UNIT - 5 TRENDS IN CRM
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THIS UNIT MAINLY DEALS WITH THE EVOLVING PRESENT DAY TRENDS IN CRM, WHICH IS ESSENTIAL FOR A BUSINESS TO SURVIVE IN THE ,MARKET ARENA.
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13 Teams
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Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
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Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.
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Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressf
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Winning
1. CRM technology ties together all customer touchpoints like sales, marketing, and customer service to track the entire customer relationship history across channels.
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Notes
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
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Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
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The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
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Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stress
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Image management is the ongoing process of evaluating and controlling the impact of your appearance and the resulting response on you and others.
The concept of image management applies to anyone who has ever needed to improve self-image, self-esteem, self-confidence, capability and credibility. It applies to anyone who has ever wanted to get an idea across to someone else, to influence opinion or action is it in the home, school, church, community or business setting. It is creating an authentic, appropriate, attractive, and affordable image. Intelligence, knowledge, ability, initiative, and effort are vital to success of any kind, but regardless of whom you are, how old, and what your role or goal, ongoing image management can give you the personal/professional presence you need.
As an individual living and working in a highly complex and competitive society, you must recognize and understand the impact of your appearance as it communicates first to you and then to others. What you wear and the way you look affects:
1. The Way You Think
You can’t afford to think negatively about yourself due to some aspect of your appearance. When you appear authentic, attractive, and appropriate, you think more positively about yourself, your situation, and others.
2. The Way You Feel
You can’t afford to feel depressed, unproductive, uncomfortable, antagonistic, argumentative, self-conscious, inferior, or full of self-doubt. A positive personal appearance is a fast, effective way to boost self-confidence and overcome anxiety regarding ability or acceptance. When you appear attractively dressed and groomed, personally authentic, and appropriate for the occasion, you feel more comfortable, confident, capable, cooperative and productive.
3. The Way You Act or Behave
You can’t afford to act awkward, insecure, submissive, out-of-place, or out-of-order. Nor can you afford to act defensive, arrogant, aggressive, affected, superior, or conceited. A positive personal appearance is one of the most effective ways to improve behavior and enhance performance level or productivity. When you appear attractively dressed and groomed, personally authentic, and appropriate for the occasion, you act more secure, at ease, mannerly, competent, and naturally able to do your best.
4. The Way Others React and Respond to You
Your appearance is the one personal characteristic that is immediately obvious and accessible to others. You can’t hide it. Your appearance makes a strong statement about your personality, values, attitudes, interests, knowledge, abilities, roles, and goals. You can’t afford to be seen as disrespectful, antagonistic, affected, scatterbrained, irresponsible, ineffective, or unproductive. You can’t afford to create a negative impression or to build barriers between you and others because of unattractive, inappropriate, distracting, or offensive appearance.
When you appear attractively dressed and groomed, personally authentic, and ap
Salesforce.com Overview
This document provides an overview of Salesforce.com and its key features. It introduces Customer Relationship Management (CRM) and how cloud-based CRM systems like Salesforce address issues with traditional on-premise systems. Salesforce includes the Sales Cloud, Service Cloud and Marketing Cloud to manage customer relationships across sales, service and marketing functions. It also utilizes tools like standard and custom objects, workflows and analytics to provide a customizable platform for businesses.
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The document discusses using machine learning and artificial intelligence to enhance fraud detection and prevention capabilities for a financial services organization. It proposes developing a real-time fraud identification and prevention program using multiple data sources like know your customer data, transaction history, location data, government sanctions lists, and surveillance logs. The goals are to prevent fraud, reduce losses from fraud, and lower fraud-related costs by detecting and blocking fraudulent activities in real-time using advanced analytics and machine learning models. A proposed solution involves ingesting different data sources in real-time and batch modes, processing data streams using techniques like complex event processing and stream machine learning, and consuming outputs through dashboards and decision engines.
Chap08 Enterprise Business Systems
The document discusses key aspects of customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM) systems. It provides definitions and examples of each, including business processes supported, customer/business value, and potential challenges. Case studies illustrate how companies have implemented CRM, ERP and SCM systems, and both realized benefits and faced challenges, such as change management and technical issues. Trends including analytical, collaborative and portal-based systems are also discussed.
