When angels and venture capitalists started flooding the market with cash 20 years ago, people forgot that bootstrapping was the way most companies used to get started. Because it deserves to make a comeback as the best way to think about starting a company, I've shared here, my 4 rules for bootstrapping.
This document provides advice on achieving work-life balance for business owners. It discusses how working long hours can negatively impact health and social life. It suggests business owners evaluate if they are spending enough time on important non-work activities and relationships. The document then provides tips for business owners dealing with being too busy or too quiet, such as prioritizing tasks, learning to delegate, and using technology to be more efficient without being constantly connected. Maintaining flexibility and disconnecting from work periodically are presented as important for work-life balance.
Seth Godin in 'This Is Marketing' brings together all his jotted down thoughts of last two decades on marketing from 'Permission Marketing', 'Purple Cow', 'Tribe', 'Knock Knock', 'Marketers are Liars' and MarketingSeminar and so many more. 'This Is Marketing' will serve as a compass for all marketers young and old on how to do marketing in a way that fulfills them. Created this deck as a reference notes for myself with key principles distilled from the book
This presentation will help you rethink what a business is and how you can tailor your plan to work with you as you grow your business. In this presentation you will:
- Have a business plan framework to build upon.
- Learn how to identify and articulate who your competitors are in your market.
- Know the traps, pitfalls and bad business logic to avoid
- Work on weaving business strategy and strategic. planning concepts into your business plan so it grows with you.
Your business plan should act as a framework and provide metrics for you to measure your business against. No, your "hockey stick" pro-forma financial statements are not anywhere close to reality. We will work on that. By the end of this presentation you will have some insight on how to build a tool for your business.
Streamline your sales funnel - Syed Asad Hussain CallPage
Sales representatives quite often don’t focus on top of the pipeline, which leads to a “leaky bucket”. It results in good leads falling through the cracks.
- Learn how to improve your sales velocity.
- Learn how to build a strong lead qualification process.
- Understand the buyer's journey.
Streamline your inbound sales efforts to maximize growth and scalability in your sales team. With the help of sales velocity you can increase your sales by over 140%.
Kick-Start Account-Based Marketing: 11 Tips from ExpertsAvention
The document provides 11 tips from ABM experts to help companies improve their account-based marketing strategies. It outlines 5 key takeaways, including that ABM is evolving and its potential is vast, strong relationships are needed to succeed, strategic accounts should be accessed and engaged with, progress must be measured, and working with a trusted partner can help implement the tips. Overall the tips suggest high-quality data, strategic account relationships, and benchmarks are essential for a successful ABM strategy.
This document provides tips on better managing your time as a business owner or entrepreneur. It discusses working smarter instead of harder by setting clear goals, prioritizing tasks, avoiding distractions, and learning to say no. Some key recommendations include making to-do lists, scheduling tasks and personal commitments, focusing on one task at a time without multitasking, and finding your most productive times of day for different types of work. The document also covers flexible working arrangements and creating systems to stay organized.
The lean startup methods focus on validated learning through building, measuring, and learning from minimum viable products (MVPs) and experiments. This allows startups to test hypotheses about their products and business models quickly to discover what works best under conditions of extreme uncertainty. Pivoting the business model or product based on learnings is preferable to wasting resources on assumptions that are not validated. Key aspects of the lean startup approach include developing an MVP to test hypotheses with minimum waste, measuring key metrics to understand what is working, and either pivoting the business or persevering based on experimental results.
Most organizations have no idea of how to implement Key Performance Indicators (KPIs). They either measure everything that moves, or they operate in the blind and measure nothing except perhaps revenues or profitability.
How to write a business plan that worksBusiness Plan
Strategically analyze your business. Find out what your strengths, weaknesses, opportunities and threats are. Increase your strengths, minimize your weaknesses, exploit your opportunities and avoid the threats. Check out: http://www.business-plan.co.za
From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups wit...saastr
All high-growth startups reach a point in scaling their business when their processes and operations start to inhibit their growth. From SendGrid to DigitalOcean, Yancey Spruill is the person these startups brought in when they were ready to graduate to the big leagues. In his presentation, Yancey will discuss the most common mistakes startup founders make and how to overcome hurdles at different stages of growth.
