful social media strategies. Companies must engage authentically and with empathy in order to build trust with connected customers who now help co-create brands.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
- Mission, Vision and Values
- How to build Social Media Team
- Types of people you need in your team
- Team Duties
- Community Manager
- Social Media Department
The document discusses the rise of social media marketing in the fashion industry. It defines social media and outlines popular platforms like Facebook, Twitter, Pinterest, and Instagram. It explores how fashion brands use each platform to promote products, build their brand, and engage with customers. The document also notes trends in social media spending and discusses how brands have successfully increased sales and traffic through social media engagement. Finally, it speculates on new developments like social customer service and fashion commerce on social platforms.
1) The document provides a quick guide to understanding basic rules of marketing in the social world. It outlines 9 key points including knowing the basics of your audience, listening to people rather than talking at them, respecting others' opinions, using advertising strategically, maintaining an online presence, making informed decisions using data, focusing on people rather than just numbers, and thanking others for their time.
2) The author is Imtiaz Noor Mohammad, a marketing veteran who founded a new startup called "Inspire-X" to help businesses tackle marketing issues using data sciences and trend analysis.
3) Readers are encouraged to provide feedback and contact the author via Twitter, LinkedIn, or
DubLi Network | Social Media 101 for DubLi Network Business AssociatesDubLi Network
Social media is an important tool for network marketers to communicate with existing teams and generate new leads. While it allows increased engagement, social media must be used properly to avoid potential damage to businesses. The document provides tips for social media use such as focusing on high-quality, inspirational posts about both personal life and the business; engaging with others on social media to build relationships; and creating a calendar of planned business-related social media posts to stay consistent.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
This document provides an overview of Social Starter's social media presentation guide. It discusses [1] how social media works by directly connecting companies with customers, [2] the importance of search engine optimization for social media, and [3] the services offered through Social Starter's social media platform and digital map to help companies engage with customers online.
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
The document provides an overview of social media lead generation and sales techniques. It discusses how 60% of B2B companies have acquired new customers through LinkedIn and other social media platforms. It emphasizes that social media can provide leads at a lower cost per lead than other channels. The document then covers various topics like how to get found on Facebook by optimizing for Edge Rank, creating high value content for different social media platforms, using different content types over the sales process, and recommended tools for social media management, content curation, and more.
The document discusses building a successful organizational social media program. It outlines seven essential elements: an executive champion, clear lines of authority, a social media evangelist, sensible metrics and measurement, partnership with legal, a solid social media policy, and employee education and training. It emphasizes the importance of having clarity on social media roles and responsibilities within the organization to avoid inconsistencies and conflicts. It also stresses measuring social media success based on defined goals and engagement rather than just reach and numbers.
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
This document provides guidance on how small business owners can use social media to grow their business. It discusses choosing appropriate social media channels like Facebook, Twitter, YouTube and LinkedIn and creating a social media game plan with steps to build a network, promote presence, stay connected and monitor engagement. The document outlines social media dos like adding value, consistency, responding to customers, and don'ts such as overt promotion, spamming, poor writing and distraction. The goal is to use social media in an authentic way to build relationships and exposure for a small business.
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
The document provides an overview of social media marketing. It discusses who uses social media and its benefits for businesses, including customer relations, loyalty building, and new customer acquisition. It emphasizes that social media is about dialogue and engagement, not advertising. The document then offers tips for developing a successful social media strategy, including determining goals, researching audiences, creating a contact list, joining conversations, and measuring results.
Jason Baudendistel grew up in poverty and experienced homelessness twice but has since co-founded two tech startups, one which received a $1 million buyout offer. He is also an Amazon bestselling author and consultant who speaks on social media strategy. He argues that most businesses waste 85-95% of their advertising dollars through poorly defined strategies. LinkedIn is highlighted as the most cost-effective way to generate leads through free and low-cost marketing tools like groups, profiles, and targeting specific niches. The key is developing a clear LinkedIn strategy focused on visibility, engagement, and adding value rather than spreading efforts too thin.
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
"Is your business maximising the potential of social marketing."