CRM workshop sacher partners
The document discusses key technology trends in customer relationship management (CRM), including major CRM providers extending their complexity and reach, and ERP vendors becoming competitors in the CRM space. It also notes that the most significant innovation is occurring where customers directly interact with organizations, and that cloud computing is becoming necessary to build competitive CRM systems. Major integration issues are emerging between front-end, middle, and back-end systems as well as between cloud providers.
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In 2015, PolicyBazaar app was launched. The app is available for android and iOS platform. A customer can not only search, compare and buy insurance through the PolicyBazaar app, but there are also interesting features like hospital locator, garage locator, insurance premium calculator, instant renewal of insurance policies, claim assistance and more.
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Grofers is an Indian online grocery delivery startup founded in 2013 by two IIT graduates. It operates in 28 Indian cities. Initially, the founders facilitated grocery deliveries from local stores and supermarkets for customers. They aimed to provide one-stop delivery for local needs by partnering with shops. Grofers works on a marketplace model, partnering with local grocery shops to fulfill online orders placed through its app, charging the shops commissions ranging from 8-15%. While Grofers has seen success, it also faced initial challenges including delayed service, product quality issues, and shutting down operations in some cities.
THE RELIANCE JIO WHICH TRANSFORMED THE FACE OF INDIAN TELECOM INDUSTRY
When Anil Ambani and Mukesh Ambani had a split in the year 2005 it was one of the biggest de-merger in the industry. The dream project of Mukesh Ambani that was Reliance Infocom became a part of Anil Ambani Group. Further Mukesh Ambani went on to acquire the company Infotel Broadband Services Limited which was the only successful bidder across India for the 4G network.
That is when Mukesh Ambani’s Reliance Limited started working in establishing a base for high-speed optical fiber 4G network which is much more capable than 4G. The company was named Reliance Jio Infocom Ltd popularly known as Jio today. Jio was the first network to provide 4G LTE services and VoLTE services.
Jio launched this service on 5th September 2016 for all the users and also launched its smartphone series with the name LYF. Reliance Jio Infocom Ltd (RJIL) focused on high-speed data instead of voice and SMS. On its launch, the company announced data plans with 1GB 4G data per day in the market where mostly all popular telecom providers offered 1GB data per month.
This was a game-changer by RJIL in the price-sensitive market of India as the prices before that revolved around Rs.250-300 for 1 GB 4G data which went down to Rs. 5 per GB during the initial days. With such amusing plans gradually Jio also offered free voice calling and free 100 SMS per day for all its Prime members.
THE NOTABLE CONTRIBUTIONS MADE BY CORPORATE GIANTS DURING THE OUTBREAK OF THI...
Tata Trusts and Tata Sons have combined committed Rs 1,500 crore towards coronavirus relief work. Chairman of Tata Trusts, Ratan Tata committed Rs 500 crore towards manufacturing of personal protective equipment, respiratory systems, testing kits and setting up modular treatment facilities and training of health workers. Following which, Tata Sons announced an additional Rs 1,000 crore support towards coronavirus fund. This is by far the biggest contribution by a business group in India. Out of the total fund, Rs 500 crore has been contributed towards PM-CARES fund.
Philanthropist Azim Premji's companies Wipro Ltd, Wipro Enterprises Ltd and Azim Premji Foundation, have together committed Rs 1,125 crore. Of the Rs 1,125 crore, Wipro Ltd's commitment is Rs 100 crore, Wipro Enterprises Ltd's is Rs 25 crore, and that of the Azim Premji Foundation is Rs 1,000 crore. These sums are in addition to the annual CSR activities of Wipro, and the usual philanthropic spends of the Azim Premji Foundation.
Mukesh Ambani-led Reliance Industries (RIL) has donated Rs 510 crore to the coronavirus relief work. This includes contribution of Rs 500 crore to the PM-CARES Fund and Rs. 5 crore each to the Chief Minister's Relief Fund of Maharashtra and Gujarat. RIL has also setup a 100-bed centre for COVID-19 patients at a hospital in Mumbai.