The document provides guidance on starting a successful business startup. It discusses what defines a startup company, the typical life cycle of a startup from idea to securing funding and operations, and common reasons why startups fail such as running out of cash or poor management. The document also lists five key points for startup success, including looking ahead to turn ideas into a vision and reality, accelerating the pace of work, and managing money carefully. Examples of some globally successful startups that offer cloud storage, file synchronization and personal cloud services are also provided.
How to start a small business? If you ask this question to a group of people and they are likely to think they know the answer. But the truth is that most new businesses fail within their first year of operation.
Avoid this common reasons why most start-up fails by simply visiting us at http://moneyreign.com/ now!
Sage Intelligence provides small business owners with tools to better understand and utilize their financial data. It discusses 5 key areas of financial management: 1) Understanding cash inflows and outflows to manage cash flow. 2) Creating accurate budgets and forecasts to plan for the future. 3) Tracking sales trends to understand what is driving business success or lack thereof. 4) Effectively managing debtors to improve cash collection. 5) Using dashboards to monitor the overall health and key metrics of the business. Taking control of financial data in these areas can help small businesses not just survive but thrive.
Avention 7 Common Challenges Companies Have With Business DataAvention
Companies that effectively use data-driven sales and marketing tools are six times more likely to drive profitability. Integrating data from internal and external sources can provide valuable insights for sales teams. Some common challenges companies face with data include having information that is too shallow, having too much data without a plan for management, and only using basic prospect information. Solutions involve incorporating additional external data, designating a dedicated data management team, understanding what information sales and marketing teams need, recognizing behavioral triggers that can help salespeople, and using analytics solutions to identify key business signals and drive results.
Graphic design is important to make a good first impression on customers. When choosing a design firm, consider their experience, the quality of their work, and how well they understand your brand and target audience. An effective design will grab attention with the headline, use sub-headings to guide the reader, and include a clear call to action. Advance planning can integrate all elements coherently and reduce costs to maximize return on investment.
This document describes a hypothetical "nightmare scenario" where a company has only 15 days to analyze customer data, set selling strategies, and forecast opportunities in order to grow profits. It then outlines 8 steps the company could take to assess their current CRM capabilities, define an ideal state with improved visibility and prioritization of key customer data, streamline unused fields and processes, capture necessary information at each stage of the sales process, and ultimately implement a new tool that integrates fully with their existing Salesforce platform to help sales teams more effectively manage opportunities and relationships. The document suggests this approach is what should be expected of CRM systems all along to best support sales organizations.
The document outlines 9 indispensable factors to consider before starting a business: 1) having a business idea, 2) gaining the necessary knowledge and expertise, 3) assessing the market demand, 4) estimating start-up costs, 5) securing capital and financing, 6) analyzing the competition, 7) choosing an optimal location, 8) hiring qualified staff, and 9) leveraging appropriate technology. It emphasizes the importance of thorough planning and preparation to improve the chances of business success.
The document outlines essential steps and creative tools for generating a digital business idea. It discusses 7 steps to idea generation: 1) become an idea detective by noticing problems, 2) get creativity flowing through research, 3) think of admired digital businesses, 4) consider personal problems, 5) synthesize other ideas, 6) brainstorm solutions, and 7) narrow ideas. It also describes 4 creative tools: brainstorming, brainwriting, random input, and SCAMPER. Finally, it stresses the importance of defining the digital business idea.
The document provides a summary of the top 10 mistakes that early stage startups can easily avoid. These include: not understanding the business model well enough; doing everything the first big client says; launching without customer input; building overly complex MVPs; designing for themselves without user research; pursuing too many opportunities; lacking a clear vision or monetization strategy; and not measuring product usage. Avoiding these common pitfalls can help startups focus their efforts and resources more effectively in the early stages.
