Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
The document summarizes Somo's top 7 mobile tech trends for 2017.
1. Conversational UI and voice search will redefine engagement through advances in speech recognition and increased consumer adoption of voice assistants.
2. Everyday accessible proactive assistants will see companies focus on integrating services within voice assistants and new players may launch their own assistants.
3. Messaging apps will become an important new social marketing channel as brands experiment with chatbots and advertising within popular apps like WhatsApp and Facebook Messenger.
4. Instant apps have the potential to revamp progressive web ambitions by improving discoverability, onboarding and monetization for transactional apps.
5. The Internet of Things
10 trends reshaping digital - updated Q1 2016Beyond
This document summarizes 10 trends that are reshaping the digital industry in 2016. It discusses trends related to non-traditional user interfaces, virtual assistants, open data, the personal information economy, mobile commerce, the sharing economy, and virtual reality. It categorizes the trends as either "Trends to start thinking about", which are emerging ideas to consider, or "Trends to prepare for now", which brands need to actively prepare for in the near future.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
Whitepaper_1st may '12_Mobile Marketing Kumar Gaurav
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
11 Trends That Are Changing the Marketing WorldInside Social
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.
The document is a guide from Mobile Marketer profiling 25 women to watch in mobile marketing in 2013. It includes short biographies of each woman, their role and priorities for 2013. Some of the women featured work for brands like Sephora, Coca-Cola and Google. Others work for agencies, research firms, and mobile service providers. Many emphasize the importance of mobile first strategies and helping clients realize mobile's long term opportunities and challenges beyond the hype.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
The document summarizes key points from Deloitte's 2016 Tech Trends report, which examines eight technology trends that will likely disrupt businesses in the next 18-24 months. These include blockchain, augmented reality, the Internet of Things, reimagining core systems, autonomic platforms, industrialized analytics, and the social impact of exponential technologies.
It discusses how every company is now a technology company and how digital innovation is driving changes across business models and competition. It also emphasizes that CIOs have an opportunity to shape their organizations' futures by transforming business as usual and harnessing innovation responsibly.
The report challenges readers to think beyond just adopting new technologies but to use emerging trends to create real business
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
This document provides an overview of the mobile commerce market and outlines different approaches businesses can take. It discusses key players in mobile payments like NFC wallet and cloud wallet providers. NFC wallets rely on a secure element in the device while cloud wallets are hosted remotely. The document also touches on mobile banking and application development approaches. Overall, mobile commerce is a large and growing market but faces challenges from fragmentation, regulations, and consumer adoption of new payment methods.
This document summarizes a research paper that explores value creation in e-businesses. The researchers analyzed 59 American and European e-businesses that had become publicly traded corporations. They developed a model identifying four primary dimensions of value creation in e-businesses: efficiency, complementarities, lock-in, and novelty. No single theory of entrepreneurship or strategic management fully explains value creation in e-business. The researchers propose using the business model construct as a way to integrate perspectives on value creation and analyze e-business.
The document discusses the growing connected car ecosystem. By 2020, there will be 69 million connected cars on the road, equivalent to 75% of all cars globally. This has created new partnerships between automakers, tech companies, and other businesses. Connected cars will offer new conveniences like infotainment, navigation, and in-vehicle payments. Major automakers like BMW are developing open platforms and partnerships to expand the ecosystem and meet changing consumer needs. The connected car market is still emerging but will bring new opportunities as the technology develops.
The document discusses emerging technologies in the automotive industry and their potential impacts. It notes that while technologies like AI, cloud, and mobility solutions were once differentiating, they are now expected standards. The document introduces four newer technologies, called DARQ (Distributed Ledger, AI, Extended Reality, and Quantum Computing), that have the potential to power significant innovation and transformation over the next three years. It argues that automakers must adapt their technology strategies, operating models, and foundations to stay competitive in the emerging mobility landscape and take advantage of opportunities from new technologies.
