Brilliant!!!!

But its a little too organised compared to what the Tories are after!!!

Vote Lib Dem - Keep the Tories out!

her daughter's been tarmacking the road

That would be a vast improvement in my area, there are pot holes all over the roads.

The funniest bit is when the mother asks the viewer whether they'd like to buy a raffle ticket:

It's for the GPs' wages in two weeks time.

I'd be cutting down on spending on GPs and diverting those resources to local hospitals. GP's working 9-5 Monday to Friday are virtually useless to the vast majority of the working population - how many GP's surgeries are open today?

I agree with sneekyboy , and Nick.

Link seems to be broken?

'Big Society' was 2 day branding exercise - did Cameron mention it once during the debates?

Oh and my GP is open 08:00 till 18:30 Monday to Friday.

Labour are very negative.

I thought t was v funny! and accurate...

@ Liberal sneekyboy Vote tactically keep the tories out

I think the big society is something to be pretty negative about. It would be a licence for every Hyacinth Bucket around to create utter confusion. Just imagine it.
'The lady of the house speaking'.
Reminds me of my Tory sister-in-law. Depressing thought.

Very funny. But do the look how bad the Tories are and then vote for us tactics work quite so well in a three-horse race?

13 years of Labour and we still have massive inequalities, and Brown had to be carried kicking and screaming to reverse his 10p tax debacle. Many years ago I was in the front row as he gave a speech at a Child Poverty Action Group conference. He oozed insincerity, and I've seen nothing since then to make me change my opinion of him.

Great spoof ad about the 'Big Society' though. Never, ever, trust the Tories

I'm going to vote for me.

The message is loud and clear. Labour just don't get it. And they hope the electorate are equallydim.

In tory society, where nobody has one exclusive sphere of activity but each can become accomplished in any branch he wishes, society regulates the general production and thus makes it possible for me to do one thing today and another tomorrow, to hunt foxes in the morning, stop my bank account being phished in the afternoon, rear cattle in the evening, criticise labour after dinner, just as I have a mind, without ever becoming hunter, hacker, herdsman or critic.

Labour's swan song...

The cheered up lunchtime, it's hilarious !

I'd like to see the credits. Who's the mum ? And who's the director ?
And nice camerawork.

Oh, and remember: Keep the Tories out !

@contractor000

The mum is Tanya Franks, she played Karen in Pulling.

Labour has a wonderful sense of humour. Just ask Mrs Duffy. Especially all the contrived explanations as to why Mr Brown mistook her for a bigot. Comedy gold, every one of them.

I like it. It's fun. A bit too long, perhaps, because you can overdo a joke, but it's better than most of the ads we've been subjected to so far this campaign. Subtlety? What's that?

Brilliant!

Harlequinmod:

I'd be cutting down on spending on GPs and diverting those resources to local hospitals. GP's working 9-5 Monday to Friday are virtually useless to the vast majority of the working population

Partly, Harlequinmod, that's the point. The NHS works because the working population subsidises those who don't, including the elderly and chronically ill. If resources are diverted to local hospitals so you can drop in after work, what happens to the pensioner whose local GP closes down, leaving them facing long bus journeys to and from a city centre while ill?

Office of the Big Society = Office of BS

The Conservatives have no clue how to make it happen, with vague assurances that philanthropy will fill the gap, whilst they know that it will take 15 years to develop a culture change which would enable this to happen.

It is the most dishonest narrow minded agenda that a party has tried to be elected on since Margaret Thatcher.

Too long. And the edit at the end with the name on the phone book is terrible (what is that hand doing there on the close-up?). Looks like a bit of a rush job. Perhaps it was edited by a member of the public and not by a professional?

Fantastic!!!

About time there was a laugh in politics, especially from Brown's Labour Party. Bet he came up with it himself.... NOT

THE TORIES 'BIG SOCIETY' IDEA IS THE MOST RIGHT WING PROPOSAL IN THE LAST 60 YEARS.

IN REALITY 'BIG SOCIETY' MEANS A SMALLER STATE WHICH THE TORIES FREELY ADMIT TOO.