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
The document provides advice for emerging technology companies on how to jump start revenue generation. It discusses 10 key things companies need to know, including being wary of hastily hiring a sales force, being objective about their technology offering, knowing their competition, understanding where they are in the emerging technology curve, clearly communicating value to customers, being prepared to invest in winning customers, knowing when to partner, leveraging existing customers, simplifying their message, and being realistic about timelines. It also discusses how companies can execute their strategies through an outsourced sales and marketing option to help reduce costs and accelerate revenue.
http://productprosystems.com - The Product Creation Manifesto is a guide to information marketing and creating information products. Written by Greg Rollett, the ProductPro, this guide will show you the "why" behind recording your own info products as well as practical tips that walk you through the creation of your very own information marketing products.
This document discusses strategies for recovering from the failure of an online business. It recommends diversifying your business activities and income streams so that if one stream fails, you have others to fall back on. Specifically, it suggests:
1) Leveraging your existing customer list, skills, and network from the failed business to start a new venture.
2) Researching new business opportunities in related fields that utilize your existing expertise.
3) Developing multiple concurrent business activities or income streams so your overall business is resilient if one stream fails.
The document provides guidance for validating a new business idea before beginning development. It discusses the importance of validating demand through customer feedback. The author recommends getting feedback from 100 potential customers to better understand if there is a viable market for the idea. It emphasizes the importance of honesty when evaluating one's intentions and motivations for starting a business. Exercises are provided to help the reader identify goals, motivations, and passions to increase the likelihood of success.
How to become an entrepreneur - facing the top 25 challenges Prayukth K V
Answers to everything from "Deciding When to Ditch the Steady Job" to facing challenging client requirements...a must read for all budding entrepreneurs
https://www.mappfia.com/
A minimum viable product (MVP) is something that has just about
enough features that satisfy your early customers and prove that
there's a demand for your product, giving you confirmation it's
actually worth building.
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
This document provides guidance and advice for starting a startup. It emphasizes the importance of validating your idea with customers before building anything. Customer development and understanding customer needs are key. The five major factors that contribute to startup success are identified as the idea, team, business model, funding, and timing. Bootstrapping and selling the idea before building the product are recommended approaches. Resources for learning lean startup methodologies and customer development processes are provided.
This document provides tips on turning a hobby into a successful business. It discusses that the success depends on the founder and the market. The founder must be passionate about the hobby-turned-business and ensure it remains enjoyable. Testing the market is important to validate demand before fully committing. Common obstacles like lack of staffing and scaling up can be overcome by getting feedback, abandoning unprofitable aspects, thinking creatively, taking breaks, and planning ahead. The first steps are thorough research, adjusting based on results, and financially planning without quitting the current job.
The document provides 14 techniques for generating business ideas, including analyzing problems in one's current or previous job, drawing inspiration from successful ideas but improving them significantly, analyzing annual reports of public companies to find problems and opportunities, and applying new business models to existing ideas. It emphasizes that ideas are useless unless acted upon, and that execution is more important than coming up with a truly unique idea. The key is focusing on validating and scaling ideas, not just generating them.
The "Genesis: Idea Stage" ebook explains the phase where the journey starts for every startup: the idea stage. This eBook is the first part of the "Startup Master Class" series covering the idea, problem/solution fit, product/market fit and scaling stages.
The document discusses the lean startup methodology for validating business hypotheses through customer development and pivoting. It emphasizes that startups should explicitly test their business assumptions by getting customer feedback on problems, solutions, and business models, rather than assuming their ideas are correct. If problems arise, startups should pivot one element and test again rather than persisting blindly with their initial plan. The lean startup process helps companies find a working business model more quickly through a scientific approach of iterative experimentation and adaptation based on customer input.
