If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?” In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.