Is it 2004 all over again? There’s been a 13x spike in poking over the last month, Facebook announced on Threads. And the culprits behind The Great Poke Surge of 2024 may surprise you. Half of them come from the 18-29 year old demographic, the company told TechCrunch.

The social network attributes the spike to a few design changes, including adding the ability to poke in search results, as you can see below.