Growth Hacking / Marketing 101: It's about processRuben Hamilius
Growth hacking is a marketing technique used by startups that focuses on low-cost and innovative alternatives to traditional marketing. It involves using creativity, analytics, and social metrics to sell products and gain exposure through techniques like SEO, website analytics, content marketing, and A/B testing. Growth hackers prioritize growth over budgets by analyzing the customer acquisition funnel to identify opportunities to improve conversion rates at each stage - acquisition, activation, retention, revenue, and referrals. The goal is to brainstorm experiments, prioritize ideas, develop hypotheses, test changes, and systematize optimized processes into a repeatable "growth machine" approach focused on continuous improvement.
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
How to optimize the pricing of your membership website.Copyblogger.com
If you are struggling with how to find the right pricing model for your membership website, then this presentation will help.
It provides a framework that you can use to set membership pricing levels at a premium; helping you increase your revenue and profit margins.
This presentation is the companion piece to the Pricing Podcast episode from MembersOnly.fm.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Vincent provides growth marketing services and has experience growing websites and apps organically. He has expertise in content marketing, social media, and user acquisition channels. In the document, Vincent outlines growth hacking strategies for various digital marketing channels like Facebook, Instagram, Twitter, YouTube and others. He emphasizes the importance of defining the ideal user, testing content, and focusing acquisition efforts on the most effective channels.
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Busting the Myth of Growth Hacking MagicSean Ellis
These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
This document provides an introduction to growth hacking, which is acquiring and retaining customers by discovering repeatable and scalable growth levers starting from the product and guided by data. It discusses the rise of the growth hacker role and analyzes growth hacking trends on Google. It explores how growth hacking differs from traditional marketing and focuses on product-channel fit over coverage and control. The document outlines the growth hacking process of guided experimentation and importance of actionable goals. It provides case studies on acquisition, activation, retention and revenue hacks from companies like Hotmail, Skype, Dropbox, Spotify, AirBnB, Foursquare, LinkedIn, Zappos, Groupon and Booking.com. It concludes with advice
Choosing a startup name is an important decision that will impact how people connect with the brand and the company's ability to get funding and recognition. The best way to choose a name is to brainstorm with others and come up with something short, simple, relevant, memorable and verb-able. After settling on a name, companies should secure the matching domain name and make sure the name properly conveys the brand.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
This document outlines Netflix's culture of freedom and responsibility. Some key points:
- Netflix focuses on attracting and retaining "stunning colleagues" through a high-performance culture rather than perks. Managers use a "Keeper Test" to determine which employees they would fight to keep.
- The culture emphasizes values over rules. Netflix aims to minimize complexity as it grows by increasing talent density rather than imposing processes. This allows the company to maintain flexibility.
- Employees are given significant responsibility and freedom in their roles, such as having no vacation tracking or expense policies beyond acting in the company's best interests. The goal is to avoid chaos through self-discipline rather than controls.
- Providing
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Building a Business's Digital Presence: A Local GuideDragonSearch
Building a Business's Digital Presence: A Local Guide was taught by Caitlin Boroden & Jacques Bouchard at SUNY Ulster.
The class dived into the ins-and-outs of getting found online and guided you through the necessities of any digital presence. These topics included:
* Your Website: website content essentials and user experience
* Social Media: the importance of a social presence and how to build it
* Business Listings: Google My Business, Bing Places, Yelp, and more.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
This document contains the notes from a growth hacking event in Paris. It discusses various growth hacking topics including what growth hacking is, how to start growth hacking, the importance of experiments and metrics. Specific growth tactics mentioned include optimizing activation, retention, referrals and the customer journey. The notes emphasize validating the product/market fit first and then testing both free and paid acquisition channels.
20 ways of using content to drive salesBoris Gefter
Tips tricks and best practice for using content to acquire customers and retain customers. This presentation is broken down into direct sales, lead capture and nurturing, it explore different types of content (like video and animated gifs) and also discusses how to attract referrals and up selling & cross-selling your customer base. There is a BONUS section for amplification and promotion of content.
Mad Easy Marketing For People Who Aren't MarketersMad Mimi
Grow your business and gain subscribers with effective placement of sign up forms on your website, blog and social media channels.
This deck also contains a great list of services and tools to help you grow your leads and subscribers.
Next, this deck covers the basics of SEO, how search engines work, microdata and schemas and optimizaton.