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
This document outlines rules for using social media effectively for business purposes. It discusses the importance of understanding your target audience and where they spend time online in order to focus your social media efforts. It also provides tips for engaging with influencers, monitoring your online reputation, having fun while maintaining a professional image, measuring the success of social media campaigns, and keeping social media focused on business goals like sales. The document emphasizes that success requires ongoing hard work and participation in online communities to provide value to customers.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
This document provides strategies for businesses to leverage social media for success. It discusses how social media has revolutionized communication and interactions with customers. It recommends a 5 stage process: listen to conversations on social media, converse by engaging in discussions, contribute valuable content, connect with others, and convert connections into sales. Businesses are advised to provide value through social media rather than just advertising in order to build trust and loyalty with customers.
Basic engagement marketing presentationArin Anderson
Engagement marketing involves two-way and three-way communication between businesses and consumers through various platforms. It has evolved from one-way communication like print ads to conversational communication through social media and events. Engagement marketing allows businesses to directly interact with consumers, understand what they like and don't like, and involve them in the brand. It is important for small businesses to start with a few engagement marketing priorities and get creative with limited budgets through word-of-mouth, social media, and websites.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
Uzi Shmilovici's opening keynote from Forecast 2016. This presentation includes:
-Introduction of Science of Sales
-Explore the new role of the sales scientist
-A sneak peek at Base's new product Apollo
Mike Derezin's Forecast 2015 Keynote: Serendipity to ScienceBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mike Derezin's presentation, "Serendipity to Science."
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in SalesBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
Mark Roberge's Forecast 2015 Keynote: The Sales Acceleration FormulaBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mark Roberge's presentation on "The Sales Acceleration Formula."
16 Compelling Quotes From #Forecast2015 SpeakersBase CRM
This document contains quotes from various speakers at the #Forecast2015 conference. It includes quotes on topics such as understanding what makes you unique, focusing on customers over executives, taking risks to open doors, having a bold vision but also great execution, and following your passion to change parts of the world. The quotes provide insights from leaders in sales, venture capital, and entrepreneurship.
For those of you as interested in sales, productivity and technology as we are, we compiled this list for you. Everyone included Tweets regularly about hot topics in sales and many of them write their own blogs or contribute to other blogs and news sources.
More info: http://www.getbase.com
As the VP of Sales, what metrics matter to you and your team? The experts at Base CRM will show you how to turn visual data into actionable insights.
Learn more: http://www.getbase.com
How To Choose The Right Mobile CRM For Your TeamBase CRM
What features should you consider when selecting a mobile-ready CRM for your sales team? Base CRM explores the difference between web apps and native apps, offers tips on increasing productivity through mobile and examines barriers to user adoption and how to overcome them.
For more information about mobile crm, visit http://www.getbase.com
Five Reasons Your Sales Rep Won't Use a CRMBase CRM
Your CRM is your portal into your company’s operations and sales data and sales rep buy-in is required for it to meet its full potential. Yet CRM avoidance is a real thing and crafting a plan to manage reps who shirk your system is something you’ll have to do. Unless, of course, you roll out a CRM application your reps will actually want to use. Here are 5 reasons your sales rep won't use a CRM.
Your sales reps are walking into meetings with only a tablet in their hand. They hand out business cards with their cell phone numbers. Many travel and others work from home. Your team's already mobile - shouldn't your CRM software be mobile as well?
Whether you're debating the need for mobile CRM for your sales team, or you're unhappy with your current solution, this mobile CRM presentation is for you.
-What makes for a robust mobile CRM
-How successful sales teams use mobile CRM to improve productivity
-Which features are key to success on mobile CRM
-Key tips for user adoption of mobile CRM
Mobile CRM is a must for modern business and sales teams. Stay on top of the latest technology to see how it can make your sales team 10x more productive!
About Base CRM:
Base is the first post-PC CRM and the only CRM focused on the end user. Over 10,000 businesses use Base to manage their sales pipeline and customer relationships.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
The document discusses various ways that small and medium-sized businesses (SMBs) often neglect important aspects of running their business. Some key areas of neglect mentioned include: failing to follow up with potential clients over time to build trust and credibility before closing deals; not paying enough attention to financial statements; lacking clear values and vision that guide decision-making; focusing marketing efforts on chasing new leads rather than nurturing current customers; and not establishing strong processes and documentation for business operations. The document provides advice from various experts on how SMBs can improve in these neglected areas to better manage and grow their business over the long run.