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGY
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
THE LIFE SPAN OF DEADLY CORONAVIRUS ON DIFFERENT SURFACES
Coronavirus which has affected more than 5 lakh people and killed more than 24 thousand across the world till March 27 is spreading fast. The novel virus can spread through infected surfaces and can live between 3 to 72 hours hours on different surfaces such as plastic, metals, cardboard and even air.
As per a study published in New England Journal of Medicine, coronavirus (SARS-CoV-2) can be detected in air upto three hours. A person is more likely to catch the infection from air through an infected person rather than the surfaces that have the virus.
On copper, coronavirus can survive for upto 4 hours. As per the study, no traces of the virus could be seen or measured post the four-hour time-frame. Disinfecting the copper surface from time to time is a precautionary measure that can be used.
Coronavirus can live for a day on cardboard surfaces. As per the study, the virus (SARS-CoV-2) can survive for upto 24 hours on surfaces that are made out of cardboard. However the study also said that replicate data were noticeably "noisier" for cardboard than for other surfaces.
On objects and surfaces made of stainless steel, coronavirus can survive for upto 48 hours. The estimated median half-life of the virus was approximately 5.6 hours on stainless steel. The study published in New England Journal of Medicine notes that no visible virus (SARS-Cov-2) was measured after the 48-hour time period.
Coronavirus can live for upto 3 days on plastic surfaces. The SARS-COV-2 virus was more stable on plastic as compared to other surfaces such as metals and cardboard. The estimated median half-life of the virus was approximately 6.8 hours on plastic surfaces.
THE REPERCUSSIONS OF CORONAVIRUS' ON INDIA'S IMPORTS FROM CHINA
China's share in India's imports stand at 14 per cent. Since the outbreak of coronavirus trading between the two countries has been affected. India has a high dependency on China for manufacturing inputs. The industries that are impacted the most are:
APIs stand for active pharmaceutical ingredients. Indian companies imported 68 per cent of active pharmaceutical ingredients (API) from China in FY19. Indian pharma companies have said they have stock for 2-3 months, but the situation could worsen post May 2020.
India's electrical machinery and equipment has 40 per cent dependence on imports from China. However this number has reduced from 59.5 per cent in FY18 to 40 per cent in FY19. Although India has increased production of low-end electronic components. Import dependency on China is its major limitation.
Solar cells and modules which absorb sunlight to generate electricity are imported from China. As per a report from HDFC Bank, India's solar industry has 80 per cent dependence on Chinese manufacturers for solar products. As a result projects could be delayed in the next 4-6 months.
Consumer durables are the products that have a long use life such as air conditioners, refrigerators, and other household appliances. Around 45 per cent of consumer durables are imported from China. Currently an inventory for 2-3 months is being maintained by companies but the impact of the virus outbreak could be felt from Mar-Apr 20. Prices of these goods could rise in near future, according to the report.
Automobile sector, which accounts for 7.5 per cent of India's GDP and a massive 49 per cent of the manufacturing GDP, is already facing slowdown. The coronavirus lockdown has made the situation worse for the auto sector as 10 to 30 per cent of automotive components are supplied from China. If factories do not resume activity in China, it could adversely affect the sector.
Tourism sector comprises a broad chain of services such as tickets and booking, transportation, hotels, food and beverages. Since 2011, tourists from China visiting India were growing at 11% annually. China accounted for 3% of total foreign tourist arrivals in 2019.
HOW CEMENT INDUSTRY CAN BE THE BOOSTER ENGINE FOR INDIA?
1) The Indian cement industry is the second largest in the world in terms of production, but per capita consumption is still low at under 200kg compared to the world average of 500kg.
2) There has been consolidation in the industry with big players acquiring smaller regional cement companies. Cement companies operate by focusing on either quality or price.
3) Cement advertising now focuses more on emotional connections with consumers rather than just functional benefits due to information overload.
4) Government infrastructure projects and the housing sector are expected to drive demand growth, increasing per capita cement consumption to 435kg by 2030 and enabling an 82% expansion in production capacity.