2014 IPG Medialab trends and outlook for AutomotiveThorsten Linz
Here is another great deck from the IPG Medialab with their take on automotive as a media channel and a life application. It is definitely worth a read. For more inspiring technology news go to their website under www.ipglab.com
Considering this vital factors, with great enthusiasm Insights Success has shortlisted, “The 10 Most Innovative Automotive Tech Solution Providers 2019”, which are changing the world of automotive technology.
CloudCar is a platform company that provides voice-enabled infotainment services and machine learning capabilities to automakers to deliver a personalized in-vehicle experience. By integrating various cloud-based content providers and processing driver intent, CloudCar aims to simplify the infotainment experience for drivers while also allowing automakers to maintain control over their brand and data. Under the new leadership of CEO Philipp Popov, CloudCar is working with several global automakers and expanding its offerings to remain at the cutting edge of connected vehicle technology.
The document introduces Lochbridge's Connected Car Maturity Model, which provides automakers a way to assess their connected car programs across four key objectives: loyalty, differentiation, monetization, and quality. It describes solutions that enable each objective and allows companies to self-report their progress to determine their grade. Lochbridge has identified these objectives and solutions as the most important for driving connectivity investments. The model is presented as the industry's first way to score and track connected car efforts and determine which solutions should be prioritized.
Lochbridge Connected Car Maturity Model FINALmowat312
The document introduces a Connected Car Maturity Model created by Lochbridge to help automakers determine which connected car solutions to prioritize. The model evaluates progress on four objectives - loyalty, differentiation, monetization, quality - by assessing implementation of related solutions. It provides a dashboard and grading system to track progress. The rest of the document discusses each objective in more detail and the types of solutions that advance maturity in that area from basic to advanced.
Presentation at Automotive Leaders Summit on April 7, 2016
Connecting the automotive value chain from design through consumer information and vehicle usage
Connected Vehicles--Automotive: From Building Cars to Selling Personal Travel...Andreas Mai
The document discusses how automotive manufacturers can adapt their business models for connected vehicles. It argues that connecting vehicles through a unified communications platform could help automakers reduce costs, tap new revenue streams, and better serve modern customers. This would allow vehicles to become "personal digital assistants on wheels" and help automakers sell personalized in-vehicle experiences rather than just transportation. A factory-installed communications platform could also improve safety by enabling features like vehicle-to-vehicle communication and integrating nomadic devices securely.
Case Study: General Motors Drives Innovation With APIs to Perfect the Connect...CA Technologies
General Motors uses APIs to create a connected car ecosystem. APIs allow partners to develop apps that integrate with GM vehicles. GM provides APIs for infotainment systems, consumer engagement platforms, telematics systems, and B2B interfaces. This allows GM to offer new vehicle features, engage customers daily, and interface directly with vehicles. APIs are a key part of GM's strategy to leverage connectivity and earn customer loyalty.
The document announces the Connected Cars 2014 event taking place on June 24-25 in Amsterdam. It will bring together over 3,000 attendees, 125 exhibitors, and 250 speakers from the automotive and technology industries. The event will focus on collaboration between car manufacturers and cellular connectivity providers to address challenges in meeting consumer demand for increased connectivity. It will also explore business models and strategies for generating revenue from connected car technologies and data. The agenda will include panels and presentations on topics like developing the connected car ecosystem, realizing profit potential, delivering infotainment experiences, and navigating the future of connectivity and mobility.
The document discusses how connectivity is transforming the automotive industry and opportunities for automakers. It notes that cars now generate large amounts of data but most of it goes unused. Leveraging this data will be important for automakers to generate new revenue streams and adapt their business models to the digital age. Opportunities include using data insights to improve customer experience, develop new products and services, optimize service/maintenance, and partner with other companies. The connected car will require automakers to become experts in customer services and analytics in addition to vehicle sales.
