https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
1. The document provides tips and strategies for businesses to sell their products on various social media platforms like Facebook, Instagram, YouTube and others.
2. It discusses how to create a Facebook store and sell products on Facebook by setting up a business page and enabling shopping features.
3. Tips are provided on how to optimize Instagram for business like using link in bio tools and showcasing products through stories and live videos.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Social media marketing (SMM) utilizes social media sites as a marketing tool to produce content that users will share. This helps increase brand exposure and broaden customer reach for companies. Important techniques of SMM include targeting specific audiences through their interests on social media, consumer online brand related activities (COBRAs) where consumers share pictures of products, and electronic word of mouth (eWOM) where consumer reviews promote products. Traditional advertising is declining as internet and social media use grows. Goals of SMM include driving traffic to websites, developing relationships, strengthening brands, and inspiring interest in products.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Charlotte Motor Speedway is launching a social media campaign to increase awareness, viewership, and revenue. The campaign will target business professionals aged 25-55 and focus on promoting CMS's corporate offerings and building relationships through social media. The campaign theme is "Life's a race, get on track" and will position CMS as an escape from stress and opportunity for work-life balance. Executions include updating CMS's website and social media channels like Facebook, Twitter, LinkedIn, and a new blogger page and mobile app to engage fans.
This document discusses social media marketing for businesses. It defines social media marketing as using websites to connect with people and share information online. Some key points made are:
Social media is important for businesses to improve brand awareness, engage customers, build brand loyalty at a low cost. Popular social media platforms for marketers include Facebook, Twitter, Instagram, and LinkedIn. The document provides tips on how to effectively use each platform to market a business, such as creating profiles, posting daily, engaging with influencers, and using hashtags. Both opportunities and pitfalls of social media marketing are outlined.
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
This document discusses using various social media platforms for marketing purposes. It outlines strategies for using Twitter, Facebook, LinkedIn, and other sites like Faves and Delicious to increase traffic, build relationships with customers, promote brands and products, and generate sales. The key advice includes posting regular updates, engaging with followers, sharing links and content, monitoring insights and analytics, creating advertisements and groups, and customizing outreach efforts for each channel.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
The document outlines a digital marketing proposal for HiBaby that includes long and short term objectives over 12 and 3 months. It discusses establishing social media platforms like a blog and managing Twitter to drive traffic to the website, generate qualified leads, and position HiBaby as an expert in the baby industry. Tactics discussed include producing weekly blog posts and daily tweets to engage audiences and nurture relationships with potential clients.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document discusses the human relations and behavioral science approaches to motivation in business organizations in Kano, Nigeria. It provides background on the evolution of management theories, from the classical to the human relations and behavioral approaches. The human relations approach emphasized social and psychological factors in motivating employees, in contrast to the classical approach which focused only on technical aspects of work. Notable contributors discussed include Elton Mayo, Mary Parker Follett, Abraham Maslow, and Douglas McGregor. Maslow's hierarchy of needs and McGregor's Theory X and Theory Y are explained in relation to understanding employee motivation. The document concludes by mentioning Theory Z, which was proposed by William Ouci as an enhancement of McGregor's approaches based
The document provides an overview of open source intelligence (OSINT) and discusses:
1) OSINT involves analyzing information from open sources like the internet, publications, and imagery rather than classified sources. It is a process of discovery, discrimination, and delivery of tailored answers.
2) While OSINT is not a substitute for classified intelligence, it can address 80% of issues with less cost and time than classified sources. When integrated with all-source analysis, OSINT helps address gaps left by classified collection.
3) OSINT rules acknowledge that most needed information is not online or in English, and many key maps are missing. However, commercial services and tools can help access content in other languages and provide
Ensayo relacionado al riesgo financiero, abarcando conceptos básicos sobre el riesgo bancario y los métodos para prevenirlo o bien anticiparse a él. Cuenta con fuentes robustas para ampliar la búsqueda en caso de ser requerido por el consultor.
La piel es el órgano más grande del cuerpo humano, ocupa aproximadamente 2 m2 y su peso es de 5 kg. La piel cumple funciones de protección, regulación térmica y sensorial. El documento describe la anatomía, fisiología y funciones generales de la piel, así como su evaluación y tratamiento en caso de quemaduras.
