This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
Social media marketing social media analyticsabir hossain
1. The document discusses social media marketing and provides tips on developing a social media marketing strategy, including identifying business goals, setting marketing objectives, researching competition, choosing appropriate channels and tactics, creating a content strategy, and allocating budget and resources.
2. It also discusses best practices for social media content, noting that images are ideal and get more engagement than other content types. It recommends posting frequencies for different social media platforms.
3. The document briefly defines social media analytics as the practice of gathering and analyzing social media data to support business decisions like marketing and customer service. It provides a link to a list of free social media analytics tools.
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This document discusses how social media can be an important tool for small businesses to reach customers. It begins by explaining that social media allows people to connect, interact and share online. It then discusses how small businesses can use social media strategies to engage with existing and potential clients while promoting their products and services. The document provides tips on how to build a successful social media strategy, including defining goals and target audiences, choosing appropriate platforms, getting started, and building an online presence. Key platforms discussed include Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, YouTube and others. The document emphasizes focusing efforts on a few carefully selected platforms that match business goals and audiences.
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This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
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The document provides tips on using social media to promote art or events. It discusses creating a social media plan, including understanding your audience and competitors. The document outlines common ways to share content on social media, such as providing authoritative information, entertainment, humor, and controversy. It also discusses measuring the success of social media marketing efforts and some rules for social media marketing, such as providing free content and not expecting direct returns on investment.
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Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
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Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
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The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
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Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
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media marketing should be considered as part of your
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Meeting #2 focuses on adopting social media company-wide. Key points discussed include gaining corporate buy-in by comparing social media to other media, highlighting how competitors are using social, and finding missed opportunities. It also addresses properly organizing teams to participate in social media by identifying key stakeholders, listing participating employees, and defining roles and goals for social media use across departments. The meeting aims to get internal agreement to expand social media adoption and participation in a coordinated way.
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there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
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You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
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Boost Your Brand: 10 Must-Try Social Media HacksJames Anderson
Social media has evolved from a digital hangout space to a critical component of business strategy. It's where brands build their identity, engage with customers, and drive sales. However, with constant algorithm updates and shifting user behaviors, keeping up can be daunting. That's where the following hacks come into play, designed to elevate your brand's social media game.
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Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
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Mr. Ali Al Sabkar - Social Media Strategy
1. Social Media Strategy
Presented by: @AliSABKAR
Founder & President, Social Media Club Bahrain
2. According to the 2011 Social Media Marketing Report
done via socialmediaexaminer.com, 70% of marketers
plan to increase their use of social media channels
including blogs, Twitter, and Facebook.
As more companies integrate social media into their
marketing and communications plans, emphasis needs
to be on creating a social media strategy. Without a
strategy, you’ll undoubtedly be sucked into asocial
media time sink.
So how exactly do you develop this strategy?
3. Do you work for a large company?
Before you develop your strategy, make sure your upper-
management team believes in social media and that the
first goal is not to sell, sell, sell. In other words, if your
business is jumping into social media because “everyone
else is doing it” or because you want to sell product rather
than to build relationships, please step away from social
media.
Social media is a long-term commitment and not a
marketing gimmick.
If you’re having a tough time convincing your team that
social media needs to be integrated into your marketing
plan, then counter any concerns with these responses to
common social media objections.
4. It’s important for the organization to understand that
testing and experimentation are keys to success.
This comes naturally to an organization whose culture
embraces being proactive and open.
The reason why all businesses need to have a social
media strategy is because it prevents any
misunderstandings and emphasizes why social media is
relevant to your business’ overall goals.
5. Social Media
Does Not Work For Business…
Without The Practical Knowledge,
Technology, Tools
And Know-How.
“David Bullock, Co-Author - Barack2.0”
6. #1: Determine Your Goals and Objectives
Determine who owns social media. Whether it’s
marketing, PR, or communications is irrelevant. In a
perfect social media world for businesses, social media
instills a collaborative approach and breaks down silos.
What’s important is to understand your social media
goals and objectives and how they tie into your overall
company goals.
Keep it Specific, Measurable, Attainable,
Realistic/Relevant, and Timely (aka be SMART!).
7. #2: Research, Research, and Research Some More
Step two of creating an effective social media strategy is
research. Develop a list of social media sites where you
can potentially engage with people. The list will most
likely start off with Twitter, Facebook, LinkedIn, and a few
select blogs and forums.
Check out each of the social media sites on your list and
do additional research to determine relevancy by
searching for your brand name, your competitors, and
your target keywords. Listen to what’s out there, identify,
and understand your target audience.
8. #3: Create a Digital Rolodex of Contacts and Content
When social media is done correctly, relationships will
build naturally.
Begin making connections by following the conversation.
You can do this by subscribing to blogs in your industry
and by making a list of influencers who are relevant to
your business.
This becomes handy when it’s time to provide content on
your social networks.
