Enterprunership

16 January 2019 www.snipe.co.in 1
How to become an
Entrepreneur?
Session 1
POWERED BY... SNIPE TECH PVT LTD

Agenda
What is an “Entrepreneur?”
Identifying Entrepreneurs
List of Advantages
Tips
The Steps You Will Take To Become An Entrepreneur
Permits, Registrations & Compliances
Tax Registration Documents
Why A Business Needs Money
Problem & Opportunity
Government of India schemes

What is an “Entrepreneur?”
Entrepreneur:
Person whose goal is to create or capitalize on
new economic opportunities through innovation
Entrepreneurship:
Process through which entrepreneurs create and
grow enterprises
Entrepreneurial Community:
Community where significant economic and social
entrepreneurial activity exists within an
effective system of public and private support

Identifying Entrepreneurs
Entrepreneurship
People with
underused
talent
Small
businesses
High-
growth
businesses
Innovators
Self-
employed
Youth
Unemployed
Social
entreprene
urs

List of Advantages
It gives a great
amount of
freedom.
• working like
a boss
It can be
exciting.
• new
opportunities
It allows you to
set your own
earnings.
• making
investments
when you
own the
business
It offers
flexibility.
• schedule your
work hours
around other
commitments

Tips
Have a solid business plan
Prepare for financial challenges
Put your faith in a trusted mentor
Marketing on a shoestring budget
Build a team that shares your vision
Never stop learning
Safeguard your venture

The Steps You Will Take To Become An Entrepreneur
Entrepreneurs need many
tools, skills, and
qualities to maintain a
business, and one of the
most important things
they can do is to
maintain positivity. A good entrepreneur will
also be focused on
learning and
growing, both from
a personal and
professional point
of view.
Step 2
Research about
existing
problems in
market
Step 3
Start exploring
yourself.
Step 4
Try to build
your business
slowly.
Step1
Find your
Talent & Place
of Work

Proposed SystemPermits, Registrations & Compliances
These are business specific permits which are required as per the industry. So,
permissions are to be taken from respective ministries.

Tax Registration Documents
1. Permanent Account Number (PAN): It is a
compulsory requirement for any
business to have a PAN number
before opening a bank account. PAN
is used for paying direct taxes.
2. Tax Deduction Account Number (TAN): This
is required when you make any
third-party payments, say to the
supplier of your goods/service. TAN
is used for deducting tax at source.
It is good to have all the tax registrations in place even before you start your business.

Why A Business Needs Money
Need for
money!!
Licenses and
permits
Depending on
your area of
interest, you
may need to
undergone
through some
permissions
under
specific
authorities
Suppliers
To buy
better
quality raw
materials.
Equipment
To get
specialized
machineries
Office space
To create
comfortable
environment
for
employees to
work in.

How lenders generally structure a loans
Structure of Loan
• Standing amount of money similar to loan that
bank extends to customer. i.e., Resolving
Credit.
Line Of Credit Loans(LOC)
• Loan that is repaid over time with a number of
scheduled payments, normally at least 2
payments are made towards loan.
Instalment Loans
• Loan that is not fully paid over its given term.
It is required at the end of term to repay
remaining balance of loan.
Balloon Loans
• Process of obtaining temporary, short term
finance to close a real estate transaction.Interim Loans
• Car loan is most common secured and credit
cards are unsecured loans.Secured And Unsecured Loans

Collateral Free Bank Loan
 It should be a Private Company
and should have SME/SSI
Registration.
 Types of Loans Term or Working
Capital Aid will be granted.
 Term Loan is for a Max Period of
7 Years and Max Delay Period of 3
Years.
Collateral – Property that borrower offers for lender to secure the loan
Maximum
period of 7
years
Working
capital
SME/SSI
Banks

Idea & Value Proposition
One Should Talk About…
Details
about
your idea
and
product.
How does your product solve the problem?
Differentiation: How your product is different than the
ones currently in the market?
Value proposition: What value does your product deliver to
the customers i.e. why should they buy your product?
(Highlight key product features)
How will your product grow in the future?
… To Justify His View of Business

Team
Information about the team.
which includes :-
Educational Background.
Professional Experience.
Division of Roles and
Responsibilities.
Advisors to the Team, If any..

Description Of The Problem Includes : Whether It Is A Business or
a Consumer’s Problem?
What Kind Of Stakeholders
Feel This Problem?
Are There Currently Any
Solutions In The Market
How Big Is This Opportunity In
Number Of Customers, Potential
Revenue Etc.? What Is The Market
Size?
How Is This Market Spread
Geographically

Business Model
What Is Your Monetization Strategy ?
I.E., How Are You Going To Make Money?
Who are the various
stakeholders involved in your
business i.e. suppliers,
partners etc.?
What are the different
channels you will use to deliver
your product?
What resources would you
need, how will you get them
and use them?

