Vidhya Sriram, CCXP

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I make inspired connections combining qualitative and quantitative data points to deliver business value through human centered design. Understanding the customer more than ‘doing the right thing’. it is a business imperative to preserve customer loyalty and market differentiation. ~ Proficient in user research practice, product strategy and management, design thinking principles, customer experience frameworks, decision enabling KPIs and metrics. ~ Solid experience in journey mapping experiences and blueprinting across customer touch points to institute a robust delivery ecosystem Generative/Qualitative Research : Field studies, immersive research, contextual inquiry, guerrilla met...

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About

Vidhya Sriram, CCXP

Presentations

Problem Framing before Problem Solving

UX - UI architecture session

Demystifying product metrics

How to measure and communicate the value of ux roi

Likes

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Lean Analytics for Startups and Enterprises

Lean analytics: Five lessons beyond the basics

Lean Analytics for Intrapreneurs by Allistair Croll

Storytelling by Design (scenarios talk at Confab 2011)

The Ethical Designer - Cennydd Bowles Camp Digital 2015 talk

UX STRAT Europe 2018: Hervé Mischler, Salesforce

UX STRAT USA: Ronnie Battista, Slalom

UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies

UX STRAT USA Presentation: Red Dolan, VMware

UX STRAT USA 2018 Presentation: Dr. Faith McCreary, Intel

UX STRAT USA 2018 Workshop: Hina Shahid, OnDeck Capital

UX STRAT USA 2018 Workshop: Brooke Creef, Ryan Johnson, Paul Stonick, The Home Depot

UX STRAT USA 2018 Presentation: Heidi Munc, Nationwide

UX STRAT USA 2018 Presentation: Alison Beattie, Target

UX STRAT USA 2018 Presentation: Yihyun Lim, MIT Design Lab

UX STRAT USA 2018 Presentation: Astrid Chow, IBM

UX STRAT USA 2018 Presentation: Joe Meersman, IBM

XD Immersive: Andrew Leitch, "Immersive Experience Design: Developing A New Language for a New Medium"

XD Immersive: Jessica Outlaw, Augmented Reality and the Future of Immersive Experience Design

XD Immersive: Jessica Outlaw, Virtual Reality and the Future of Immersive Experience Design

XD Immersive: Katie Hughes, Bringing Characters to Life in Virtual Reality

XD Immersive: Upkar Lidder, "Anatomy of a Chatbot"

XD Immersive: Andrew McHugh, "Making the Transition to VR / AR Experience Design"

XD Immersive: Kharis O'Connell, "Reinventing the Way That Humans Interact with Technology"

XD Immersive: Charles Yust, "Designing Ikea’s AR Shopping Experience"

Data Driven Design Research Personas

UX STRAT USA: Leah Buley, "The Role of UX / CX in Business"

Pricing and the ceo may 2018 for xpeg

Rapid Mapping for Sprints