Disneyland
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Walt Disney Company was founded in 1923 and is now the world's largest entertainment conglomerate. It operates media networks, parks and resorts, studio entertainment, and consumer products divisions. Some key events include launching Mickey Mouse in 1928, opening Disneyland in 1955, Epcot Center in 1982, and acquiring Capital Cities/ABC for $19 billion in 1995. The company's mission is to be a leading producer and provider of entertainment globally. It uses its portfolio of brands like Disney, Pixar, and Marvel to create innovative entertainment experiences.
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Disneyland
- 1. Welcome To Our Presentation
- 3. Company Profile Founded by Walt Disney Established in 1923 Headquartered in California, USA Currently world’s largest conglomerate in terms of revenue.
- 4. History October 16, 1923: This date is considered the start of the Disney Company first known as The Disney Brothers Studio. 1928: First Mickey Mouse cartoon, and the first appearance by Minnie Mouse. 1932: Flowers and Trees, first full-color cartoon and first Academy Award winner. 1939: The Disney Studio begins its move to Burbank, California. 1940: Walt Disney Productions issues its first stock.
- 5. History 1955: Mickey Mouse Club debuts on television. 1971: Walt Disney World Resort opens with the Magic Kingdom and two hotels near Orlando, Florida. 1982: EPCOT Center opens at Walt-Disney World Resort . 1983: Tokyo Disneyland, the first international Disney theme park, opens in Japan. 1987: The first Disney Store opens, in Glendale, California.
- 6. History 1989: Disney-MGM Studios opens at Walt Disney World Resort. 1992: Disneyland Paris opens. 1995: Disney agrees to purchase 25 percent of the California Angels baseball team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The Disney Channel begins operation in the UK. 1996: Disney Online launches Disney.com. Radio Disney, a live 24-hour music-intensive radio network, debuts. 1998: ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney World Resort, Disney Magic cruise ship departs on its inaugural cruise.
- 7. Mission Walt Disney Company is to be one of the world's leading produ and providers of entertainment and information. Using portfoli brands to differentiate its content, services and consumer produ it seek to develop the most creative, innovative and profitabl entertainment experiences and related products in the world
- 8. V i s i o n “To make people happy”
- 10. Product Line Media Network Studio Entertainment Parks & Resort Consumer Products
- 11. Media Network • ESPN • Disney/ABC Television Group • ABC Entertainment Group • ABC News • ABC Owned Television Stations Group • ABC Family • Disney Channels Worldwide • Hyperion Book s
- 12. • Disney Land Resorts • Walt Disney World Resort • Tokyo Disney Resort • Disneyland Paris • Hong Kong Disneyland • Disney Cruise Line • Disney Vacation Club • Adventures by Disney • Walt Disney Imagineering Parks & Resorts
- 13. • Walt-Disney Studios Motion Pictures • Marvel Studios • Touchstone Pictures • Disneynature • Walt Disney Animation Studios • Pixar Animation Studios • Disney Music Groups • Disney Theatrical Group Studio Entertainment
- 14. • Disney Licensing • Disney Publishing Worldwide • Disney Store • Disney Toy Consumer Products
- 15. Disney Resorts: 1. California 2. Florida 3. Tokyo 4. Hong Kong 5. Paris Place
- 16. Price Walt Disney has always targeted middle class people. The pricing strategy o Disney is dependent on the kind of product or service they are offering. Toy and theme park tickets are affordable whereas product of movies, broadcasting etc are capital intensive. Another point to be noted is that the follow seasonal pricing strategy
- 18. Promotional Strategy Use TV programs, movie teasers, competitions, commercials, billboards, online ads etc. Offer various packages for come up in Disney also promoted through their own channels. Use catchy taglines merchandises are also sold through online portals and various retails stores.
- 19. Brand Réputation •Highly Diversified Portfolio •Strategic & Tactical Acquisitions •Global Expansion & Alliances •Economies of Scope •Top Management •Loyal Customers •Strong Financial Position SWOT analysis-Strenght
- 20. •High Cost of Operations •Concentration of Revenues In North America •Approaches Antitrust Law Limits SWOT analysis-Weakness
- 21. •Benefits From IT Advances & Mobile Gaming •Build A More Eco-Friendly Image • Further expansion in new emerging economies •Release of New Successful Stories & Characters SWOT analysis-Opportunities
- 22. •Financial Récession •Increasing Piracy •Strong Competition •Continous Need For Technological Update •Change in Consumers Preferences & Tastes •Negative Publicity Due to Unexpected Event SWOT analysis-Threaght
- 23. Corporate Social Responsibility CHARITABLE GIVING VOLUNTEERING BE INSPIRED Through contributions, collaborating with nonprofit organizations, in-kind gifts and employee volunteerism, Disney brings positive, lasting change to communities around the world. Disney are committed to strengthening communities by dedicating their time and talent to fill hospital rooms with comfort and laughter, serve meals to the hungry, and so much more. Disney believe that their concern for kids and families must extend beyond their entertainment to the world in which they live. They aim to inspire people to think creatively, live healthier, conserve nature and strengthen their communities.