Financial Model
What Is The Investment Required?
• Break even point:
Point where total
costs and total
sales are equal.
• Projection:
Estimated money a
company will
generate during a
specific period.
• Revenue figures.
• Profit figures and
Growth.
• How much capital
investment
required in and
around various
aspects of
Business?
Capital
Investment
Revenue
&
Profit
Break even
point
Projection
estimation

Choosing the Right Legal Structure
Types of Legal Structure
• Sole Proprietorship: Is one individual or
married couple in business alone.
• General Partnership.
• Limited Partnership.
• Limited Liability Partnership(LLP).
• Limited Liability Limited Partnership(LLLP).
• Non-profit Corporation.

Entity Registration Process
Sole Proprietorship:
No Formal registration
required
Decide on the name of
the Organization
Open a bank account
General Partnership:
Create a partnership with full of
conscious.
Include capital contribution and
profit sharing ratio
Include the duties & power of
partners
Consider the nature and place of
business.
Register the legal document, if
required

16 January 2019 www.snipe.co.in 2016 January 2019 www.snipe.co.in 20
Private Limited Company
• Obtain Director Identification Number (DIN) Obtain Digital
Signature Certificate (DSC) .
• File name with the Registrar of Companies (RoC) Draft
Memorandum of Association (MOA)
• Draft Article of Association (AOA) Submit all the documents
to RoC.
Limited Liability Partnership
• Obtain Director Identification Number (DIN) .
• Obtain Digital Signature Certificate (DSC).

How to Choose a Base Location
The Journey Of Any Entrepreneur Is Full Of Challenges:
Client Location:
• Try to establish your
office, where your
clients are located.
However, if you’re
setting up an online
business, then client
location doesn’t
really matter.
Skilled Employee Base:
• As you need to hire
and retain a great
pool of employees
who would execute
the work for you, it
would be helpful if
your location allows
you easy access to
them.
Need of Overseas Setup:
Setting up overseas
offers you
comparatively greater
ease of doing business
and access to global
capital. This may be
beneficial depending on
the scale of operations
and nature of business.

Government of India schemes

Contacts
For any doubts please speak to us
during office hours:)

Thank you…
Conclusion

How To Get
A
Start-up Idea
Session II
POWERED BY SNIPE TECH PVT LTD

Agenda
Executive Summary
Introduction
Key Components
Case Study With Most Successful Startup

Executive Summary
The primary challenge for an entrepreneur is often ensuring that he/she has a viable
business idea, which is largely dependent on the ability to identify a gap in the market
that presents itself as an opportunity.
Here are five resources to aid in Ideation development:
1. Are You Prepared for the Entrepreneurial Journey?
2. Useful Mission – questions to ask when writing a mission statement
3. Clarify the Vision – questions to create an effective vision statement
4. Key to Startup Success: Customer Discovery
5. Startup Risks Entrepreneurs Should Consider When Launching their Startup

Introduction
Clearly express your venture idea based on the pain
points/experiences you have, or
someone that you know has faced.
Conduct a technical and market feasibility of your
venture idea and define the following:
a. Pain point you are solving for
b. The customer you are targeting
c. The solution you have arrived at
d. Competition and current alternative for customers
e. Sources of differentiation against your competitors
Conduct a financial feasibility of your venture idea by
assessing:
a. Ability to monetise the idea
b. Depth of the market

Idea Assessment
After identifying a problem or need-gap, as an entrepreneur, it is important to
assess your venture idea. To do so, you should aim to get answers to the
following questions:
1. Technical & Market Feasibility (Does the need exist?)
a. What pain point are you solving for?
b. Who are you solving this problem for?
c. How are you going to solve the problem?
d. Is anyone else doing it? How are customers currently solving for their
problems?
e. Can you do it differently from them?
2. Financial Feasibility (Can you monetise the idea?)
a. Would your customers pay for your solution to the particular problem?
b. How big is the market? How many customers would potentially pay for your
solution?

Analysing Environment
You might have an amazing idea, and a great vision, but for it to be a success,
the environment must be suitable. It is important for you to know whether the
opportunity is a substantial one and for that you would have to analyse the
environment. In order to analyse the environment, you need to understand
various factors like:
1. Demographic Factors
2. Technological Factors
3. Social-Cultural Factors
4. Economic Factors
5. Political-legal Factors

Understanding Industry
An Industry consists of groups of sellers, suppliers, competition and substitutes.
To be able to assess the attractiveness of an industry you are in or trying to be in,
it is ideal to use the Porter's five forces framework. It is a very important to get a
good understanding of whether the industry you are targeting is attractive or not.
Porter’s five forces is a competitive analysis model; it helps you to understand the
nature of competition within your industry, and hence it is used to analyse the
industry you operate in. It provides a good, simple yet powerful, framework for
developing an understanding of the competitive forces in your industry.