Finally, we cover the basics of engagement, setting goals and using auto-responders to connect better to potential customers.
This document provides guidance on optimizing social media marketing strategies. It outlines six steps: 1) Prioritize key social media platforms based on target demographics. 2) Create content categories focused on educating, entertaining, and encouraging audiences. 3) Develop a content calendar to plan posting. 4) Incorporate more video and motion content like reels, stories, and carousels to engage audiences. 5) Use humor more to attract and retain followers. 6) Consider boosting high-performing posts or running Facebook/Instagram ads for greater reach and returns. The document encourages assessing current strategies and setting goals to improve social media presence through testing various content and advertising tactics.
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
The document provides 7 tactics for boosting digital conversions: 1) Listen to clients and prospects, 2) Use clear call-to-action buttons, 3) Simplify content ruthlessly, 4) Personalize experiences for individual users, 5) Reduce choices to avoid overwhelming users, 6) Ensure pages load fast, and 7) Create immersive digital experiences that mimic real-world interactions. It encourages testing tactics using A/B testing and emphasizes prioritizing tests and running them long enough to achieve statistical significance.
The document outlines 7 reasons to advertise on Facebook including its large reach of over 900 million users, ability to precisely target ads, and cost control features. It provides best practices for Facebook advertising such as creating an engaging page, targeting the right demographics, using compelling visuals and calls to action. Marketers are encouraged to test ads, track results, and not give up if initial ads do not perform well.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Essential Guide of Advance Guest Blogging for MarketersBlurbpoint
Guest blogging tactics are discussed including gathering raw data from sites and filtering it. Key points covered include brainstorming link ideas, why guest posting builds brands, making posts viral for visibility, and building rapport through frequent interaction. Tools mentioned that can help with guest blogging include Evernote, Compete, and Bufferapp. Attendees are invited to ask questions.
Simple Marketing Tactics To Grow and ThriveMad Mimi
Simple Marketing Tactics for Independent Business Owners! In this webinar, Dean Levitt covered tactics that small businesses can use to grow their subscribers, compete with the big brands for search engine visibility and send effective email newsletter.
The first section tackles the perfect placement of email sign up forms.
Second, Dean tackles SEO with semantic markdown, schema and review sites. Included are some great techniques for local search engine visibility.
Finally, Dean looks at effective goal setting for emails, compelling subject lines, link placement and more.
This document provides 21 tips for startups to get their first 100 customers, including leveraging existing connections through email, social media, and LinkedIn; gaining press mentions; answering questions on forums; monitoring competitors; blogging; using analytics; and stunt marketing. The tips emphasize building credibility and targeting the right audience through both online and offline outreach.
The document provides tips for optimizing a website, including using Google Analytics to track website activity, choosing relevant keywords, designing effective web pages, and using content management systems like Dreamweaver, Joomla, and WordPress. It recommends having multiple web pages focused on different services, and uniquely optimizing the title, description, and keywords for each page. The document also discusses using blogs, social media, mailing lists, and other tools to engage visitors and drive traffic.
ioGrow is a platform that provides growth hacking tools and features to help startups and small companies grow their business and get a massive customer base. It offers tools for search engine optimization, A/B testing, content creation, social media monitoring and engagement, CRM automation, identifying and engaging influencers, and integrations with Gmail and LinkedIn to import contacts. The platform aims to help companies succeed through non-traditional growth strategies like the ones that helped Dropbox grow from 100,000 to 4 million users in 15 months.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This document discusses various aspects of social media penetration and usage. It notes that Facebook is the 4th most trafficked website globally and surpassed MySpace in traffic in May 2009. Twitter saw a 3000% increase in users from 2008 to 2009. LinkedIn ranks 11th among social networking sites. Most social media users are under age 35 and value Facebook and LinkedIn the most. Nearly half of internet users now use social networking sites. Measurement of social media includes engagement, exposure to ideas, and website traffic. Blogging best practices include brevity, targeted audiences, promotion, and regular updates.
Writing and Producing in the Online space - There is no better time than no...Mila Araujo
Mila Araujo gave a presentation on writing in the online space. She discussed opportunities for freelance writers online as companies increasingly use social media. Mila emphasized promoting yourself on platforms like LinkedIn, blogs and Twitter to establish your expertise and find new opportunities. She warned about plagiarism online and tools to monitor your work, advising writers to write for passion over links. Mila provided tips on networking, taking feedback and thinking like readers to succeed as an online writer.