9. #4: Join the Conversation to Develop Relationships
Now it’s time to start making use of all the research
you’ve done. You can start joining the conversation by
posting comments on blogs and forums, answering
questions on Yahoo! and LinkedIn, joining groups related
to your industry and joining Twitter chats.
Begin developing relationships by following and friending
influencers and those in your industry. Don’t just look
for people with thousands of followers; you’ll be
surprised by the value that someone with only a couple
of hundred followers provides.
10. #5: Strengthen Relationships
It’s easy to hide behind your avatar or profile picture,
but face-to-face is incredibly powerful.
I think more people are now realizing how underrated
the in-person interaction really is because of how far
social media has come, allowing so many people to
“hide”.
Attend offline events related to your industry—not only
to strengthen your knowledge base but also to network
and strengthen relationships with those you might have
conversed with via social media but never met in
person. A popular offline event is known as a tweetup.
11. #6: Measure Results
You have goals and objectives, right? This means you
should be able to measure your success. Remember, what
you measure will tie into the goals and objectives of your
social media strategy.
Improve brand presence across social channels — The
measurement goal here is an increase in the number of
followers on Twitter, number of fans on Facebook, number
of comments, number of times your brand is mentioned in
blogs and forums and so on.
Develop relationships for future partnership opportunities
— This goal is to keep track of those with whom you’ve
connected.
12. Increase positive sentiment about your brand — The
goal here is to convert the number of positive mentions
while taking note of negative mentions. Has the ratio of
positive to negative comments improved? With the good
comes the bad in social media. Get used to it!
Increase traffic to your website — Keep track of visitors
to your website who come from each of your social
media sites. If you’re promoting an event using social
media, consider using a unique code to track the
campaign.
Measuring social media is a never-ending debate. What
metrics do you use to measure social media? What
objective are you measuring those metrics for?
13. #7: Analyze, Adapt, and Improve
Your social media strategy doesn’t end with
measurement; it goes beyond that. You need to analyze
your social media campaigns, adapt any new findings into
your current processes, and improve your efforts.
Testing and experimentation will perfect your social
media efforts. As you dive deeper into the never-ending
pool of social media, you’ll quickly understand what
works and what doesn’t.
More specifically, you’ll develop favorite tools to use,
realize that there are certain days and times where it
doesn’t pay to be active in social media, and come to the
conclusion that you still have lots to learn.
14. Your Brand
Engagement Brand Loyalty
Brand Personality Product Insights
Customer Service Service Feedback
Your Target
Social Media Strategy
EARNS
ONLINE and OFFLINE Coverage
15. Social Media for Business
When making purchase decisions,
would you trust a friend, or an advert.?
socialmediaclub.org
16. What should I pay attention to?
Fans: The size, reach, and growth of fans on your
page
Engagement: Fans interacting, engaging with your
content, sharing, people talking about
Community: Managing community, response rate,
key influencers, who your core fans are
Competition: See all of this in context to
what others are doing
17. What to do ?
Have a mix of content and include
Diverse Content photos, videos along with your
status updates and links
Pay attention to your most
Engaging Content engaging content and replicate
Call to Action
Don’t be afraid to ask your
fans to like or to take action
Simple, Clear Less is more, keep messages
Messages simple, concise and clear
More and more people ignore One-way-communication
18. Social Media Marketing must be approached very
different than traditional marketing.
You are not selling your business; you are creating
relationships through communities. If people feel
you are part of their community, they will support
you and recommend you to their friends.
It is truly word-of-mouth marketing at its best.
19. Social Media Marketing
With first-rate internet marketing and clever social media
your brand can become a global phenomenon. Understand
the tools, use them effectively and be smart. Be a leader and
get the success you deserve.
socialmediaclub.org
20. The Social Media Principles
Be Human: Don’t Just Be Human, Be Yourself
Be Aware: Don’t Just Be Aware, Be Smart
Be Honest: Don’t Just Be Honest, Have Integrity
Be Respectful: Don’t Just Be Respectful, Live by the Golden
Rule
Be a Participant: Don’t Just Be a Participant, Contribute
Value
Be Open: Don’t Just Be Open, Be an Agent of Change
Be Courageous: Don’t Just Be Courageous,
Be Willing to Fail
21. Social media strategies will vary for each business and
for each industry. However, one thing is clear: social
media needs to have “all hands on deck” in order to be
successfully integrated into your company’s goals and
objectives.
In general, I view social media as a strategy, not a tactic.
Considering the social media platforms like blogs, Twitter,
Facebook, etc., as tactics that tie into the social media
strategy. In other words, outline your social media
strategy and support your strategy with tactics. Without
a carefully thought-out plan, you’ll eventually be
overwhelmed with social media and even worse, get
burnt out by it
22. Social Media
Social Media is tearing down the walls that keep
us apart and changing the rules that have kept us
from being human inside our companies.
Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything: Attitude, Perspective, Philosophy,
Understanding, & Skillset.
Chris Heuer,
Chairman & Co-Founder – Social Media Club