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
This document provides guidance on product development for startups. It emphasizes the importance of understanding user needs through research, building minimal viable products, focusing on key business metrics and risks when planning roadmaps, prioritizing quality over speed or budget, hiring only top talent, and dogfooding or testing products internally before launch. The overall message is that startups should solve clearly defined user problems, thoroughly research the market, develop focused minimal products, and make decisions aligned with business goals in order to successfully develop products.
Tracking your sales effectively will help you win more deals and grow your sales.
What is a sales pipeline and how can it help with sales tracking?
In simple terms, a sales pipeline is a visual framework that will help improve your sales tracking. A sales pipeline contains the amount of business your company attempts to win over a period of time. It also helps you to make informed decisions that will improve your sales process and grow your business.
You can picture a sales pipeline as a funnel with multiple stages. Read more to learn about what each stage is and how the funnel can help you grow your business.
Learn great sales tips to help you win more deals faster.
Answer all your small business sales questions: How can you tell if a sales lead is the right fit for your business? What marketing channels will generate great leads? How can you better negotiate to win more deals? How can you manage your sales more effectively?
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2. Hmm… a single most effective way? I’m not sure there’s one effective
Ann Handley
way to use social media, but there is one key: Consistency. Unlike other
Ann is Chief Content Officer of MarketingProfs and the co-author of
“Content Rules“
kinds of marketing, social media requires ongoing and active
participation, and the communities you build there require consistent
nurturing. The most successful companies using social media don’t have
a one-and-done campaign mentality, but understand that it’s an ongoing
commitment.Think of your social media efforts as less like marketing, too,
and more like publishing. In other words, think about growing your
audience and following that by providing them with interesting, solid,
enjoyable, and sometimes fun information that will interest them. It’s not
about pushing your messages out. It’s about connecting through content:
Curating and creating content, amplifying that content through social
channels, and then refining and responding to your audience. Which, by
the way, is exactly what publishers do.
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3. If you are the founder of a small business, It’s really easy to use social
Brad Feld
media – just do it. As the founder, you’ve got to dive in and embrace it
Brad has been an early stage investor and entrepreneur for over
twenty years. He has co-founded Foundry Group, Mobius Venture
Capital, and Intensity Ventures. Brad is also a co-founder
of TechStars.
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fully and authentically. It’s not something you can hand off to someone
else or delegate – you have to incorporate social media into the voice of
your company, which has to come from you.
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5. Smart small business owners use social media to build communities
Deborah Ng
around their brand in order to have honest discussions about their
Deborah Ng is Conference Director for BlogWorld NY and LA
conferences and is also the Author of Online Community
Management for Dummies which is due out later this year. Deb
publishes a blog at Kommein
product or service. By offering rewards, and perks, and gathering
feedback and acting upon said feedback, the small business owners
aren’t only learning what drives their community, but they also create
advocates who are happy to recommend the brand to others.
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6. There is no single most effective way for a small business to use social
Francine
Hardaway
media because there is no such thing as a typical small business. If you
look at the way the category of small business is routinely sliced and
diced, it could be by SIC or NIC codes or by number of employees. But if
Francine is co-founder of Stealthmode Partners and is an
accomplished consultant, speaker and writer and blogs at
Stealthmode Blog.
you talk to small businesses about what they do, they categorize
themselves by what they do: I am a doctor, I am a pool cleaner, I am a
welder, I am a web developer. And many small businesses are fiercely
local.For any of these, the best start is monitoring. Not for your brand,
probably unknown, but for generic things people are talking about in your
field: lousy landscapers who leave the gate open to let the dog out,
people who want fences that don’t block their view. Dry cleaning that isn’t
poisonous. Web sites that have e-commerce carts. Getting customers to
your coffee shop in the afternoons.Look for 1) ways your business can
address common problems better. 2) ways you can offer better customer
service 3) ways to connect personally to potential customers in your
geography.And, BTW, don’t expect miracles. Social media is not free: it’s
a time suck. And it doesn’t make sales. It does build brand. But that takes
personal participation over years.
