This document outlines 10 important questions entrepreneurs should ask themselves before opening a retail business. These questions address determining whether retail is the right fit, committing to the significant time demands, choosing an optimal location, developing a unique value proposition to attract customers, selecting products to sell, securing adequate funding, deciding on an online sales strategy, understanding legal responsibilities, seeking professional advice, and ensuring the business concept meets their own standards. Carefully considering these factors is vital to avoiding common pitfalls and successfully launching a retail venture.