BUT COULD 'BIG SOCIETY' ALSO MEAN A 'SMALL UK?' JUST ENGLAND AND N.IRELAND LEFT?

THE MAJORITY OF SCOTS, WELSH AND PEOPLE IN THE NORTH ARE DEAD AGAINST A REDUCTION IN PUBLIC SERVICES. COULD SMALLER STATE PROVISION BOOST THE ELECTORAL CHANCES OF THE SCOTTISH AND WELSH NATIONALISTS, LEADING EVENTUALLY TO THE BREAK-UP THE UK?

CAMERONS BIG SOCIETY THEME PLAYS EXCLUSIVELY TO ENGLISH SHIRES AND SOUTHEAST - THEY ARE NOT ONE NATION TORIES IN THE LEAST.

Yet another incarnation of Labour's 'vote for us, we're not as bad as the Tories, but can't promise to be better than the Lib Dems either' campaign message. Yes, the Big Society might be a load of crap, and the Tories might not improve things as they are now, but what are YOU going to do about it, Labour, with your stolen seats in the House of Commons. You've had long enough.

Perhaps a few years of the Tories will remind people that however bad it is now, you ain't seen nothing yet. The Big Society is simply a euphemism, as anyone with a brain can clearly see, for a society left to its own devices. It is perfect for the Tories as it allows them to pass the blame for any of societies ills directly onto the general public. If I was a Tory i would support this wholeheartedly as a genius policy that enshrines everything they believe in for society or, in a nutshell, screw society unless there's a buck to be made by us and let them wallow in the mire.

Let's hope instead we have a 'balanced' parliament (not 'hung' which is a crass description) with Labour and Liberals working together in an admittedly unholy alliance to address the challenges ahead for the UK.

Even as a Labour supporter I would welcome this alliance as I do believe there are some good ideas and good people in the Liberal party who deserve to be heard and seen in action in the future government.

This whole 'Big Society' idea feels like it has come straight out of the U.S, and could even be a specific campaign tactic of either the Democrats or Republicans to run against the heretical idea of Big Government. It will be interesting to see whether Obama or his challenger use this idea in the next Presidential race.

It's the same trick, of course. Government is discredited as a notion due to the incompetence of the party in power, and so this is used as an excuse to scale back the real successes of government. Then when everything goes to hell the government can be further blamed.

Look, let's get the Big Society drivel understood!

All it means is that a Cameron government would do what the Major govt did prior to its demise in 1997; utterly laissez-faire 'politics', where the Tories were up to their necks and beyond in sleaze/corruption. They were totally in it for their ineffectual, bone idle selves. The rest of the nation just had to get on with things the best we could.

A Cameron govt will also resemble a Tory government of the late 18th century and beyond - government for the rich, by the rich, of the rich, and the powerless will be paying off the national debt while the Tory (banker) MPs and Cam's cabinet protect their own capitalist interests.

Don't be fooled.

StanleyKneeCap

Isn't it? He must have the most inept financial advisor ever.

Why after the banks screwed up the whole world economy because of not enough regulation are DC et al advocating smaller government, if anything the last few years are an argument in favour of greater government regualtion, and the health care debacle in America has illustrated exactly why the government should be responsible for so many things.

Should have been a full-hammer PPB and centre of a major theme in Labour's campaign. Why on earth did Labour allow the Tories to quietly shelve the Big Society campaign theme - especially when they saw how badly it went down with the electorate? Labour should have kept it at the top of the agenda by mocking it like this, and in detail too, at every opportunity: forcing the Tories to try keep defending it or fully retract it, which would have been impossibly embarassing.

Not only is the electorate sceptical to the extreme about it, mockery is also one of the first responses - which is why this works so effortlessly well. From there they can pull in so many of the threads which undermine Cameron in voters' eyes, not least that he is spin and wishy-washy ill-thought-out ideas that fall apart under the slightest analysis - and underlying this mockery is a reinforcing of the idea that Cameron is simply not a SERIOUS candidate with workable policies, which so had the potential to insidiously undermine the Tories. Mandelson would have seen it in his day.