This document provides an overview and summary of Sandra Sick's presentation on strategic marketing and PR for startups. The presentation covers various topics including inbound marketing, content marketing, blogging, email marketing, social media, video marketing, SEO, analytics, and marketing automation. Sandra Sick has over 20 years of experience in startup marketing and PR and has advised hundreds of companies. The presentation aims to help startups develop effective marketing strategies.
Similar to 21 Actionable Growth Hacking Tactics (20)
Japanese Mascots - Give Your Startup Personality!Jon Yongfook
Just a quick talk I gave at Startonomics Tokyo. Introducing some Japanese web / tech mascots and explaining my findings when I gave one of my own products a "mascot" - it increased signups and sales, and had various internal & external benefits.
8 Profound and Life-changing events that have happened because of my blogJon Yongfook
The message here is that blogs are a journey - yes it's about conversation, interaction, people, and even marketing; but over a long period of time (in this case a decade) a blog can shape and influence a person's life. Here's how my blog shaped my life, and perhaps you can draw some parallels with yours.
This document discusses ways for bloggers to make money from their blogs in 2009. It suggests monetizing a blog through advertising is not the best approach and that people may be willing to pay for quality content on niche topics. Specific recommendations include selling eBooks or creating paid eLearning sites on a topic the blogger is an expert in. Numbers are provided showing how many subscribers or products would need to be sold at different price points to generate a full-time income.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
How To Quickly Prototype, Implement and Market a Simple Web ApplicationJon Yongfook
The document provides information about 8apps, a suite of online applications for social networking and collaboration. The main application is Handshake, a social network for professionals to connect, strengthen relationships and find like-minded entrepreneurs. By connecting on Handshake, users can collaborate on other 8apps like task management and brainstorming apps. The document also includes sample profiles of users and recent activity posts.
In this follow-up session on knowledge and prompt engineering, we will explore structured prompting, chain of thought prompting, iterative prompting, prompt optimization, emotional language prompts, and the inclusion of user signals and industry-specific data to enhance LLM performance.
Join EIS Founder & CEO Seth Earley and special guest Nick Usborne, Copywriter, Trainer, and Speaker, as they delve into these methodologies to improve AI-driven knowledge processes for employees and customers alike.
Transcript: Details of description part II: Describing images in practice - T...BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
this resume for sadika shaikh bca studentSadikaShaikh7
I am a dedicated BCA student with a strong foundation in web technologies, including PHP and MySQL. I have hands-on experience in Java and Python, and a solid understanding of data structures. My technical skills are complemented by my ability to learn quickly and adapt to new challenges in the ever-evolving field of computer science.
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Implementations of Fused Deposition Modeling in real worldEmerging Tech
The presentation showcases the diverse real-world applications of Fused Deposition Modeling (FDM) across multiple industries:
1. **Manufacturing**: FDM is utilized in manufacturing for rapid prototyping, creating custom tools and fixtures, and producing functional end-use parts. Companies leverage its cost-effectiveness and flexibility to streamline production processes.
2. **Medical**: In the medical field, FDM is used to create patient-specific anatomical models, surgical guides, and prosthetics. Its ability to produce precise and biocompatible parts supports advancements in personalized healthcare solutions.
3. **Education**: FDM plays a crucial role in education by enabling students to learn about design and engineering through hands-on 3D printing projects. It promotes innovation and practical skill development in STEM disciplines.
4. **Science**: Researchers use FDM to prototype equipment for scientific experiments, build custom laboratory tools, and create models for visualization and testing purposes. It facilitates rapid iteration and customization in scientific endeavors.
5. **Automotive**: Automotive manufacturers employ FDM for prototyping vehicle components, tooling for assembly lines, and customized parts. It speeds up the design validation process and enhances efficiency in automotive engineering.
6. **Consumer Electronics**: FDM is utilized in consumer electronics for designing and prototyping product enclosures, casings, and internal components. It enables rapid iteration and customization to meet evolving consumer demands.
7. **Robotics**: Robotics engineers leverage FDM to prototype robot parts, create lightweight and durable components, and customize robot designs for specific applications. It supports innovation and optimization in robotic systems.
8. **Aerospace**: In aerospace, FDM is used to manufacture lightweight parts, complex geometries, and prototypes of aircraft components. It contributes to cost reduction, faster production cycles, and weight savings in aerospace engineering.