ROBOTS AND HUMANS: COMBINED CAPABILITY WILL ENABLE BUSINESSES DELIVER UNEXPEC...
The last few years have seen a significant infusion of robots in various industries. This trend is expected to continue in the next 3-5 years. Almost 1 million robots are expected to be sold for enterprise use in 2020. There are primarily 3 types of robots - industrial, professional services and software robots.
Professional service robots (e.g., those used in healthcare, retail industries) and software robots (e.g., those used in functions such as Finance, HR, Procurement) will comprise a significant portion of these new robot sales. The market for professional services and software robots is growing much faster than that for industrial robots.
As the use of robots, increase in non-manufacturing industries, the companies which are able to combine the uniquely native human capabilities (e.g., inspiration, aspiration, emotion, empathy, imagination) with powerful robot capabilities (e.g., accurate transaction processing) will be able to re-imagine their business processes and deliver better and newer business outcomes for their stakeholders.
THE WAYS IN WHICH GEO -ENGINEERING COULD TRANSFORM THE ENVIRONMENT
Varun Kesavan discusses how geoengineering could be used to address the climate emergency. Specifically, solar radiation management techniques like stratospheric aerosol injection aim to reflect sunlight back into space to cool the planet. While once dismissed, major universities are now researching geoengineering due to the urgent threat of climate change. However, the large-scale effects are still uncertain and it may discourage climate action or have unintended impacts if halted. Overall, geoengineering shows potential to significantly benefit society and the environment according to studies, despite some risks, and could provide time to further address the root causes of climate change.
THE WAYS IN WHICH AUTOMATION REVOLUSIONS THE MANAGEMENT STRATEGY
Business strategy is being revolutionised by advances in automation technologies and management must follow. Management beliefs and practices must evolve with the new ways of production, distribution and consumption. Businesses are beginning to accept the inevitability of tech-enabled processes and tech-determined choices.
Industry 4.0 is about autonomy of machines. Advances in sensors, communication, computation, robotics, GPS etc have created possibilities of infusing machines with intelligence to automate both work and management. Machines are already collecting and sorting information, and management mostly involves dealing with people and making decisions. As Industry 4.0 evolves, a lot of decision-making will also be transferred to machines. But, it is not clear yet how machines will share ethical and legal responsibility for their actions.
THE SMES IN 2020: B2B PAYMENTS, DATA PRIVACY AMONG MAJOR PROBLEMS TO STAY IN ...
Several B2B payments and lending companies, over the last one year, emerged with solutions around banking, expense management, accounting/book-keeping, and Accounts Payable/Accounts Receivable (AP/AR) automation.
Slowly, but steadily, businesses are adopting software-as-a-service (SaaS) tools to manage their businesses better and move towards real digitisation away from manual and clunky processes to more elegant and friction-free processes.
Investors have taken notice of this opportunity in the B2B space and have stepped up their investments. A recent report by Venture Intelligence said that B2B fintech has secured $657 million in India so far this year, compared to $617 million by B2C fintech. Keeping this business payments transformation in mind, here are the top five topics that will be in the limelight in 2020:
THE TOP INNOVATIVE ECONOMIES IN THE WORLD
The World Economic Forum's Global Competitiveness Report for 2019 ranks 141 economies on their innovation capability. The innovation ecosystem is measured with the help of five sub-pillars-commercialization, Interaction, and diversity, administrative requirements, research and development, and entrepreneurial culture. Other important factors like education and the intensity of competitive skills they possess also help determine the country's innovation capabilities.