Small Business Survival Guide: 28 tips to unlock you own success story [eBook]Line//Shape//Space
The document provides tips for small business survival organized into chapters on management, money, operations, marketing, clients, and growth. Some key tips include having a business plan with SMART goals, differentiating your business, managing your time well through delegation, embracing social media and developing a strategy, understanding customers well, and staying in touch with clients between projects. The overall message is that small businesses can succeed by focusing on the fundamentals of good management, financial practices, operations, marketing themselves effectively, serving customers, and planning for growth.
Top 10 business mistakes when starting a businesszubeditufail
The document outlines the top 10 mistakes businesses make when starting up. These include not creating a business plan, doing what you love instead of what you're good at, failing to do market research, ignoring competition, not considering your own strengths and weaknesses, misunderstanding what you're actually selling, underestimating startup costs, neglecting marketing, ignoring online marketing opportunities, and trying to do everything yourself without help. Taking the time to avoid these common pitfalls will significantly increase the chances of a new business succeeding.
DNS Business Development Workshop
Course Overview
This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry.
The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course.
The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
The document summarizes presentations from an Innovation Expo on topics related to starting a small business, including elements of a business plan, financing options, developing product ideas, and obtaining patents. Several speakers discussed the importance of having a well-organized business plan and financial statements, as well as exploring funding sources like loans, venture capital, and informal investors. Developing a new product or idea was said to require considering market factors, competitive advantages, and potential profitability. The importance of patents was also covered, though speakers noted they do not guarantee product protection or success.
This document discusses the importance of strategy execution for companies. It notes that between 70-90% of companies fail to properly execute their strategies. Only 63% of planned performance is actually delivered on average. The key issues are that no one is clearly responsible for execution, employees do not understand what is expected of them, and there is no accountability. It then provides a 13 step process for connecting strategy to daily employee actions through defining success metrics, aligning job roles and goals, using metrics for management, and ongoing communication. The overall message is that effective strategy execution requires focusing employees on measurable results rather than activities.
This is the second in a five part series on Strategy Execution. The series is comprised of:
1. Strategy Execution
2. Using Metrics to Define Success
3. Job Design and Delegation
4. Performance Management and Communication
5. Coaching and Motivation
The document discusses how managers can effectively delegate work to employees. It outlines that managers should (1) delegate responsibility for results and authority to make decisions, (2) define what success looks like using metrics, and (3) develop a reporting process so managers know if results are being achieved. Effective delegation requires managers to clearly communicate expectations through tools like job descriptions and to provide frequent feedback to employees. When done correctly, delegation allows managers to get work done through others and advance by taking on new challenges.
Performance Management and CommunicationCharles Plant
This is the fourth in a five part series on Strategy Execution. The series is comprised of:
1. Strategy Execution
2. Using Metrics to Define Success
3. Job Design and Delegation
4. Performance Management and Communication
5. Coaching and Motivation
This is the fifth in a five part series on Strategy Execution. The series is comprised of:
1. Strategy Execution
2. Using Metrics to Define Success
3. Job Design and Delegation
4. Performance Management and Communication
5. Coaching and Motivation
This document discusses how to differentiate yourself competitively in the marketplace. It states that to get buyers to choose you over competitors, you must be substantially better. There are three main dimensions to compete on: quality, cost, and speed. Quality has many factors including performance, features, reliability, and more. Speed can refer to delivery speed or service speed. Cost can be measured in total cost of ownership or individual cost factors like transaction costs, fixed costs, variable costs, learning costs, and disposal costs. The document stresses finding out what factors are important to buyers in those dimensions before developing your product to properly position yourself competitively.
Even if there are strong triggers that are acting on people to get them to innovate, there can be barriers that get in the way.
This slide deck explains the barriers to innovation.
All innovation is initiated because of an external force that causes people to want to change what they are doing for one of four reasons.
These reasons are known as innovation triggers. This slide deck explains those triggers.
7 Reasons You May Not Want Venture CapitalCharles Plant
While getting Venture Capital may seem like a good idea, you should be aware of the stats and they aren't pretty. Only about 12% of VC investments earn VCs the desired rate of return so chances are 88% that if you get VC funding you won't end up being happy. But don't believe me, check out the stats.
