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Pitch Deck Teardown: Super.com's $60M Series C deck
- 1. Series C Pitch Deck Confidential
- 2. Who We Are Super is the savings super app for everyday Americans who want to spend less, access credit, and experience more of what life has to offer
- 3. 6 Years Ago Super Launched 80 Million + Users ~$1 Billion Annualized GMV ~100% CAGR Net Revenue in 2018-2022 $150 Million + Capital Raised $150 Million + In Direct Savings
- 4. Net Revenue ($M) Growth at ~100% CAGR from 2018 to 2022 Gross Margin of ~80% Estimated 4x+ GP LTV:CAC over 36 months Consistently improving GP LTV:CAC of customer cohorts Customers Payback Gross Profit on their First Transaction 1st transaction GP LTV:CAC of ~2x High & Efficient Growth with Strong Unit Economics
- 5. Visionary, Experienced & Founder-Led Team Hussein Fazal Co-Founder & CEO Henry Shi Co-Founder & COO Radhika Duggal CMO Daniel Weisenfeld CFO Eitan Sisso GM, SuperShop Rick Galasieki GM, Fintech Clem Bason GM, Travel Kevin Keller General Counsel Full-time Team Members: 223 Fully remote with hubs in San Francisco, New York, Miami, and Toronto Team Independent Board Members Joanne Bradford Former COO & CMO at SoFi Anan Kashyap Former CFO at Poshmark
- 7. Super serves those that need it the most Low household income, traditionally <$50K 2% wait for products to be on sale to purchase No or low FICO score 41% have to save before they buy
- 8. 183M Consumers 100M Consumers ● Low/Med income - $50K to $75K HHI ● Good credit - above 669 ● Enjoy saving money when they can 83M Consumers Core Target Customers ● Gen X & Gen Y - Age 25 to 56 ● Low HHI - below $50k HHI ● Poor credit - below 669 or no score or not sure ● 33% unemployed (US unemployment rate ~3.9%) ● 66% are female ● 67% make all the HHLD shopping decisions ● 50% don’t have access to goods and services to live the life they want Our Target Customers
- 9. A Savings Super App
- 10. The wealth inequality gap in the US is growing. Super has a unique opportunity to make a difference in the lives of 100M+ Americans. We are positioned to do this given our active customer base and our core travel and card products. Why us? Why Now?
- 11. There are synergies between products ● Travel / Shop customers signing up for Cash on checkout ● Transaction history on Cash allows us to suggest other savings (Gas, Mobile, Pharma) Why a Super App? Why bring all of this together? Customer Driven Expansion This is what our customers are asking for. They need to save (not just want). They need access to credit.
- 12. Helping customers save and build credit through a wide range of products Hotels Gas Savings Cash Card Credit Building Phone Plans Insurance Pharmacy Savings Super App
- 13. Expanding into use cases that our customers are asking for Travel (bi-annual/annual) Shop (monthly) Cashback/Rewards (weekly) Pass all the commission to user Gift cards Card Linked Offers and Rewards Gamification Lifestyle (weekly) Local eats/drinks deals Community Test Surveys to Earn Gas/Car (weekly) Discounts with Gas Report gas prices Pay Per Mile Insurance Fuel efficiency stats AAA features Shopping tools (Monthly) Rebooker/BPG Price alerts/tracking Fast Checkout Gift Cards Price history Price comparison Safari extension for mobile Import Amazon Wishlist Reviews Back in stock alerts Shipment tracking Price Freeze Grocery (weekly) Local Flyers Search, In-store deals/coupons Shopping list, Loyalty Card aggregator Mobile (Monthly) 20-40% off your monthly plan Cash (daily/weekly)
- 14. Use Case Frequency Spectrum Habit Zone Forgettable Zone Daily Weekly Monthly Yearly Years + Forgettable Zone If your use case natural frequency is less than monthly, it is very hard to stay in the mind of the consumer. You end up having to re-acquire users.
- 15. Balance and spend power appears on the SuperApp homepage SuperCash promotional landing page SuperCash in a dedicated section on the app SuperCash is core to the experience As users sign up for SuperCash it becomes a core part of their experience This feeds the rest of the flywheel and turbo charges retention
- 16. New to SuperApp Travel-focused User w/ booking Cash-focused Dropped off user Personalized experiences We dynamically change the content and arrangement of our superapp to create a personalized UI based on user behavior.
- 17. The Raise Super is raising $60M to grow existing savings use cases and expand into others Helping our customers experience more of what life has to offer