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DPBOSS|INDIAN MATKA|MATKA 420|TARA MATKA|MATKA GUESSING|MATKA BOSS|BOSS MATKA|SATTA MATKA|JODI|TODAY FREE GAME|FREE JODI|TODAY RESULT KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME
DPBOSS|INDIAN MATKA|MATKA 420|TARA MATKA|MATKA GUESSING|MATKA BOSS|BOSS MATKA|SATTA MATKA|JODI|TODAY FREE GAME|FREE JODI|TODAY RESULT KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME
DPBOSS|INDIAN MATKA|MATKA 420|TARA MATKA|MATKA GUESSING|MATKA BOSS|BOSS MATKA|SATTA MATKA|JODI|TODAY FREE GAME|FREE JODI|TODAY RESULT KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM |
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UNIT - 5 TRENDS IN CRM
- 1. UNIT – V TRENDS IN CRM By VARUN KESAVAN E – MAIL ID – varunkesavan@yahoo.com 1
- 2. TECHNOLOGY AND 11 C’S OF RELATIONSHIP CUSTOMER CAPABILITES CONTROL OF THE CONTACT TO CASH PROCESSES CUSTOMISATION CUSTOMER MEASUREMENTS CATEGORIES OF GOODS AND SERVICES COST, PROFITABILITY AND VALUE COLLABORATION AND INTEGRATION 2
- 3. CONTINUED………. COMMUNICATION, INTERACTION AND POSITIONG CUSTOMER CARE CHANGE OF REALTIONSHIP 3
- 4. USE OF TECHNOLGY IN CRM SALES APPLICATION MKTG APPLICATION CUSTOMER SERVICE AND SUPPORT APPLICATIONS(CSS) CUSTOMER INTERATION MGMT(CIM) CUSTOMER RELATIONSHIP PORTAL INTERACTIVE MGMT 4
- 5. CRM TECH TOOLS WEB BASED TECH SOFTWARE TECH BESPOKE CRM TECH SOCIAL NETWORKING TECH – PRESENT TECH(RFID, POS) CALL CENTRE TECH CUSTOMER SERVICE HELP DESK SALES FORCE AUTOMATION DATA WAREHOUSING 5
- 6. CONT……. DATA MINING OLAP (ONLINE ANALYTICAL PROCESSING) DSS( DECISION SUPPORT AND REPORTING TOOLS) ELECTRONIC POINT OF SALE(EPOS) SYSTEM INTEGRATION WITH ERP 6
- 7. RQUIRMENT ANALYSIS FOR CRM TECH FASTER COMMUNICATION CLOSER INTERACTION IMPROVING RESPONSIVENESS COST REDUCTION WIDENEING CUSTOMER TOUCH POINTS CUSTOMER PROFILING COMMUNITY DEVELOPMENT 7
- 8. IMPLEMENTATION OF CRM TECHNOLOGY ENTERPRISE ARCHITECTURE AND APPLICATIONS CRM INDUCED CULTURE CHANGE MIGRATION MGMT KNOWLEDGE BASED UTILISATION APPLICATION SERVICE PROVIDERS CONNCETIVITY APPLICATION SERVERS SYS INTEGRATORS BACK – END INTEGRATION 8
- 9. CONTI…… PLANNING AND INVESTIGATION CHANGE MGMT MAINTAINIG AND UPGRADING 9
- 10. EMERGING TRENDS IN CRM TECH CRM ENEABLING TECH FOR INDORECT CHANNELS E – COMMERCE AND WEB BASED CRM ENABLING TECHNOLOGIES SELF SERVICE KNOWLEDGE BASES INTELLIGENT AGENTS AND RULES BASEC APPLICATIONS 10
- 11. E – CRM E – BUSINESS CUSTOMER RELATIONSHIP 11
- 12. FEATURES OF E - CRM FOCUSED ON PROCESS DATA WAREHOUSING DRIVEN MULTI – CHANNEL VIEW 12
- 13. ROLE OF E- CRM IN BUSINESS MATCHING BEHAVIOUR WITH OFFERS SEGMENTING CUSTOMER DATA E – CRM MEMBERSHIP ORG OVERALL SYS IDENTIFY THE DIFFERENCE USED TO INFLUENCE THE OPINION 13