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2. What is bootstrapping?
material minds 2
This is the shack that Bill Hewlett
moved into.
Bootstrapping usually means
starting a business without
external capital.
No dilutive capital or issuing
common or preferred shares,
or convertible debt.
Also for companies that are
launching new products as a
good way of thinking out how
they can launch a new
product.
3. Why would you want to
bootstrap?
material minds 3
I have lots of friends who are
entrepreneurs and one day I noticed
something. Most of my friends who had
bootstrapped businesses and owned
them all on their own were doing very
well financially.
On the other hand, most of my friends
who had obtained venture capital
funding were not doing as well
financially.
If you want another perspective on
Venture Capital, check out my
presentation on why you may not want
VC funding.
4. Rule 1
Find a Budget Waiting to
be Spent
material minds 4
People will tell you that you
must find a problem that you
can solve but that isn’t really
enough.
5. You must solve a recognized
problem
material minds 5
If you’re starting a company, everyone
will ask you what problem you’re trying
to solve.
Well you might see a problem but if
others don’t see it that way, you are
not solving a recognized problem.
6. Someone must own the problem
material minds 6
So if people recognize there is a problem, is there someone in the
company who owns the problem?
There are lots of problems that companies have but the way they think
or strategic priorities may mean that there is no one responsible for
solving the problem.
If there isn’t someone responsible for solving the problem then you
have no one to sell to.
7. The problem owner must wake
up everyday trying to solve that
problem
material minds 7
Even with someone responsible for
solving the problem, they may already
have a good enough solution.
It may not be as good as your solution
but they may think it good enough for
now. That’s why Excel is used in so
many applications instead of
databases.
The person responsible must be waking
up every day trying to solve the
problem if you want to get anywhere.
8. They have to have a budget
material minds 8
I have come to believe that the most
important thing to identify in creating a
company is a budget.
If a company doesn’t have a budget
for what you want to sell and will take a
long time getting a budget then you’ll
have a slow start, whether or not you
get VC financing.
A slow start in bootstrapping is a slow
death.
9. There must be lots of them
material minds 9
Finally, it’s no good finding a company
with a budget, you better find lots of
them because you’re bound to have
competition.
10. Rule 2
Do Something Radically
Different
material minds 10
Sure you can start a company where
everyone is doing the same thing.
To be competitive then you’ll need to
be better at execution or better at
selling.
Those types of businesses though don’t
have the same potential as ones that
are doing something radically different.
11. Quality
material minds 11
There are only three dimensions upon
which you can compete.
Those are Quality, Cost and Speed.
The best one upon which to base your
competition is Quality.
Look at Apple. The highest cost
products out there, no faster at delivery
in fact maybe slower to get to market.
But they have the best quality, bar far
and as a result are the most successful
tech company in existence.
12. Cost
material minds 12
You can also compete on cost by
being the lowest cost product or
service. That can work when, in a Blue
Ocean Strategy, you find a segment of
the market who will accept a lower
quality product at a much lower cost.
This worked for IBM as they found a
segment of the market that needed
computing but couldn’t afford mini-
computers
Of course it worked for them until
someone else decided to be even
lower price.
Note that Apple is still around while the
IBM PC is not.
13. Speed
material minds 13
Speed as a differentiator means time to
market or customer cycle time, the
amount of time from order to delivery.
This can be a long term differentiator as
complex distribution networks are
difficult to establish.
Look at Dell. They get new technology
to the market faster than anyone and
get you a PC exactly the way you want
it.
They survived when Compaq and
many others didn’t.
14. Switching costs are high
material minds 14
And why do you need to do something
radically different?
Well it’s because switching costs are
high, people don’t like to change and
they will only change how they are
doing something if the alternative is
really outstanding.