Internship Report and Logsheet - Taylor's University Lakeside CampusLovie Tey
Lovie Tey completed her internship at T.R. Hamzah & Yeang Sdn. Bhd., a sustainable architecture firm. She assisted with projects like designing a religious building, residential developments, and master plans. She learned about passive design strategies, sustainable materials, and how to incorporate greenery into buildings. She also helped prepare award submissions showcasing the firm's ecologically designed buildings.
This document discusses how screen capture technology can be used for teaching and learning purposes. It provides feedback in several key areas: feedback on student work, modeling answers, and peer feedback. Research has found that screen capture feedback allows teachers to provide more in-depth visual and oral feedback that students find more personal and engaging. It also allows students to review feedback flexibly. The document discusses several free and paid screen capture software options and provides examples of how screen capture can be used for feedback, reflection, flipped learning, and developing speaking skills. It concludes that screen capture technology, especially for feedback purposes, is potentially one of the most relevant technologies for education.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
This document provides an overview of social media marketing and why it is important. Some key points:
- Social media usage has risen significantly globally with over 2 billion active users, making it critical for brands.
- Social media marketing allows brands to engage audiences across the customer journey from awareness to advocacy.
- Brands can use social media to drive awareness, influence, demand, customer service and retention.
- Influencers and social selling are effective ways to engage audiences on social media and drive conversions.
Digital Influencer Marketing for Brands infographicMarketo
Digital influencers have large social networks and credibility within their industries that allows them to impact marketing strategies. The document discusses how brands can connect with influencers by seeking out those relevant to their field and building long-term relationships. It provides examples of how Universal Studios and Tyson Foods partnered with influencers to promote their products and notes the importance of choosing influencers based on their reach, relevance, and resonance within target audiences.
This document provides an overview of building an effective social media presence for organizations. It discusses why social media is important for attracting customers and promoting loyalty. The key aspects of a successful social media strategy are engaging customers through relevant content, understanding the appropriate channels for your target audience, and measuring engagement rather than just impressions. The goal is to develop brand champions within a trusted network who will promote your messages through sharing and referrals.
The document discusses how social media can be used for education advancement and engaging alumni. It notes that traditional advertising is no longer effective as audiences don't trust ads and are exposed to too many. Social media allows organizations to engage with audiences at no cost while building communities and facilitating conversations. It provides tips on how universities and alumni associations can utilize social media by developing strategies, deciding on appropriate platforms, and focusing on engagement and adding value over aggressive marketing.
THE SHELF'S HOLIDAY INFLUENCER MARKETING PLAYBOOKThe Shelf
A step-by-step social media marketing strategy that will help you roll out a BOSS influencer campaign this holiday season, published by the fine folks at The Shelf
Social Media Presentation Strathclyde Jan 2010Stephen Breen
This document discusses the importance of social media for businesses. It notes that social media allows two-way dialogue with customers rather than one-way advertising. Key points include:
- Popular social media sites like Facebook and Twitter now have hundreds of millions of users
- People are more likely to trust recommendations from other users over traditional ads
- Companies that engage with customers on social media tend to be more financially successful according to studies
- Examples are given of how companies like Starbucks, Dell, and a PR firm have boosted their business through social media strategies
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
This document provides tips for engaging audiences on social media. It discusses why social media is important for marketing and engagement. Specific platforms like Facebook, Instagram, and Twitter are analyzed in terms of their user demographics and levels of engagement. Tips are provided for utilizing content, hashtags, influencers/advocates, and timing to improve engagement. The importance of curating others' content and promoting enthusiasts is emphasized.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
This document provides an overview of Facebook's effectiveness as a marketing platform based on various metrics and case studies. Some key points:
- Facebook is the most important and widely used social media platform for marketers, with nearly half of marketers considering it their most important. Marketers plan to increase spending on Facebook over time.
- People spend more time on Facebook than any other website, both on desktop and mobile. Engagement is very high, with over 90% of US smartphone Facebook users checking it daily.