9. **Architecture**: Architects utilize FDM for creating detailed architectural models, prototypes of building components, and intricate designs. It aids in visualizing concepts, testing structural integrity, and communicating design ideas effectively.
Each industry example demonstrates how FDM enhances innovation, accelerates product development, and addresses specific challenges through advanced manufacturing capabilities.
Are you interested in dipping your toes in the cloud native observability waters, but as an engineer you are not sure where to get started with tracing problems through your microservices and application landscapes on Kubernetes? Then this is the session for you, where we take you on your first steps in an active open-source project that offers a buffet of languages, challenges, and opportunities for getting started with telemetry data.
The project is called openTelemetry, but before diving into the specifics, we’ll start with de-mystifying key concepts and terms such as observability, telemetry, instrumentation, cardinality, percentile to lay a foundation. After understanding the nuts and bolts of observability and distributed traces, we’ll explore the openTelemetry community; its Special Interest Groups (SIGs), repositories, and how to become not only an end-user, but possibly a contributor.We will wrap up with an overview of the components in this project, such as the Collector, the OpenTelemetry protocol (OTLP), its APIs, and its SDKs.
Attendees will leave with an understanding of key observability concepts, become grounded in distributed tracing terminology, be aware of the components of openTelemetry, and know how to take their first steps to an open-source contribution!
Key Takeaways: Open source, vendor neutral instrumentation is an exciting new reality as the industry standardizes on openTelemetry for observability. OpenTelemetry is on a mission to enable effective observability by making high-quality, portable telemetry ubiquitous. The world of observability and monitoring today has a steep learning curve and in order to achieve ubiquity, the project would benefit from growing our contributor community.
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
Performance Budgets for the Real World by Tammy EvertsScyllaDB
Performance budgets have been around for more than ten years. Over those years, we’ve learned a lot about what works, what doesn’t, and what we need to improve. In this session, Tammy revisits old assumptions about performance budgets and offers some new best practices. Topics include:
• Understanding performance budgets vs. performance goals
• Aligning budgets with user experience
• Pros and cons of Core Web Vitals
• How to stay on top of your budgets to fight regressions
GDG Cloud Southlake #34: Neatsun Ziv: Automating AppsecJames Anderson
The lecture titled "Automating AppSec" delves into the critical challenges associated with manual application security (AppSec) processes and outlines strategic approaches for incorporating automation to enhance efficiency, accuracy, and scalability. The lecture is structured to highlight the inherent difficulties in traditional AppSec practices, emphasizing the labor-intensive triage of issues, the complexity of identifying responsible owners for security flaws, and the challenges of implementing security checks within CI/CD pipelines. Furthermore, it provides actionable insights on automating these processes to not only mitigate these pains but also to enable a more proactive and scalable security posture within development cycles.
The Pains of Manual AppSec:
This section will explore the time-consuming and error-prone nature of manually triaging security issues, including the difficulty of prioritizing vulnerabilities based on their actual risk to the organization. It will also discuss the challenges in determining ownership for remediation tasks, a process often complicated by cross-functional teams and microservices architectures. Additionally, the inefficiencies of manual checks within CI/CD gates will be examined, highlighting how they can delay deployments and introduce security risks.
Automating CI/CD Gates:
Here, the focus shifts to the automation of security within the CI/CD pipelines. The lecture will cover methods to seamlessly integrate security tools that automatically scan for vulnerabilities as part of the build process, thereby ensuring that security is a core component of the development lifecycle. Strategies for configuring automated gates that can block or flag builds based on the severity of detected issues will be discussed, ensuring that only secure code progresses through the pipeline.
Triaging Issues with Automation:
This segment addresses how automation can be leveraged to intelligently triage and prioritize security issues. It will cover technologies and methodologies for automatically assessing the context and potential impact of vulnerabilities, facilitating quicker and more accurate decision-making. The use of automated alerting and reporting mechanisms to ensure the right stakeholders are informed in a timely manner will also be discussed.
Identifying Ownership Automatically:
Automating the process of identifying who owns the responsibility for fixing specific security issues is critical for efficient remediation. This part of the lecture will explore tools and practices for mapping vulnerabilities to code owners, leveraging version control and project management tools.