15. Rule 3
Engage customers
from day one.
material minds 15
I see many entrepreneurs who spend
all sorts of time at the beginning of an
enterprise writing a business plan,
getting their website ready, creating a
product but that’s the wrong way
around.
16. The problem – Wait till the
product is done and try to sell it
material minds 16
I’ve met lots of companies, in fact I’m
dealing with one right now, that built a
product and then went looking for
customers.
It doesn’t work, in fact you become a
product in search of a market.
17. Start selling
on day one
material minds 17
Research shows that successful software companies spend as
much on sales and marketing from day one as they do on
research and development.
That’s not the Canadian way but it works. You need to start
selling or engaging customers on day one.
In fact if you read the Four Hour Work Week, you’ll see that he
tests the market with fake ads well before getting down to
building a product.
18. Business development
material minds 18
Selling before you have a product
finished is the role of business
development.
A salesperson’s job is to find a customer
and sell her a product that exists.
The business developer’s job is to find
out the customer’s needs and figure
out how the product you are thinking
about can be adjusted to meet that
client’s needs.
This is harder to do with consumer
products but in those this role is
performed by market research and
mocked up customer trials with
prototypes.
19. Lean Startup
material minds 19
If fact this is the whole methodology
advocated in the Lean Startup and
Lean methodologies in Software
development.
Do quick product iterations and check
for market reaction before you’ve
gone down an unfortunate path too
long.
20. Rule 4
Get their money early
material minds 20
You’ll notice that most of the
rules are about customers and
their money.
That’s not a coincidence
because success in business is
achieved by getting a customer
to part with her money.
And if you’re bootstrapping, you
better get their money early if
you want to survive.
21. Consulting
material minds 21
The first way you can get money from a
customer is by doing consulting.
This doesn’t work for consumer
businesses but it works very well in B2B.
The consulting should be helping them
come up with solutions to the same
problem you’re going to develop a
product for.
22. Services
material minds 22
Once you’ve done the consulting, you
can move to the next stage and take a
problem off a customer’s hands by
performing a service for them.
One friend of mine started in consulting
by helping call centers improve their
operations by making
recommendations and training their
staff.
Eventually, one of his customers said,
why don’t you just take over my call
center and do it for me. This started a
business that grew astronomically all
over North America.
23. Customized software
material minds 23
Now if you’re headed down a product
route, many customers will pay very
well for you to develop a customized
solution for them.
There are countless companies around
that started out doing customized
solutions that then then productized for
a wider market.
That was also the way Blackberry got
going, with custom contracts
24. Prepay
material minds 24
Of course if you can, get some if not all
of your money up front.
Clients will be more predisposed to this,
the more value you can bring to the
table.
Some of them will even fund research.
NASA has funded some $500 million for
SpaceX to get to production.
25. Kickstarter
material minds 25
This is a great new source of funding if
you presell a product.
Polar Pen, Amanda Palmer and the
guy who will make a potato salad are
great examples of success. There are
other examples where failure to raise
funds is a good indicator of poor
market demand.
Only 9.5 % of startups that raise money
with Kickstarter go on to raise VC
money.
Women are successful 2/3 of time but
for men it is 1/3.
26. Success
material minds 26
Here are some great companies
that built real businesses with
real revenue:
• Veeva Systems
• Tableau
• Indeed
• Mojang
• Shutterstock
• Wayfair
• Mailchip
In fact, Mailchimp and Mojang
were completely revenue
funded.
31. Start selling now!
material minds 31
Start selling from the first day you have
an idea so you’ll see if you have a
chance of getting some of the budget
spent on you.
32. Use customer money to build
your business
material minds 32
Find a way to get
customer money to
finance your launch.
33. Once you have
• products
• reference accounts
• a working business
model
• the right people
• exponential growth
You can go out and raise
money
material minds 33
34. Then you may become a
rocketship
material minds 34
35. material minds
Helping individuals, leaders,
and entrepreneurs improve
strategy execution.
Charles Plant
416 458 4850
cplant (at)
materialminds.com
Consulting
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