Had they done that, then stuff like today's revelation from the Swedish government running them that the 'free' schools introduced there (copying of which is the Tories main message on education) have been a disaster and will soon be abolished, again would have played literally straight from the horse's mouth into the electorate's ears: Cameron is not serious, he is a political dilletante who with his chums has flitted between different vague ideas and experiments which he claims he can somehow lift from very different social and economic scenarios than ours (and each others!), somehow cram them all together on a British plate, and thus in some airy-fairy undefined way cure all our ills. Just not a serious player.

Remember, British people can't look after themselves. That's why we need New Labour - not just to protect the weak from themselves, but to protect everyone from everyone else (except Tesco, of course!).

I thought it made a very good point but it was hardly laugh-out-loud funny. I blame Sue - first she put Gordon with that bigoted woman, and now this.

well at least it shows that we will all live in big houses with nice kitchens under the Tories something to look forward to I guess.

Properly functioning local government (destroyed by Thatcher) and a form of local income tax would do just fine and enable us to become more involved, as well a feeding into a more engaged national political debate. Oh, and proportional representation with that as well, please.

Fabulous. I look forward to the repeats on Dave.

Remember, British people can't look after themselves. That's why we need New Labour - not just to protect the weak from themselves, but to protect everyone from everyone else (except Tesco, of course!).

What a load of shite. Presumably the author and his extended family and friends have never needed medical care or used the state in any way at all then. Otherwise that would make him a massive hypocrite!

Rochdale, my family will never forgive that error

Absolutely fabulous - that should do nicely!

It won't be "the Sun wot won it" this time - it'll be "CBS's Breaking News" - Cameron's Big Society!

I can see it now - Letwin and Gove filling the potholes, Cameron driving the steamroller and the boy George (Little fuck Fauntleroy) operating the STOP/GO sign.

Yeeeeeeeeeeehhhhaaaaaaaaaa!!!!!

Not as funny as next Thursday's joke.

I hope I'm just being paranoid (seeing as come Friday, Big Society will probably be a reality, and might not seem quite so funny), but what is going to stop well organised minority interests using it to promote their own agenda?

For example, in 5 years time will every school be teaching intelligent design in science classes?

Tell me I'm being paranoid.

Please.

I don't believe the comments here. Are you blind?

who said that?

Obviously based on Simon Hoggart's column of April 13th.

@ BellaTheCook

New Labour is the champion of the Minority Interest. Over the last few years we've seen our principles of equal and fair justice demolished in the name of protecting self-defining Minority groups who claim they are being discriminated against whenever anyone questions the validity of their beliefs. Intelligent Design in schools? See this from 2003 about Creationism lessons in a New Labour PPP School : http://news.bbc.co.uk/1/hi/england/tees/3088444.stm

People are naturally reasonable most of the time. The general population understands the value of both tolerance and fair treatment for all. However, New Labour fears its own people so much that it is erasing our natural tolerance and replacing it with enforced tolerance. Unfortunately, by doing this it opens the door for the BNP.

Back in the 80s, if you hated minorities it was because you were a racist and an intolerant thug. Today it's because you're fighting for the rights of British people. That is the inevitable outcome of New Labour's Big Government - a people suspicious of each other , blaming the loss of our British liberties on whatever minority group they can find ,when they should really be blaming Blair and Brown. Freedom and tolerance go hand-in-hand; remove the freedom and you remove the tolerance.

Think of it this way. New Labour dream of a country where it is safe enough for citizens to walk down the streets without teh police having to surveil them all the time. Only New Labour will never trust the people enough to remove those cameras - no matter how safe the streets actually become. How is that attitude going to make people behave? Is it going to make them open and friendly, or suspicious and unwelcoming? And how do we change this? Not by putting up more cameras.

It is mildly amusing, but like everything else in this dumbed down election it treats the audience as if it were watching Britain's Got Talent. Whatever happened to political debate?

I'm rather hoping the economy goes down the plug-hole, as happened in Greece. Look at the way it has improved their politics: the people are on the streets now, throwing petrol bombs and fully engaged with the economic arguments! That's more than you can say for our presidential Quiz Show Election here.