Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers. So what does this mean for today’s marketers? In this exclusive Social On Us webinar we discuss: - Where marketing is failing to address healthcare concerns - How “big data” is a change-driver for a new healthcare ecosystem - New opportunities for predictive and preventative medical intervention - Impact of digital healthcare on patient privacy