Three Tips to Scale the Shift Left Program:
Finally, the lecture will offer three practical tips for organizations looking to scale their Shift Left security programs. These will include recommendations on fostering a security culture within development teams, employing DevSecOps principles to integrate security throughout the development
What's Next Web Development Trends to Watch.pdfSeasiaInfotech2
Explore the latest advancements and upcoming innovations in web development with our guide to the trends shaping the future of digital experiences. Read our article today for more information.
AC Atlassian Coimbatore Session Slides( 22/06/2024)apoorva2579
This is the combined Sessions of ACE Atlassian Coimbatore event happened on 22nd June 2024
The session order is as follows:
1.AI and future of help desk by Rajesh Shanmugam
2. Harnessing the power of GenAI for your business by Siddharth
3. Fallacies of GenAI by Raju Kandaswamy
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/07/intels-approach-to-operationalizing-ai-in-the-manufacturing-sector-a-presentation-from-intel/
Tara Thimmanaik, AI Systems and Solutions Architect at Intel, presents the “Intel’s Approach to Operationalizing AI in the Manufacturing Sector,” tutorial at the May 2024 Embedded Vision Summit.
AI at the edge is powering a revolution in industrial IoT, from real-time processing and analytics that drive greater efficiency and learning to predictive maintenance. Intel is focused on developing tools and assets to help domain experts operationalize AI-based solutions in their fields of expertise.
In this talk, Thimmanaik explains how Intel’s software platforms simplify labor-intensive data upload, labeling, training, model optimization and retraining tasks. She shows how domain experts can quickly build vision models for a wide range of processes—detecting defective parts on a production line, reducing downtime on the factory floor, automating inventory management and other digitization and automation projects. And she introduces Intel-provided edge computing assets that empower faster localized insights and decisions, improving labor productivity through easy-to-use AI tools that democratize AI.
Hire a private investigator to get cell phone recordsHackersList
Learn what private investigators can legally do to obtain cell phone records and track phones, plus ethical considerations and alternatives for addressing privacy concerns.
INDIAN AIR FORCE FIGHTER PLANES LIST.pdfjackson110191
These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.
MYIR Product Brochure - A Global Provider of Embedded SOMs & SolutionsLinda Zhang
This brochure gives introduction of MYIR Electronics company and MYIR's products and services.
MYIR Electronics Limited (MYIR for short), established in 2011, is a global provider of embedded System-On-Modules (SOMs) and
comprehensive solutions based on various architectures such as ARM, FPGA, RISC-V, and AI. We cater to customers' needs for large-scale production, offering customized design, industry-specific application solutions, and one-stop OEM services.
MYIR, recognized as a national high-tech enterprise, is also listed among the "Specialized
and Special new" Enterprises in Shenzhen, China. Our core belief is that "Our success stems from our customers' success" and embraces the philosophy
of "Make Your Idea Real, then My Idea Realizing!"
Coordinate Systems in FME 101 - Webinar SlidesSafe Software
If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights.
During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to:
- Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value
- Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems
- Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors
- Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported
- Look Ahead: Gain insights into where FME is headed with coordinate systems in the future
Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!
3. Disclaimer!
Based on first hand experience growing a !
user-base of 500,000 (1.5 years) at previous company!
and doing customer acquisition consulting!
!
Focus is on users with an explicit ARPU!!
e.g. SaaS, E-commerce, Gaming...!
Consumer internet may not be applicable!
!
YMMV, don’t tase me bro etc.
Actionable Growth Hacking Tactics by @yongfook
4. www.growthhackinghandbook.com
Now Buy The Book!!
A handy guide of 100 online
marketing tactics for your startup, !
from quick wins to complex hacks.
Buy the Book Now
5. Jon Yongfook!
Director of Online, Glamour Sales!
#2 Luxury Flash-Sales Site in Japan!
US$XX million per year sales!
Joined at 0, left at ~500,000 members!
Lived in Japan for 10 years before moving to Singapore!
!
Founded recipe portal opensourcefood.com - acquired 2009!
!
Founder of http://beatrixapp.com (current)!
!
Selected blog posts:!
http://yongfook.com/negotiation.html!
http://yongfook.com/enterprise.html!
http://yongfook.com/your-craft.html
Actionable Growth Hacking Tactics by @yongfook
Fuck starbucks.!
