Personal Information
Organization / Workplace
London, United Kingdom, London United Kingdom
Occupation
Independent Consultant
Industry
Consulting / Advisory
Website
http://www.sandeepdas.co
About
My domain expertise and experience lies in brand positioning / repositioning strategies, brand equity measurement and mapping, brand portfolio optimisation, brand architecture development, identifying and implementing engagement specific consumer insights, category & market analysis and implementation of brand health / brand KPI measurement systems.
I have strong experience and understanding of complex and strategic brand positioning, brand health measurement, segmentation and opportunity identification and brand transformation programmes. I have worked in both Asia and Europe with extensive exposure to both regional and global client engagements.
I have deep understanding and apprecia
Tags
strategy
branding
brand strategy
strategic management
strategic planning
effectiveness
implementation
brand
portfolio
brand management
brand architecture
consumer
marketing
brand tracking
brand measurement
brand health
See more
Presentations
(2)Documents
(1)Personal Information
Organization / Workplace
London, United Kingdom, London United Kingdom
Occupation
Independent Consultant
Industry
Consulting / Advisory
Website
http://www.sandeepdas.co
About
My domain expertise and experience lies in brand positioning / repositioning strategies, brand equity measurement and mapping, brand portfolio optimisation, brand architecture development, identifying and implementing engagement specific consumer insights, category & market analysis and implementation of brand health / brand KPI measurement systems.
I have strong experience and understanding of complex and strategic brand positioning, brand health measurement, segmentation and opportunity identification and brand transformation programmes. I have worked in both Asia and Europe with extensive exposure to both regional and global client engagements.
I have deep understanding and apprecia
Tags
strategy
branding
brand strategy
strategic management
strategic planning
effectiveness
implementation
brand
portfolio
brand management
brand architecture
consumer
marketing
brand tracking
brand measurement
brand health
See more