- Case studies show Facebook advertising can drive greater brand awareness, recall, and reach customers more cost effectively than other online channels. Close friends and family are also the most influential sources of advice.
Social media can play an important role in emergency management by facilitating the rapid sharing of information. During disasters, people increasingly turn to social platforms to request and receive assistance. Agencies have leveraged social media to issue alerts, coordinate relief efforts, and communicate with affected communities during events like earthquakes, wildfires, and medical emergencies. However, establishing an effective emergency response strategy requires overcoming challenges like verifying information and maintaining knowledge over time.
This document discusses social media marketing and provides examples. It begins with introducing the document team members and agenda. The introduction section defines social media marketing and discusses why companies use social media marketing. It also outlines the benefits and types of social media marketing. Later sections discuss social media activities, the impact of social media on marketing, and ways to build brand trust through social media. A case study on Ford's successful "Fiesta Movement" social media campaign is also provided. The document concludes with references.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
'Increasing Customer Engagement in Social Media' Джири Вовез, вице-президент ...newreporter
This document discusses increasing customer engagement in social media. It summarizes Socialbakers, a social media analytics platform, and how they help their customers by providing key metrics and insights. It emphasizes that content, customer care, and analytics are important for engagement. Choosing the right metrics, building great content, and proactively and reactively engaging fans can help build communities and measure success in social media. The right tools from partners like Socialbakers can help companies do this more easily.
The document discusses social media and its importance for businesses. It provides an overview of major social media platforms like Facebook, Twitter, blogs, LinkedIn and YouTube. For each platform, it outlines their key statistics and what businesses can do on them, such as branding, promotions, customer support, market research, recruiting, sales and more. It emphasizes that social media allows businesses to engage with customers, earn coverage, tune into customer feedback and compete with other businesses online.
Similar to Why Social Media Marketing is Important (20)
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
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It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
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Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
2. A quick look at social media user statistics...
FACEBOOK
TWITTER
INSTAGRAM
PINTEREST
LINKEDIN
SNAPCHAT
YOUTUBE
1.09 BILLION USERS DAILY, 32% INTERACT WITH BRANDS OFTEN, MOST USED SOCIAL
MEDIA PLATFORM
310 MILLION ACTIVE USERS MONTHLY, 42% LEARN ABOUT PRODUCTS THROUGH
TWITTER
400 MILLION ACTIVE USERS MONTHLY, 68% OF USERS INTERACT WITH BRANDS
REGULARLY, 60% LEARN ABOUT PRODUCTS THROUGH INSTAGRAM
100 MILLION ACTIVE USERS MONTHLY, 75% OF PINS ARE FROM BUSINESSES
433 MILLION USERS WORLDWIDE, HALF LIKELY TO BUY FROM COMPANY ON LINKEDIN
100 MILLION USERS DAILY, AMERICANS HAVE GREATER BRAND AWARENESS THAN
PINTEREST AND LINKEDIN USING SNAPCHAT
1 BILLION USERS, 64% OF USERS WHO ARE GAMERS DOWNLOADED A GAME AFTER
WATCHING ITS YOUTUBE AD
5. Increase brand recognition
Social media marketing allows more visibility of your
brand, which is important. It helps establish your
brand voice while getting new customers familiar
with seeing your brand on multiple platforms.
7. The competition is already doing it
Of marketers in 2014 said that social media
marketing was important to their business.92%
97% Of marketers are currently using social media for
their businesses.
8. By being on social media, this
allows your brand to potentially
widen its audience by billions of
consumers.
Social media marketing is also an
inexpensive method compared
to traditional marketing.
If your brand isn’t using
social media marketing,
why not?
9. For more help with your
social media marketing, visit
GeM.co
References:
DeMers, Jayson. "The Top 10 Benefits Of Social Media Marketing." Forbes. Forbes Magazine, 20 Sept. 2015. Web. 12 Mar. 2017.
"Social Media Fact Sheet." Pew Research Center: Internet, Science & Tech. N.p., 12 Jan. 2017. Web. 12 Mar. 2017.
Walters, Kendall. Hootsuite Social Media Management. N.p., 14 Feb. 2017. Web. 12 Mar. 2017.