Innovations in Digital Consumerism for the Automotive IndustryInfosys
The automotive industry is the largest contributor to digital conversations. The document discusses how the industry is catering to the needs of the digital buyer
Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
This document brings together a set
of latest data points and publicly
available information relevant for
Automotive Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
The document discusses how several automotive and transportation companies are using Salesforce apps and platforms to transform their customer relationships. General Motors' OnStar division uses Salesforce to power its AtYourService app, which offers customers personalized deals and services based on their location. SNCF Gares & Connexions, the French national railroad, built apps on Salesforce to improve its lost and found system and enable passenger ticketing. Toyota Motor Europe relies on Salesforce to operate its customer-facing apps across 48 multilingual websites serving different European markets.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
This document discusses how to engage and build businesses using technology to engage remote employees. It covers fostering collaboration, creativity and sharing in virtual environments. It also discusses how to keep teams engaged who are unfamiliar with remote work, and how to encourage positive behaviors despite technology limitations. The document provides advice on virtual leadership, building trust, team cohesion, inclusion, isolation, performance management and selecting collaborative technologies. It emphasizes focusing on real problems, partnering with IT, prioritizing important features, and introducing technology changes participatively.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
Debut Infotech is a leading blockchain development company offering innovative solutions for secure, decentralized applications and smart contracts. We specialize in cryptocurrency development, tokenization, and blockchain consulting.
In an era of information overload, it takes a lot for a message to cut through the noise. More than ever before, brands are leveraging executive leaders as their messenger and most visible catalyst for brand storytelling. However, external presence alone is no longer enough; rather, one’s influence is the new imperative for communications and business success. This presentation will explore how executives are navigating the communications ecosystem, especially their attitudes, behaviors and priorities and what it takes to "Earn Influence."
Key Takeaways:
Attendees to this presentation can expect to walk away with a new understanding of what makes someone "influential," the business value of having a visible executive with a distinct voice and POV and an understanding of how to establish a persona that can help an executive show up for their audiences on all channels.
CleverlyBox Review 2024:Revolutionizing Email Marketing with Advanced AI ToolsABDERRAOUF MEHENNI
In the fast-paced world of digital marketing, staying ahead of the competition requires innovative solutions that deliver results. CleverlyBox emerges as a game-changer in email marketing, leveraging the power of artificial intelligence to turn cold emails into hot sales and achieve a 99.9% inboxing rate.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Feeling the pressure to deliver more with your Go-To-Market (GTM) marketing budgets? Set your GTM motion up for success when you and your teams identify and analyze competitors' wins and misses, then adapt and apply these insights, ultimately improving conversion rates and marketing ROI. You’ll help them answer questions such as:- How can we optimize our customer journey?- What could make our messaging more powerful?- Are we targeting the right audience with these ads?Through real-world examples and actionable advice, this session will equip you to turn competitive intelligence into a potent tool for achieving superior marketing results and maximizing the impact of every dollar spent on GTM marketing strategies - before, during, and after launch.
Brand Marketers, let’s get you back in control and feeling confident in your strategy. Discover how to build consistent and memorable brands, by mastering how and when we tell our stories.
Drawing on 8 years of research, Chirag will introduce you to the Brand Clarity Framework, designed to make your marketing more intentional and action-driven.
Known for his dynamic presentations, with over 7 million online views, Chirag will share 10+ real-world examples and provide actionable tools to help you navigate the complexities of brand marketing.
You’ll understand how to simplify your workflows, develop powerful narratives that resonate with different audiences (even your C Suite, haha), and return to a world in which brand marketing is intentional and fun, regardless of the platform.
3 Key Takeaways
The Brand Echo Theory - Streamline your marketing by focusing on a few key words that define your brand, reducing complexity and ensuring consistent audience recognition.
The 8 Resonance Brand Story Types - Master 8 essential brand stories that resonate with customers, stakeholders, and partners, creating powerful narratives that simplify your marketing efforts and ensure impactful communication.
The Brand Curiosity Model - Organize your marketing into manageable stages, using audience curiosity to guide them, resulting in a clear, focused strategy that maintains brand consistency across all platforms.