Bootstrappers drink their
coffee from plastic bags
6. This is a not a Growth Curve
Actionable Growth Hacking Tactics by @yongfook
7. This is a Growth Curve
Periods of strategic,
sustainable growth
Rapid, unsustainable*
tactical growth
*perhaps a temporary paid partnership, exploiting some growth
vector that shuts itself off after a while, or a landing page
optimization that inexplicably and suddenly stops working magic
Actionable Growth Hacking Tactics by @yongfook
8. The 3 Commandments
Of Growth Hacking
Knoweth What Thy Customer Wants
!
Knoweth Where Thy Customer Resideth
!
Knoweth The Language Of Thy Customer
Actionable Growth Hacking Tactics by @yongfook
9. Think About & TEST:!
What’s the language potential customers use to articulate their problem?
How can I save time?!
How can I produce better results?!
How can I look great in front of my peers?!
How can I never have to do this myself again?!
How can I earn more money?
Actionable Growth Hacking Tactics by @yongfook
10. ...and always asketh...
How Can We
Automate This?
Actionable Growth Hacking Tactics by @yongfook
11. Organic Search
• AUTOMATE: For every model in your
database, think about how it can be
turned into automatic public-facing
content. !
• Remember to put an obvious CTA!!
• AUTOMATE: Make sure sitemap.xml is
being generated programmatically and is
submitted properly to google / bing etc.
Automatic / Template
Editorial
Ex
There’s a page like this for every country on DirectRooms
1
Actionable Growth Hacking Tactics by @yongfook
12. Organic Search
• AUTOMATE: Use RICH SNIPPETS.
Seriously. Not everyone is yet, you have
the advantage right now.
1
(which one would YOU click)
Actionable Growth Hacking Tactics by @yongfook
13. • Create shareable content!
• Top 10 Lists!
• Useful stuff!
• PICTURES! (e.g. Boston.com)!
• Think about content that is useful to your
customers.!
• Don’t talk about yourself too much.!
• AUTOMATE: you can’t automate content
creation but can you automate idea
generation? Use google trends / social
searching to hack yourself a weekly list
of topics to cover.
Mr Porter
Excellent, authoritative and shareable blog content.!
Their business is e-commerce.
Ex
2 Blog Blog Blog
Actionable Growth Hacking Tactics by @yongfook
14. 3 Guest Post Elsewhere
• Tech blogs are always looking out for
good new content. Don’t be afraid to
reach out if there’s market overlap.!
• Be proactive - write first, then offer it to a
blog. If they decline, offer another blog.
And so on - worst case? Put it on your
own blog.!
• SEO value + direct leads!
• AUTOMATE: same as blogging, cannot
automate this but can automate idea
generation.
Actionable Growth Hacking Tactics by @yongfook
15. 4 Share Your Content
• Get your content out there - don’t expect
people to come to it!!
• Find relevant Subreddits and self
promote!!
• Put something awesome on SlideShare!
• Same goes for Quora, forums, comment
feeds of related blog posts on other
blogs - flirt with that line between being
spammy and being useful.!
• Master the art of Hacker News!!
• AUTOMATE: get everyone on the team
to sign up for buffer and buffer the hell
out your content each time you post.
Actionable Growth Hacking Tactics by @yongfook
16. 5 Landing Page Tests
• AUTOMATE: use tools for this.
obviously. Google Content Experiments
(lame) or Visual Website Optimizer
(quite awesome).!
• Don’t fuck around testing your design
too much. Test your language / value
proposition and CTA.!
• Preserve Scent!
• Get Their Email Address (it’s really all
you actually need)!
• Don’t let them LEAVE your signup page
without signing up.!
• Be ready to test AGAIN in another few
months - optimizations don’t last forever.
Groupon
Ex
Different graphic assets depending on entry keyword!
to preserve scent: this search was for “spa coupon”
Actionable Growth Hacking Tactics by @yongfook
17. 6 Built-in Sharing
Allow your users to share / like / recommend / EMBED your content!
AUTOMATE: BUILD SHARING INTO the user journey
18. 7 Distribution Automation
• AUTOMATE: Retrofit other large
markets to work with your site in a way
beneficial to users.!
• AirBNB / Craigslist!
• Craigslist actively prohibits this sort of
thing now but I bet there’s some
regional incumbent that will be slow
in closing any loophole you exploit!!
• Big companies can’t get away with
this. Do this before you get big.
Air BNB
Famously created a “Post to Craigslist” feature
despite there not being an official API, in order to
gain initial traction
Ex
Actionable Growth Hacking Tactics by @yongfook
19. 8 Social Campaigns
• “Retweet this to Win!”!