- 14. CONSIDERATIONS FOR IMPLEMENTAING E – CRM SYS IN BUSINESS DEFINE CUSTOMER RELATIONSHIPS DEVELOP A PLAN FOCUS ON CUSTOMERS SAVE MONEY SERVICE AND SUPPORT 14
- 15. E’S OF E - CRM ELECTRONIC CHANNELS ENTERPRISE EMPOWERMENT ECONOMICS EVALUATION 15
- 16. PHASES OF E - CRM PHASE – 1 E – CRM AWARENESS PHASE – 2 E – CRM STRATEGY ALIGNMENT PHAE – 3 E – CRM ARCHITECTURE 16
- 17. E – CRM SOLUTIONS CUSTOMER FACING APPLICATIONS CUSTOMER CENTRIC APPLICATIONS CUSTOMER TOUCHING APPLICATIONS ONLINE NETWORKING AND OTHER APPLICATIONS 17
- 18. TECHNOLOGIES OF E - CRM VOICE PORTAL VIRTUAL CUSTOMER REPRESENTATIVE CUSTOMER RELATINSHIP PORTALS BOT’s WEB PHONES 18
- 19. APPLICATIONS OF E - CRM SALES APPLICATION MKTG APPLICATION CUSTOMER SERVICE AND SUPPORT APPLICATIONS CUSTOMER INTERACTION MGMT(CIM) INTERACTIVE RELATIONSHIP MGMT 19
- 20. REQUIREMENTS OF SUCCESSFUL E – CRM IMPLEMENTATION CUSTOMER INFORMATION QUALITY E – CRM TECH SYS INTERNAL SUCCESS FACTORS EXTERNAL SUCCESS OF E - CRM 20
- 21. DATA WAREHOUSING FOR CRM A DATA WAREHUSE IS A DATABASE USED FOR REPORTING DATA WAREHOUSE CONTAINS 3 LAYERS STAGING INTEGRATION ACCESS 21
- 22. FEATURES OF DATA WAREHOUSING SUBJECT – ORIENTED INTEGRATED NON –VOLATILE TIME VARIANTS 22
- 23. NEED FOR DATA WAREHOUSING DATA ANALYSING REPORTING CONVENINENCE PERFORMANCE 23
- 24. COMPONENTS OF DATA WAREHOUSE DATA WAREHOUSE DATABASE SOURCING, ACQUISITION, CLEANUP AND TRANSFORAMTION TOOLS META DATA ACCESS TOOLS DATA MARTS DATA WARE HOUSE ADMINISTRATION AND MGMT INOFRMATION DELIVERY SYS 24
- 25. DATA WAREHOUSE APPLICATIONS STD REPORTS AND QUERIES QUERIES AGAINST SUMMARISED DATA DATA MINING INTERFACE WITH OTHER DATA WAREHOUSE 25
- 26. DATA MINING FOR CRM IT IS AN EXTRACTION OF HIDDEN PREDICTIVE INFORMATION FROM LARGE DATABASES 26
- 27. FEATURES OF DATA MINING AUTOMATIC DISCOVERY GROUPING DATA MINING AND STATISTICS DATA MINING AND DATA WAREHOUSE PREDICTION ACTIONALBE INFORMATION DATA MINING AND OLAP 27
- 28. NEED OF DATA MINING IN CRM CUSTOMER PROFILING INFORMATION DATABASE MKTG MERCHANDISE PLANNING AND ALLOCATION CALL DETAIL RECORD ANALYSIS CUSTOMER LOYALTY CUSTOMER SEGMENTATION 28
- 29. COMPONENTS OF DATA MINING ARCHITECTURE DATABASE DATABASE FOR DATA WAREHOUSE SERVER KNOWLEDGE BASE DATA MINING ENGINE PATTERN EVALUATION MODULE GRAPHICAL USER INTERFACE 29
- 30. DATA MINING TOOLS AND TECHNIQUES ARTIFICIAL NUERAL NETWORKS DECISION TREES GENETIC ALGORITHMS NEAREST NEIGHBOR METHOD RULE INDUCTION 30
- 31. APPLICATION OF DATA MINING PREDICTION AND DESCRIPTION RELATIONSHIP MKTG CUSTOMER PROFILING OUTLIERS IDNETIFICATION AND DETECTING FRAUD CUSTOMER SEGEMENTATION WEBSITE DESIGN AND PROMOTION 31