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 Group ACP
Browse the extensive E3 ACP Shade Catalogues to find a comprehensive range of colors and finishes for your architectural and interior design projects. E3 offers a diverse selection of high-quality ACP shades that cater to various aesthetic and functional requirements. Discover the perfect ACP shades to enhance your designs and ensure lasting durability. Access detailed catalogues to view all available options and make an informed choice for your next project.
Visit us:- https://e3acp.com/
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL
SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
The three stories all A/E/C marketers must master are: About Me, About My Firm, and Whom We've Helped. Presented by David Lecours at the SMPS Amplify Conference 2024 in Salt Lake City, UT
4. Do you want
this deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting
5. THE NEXT FRONTIER IN
THE AUTOMOTIVE
INDUSTRY:
CREATING
ECOSYSTEM-DRIVEN
CUSTOMER
EXPERIENCES
5
6. AN INDUSTRY
REVOLUTION
IS IN THE MAKING
We see key challenges emerging
• Consumers are shifting from car ownership towards shared
mobility models
• Urban infrastructure in emerging economies and increased
adoption of eco-friendly practices
• Emerging digital technologies and business models disrupting
the industry, driven by incumbents, start-ups and technology
players
Ride-sharing alone is projected to be a $ 53.8 Billion market
by 2023 in Asia-Pacific.
Research & Markets – Asia-Pacific Ride Hailing Market, 2017-2023
6
7. MODE
SHARE
ACROSS
10 CITIES
Share of major transportation modes across 10 major APAC cities
(Source: Centre for LiveableCities, Singapore, in collaboration with the Urban Land Institute, Asia Pacific)
7
8. NEXT WAVE OF INNOVATION
The transformation based on digital technologies, triggered by the auto industry will go beyond
the automobile and embed itself in the larger day-to-day experiences that an individual engages
in, with frictionless movement from one aspect of the individual’s daily routine to another.
It necessitates the need to have open communications with partners, competitors and customers
alike, and look at new venues of collaboration in a structured manner.
In this paper we have set out a framework to partner, collaborate and innovate to effectively drive
transformative experiences for your customers.
8
9. WHAT
CONSTITUTES
AN ECOSYSTEM?
• An environment where customers can move from one service or
product to another seamlessly
• Driven by a network effect, where more customers
lead to more providers and vice-versa, creating a virtuous cycle
• Characterized either by formal and contractual partnerships
between participants or informally througha platform play where
all participants are equally present
• Customer sees value greater thanthe sum of the parts
9
11. A FRAMEWORK
TO DEFINE YOUR
ECOSYSTEM The first step in building an ecosystem is to identify the
over- arching Experience(s) that your target customers
seek, which your brand can fulfil through complementary
partners
Our framework to envision an ecosystem involves
• identifying partners for strategic differentiation,
market outreach, foundational needs
• a platform to bring them together, with your brand
playing a central, curative role
11
13. Forms the core
of your ecosystem
Resonates with the theme
that your customers are
aligned to.
STRATEGIC
DIFFERENTIATION
13
14. C A S E S T U D Y:
“She’s Mercedes is a platform
dedicated to inspiring,
connecting and empowering
women to unleash their best.
She’s Mercedes consists
of networking events, a print
magazine and this digital hub,
the primary aim being to
create a dialogue”
STRATEGIC
DIFFERENTIATION
14
15. C A S E S T U D Y :
Unlocked, only
when car
ownership is
confirmed,
Rolls Royce’s new
app Whispers is
tailored to the
individual’s lifestyle
appeal with a
private travel
concierge service
that over indexes in
customization,
privacy and
exclusivity.
STRATEGIC
DIFFERENTIATION
15
17. Maserati, onTaobao, created
a gaming experience
that drives customers into their
loyalty program, encouraging
them to visit their dealerships in
Shanghai and Beijing.
Avatars powered by AI and
facial recognition are used at
the receptionist kiosk to deliver
a personalised greeting.
The sales team are
simultaneously given a
detailed profile of the
potential buyer.