A description of the Idea & Value Proposition Which Includes
 Details About You Idea And Product
 How Does Your Product Solve The Problem?
 Differentiation: How Your Product Is Different Than The Ones Currently In The
Market?
 Value Proposition: What Value Does Your Product Deliver To The Customers I.E.
Why Should They Buy Your Product? (Highlight Key Product Features)
 How Will Your Product Evolve In The Future?
Things To Keep In Mind
 Provide Research On Competition
 Talk About Your Differentiators
 Provide A Demo Of Your Product, If Possible
 Talk About Customer Testimonials To Validate Your Idea And Prove How Your
Product Is Working
 Don’t Disregard Questions

Proposed SystemPorter’s 5 Forces Model
The five forces that must be analysed in-depth are:
Ease with which new competitors can enter the businessThreat Of Entry
Buyer Power Strength of the buyers to command tough terms for the industry
Strength of the suppliers to squeeze margins out of the industry
Ease at which an alternative option can substitute your product
Extent to which firms within an industry put pressure on one
another
Supplier Power
Threat Of Substitutes
Competitive Rivalry

Competitive Advantage
Sustainable Competitive Advantages
1. Proprietary Elements
2. Superior Organisational Processes
3. Business Model Differentiation
4. Business With Network Effects

Competitive Advantage

Pitching
Pitching is an acquired skill, not an innate
talent. It takes practice. And yet, he says, the
tendency is to assume they’re somehow the
exception to that rule and can get up and just
wing it. “It takes about 25 times giving the pitch
until you’re really smooth with the pitch. This
means you have to pitch all the time.”

Case Study
Phanindra Sama, Co-founder of Red Bus
redbus.in, a rapidly growing Indian startup, is revolutionizing the way people book
bus tickets. And, it all started when the co-founder & the CEO of RedBus, Phanindra
Sama could not meet his family on a festival.
In just few years of it’s launch, Phanindra & his team scaled redBus to a level where
it’s revenue is above $12M. And presently, it is considered to be one of the fastest
growing Indian web Startup.

Red Bus Road Covered
 redbus.in is the second highest transacted travel website in the
country, next only to IRCTC
 1,200 bus operators use the Red Bus platform
 Around 700 employees, with 26 offices across 24 states
 10,000 travel agents use Seat Seller, an inventory distribution
platform for agents to sell bus tickets
 Five government road transport corporations use RedBus to sell
their bus tickets
 Eight call centres to support

Red Bus Finance Status
With an initial funding of just Rs 2.5 crore from Seed fund in 2007 and
a subsequent round by Inventus of around Rs 8 crore, the company
started growing at a scorching pace from the first year.
From just Rs 50 lakh of GMV in the first year (it’s for six months as the
company started in August) to Rs 5 crore in the second year and Rs
30 crore in the third year. The GMV had hit Rs 600 crore in 2012, when
the company last publicly disclosed the figure.

Journey
For Sama and his friends, the idea of developing an online bus ticketing
platform came out of their personal need, to address an issue most bus
passengers face. It started after Sama failed to get a bus to his home city
during the Durga Puja time in 2005. When he proposed an idea to develop this
platform, his other two co-founders who were staying in the same flat liked it
very much. They started taking the help of a few other techies (in fact, initially
seven of them had started working on developing the platform), who were
staying in the same flat. The idea was to empower bus operators by providing
this as an open source platform.

RedBus Case Study

References
https://sutrahr.com/top-100-startups-2018
http://www.indianstartupshow.com/
https://www.youtube.com/watch?v=-31V4HrT9u4
https://www.youtube.com/watch?v=9WjHZ5wLe6w

Visit us at: www.snipe.co.in
Email: hr@snipe.co.in
Snipe Tech PVT LTD
#123, 2nd Floor, 70th CROSS
5th Block Rajajinagara
Bengaluru -560010
Tel: +91 831064730
+91 80 23100098
For any doubts please speak to us during office hours:
Contacts

Thank You

Pitch Deck Structure
Session III
POWERED BY... SNIPE TECH PVT LTD

Agenda
Executive Summary
Introduction
Key Components
Team
Problems & Opportunity
Business Model
Sample Example Pitch deck