• Is this really social? not reeeally.!
• AUTOMATE:!
• Leverage vanity / curiosity!
• Give User A some dynamic content
specific to them (e.g. a horoscope)
and encourage User A to tweet it. !
• User B learns about your company
via learning something funny about
User A (their friend).
Klout
Ex
Some (most?) of Klout’s growth is driven through!
leveraging user vanity and curiosity:!
1) Vanity of users sharing their high score!
2) Curiosity of user’s friends to find out their own score
Actionable Growth Hacking Tactics by @yongfook
20. 9 Seed Supply
• “Fake it till you make it”!
• If you’re a marketplace or UGC site,
seed it with as much content as
possible. Nobody will stay loyal to an
empty site.!
• What content can you use? Creative-commons
licensed. Fair-use from
other sites (think: excerpt + link back
a la Pinterest). Reddit famously
created fake profiles in the early
days.!
• Don’t be shy! Seed Supply.!
• But uh, don’t keep doing it - real
customers pay much better than fake
customers.
http://arstechnica.com/business/2012/06/reddit-founders-made-
hundreds-of-fake-profiles-so-site-looked-popular/
So the founders made a small addition to the
submission page, visible only to themselves: in
addition to the "URL" and "title," there was a "user"
field. Ohanian and Huffman could make up a login
in the "user" field, and if it wasn't already registered
by an actual person, the link would be submitted
under the ghost profile. "That did two things," said
Huffman. "It set the tone… and it made the site feel
alive."
Actionable Growth Hacking Tactics by @yongfook
21. 10 Forced Virality...
!
In 2010 I made a game that at a certain point you !
had to invite another person in order to progress!
...it worked incredibly well and it didn’t piss!
as many people off as I thought it would.!
At that middle point in the game, most users were!
happy to spread the word. 10,000+ users in 2 days.
22. 11 CRM Automation
• ENGAGEMENT / LOYALTY!!
• AUTOMATE: add a drip-campaign or
autoresponder to each user after signup.
Encourage them to make that first
interaction / upload / etc.!
• AUTOMATE: add other email triggers to
encourage other behaviors:!
• abandoned cart - remind them!!
• dormant - poke them!!
• successfully used your product - get
their feedback!
Jeff didn’t reeeeeeeeally send this mail himself
Actionable Growth Hacking Tactics by @yongfook
23. 12 Influencers
Recruited over 30 trend-setting (non-celebrity) bloggers!
and incentivised blog coverage via VIP events and coupons!
AUTOMATE: Sweeten the relationship with widgets for their blogs
Actionable Growth Hacking Tactics by @yongfook
24. • A reliable portion of our monthly
growth came from paid search!
• It took me months to learn how to stop
bleeding money in adsense. There’s a
learning curve.!
• AUTOMATE: use the Keyword Tool and
use the Ad Group Ideas feature - it’s
bloody useful and saves lots of time.
Quickly test various keyword groups to
see which convert the best = learning
the language of your customers.
“Singapore Hotels”
A search for “Singapore Hotels” on Google shows!
many companies with deep pockets: Agoda,
booking.com, expedia.com - startups trying to
compete head to head with these companies in Paid
Search will simply run out of cash
Ex
13 Paid Search
Actionable Growth Hacking Tactics by @yongfook
25. 14 Remarketing!
• Advertise to people who’ve visited your
site already.!
• CTR can be better, and it makes you
look like a massive company.!
• AUTOMATE: stick the remarketing tag
across your whole site from the very
beginning! Build the audience so that
you can advertise to them later.
Actionable Growth Hacking Tactics by @yongfook
26. • “Refer a friend and get a $25 coupon!”!
• Japanese users seemed less
motivated to refer for cash!
• Test the incentive, for example “Refer
5 friends and get free shipping for 3
months!”!
• Some incentives work better at
different stages of the customer
journey e.g. a newly-activated user / a
long-term user!
• AUTOMATE: Remember to test the
crap out of the HTML email design /
message itself. Optimize and improve
your conversion rates.
Gilt
All group-buying and private e-commerce sites!
have an MGM mechanic. It’s a scalable way of !
acquiring pre-qualified users - costs will rise!
linearly with new users acquired
Ex
15 Member Get Member
Actionable Growth Hacking Tactics by @yongfook
27. 16 Get on Hacker News!