C A S E S T U D Y :
17
19. STRATEGIC
DIFFERENTIATION
FOUNDATIONAL
NEEDS
“This brings the best of two
fantastic companies. We have
listened to our customers and
their insights are clear, they want to
carry those ecosystems into
their vehicles”, Santiago
Chamorro, GM’s vice president of
Global Connected Services
Users can take Amazon’s
Echo Auto functionalities on the
road, providing location-based
features and connecting with
compatible Echo devices at home.
C A S E S T U D Y:
19
20. C A S E S T U D Y :
GM partnered with Google to
install Google Assistant and
other apps, including Google
Maps
STRATEGIC
DIFFERENTIATION
FOUNDATIONAL
NEEDS
20
21. ECOSYSTEM
MACROTRENDS
IN THE
INDUSTRY
If you can’t beat
them, acquire them
Leverage sensors and
IoT to create new
experiences
The experience journey
goes beyond the drive –
think end-to-end
Alliances will set the
pace for technical
protocols and data
exchange
01 02
03 04 05
Data monetization will
be the next driver of
revenue
21
22. IF YOU CAN’T
BEAT THEM,
ACQUIRE THEM
OEMs need start-ups to innovate and build on their ongoing
experience transformation engagements.
Start-ups need access to capital and large marketing budgets,
and access to your customer base, through you
Customers benefit the most through this experience-driven
ecosystem.
The last few years have seen automotive OEMs and suppliers
proactively engage with start-ups through multiple models, including
hackathons, incubators and collaboration zones, leading up to
acquisitions and exclusive partnerships
01
22
23. ASK YOURSELF:
Are there Themes that specific segments of your customers seek?
Today, do you fulfill them all?
Brand
Acquisition / Investment /
Incubation for Leverage
Mobility Area Partners Year
Toyota MONET Technologies Autonomous vehicles
Investments from Isuzu, Suzuki, Subaru,
Daihatsu, Mazda, Honda
2019
Hyundai Car Next Door Ride-sharing Steve Baxter (Shark Tank) and Caltex 2019
Hyundai Ola Electric Mobility
Electric vehicles and
charging infrastructure
Kia Motors 2019
Daimler Flinc Ride-sharing 2017
Toyota
EV Common Architecture Spirit
Co.
Electric Vehicles Mazda 2017
BMW Group, Daimler AG, Ford
Motor Company, and Volkswagen
Group with Audi and Porsche
Ionity
E-mobility for long distance
travel
Joint Venture 2017
Daimler Hailo Ride-sharing
Merged with myTaxi (now called
FreeNow)
2016
BMW iVentures Zendrive
Road safety with data and
analytics, Insuretech
ACME Capital, BMW iVentures, NYCA,
SignalFire
2014
?
23
24. LEVERAGE
SENSORS AND
IOT TO CREATE
NEW EXPERIENCES
Sensors are being increasingly infused into the car, by both
OEMs and suppliers
In 2016, Jaguar Land Rover (JLR) partnered with
CARFIT that combines automotive sciences, NVH and machine
learning. They developed puck-shaped devices that attach to the
steering wheel, brakes and wheels, analysing NVH and sending
diagnosis to an app.
Suppliers should identify the role data originating from their
components, can play in the end-to-end customer experience.
02
24
25. ASK YOURSELF:
Can you find ways of collaboration with your customers, internal design teams, and those of your
suppliers, for the in-car experience building??
MONITOR AND
PREDICT
MAINTENANCE
LIKE NEVER
BEFORE
carfit.com
25
26. THE EXPERIENCE
JOURNEY GOES
BEYOND THE DRIVE
– THINK
END-TO-END
Affectiva, a pioneer in Emotional AI, collaborated with Porsche
for its Magic Moments demo.
In-car cameras detect a driver’s positive emotional state and snap
a photo. The user relives it through an app and can share it across
social media.
Your brand holds the customer permission today, and the pivotal
part of the experience journey.
03
26
27. ASK YOURSELF:
What is the end-to-end customer journey that you want to build for
your customers? Do you know the moments of truth that matter??