Executive Summary
Pitching is a very crucial component of an entrepreneur’s journey.
A good pitch with successful results is also a validation of an
entrepreneur’s hard work and the dedication put in by him/her
and his/her team.
This session broke down the pitch into critical components.
If included successfully included, these elements can affect the
success of your pitch.
Understand what a
pitch and what are the
means to deliver it
Understand and
implement in the focus
points in your own
pitch

Introduction
What Is A Pitch?-A pitch is a way to present your idea to a potential investor.
It is all about convincing the investor that your idea and your Start-up is worth investing in.
Also, there is no fixed way to deliver a pitch – it could be done via a PowerPoint presentation, a
drawing or orally delivering a business plan.
How To Pitch? - While making any pitch, there are
three broad things that one should keep in mind and
these are listed below:
Understand Why You Are Pitching:
* Understand Market Potential
* Define your personal
motivation in starting up
Do Your Homework And Research:
*Research your own idea
thoroughly
* Research on market and
competitors
Keep It Crisp:
* Engaging, Impactful &
Interesting discussion with
Investors

Key Components Of A Pitch
Background, past entrepreneurial
experiences and comradeship between
team members
Team
Problem &
Opportunity
Identifying problem being tackled and
corresponding market size
Explanation of USP/differentiation of
idea
Talk about monetization and describe
business model in detail
Description of P&L statements and
cash flow from expected growth
Idea & Value
Prop
Business
Model
Financial
Model

You Should Be Able To:
Think of your pitch’s components from your start-up's perspective
While describing the above things one always needs to keep in mind
the following:
- Try To Make A Simple And Crisp Pitch
- Make Your Pitch Interesting And Engaging
- Be Realistic On Market Size
- Demonstrate Using Notes, Pictures
- Do Thorough Research On Competition – Don’t
Disregard It
- Don’t Disregard Counter-questions From Investors

Team
Information about the team which
includes
Educational Background
Professional Experience
Division of roles and
responsibilities
Advisors to the team, if
any
Things to keep in mind
Highlight experience of team members
which is relevant to the business you are
starting up
Talk about what specific skillset each team
member brings to the table and how that
will help him/her succeed in this role
Mention how long the team has been
working together, bonding within the team
and comradely
Remember: Investors want to see a team
which can work well together and succeed
in this venture

A Description Of The Problem Which Includes
Whether it is a Business or a
Consumer problem?
What kind of stakeholders feel this
problem?
Are there currently any solutions in
the market?
How big is this opportunity in number of
customers, potential revenue etc.? What
is the market size?
How is this market spread
geographically (if applicable)?
Focus on a single problem, don’t try to
solve multiple problems simultaneously
Get into the details of the problem
Understand your industry/customers
well
Keep it simple to understand and
interesting
Be realistic about your market size

A description of the Idea & Value Proposition Which
Includes
 Details About You Idea And Product
 How Does Your Product Solve The
Problem?
 Differentiation: How Your Product Is
Different Than The Ones Currently In
The Market?
 Value Proposition: What Value Does Your
Product Deliver To The Customers I.E.
Why Should They Buy Your Product?
(Highlight Key Product Features)
 How Will Your Product Evolve In The
Future?
 Provide Research On Competition
 Talk About Your Differentiators
 Provide A Demo Of Your Product, If
Possible
 Talk About Customer Testimonials To
Validate Your Idea And Prove How Your
Product Is Working
 Don’t Disregard Questions

Proposed SystemBusiness Model
What is your monetization strategy i.e. how are you
going to make money?
Who are the various stakeholders involved in your
business i.e. suppliers, partners etc.?
What resources would you need, how will you get
them and use them?
What are the different channels you will use to
deliver your product?
A Description Of The
Business Model Which
Includes
• Conduct proper research about your business model
and validate it
• Have clarity on your revenue streams
• Show some figures to support your model if your
product is already launched. These would include
revenues, costs and number of paying customers
Things To Keep In
Mind

Financial Model
 is the investment required?
 What are the costs involved and allocation to different
heads?
 Revenue figures and projections
 Profit figures and growth
 Break even point
A Description Of The Finance Model Which Includes
 Be realistic in your growth projections
 Get into the details of various costs involved; don’t
overlook any
 Get help from an expert like a CA to help make the
model
 State your assumptions clearly for the projections
Things to keep in mind

Sample Example Pitch Deck

Esteemed Team

Problem Statements

Current Solutions

Our Solution

Solution

Business Model

Product

Timeline

Financial Projections

16 January 2019 www.snipe.co.in 7116 January 2019 www.snipe.co.in 71

Thank You

Contacts
For any doubts please speak to us
during office hours:)

Thank you…
Conclusion

Enterprunership

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