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7. The most effective way a small business can use social media is really
Gini Dietrich
three-fold: 1) Use Google alerts to keep yourself updated on what’s being
Gini is CEO of Chicago based Arment Dietrich and is an
accomplished, author, speaker and communicator. Also, Gini’s
famous blog, SpinSucks, is known web-wide
said about you, your business, the industry, and your top three
competitors. It’s a free tool and it’s a must have for any digital program
planning. 2) Learn the basics of search engine optimization and how to
use social, in combination with SEO, to increase your Google juice. 3)
Develop a really smart content marketing program. We talk a lot about
this at Spin Sucks, but every company eventually will become a media
company. If you can get there now, before anyone else does, you’ll be a
good 18-24 months ahead of your competition.
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8. Use social media to stay top of mind with your community.A lot of small
Jamillah Warner
businesses struggle with ways to monetize their social media efforts. But
Jamillah Warner is a poet with a passion for business and is the
Marketing Coordinator at Nobuko Solutions
using it to meet your people where they are (on Facebook, on Twitter, on
LinkedIn, etc) helps them to remember and reconnect with you, more
often. In business, reconnecting leads to that repeat sale. If you guys are
in the same social network, then your feed shows up in their social
stream. Your solutions, tips, advice, rewards, contests keeps you in the
loop. Plus, you get to overhear what they love and hate–and feedback is
always good for business.We trust what we know. Social media gives
people a chance to “know” you differently and remember you consistently.
And it gives you the chance to “know” your clients.
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9. What was most liberating when first diving into social media for my
Jill Foster
business was to make the mental decision that perfection was not the
Live Your Talk founder and videoblogger Jill Foster
(twitter.com/jillfoster) is a speaker coach for people in technical and
social tech fields (or as some say: a speaker coach for techies).
She’s coached CEOs, entrepreneurs, and innovators makin’ it
happen for stages like TED and TEDx, Ignite, and other keynotes.
goal, just consistent participation. So to that end, I learned and listened
regularly on a few social networks when starting out. Then experimenting
with content creation began to unfold. And I eventually became a big
proponent of video. It was (still is!) a natural fit for my work as a speaker
coach and how I want to ultimately engage with & teach my client
community.For small businesses getting started, it’s an exciting time in
social media. In your authentic way, I suggest greeting the social space
with a sense of discovery for who you serve and a willingness to
experiment.
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10. The most effective way a small business can use social media is to be
John Gruber
honest and plainspoken about news and information of interest to
John Gruber is an Apple enthusiast and writer of Daring Fireball
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customers. That’s it.
11. The most effective way small businesses can use social media is to utilize
Kristi Hines
it as a way to engage with their audience. Social media isn’t all about
Kristi Hines is a freelance writer for Future Simple’s Growth
University and is a blogging and social media enthusiast. She’s also
a blogs at Kikolani
marketing and sales – it’s also about customer support and service. It can
be a great way to simply get content to your clients and potential clients
to help them learn more about your industry as a whole. Overall, social
media can help you build relationships that lead to stronger brand loyalty
among your clients.
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12. Social media offers small business a chance to share expertise with new
Liz Strauss
customers when they’re searching for answers and even before problems
Liz is a Brand Strategist, Community Builder, Founder of SOBCon.
She blogs at LizStrauss.com and Successful-Blog.com
occur. Sharing information via social tools can attract people who share
the same values. With a clear shareable message that invites people to
participate, a small business can reach out to customers and connect in
more ways than ever before, responding with speed, ease, and meaning
that builds lasting relationships online and off.
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13. The most effective way a small business can use social media is to focus
Michael Stelzner
on developing a content strategy (ideally in the form of a blog). People
Michael Stelzner, founder of SocialMediaExaminer.com and author
of Launch
love sharing great content on Facebook, Twitter and LinkedIn. Let your
content become the reason people choose to come back time and again
to your site.