27
28. Industry playesr have to cooperate with those they compete with, to
create technical standards and protocols. This will make it easier to
drive new experiences based on data, that other services can tap
into, to further fuel innovation.
BMW, Daimler and Audi are majority owners in HERE Open
Location Platform (OLP) used for maps and location data. Its used
in turn by Garmin and Facebook to provide consumer services.
Suppliers like Bosch and Pioneer are also invested in HERE.
04
ALLIANCES WILL
SET THE PACE
FOR TECHNICAL
PROTOCOLS AND
DATA EXCHANGE
28
30. DATA
MONETIZATION
WILL BE THE
NEXT DRIVER
OF REVENUE
Cars will become a point of consumption of niche, personalized
services, on-demand. The partnerships between suppliers and
OEMs are moving to one of equals, driven partially by the
democratization of data.
Honda Dream Drive is a driver and passenger infotainment
system. A passenger app provides mixed reality games and movies
and a driver app provides the a device-less experience for restaurant
reservations, movies, fuel and parking payments from the car's
system.
Honda enabled this with Visa and Connected Travel along with
others like Atom Tickets, Chevron, Phillips 66, GrubHub.
05
30
31. ASK YOURSELF:
What is the shared economic value that you are
creating through the ecosystem play?
?
https://venturebeat.com/2019/02/10/honda-dream-drive-hands-on-with-a-prototype-for-car-infotainment/
31
32. ASK YOURSELF:
• What is your strategy to cope with and thrive from a never-ending cycle of change?
• Do you have a talent map of your existing landscape and a roadmap of where you want to get to?
• Are you well placed to attract new talent, upskill current talent, and retain critical skills and staff?
?
DON’T
FORGET
YOUR
EMPLOYEES
32
34. According to an EcosystemSurvey, conducted by MIT CISR, Ecosystem players show a marked
difference in Revenue Growth. There are seven key design dimensions of ecosystems. Four of these
play a significant role in the revenue growth of their respective companies.
MIT-CISR Ecosystem Survey, n=158, 15%-85% of response scale shown
34
35. • Start small with exclusive partnerships or
commercial shared value exchanges with partners
• Think of a long-term play with scalability and flexibility
as supporting pillars.
• Explore smaller players and start-ups
01
KNOW AND
ENHANCE YOUR
CUSTOMERS
JOURNEY
35
36. Technological advances are transforming the industry which
means leadership teams must focus on building a strong culture
of innovation across all areas of operation.
This in turn raises the issue of how best to manage existing
company culture to avoid friction in what has become an ever-
evolving transition
02
ESTABLISH AND
NURTURE A
CULTURE THAT
EMBRACES
CHANGE
36
37. A McKinsey study estimates that driven by shared mobility,
connectivity services, and feature upgrades, new business
models could expand automotive revenue pools by about 30
percent, adding up to $1.5 trillion by 2030.
In our view, the ecosystem-driven experiences contribute to all
3 drivers of the estimated addition to the automotive market.
03
MEASURE
SHARED VALUE
AND ATTRIBUTE
IT RIGHT
McKinsey - Automotive revolution – perspective towards 2030
37
38. CREATE AN
API EXPERIENCE
LAYER
Creating such a layer makes it easier for developers to build
new circuits within the customer journey with relative ease,
exponentially increasing the number of experiences from the
ecosystem.
04
https://www.huawei.com/minisite/iot/en/vehicle-networking.html
38
39. A WORD OF
CAUTION
• Data enables experiences in the automobile and its extensions.
Data privacy has to be respected and consent be gained as a
part of the experience
• Find the payment and commerce experience that best
resonates with your target customers
• Innovation comes with its share of risk. The true value of
innovative ideas is when they move from the design room to the
road and into the hands of your customer in rapid iterations
39
40. TAKE THE FIRST STEP
AND BRACE UP TO REINVENT
THE METAPHORICAL WHEEL
AS OFTEN AS REQUIRED
40