• It’s not a must-have but it’s certainly a
nice-to-have. HN / Reddit drive a lot of
traffic.!
• Write great content for geeks!
• or create something open source!
• or ask for genuine feedback:!
• Show HN: what do you think of our
startup?
http://pitchpigeon.com/blog/10-lessons-learned-from-a-successful-hacker-news-launch.html
Signups for a paid software product!
launched on Hacker News
Actionable Growth Hacking Tactics by @yongfook
28. • An incentivised partner sending you
targeted prospects is supremely
valuable!
• High quality users!
• Try to negotiate a revenue-share, but be
prepared for other costs like a revenue
guarantee or an up-front payment.!
• In addition to rev-share offer them
something they can’t already get easily
e.g. build something for them for free,
give them data.!
• AUTOMATE: We put a whole store
on their site that earned a rev-share,
that they never had to manage and
that seamlessly-integrated with the
rest of their site.
Ex
We partnered with a popular fashion destination and
got banner space, a dedicated page (we put an
inline-frame store on it), EDMs and more.
17 Partner Up
Actionable Growth Hacking Tactics by @yongfook
29. 18 Endorsement
• Bit of a gamble but can be highly
effective at getting users!
• Depends on the size of the blog
ecosystem but in Japan: 10,000++
new users from a single post!
• User quality varies!
• Can result in re-blogs, conversations!
• Real Example: Celebrity A (paid)
wrote about us, then Celebrity B
(unpaid) checked us out and wrote
about us organically and
enthusiastically as we were selling a
brand that she loves. We ended up
getting more users via Celebrity B
than Celebrity A.!
• Best to do it in a regulated environment
where there are guidelines.
Ex
Famous bloggers such as Xiaxue are no stranger to
advertorials. Pick your audience wisely however.
Actionable Growth Hacking Tactics by @yongfook
30. 19 Be Fast
• FACT: Loading time affects your
conversion rate A LOT
http://blog.kissmetrics.com/loading-time/!
• Don’t forget to optimize one of the most
basic parameters out there - site speed!
• AUTOMATE: your deployment process
should be combining all your assets into
as few files as possible, minifying them,
and serving them from a CDN (with gzip)
your framework should be doing this for
you already.!
• There are more quick wins to be had
concentrating on static asset serving
speed than db/code optimization
Actionable Growth Hacking Tactics by @yongfook
31. 20 Tell The Press
• The press want / need to know what
you’re up to!!
• There’s (about) 10 different occasions
where you might want to talk to a
journalist about your startup:
http://pitchpigeon.com/blog/the-10-types-of-
startup-press-release.html!
• AUTOMATE: news wire services have
some SEO benefit, but you are better off
sending emails to journalists /
publishers. Oh there’s an app for that!
http://pitchpigeon.com
Actionable Growth Hacking Tactics by @yongfook
32. 21 Find the AHA! Moment
• Figure out what the AHA! Moment is for
your service / app!
• Twitter: found that when users follow
30+ people, they suddenly “get it” and
engagement increases!
• Optimize around getting users to reach
that goal - make decisions for them, or
make it as seamless as possible, or
keep bugging them to do stuff! !
• AUTOMATE: Your app *needs* an
onboarding process (tutorial / wizard
etc) but don’t just blindly build one - the
onboarding process should have one
goal: get users to reach or as near as
possible to the AHA! Moment as fast and
with doing as little as possible. Data is
your friend!
Twitter now tries very hard during onboarding to get
people to follow others - using an algorithm to
increase relevance
Actionable Growth Hacking Tactics by @yongfook
33. Horizontal Growth
Shiny !
Report!
Tool
Shiny !
Report!
Tool!
in Japanese
Shiny !
Report!
Tool!
in Chinese
Shiny !
Report!
Tool!
for Moms
Shiny !
Report!
Tool!
for Dogs
You get to do it all over again for different markets
Actionable Growth Hacking Tactics by @yongfook
34. Vertical Growth
Shiny !
Invoicing!
Tool
Shiny !
Email!
Tool
Shiny !
Scheduling!
Tool
Shiny !
Report!
Tool
Or across different verticals!
“Spaceballs the Flamethrower!”
Actionable Growth Hacking Tactics by @yongfook
35. www.growthhackinghandbook.com
Now Buy The Book!!
A handy guide of 100 online
marketing tactics for your startup, !
from quick wins to complex hacks.
Buy the Book Now