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14. Social media marketing is very noisy, so unless you figure out a way to
Missy Ward
cut through the hubbub, your ROI will be DOA. The best way to do this is
Missy co-founded Affiliate Summit and FeedFront magazine, is copublisher of Revenews and also runs Suze Orman’s social
networking site, Money Minded Moms. You can find more about all
that Missy does on her website
to first figure out what you want to achieve by using social media
(branding, commerce, customer service, employee communications, etc.)
and develop a focused strategy (content, budget, resources, etc.) before
you even bother jumping in.The important thing to remember is that no
matter what you’re going to use social media for, your audience is not
going to grant you permission to engage them if you don’t share in their
interests. Be the type of person that they want to connect with by listening
to their needs and providing reliable and relevant information they’re
looking for.
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15. The answer is that a small business should be run as if everyone else
Seth Godin
had a social media account and you don’t
Seth Godin has written 13 books (all bestsellers) that have been
translated into more than 30 languages – his latest book is Poke
The Box.
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16. The most effective way small business can use social media is to think of
Steve Garfield
it as having a conversation with friends and friends you haven’t met
Steve Garfield is the author of Get Seen: Online Video Secrets to
Building Your Business, founder of Boston Media Makers, and host
of SteveGarfield.tv
yet.When I post to twitter, I’m sharing things that I’m interested in. Lots of
times I’m making comments on the news, or or forwarding interesting blog
posts. As it relates to video, I’ll share news on new cameras, new
software, and new websites. For me, twitter is a place where what used to
be a one-to-one conversation is public. Many of my followers retweet my
posts and that exposes them to friends I haven’t met yet.When I follow
people on Twitter, I get to see shared moments of their lives, and get a
sense of who they are. It’s a great way to see what people are like, and
can help you decide if you might want to work with them in the future.The
bottom line is that social media should be all about social first, and
business second. From time to time I’ll post about my book, Get Seen,
and about my live show SteveGarfield.tv. Those posts though, are
probably around 1% of what I am sharing on social media.Businesses are
made up of people, and social media is people.
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17. Small businesses first need to understand the goal of social media. It’s
Susan Payton
not to generate overnight sales; it’s to build trust with current and future
Susan Payton is a writer for FutureSimple Growth University. She is
also the President of Egg Marketing & Communications
customers. Engage in conversations, share links (even if they’re not your
own), ask questions and respond to comments about your brand. Social
media is only one channel of your marketing strategy, but it’s an important
one. Use it to find out what customers want and what they don’t want.
Learn from what your competitors are doing in this space and do it better!
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18. I think people get very caught up in the numbers game – even I
Viveka von Rosen
recommend creating as many connections on LinkedIn, “Likes” on
Viveka is a social media enthusiast, speaker & trainer. She also
hosts #LinkedInChat & is the author of Linked Into Business. She
also runs the social media resource Smart Blonde Media
Facebook and Followers on twitter as possible. I believe the mistake
many people make is thinking that huge networks with slick automated
functions is the way to do social media. The reason social media works is
the people. If we focus solely on building giant networks but forget to
create a genuine relationship with some of those connections, then we’ll
never attract the people to eventually purchase our product or service.
Recently I’ve become excited about the Social CRM apps being
developed – hoping one of them will help me create a system where I am
regularly reaching back out to the very individuals who helped position
me in the first place. To answer the question directly – what is one of the
most effective way a small business can use social media? To connect
and build relationships with their ideal customer base, one person at a
time.
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19. There is no way around it – you must first understand why: Why are you
Yvonne DiVita
venturing into blogs, Facebook, Twitter, Digg, StumbleUpon, etc. Is it
Yvonne is a very long time blogger, author, Co-Founder at
BlogPaws and President at Windsor Media Enterprises. Yvonne
blogs at Lip-Sticking Blog
primarily to increase sales or leads? Is it for branding purposes? Is it to
learn the tools as you go? The goal of social media is to be social. If you
are not prepared to make friends and connect with your customers on a
real-time basis, you will find social media frustrating and time-consuming.
To be most effective, learn everything you can about the tools – test them
over time – and devote an hour or two a day to participating, without
worrying about ROI. The ROI will be apparent, over time. To put that in
perspective – what’s the ROI of your cell phone? Apply your answer to
social media.
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